What Cloudbass does

Cloudbass Multimedia Limited is a privately-held UK outside broadcast (OB) facilities provider founded in 2002 and headquartered in Ripley, East Midlands, with a regional hub in Glasgow. The company operates a fleet of 12+ OB trucks (CBOB1-CBOB19) ranging from 4-camera HD Sprinter vans to 24-camera UHD/HDR triple expanding artic units, plus three VT trucks (CBVT1-3) for EVS-based replay and editing. Its flagship CBOB10, deployed for Sky in 2019, was the first fully integrated SMPTE 2110 IP UHD truck in the UK, featuring a Riedel Mediornet distributed UHD router.

The company's revenue model combines one-time OB facility rental (trucks, crew, and ancillary kit) with professional services including RF engineering, fibre systems, sustainable power solutions, special cameras, and bespoke broadcast graphics. Pricing is quote-based and not publicly disclosed, consistent with bespoke live-event procurement. Cloudbass is differentiated by technology firsts (tapeless sports workflow for ITV/BTCC in 2011, first UK 2110 IP UHD truck in 2019), a unique in-house carbon calculator supporting Albert sustainable-production certification, and a regional operating model that reduces transit miles and carbon footprint.

Cloudbass serves enterprise broadcast customers on a direct field-sales basis, with named clients including BBC (Question Time, Springwatch, Winterwatch, Big Weekend), ITV (BTCC and broader sport), Sky (SPL coverage since 2014), and Eurosport (BSB since 2021). Cloudbass Scotland delivers over 150 outside broadcasts per year. The business is shareholder-owned with no disclosed external investors, parent company, or subsidiaries, and has won two BAFTA 'Best Live Event' awards (2018, 2020) for Springwatch and the World War One Remembered broadcast.

Name

Cloudbass

Legal name

Cloudbass Multimedia Limited

Website

https://cloudbass.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Cloudbass is a UK outside broadcast facilities provider operating a fleet of 12+ OB trucks for live sports, political, and entertainment coverage. It serves major UK broadcasters including BBC, ITV, Sky, and Eurosport with quote-based enterprise contracts.

Ownership category

akta.pro rank

Product category

Outside Broadcast Services

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Outside broadcast services
• Live event broadcasting
• Broadcast facility rental
• UHD broadcast trucks
• Mobile broadcast units

Headquarters

HQ city

Ripley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Outside Broadcast Facility Rental: Rental of OB trucks and broadcast facilities for live event coverage including sports, political debates, entertainment events. Trucks available in various configurations from 4 to 24 cameras, UHD to HD formats.
2. Broadcast Support Services: Additional services including RF engineering, fibre systems, power solutions, special cameras, and broadcast graphics provided as integrated or standalone solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cloudbass provides outside broadcast (OB) facility rental and integrated broadcast support services for live event coverage. Its offering centers on a fleet of OB trucks (CBOB1 through CBOB19) and VT trucks (CBVT1-3) supporting UHD, 1080p, 1080i, HDR and SDR formats using SMPTE 2110/2022-6 IP and HD-SDI topology, complemented by broadcast graphics, RF and fibre solutions, special cameras, sustainable power systems, and an in-house carbon calculator for Albert certification. Customers are UK broadcasters (BBC, ITV, Sky, Eurosport) and event organizers needing live coverage of sports, political, entertainment, and ceremonial events.

Product overview

Cloudbass is a UK-based Outside Broadcast facilities provider operating a diverse fleet of OB trucks (CBOB series) and VT trucks (CBVT series) for live event coverage. The fleet offers scalable IP trucks utilizing SMPTE 2110 and 2022-6 and conventional HD-SDI topology, supporting UHD, HDR, and SDR formats. Complementing the truck fleet are specialized services including Broadcast Graphics, RF Solutions, Fibre Systems, Power Solutions, and Special Cameras. The company also provides production support vehicles, tenders, gensets, and an in-house carbon calculator for Albert certification. The portfolio ranges from compact 4-6 camera vans (CBOB14, CBOB16) to large 24-camera expandingartic trucks (CBOB1, CBOB10) and VT trucks for EVS operations and editing (CBVT1-3).

