Media General

What Media General does

Media General Ghana, legally registered as MG Digital Media Limited, is a privately held multi-platform media conglomerate headquartered in Kanda, Greater Accra, Ghana, founded in 1997 and operating with 501-1000 employees. The company delivers news, information, and entertainment content through an integrated portfolio spanning broadcast television (TV3, Onua TV), radio (3FM 92.7, Onua FM, Akoma, Adesa Radio), digital news and entertainment platforms (3News, 3Xtra, 3Sports), a reality TV franchise (Perfect Match Xtra), mobile applications (3News app, Tv3 Reality App), and a social login integration (MG Login). The underlying technology infrastructure consists of standard web technologies, cookie-based tracking, third-party analytics integrations (Microsoft Clarity, Google Analytics, Piwik), payment processing via Paystack and Hubtel, and social authentication via Facebook and Twitter - with no proprietary technology stack disclosed.

Name

Media General

Legal name

MG Digital Media Limited

Website

https://mg.com.gh

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Media General Ghana is a privately held multi-platform media conglomerate operating broadcast TV (TV3, Onua TV), radio stations (3FM, Onua FM, Akoma, Adesa), digital news and entertainment platforms (3News, 3Sports, 3Xtra), and mobile apps, serving Ghanaian audiences and advertisers with a stated vision of pan-African media leadership by 2025.

Ownership category

akta.pro rank

Product category

Broadcast Media & Digital Content

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

General Entertainment Cable Networks (MPABAFAA)

Keywords

• Broadcast television
• Radio broadcasting
• Digital news
• Multi-platform media
• Advertising sales

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

Media General Ghana is a multi-platform media conglomerate that produces and distributes news, entertainment, sports, and reality television content via broadcast television channels (TV3, Onua TV), radio stations (3FM 92.7, Onua FM, Akoma, Adesa Radio), digital properties (3News, MG Digital, Connect), mobile applications (3News app, Tv3 Reality App), and dedicated reality show platforms (Perfect Match Xtra / PMXtra). The company sells advertising inventory across these properties and operates social media accounts for each brand.

Product overview

Media General operates a multi-platform media conglomerate spanning television, radio, digital media, and mobile applications. The core offering consists of broadcast television channels (TV3, Onua TV), radio stations (3FM 92.7, Onua FM, Akoma, Adesa), and digital platforms (3News, MG Digital, Connect). The company also produces specialized content through 3Sports (sports coverage), 3Xtra (entertainment), and Perfect Match Xtra (reality TV). Digital reach is extended through mobile applications including 3News and Tv3 Reality App, with MG Login enabling social authentication. The portfolio is unified under the MG Digital platform for digital content distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• TV3 Primary television network brand of Media General Ghana, operating as one of Ghana's major television channels with broadcast television content covering news, entertainment, and reality programming for general audiences in Ghana.
• 3News Digital news platform and mobile application providing news coverage, breaking news alerts, and journalism content for audiences across Ghana and West Africa.
• 3FM 92.7 Radio station brand operating at 92.7 FM frequency, providing news, talk shows, and entertainment content to listeners in Ghana.
• Onua TV Television channel brand offering local and regional content as part of the Onua media brand family in Ghana.
• Onua FM Radio station brand under the Onua media family, complementing Onua TV with broadcast radio content.
• Akoma Radio station brand providing broadcast content to listeners as part of the Media General portfolio.
• 3Sports Sports content platform covering Ghanaian and international sports news, live coverage, and sports journalism for sports fans in Ghana.
• 3Xtra Entertainment-focused brand providing lifestyle content, celebrity news, and entertainment programming.
• Perfect Match Xtra (PMXtra) Reality TV dating show platform with its own dedicated website (pmxtra.tv), offering interactive viewer engagement and content related to the dating show format.
• MG Digital Digital media platform powering Media General's online presence, mobile applications, and digital content distribution across all brands.
• Connect Digital connectivity platform brand under the Media General portfolio.
• Adesa Radio Radio station brand within the Media General group, operating under the Adesa broadcasting brand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• EIB Network: Ghanaian media group operating GHOne TV, Starr FM, Live FM, and Kasapa FM. Head-to-head competitor to Media General's TV3 and 3FM in the same Ghanaian broadcast and radio advertising market.
• TV Africa Network: Pan-African broadcast television network with strong Ghanaian audience reach. Comparable as a general-entertainment/advertising-supported TV channel targeting West African audiences.
• Multimedia Group: Ghanaian multimedia conglomerate operating Joy FM, Adom FM, Joy TV, Adom TV, and Myjoyonline. Direct competitor to Media General across broadcast TV, radio, and digital news in the same Ghanaian market with a comparable multi-platform, advertising-led model.
• Despite Media Group: Operates Despite TV (DTv) and Oyerepa TV/FM in Ghana. Direct peer in the Ghanaian free-to-air broadcast television and radio advertising market.
• Global Media Alliance (e.TV Ghana): Operates e.TV Ghana and associated radio brands. Comparable Ghana-based broadcast TV and radio operator competing for the same advertisers and audiences as Media General.

Regional players

• Africa Independent Television (AIT): Nigerian broadcast television network with West African reach. Comparable as a regional general-entertainment/advertising-supported broadcaster competing for cross-border West African audiences and ad spend.
• Nation Media Group: East Africa's largest media conglomerate (NTV Kenya, Daily Nation, NMG radio). Comparable as a multi-platform African broadcaster and publisher with similar advertising-led model, though operating primarily in Kenya/East Africa rather than Ghana.
• Standard Group (KTN): Kenyan broadcaster operating KTN, KTN News, and Radio Maisha. Comparable multi-channel TV/radio operation serving an East African market with advertising-led revenue.

Broad incumbents

• MultiChoice / DStv: Pan-African pay-TV operator (DStv, GOtv, Showmax) owned by Canal+. Larger incumbent competing for the same West African advertising and subscription budgets as Media General, with broader content and streaming assets.
• BBC Africa: International public broadcaster with a large African news operation and digital presence. Comparable as a brand-driven news and content producer competing for Ghanaian/West African audience attention and digital ad inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MediaGeneralGH
• Facebookfacebook.com/mediageneralghana
• LinkedInlinkedin.com/company/mediageneralgh
• Instagraminstagram.com/mediagenerals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media General