Media General
Media General Ghana is a privately held multi-platform media conglomerate operating broadcast TV (TV3, Onua TV), radio stations (3FM, Onua FM, Akoma, Adesa), digital news and entertainment platforms (3News, 3Sports, 3Xtra), and mobile apps, serving Ghanaian audiences and advertisers with a stated vision of pan-African media leadership by 2025.
- Company typePrivate
- Founded1997
- HeadquartersAccra, Ghana
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Media General does
Media General Ghana, legally registered as MG Digital Media Limited, is a privately held multi-platform media conglomerate headquartered in Kanda, Greater Accra, Ghana, founded in 1997 and operating with 501-1000 employees. The company delivers news, information, and entertainment content through an integrated portfolio spanning broadcast television (TV3, Onua TV), radio (3FM 92.7, Onua FM, Akoma, Adesa Radio), digital news and entertainment platforms (3News, 3Xtra, 3Sports), a reality TV franchise (Perfect Match Xtra), mobile applications (3News app, Tv3 Reality App), and a social login integration (MG Login). The underlying technology infrastructure consists of standard web technologies, cookie-based tracking, third-party analytics integrations (Microsoft Clarity, Google Analytics, Piwik), payment processing via Paystack and Hubtel, and social authentication via Facebook and Twitter - with no proprietary technology stack disclosed.
Media General firmographics
Firmographics- Name
- Media General
- Legal name
- MG Digital Media Limited
- Website
- https://mg.com.gh
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Media General Ghana is a privately held multi-platform media conglomerate operating broadcast TV (TV3, Onua TV), radio stations (3FM, Onua FM, Akoma, Adesa), digital news and entertainment platforms (3News, 3Sports, 3Xtra), and mobile apps, serving Ghanaian audiences and advertisers with a stated vision of pan-African media leadership by 2025.
- Ownership category
- akta.pro rank
Media General industry classification
Industry- Product category
- Broadcast Media & Digital Content
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
- akta.pro secondary industry
- General Entertainment Cable Networks (MPABAFAA)
Keywords
Where Media General is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices1 record
Markets served
Media General business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels4 records
Media General product offering
Product offeringCore offering
Media General Ghana is a multi-platform media conglomerate that produces and distributes news, entertainment, sports, and reality television content via broadcast television channels (TV3, Onua TV), radio stations (3FM 92.7, Onua FM, Akoma, Adesa Radio), digital properties (3News, MG Digital, Connect), mobile applications (3News app, Tv3 Reality App), and dedicated reality show platforms (Perfect Match Xtra / PMXtra). The company sells advertising inventory across these properties and operates social media accounts for each brand.
Product overview
Media General operates a multi-platform media conglomerate spanning television, radio, digital media, and mobile applications. The core offering consists of broadcast television channels (TV3, Onua TV), radio stations (3FM 92.7, Onua FM, Akoma, Adesa), and digital platforms (3News, MG Digital, Connect). The company also produces specialized content through 3Sports (sports coverage), 3Xtra (entertainment), and Perfect Match Xtra (reality TV). Digital reach is extended through mobile applications including 3News and Tv3 Reality App, with MG Login enabling social authentication. The portfolio is unified under the MG Digital platform for digital content distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- TV3 Primary television network brand of Media General Ghana, operating as one of Ghana's major television channels with broadcast television content covering news, entertainment, and reality programming for general audiences in Ghana.
- 3News Digital news platform and mobile application providing news coverage, breaking news alerts, and journalism content for audiences across Ghana and West Africa.
- 3FM 92.7 Radio station brand operating at 92.7 FM frequency, providing news, talk shows, and entertainment content to listeners in Ghana.
- Onua TV Television channel brand offering local and regional content as part of the Onua media brand family in Ghana.
- Onua FM Radio station brand under the Onua media family, complementing Onua TV with broadcast radio content.
- Akoma Radio station brand providing broadcast content to listeners as part of the Media General portfolio.
- 3Sports Sports content platform covering Ghanaian and international sports news, live coverage, and sports journalism for sports fans in Ghana.
- 3Xtra Entertainment-focused brand providing lifestyle content, celebrity news, and entertainment programming.
- Perfect Match Xtra (PMXtra) Reality TV dating show platform with its own dedicated website (pmxtra.tv), offering interactive viewer engagement and content related to the dating show format.
- MG Digital Digital media platform powering Media General's online presence, mobile applications, and digital content distribution across all brands.
- Connect Digital connectivity platform brand under the Media General portfolio.
- Adesa Radio Radio station brand within the Media General group, operating under the Adesa broadcasting brand.
Companies that use Media General
Customer profileSegments2 records
Ideal customer profiles2 records
Media General technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Media General partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights6 records
Media General competitors and assessment
Company assessmentDirect peers
- EIB Network: Ghanaian media group operating GHOne TV, Starr FM, Live FM, and Kasapa FM. Head-to-head competitor to Media General's TV3 and 3FM in the same Ghanaian broadcast and radio advertising market.
- TV Africa Network: Pan-African broadcast television network with strong Ghanaian audience reach. Comparable as a general-entertainment/advertising-supported TV channel targeting West African audiences.
- Multimedia Group: Ghanaian multimedia conglomerate operating Joy FM, Adom FM, Joy TV, Adom TV, and Myjoyonline. Direct competitor to Media General across broadcast TV, radio, and digital news in the same Ghanaian market with a comparable multi-platform, advertising-led model.
- Despite Media Group: Operates Despite TV (DTv) and Oyerepa TV/FM in Ghana. Direct peer in the Ghanaian free-to-air broadcast television and radio advertising market.
- Global Media Alliance (e.TV Ghana): Operates e.TV Ghana and associated radio brands. Comparable Ghana-based broadcast TV and radio operator competing for the same advertisers and audiences as Media General.
Regional players
- Africa Independent Television (AIT): Nigerian broadcast television network with West African reach. Comparable as a regional general-entertainment/advertising-supported broadcaster competing for cross-border West African audiences and ad spend.
- Nation Media Group: East Africa's largest media conglomerate (NTV Kenya, Daily Nation, NMG radio). Comparable as a multi-platform African broadcaster and publisher with similar advertising-led model, though operating primarily in Kenya/East Africa rather than Ghana.
- Standard Group (KTN): Kenyan broadcaster operating KTN, KTN News, and Radio Maisha. Comparable multi-channel TV/radio operation serving an East African market with advertising-led revenue.
Broad incumbents
- MultiChoice / DStv: Pan-African pay-TV operator (DStv, GOtv, Showmax) owned by Canal+. Larger incumbent competing for the same West African advertising and subscription budgets as Media General, with broader content and streaming assets.
- BBC Africa: International public broadcaster with a large African news operation and digital presence. Comparable as a brand-driven news and content producer competing for Ghanaian/West African audience attention and digital ad inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Media General social profiles
Digital presenceMedia General financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media General leadership team
Management profileNumber of profiles
Profiles1 record
Media General funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media General M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media General
What does Media General do?
Media General Ghana is a multi-platform media conglomerate that produces and distributes news, entertainment, sports, and reality television content via broadcast television channels (TV3, Onua TV), radio stations (3FM 92.7, Onua FM, Akoma, Adesa Radio), digital properties (3News, MG Digital, Connect), mobile applications (3News app, Tv3 Reality App), and dedicated reality show platforms (Perfect Match Xtra / PMXtra). The company sells advertising inventory across these properties and operates social media accounts for each brand.
Is Media General a public or private company?
Media General is a private company. It is classified as unknown and is currently operating.
When was Media General founded?
Media General was founded in 1997. It employs 501 to 1,000 people.
Where is Media General based?
Media General is headquartered in Accra, Ghana, in the Africa region.
Who are Media General's main competitors?
Direct peers on record are EIB Network, TV Africa Network, Multimedia Group, Despite Media Group and Global Media Alliance (e.TV Ghana). Regional players are Africa Independent Television (AIT), Nation Media Group and Standard Group (KTN). Broad incumbents are MultiChoice / DStv and BBC Africa.
Does Media General have an API?
No public API is recorded for Media General.
What industry is Media General in?
Media General's product category is Broadcast Media & Digital Content. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of MPABAFAA, General Entertainment Cable Networks. Its NAICS code is 516 and its SIC code is 4833.