Differentiator

Problem solved

Functional benefit

Products and services

• CBOB1 - 24 Camera HD Double Expanding Artic Truck A 24-camera HD double-expanding artic outside broadcast truck for large live event productions. Used by UK broadcasters including ITV Sport for touring car coverage.
• CBOB4 - 12 Camera HD Rigid Truck A 12-camera HD rigid outside broadcast truck for mid-sized broadcast productions.
• CBOB5 - 12 Camera HD Single Expanding Short Artic Truck A 12-camera HD single-expanding short artic outside broadcast truck for live broadcast productions.
• CBOB7 - 12 Camera HD Expanding Rigid Truck A 12-camera HD expanding rigid outside broadcast truck for live broadcast productions.
• CBOB8 - 20 Camera UHD 3G HD Single Expanding Artic Truck A 20-camera UHD 3G HD single-expanding artic outside broadcast truck for UHD-capable live productions.
• CBOB9 - 24 Camera UHD 3G HD Triple Expanding Artic Truck A 24-camera UHD 3G HD triple-expanding artic outside broadcast truck for large UHD live event coverage.
• CBOB10 - 24 Camera HDR UHD 3G HD Triple Expanding Artic Truck (IP UHD) A 24-camera HDR UHD 3G HD triple-expanding artic outside broadcast truck featuring a Riedel Mediornet distributed UHD router and the first fully integrated SMPTE 2110 IP UHD architecture in the UK. Used by Sky and for major ceremonial events.
• CBOB11 - 24 Camera HDR 3G HD Double Expanding Artic Truck A 24-camera HDR 3G HD double-expanding artic outside broadcast truck for HDR live productions.
• CBOB12 - 24 Camera HD Double Expanding Artic Truck A 24-camera HD double-expanding artic outside broadcast truck for large HD live productions.
• CBOB14 - 4 Camera HD Sprinter Van A 4-camera HD sprinter van outside broadcast unit for smaller productions and nimble deployments.
• CBOB15 - 12 Camera 3G HD Sprinter Truck A 12-camera 3G HD sprinter outside broadcast truck for mid-sized productions.
• CBOB16 - 4/6 Camera HD Sprinter Truck A 4/6-camera HD sprinter outside broadcast truck for smaller productions.
• CBOB18 - 24 Camera HD Double Expanding Artic Truck A 24-camera HD double-expanding artic outside broadcast truck for large HD live event coverage.
• CBOB19 - 24 Camera HD Double Expanding Artic Truck A 24-camera HD double-expanding artic outside broadcast truck for large HD live event coverage.
• CBVT1 - VT Truck for 8 EVS Ops A VT (videotape) truck providing space, communications and monitoring for 8 EVS operators, a coordinator and edit position, supporting replay and editing workflows at live events.
• CBVT2 - VT Truck for 8 EVS Ops with 2 Edits A VT truck providing space, communications and monitoring for 8 EVS operators, a coordinator and 2 edit positions, supporting extended replay and editing workflows.
• CBVT3 - Fully Functional VT Truck for 14 EVS Ops A fully functional VT truck supporting 14 EVS operators, a coordinator and 2 edit positions for the largest replay and editing demands.
• Broadcast Graphics Service Bespoke broadcast graphics packages combining programming and graphical design, using the latest hardware and custom-built software to deliver graphics for worldwide projects.
• RF Solutions Service UHD, 3G and HD radio camera and wireless link services using full broadcast cameras, box cameras, lightweight PoV cameras, point-to-point links and reverse-vision wireless monitors for live event coverage.
• Fibre Systems Service Fibre optic solutions including SMPTE and ST termination, onsite fibre splicing, and customised fibre installations for large-area live events.
• Power Solutions Service Sustainable power supply solutions providing redundancy and capacity with low-carbon and carbon-neutral outside broadcast capabilities for environmentally regulated productions.
• Special Cameras Service Specialised camera placements including helmet cams, pole cams, car cams, underwater cameras and bicycle cameras for distinctive live event coverage, particularly motorsport.
• Production Support Vehicles Service Various production support vehicles including tenders, gensets, studio trucks and other facilities and configurations to support live event productions.
• In-house Carbon Calculator Service A unique in-house carbon calculator that helps clients satisfy Albert certification requirements for sustainable production delivery, integrated into Cloudbass's low-carbon and carbon-neutral OB offering.

Quantifiable outcome

• Over 150 OBs delivered per year in Scotland alone
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Arena Television: UK outside broadcast facilities company with a fleet of OB trucks and flypacks serving UK broadcasters on sports, entertainment and live events — directly overlaps with Cloudbass in customer set, fleet size and live-event focus.
• EMG (Euro Media Group): Pan-European outside broadcast and broadcast services group owning specialist UK OB brand Telegenic among others, providing fleet-based live broadcast solutions to major European broadcasters — directly comparable in services and customer type.
• Timeline Television: UK outside broadcast and post-production company with a fleet of UHD/HDR OB trucks serving BBC, ITV, Sky and Channel 4 — the closest direct UK competitor to Cloudbass with similar customer mix, fleet scale and IP/UHD capability roadmap.
• NEP Group: World's largest outside broadcast and live events production services provider, operating a global fleet of OB trucks and flypacks serving broadcasters, sports leagues and event organizers — directly comparable to Cloudbass in business model, customer base, and live-event OB value proposition.
• Game Creek Video: US-based provider of high-end mobile broadcast production units serving major US sports broadcasters and networks with IP-capable trucks — comparable in fleet scale, technology tier and live-event focus, though US-only.
• Gravity Media: Global provider of broadcast facilities, production services and equipment rental (formed from the merger of Gearhouse Broadcast, HyperActive, Input Media and others), operating OB trucks across the UK, US, Australia and Middle East — directly competes with Cloudbass in UK OB facility provision.
• Mobile TV Group: US-based leader in mobile broadcast production with a large fleet of 4K/UHD IP REMI-capable OB units serving major US broadcasters and sports leagues — comparable technology and business model, though operating primarily in the US market.
• Presteigne Broadcast Hire: UK-based broadcast equipment rental and OB facility provider offering camera chains, RF, graphics and complete OB solutions to UK broadcasters and production companies — directly comparable in services, geography and customer base.
• Telegenic (EMG): UK-based outside broadcast provider (now part of EMG) with a long-standing fleet serving BBC, Sky and other UK broadcasters on premium sports and entertainment — a direct head-to-head UK OB competitor to Cloudbass.
• BSI (Broadcast Services International): International broadcast services provider specialising in RF, wireless camera systems and outside broadcast support for live sports and entertainment events — comparable in technical specialty and live-event customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cloudbassgfx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudbass