Nounou Expert

What Nounou Expert does

Nounou Expert is a French at-home childcare services provider specializing in the placement and ongoing administrative management of in-home nannies for families across France. Operating under the legal entity OUI CARE MANDAT (a SARL with €1,000 stated capital, registered in Le Mans), the company is a specialty brand of Oui Care Group, which positions itself as the #1 personal services company in France with 18,000 employees and over 100,000 clients across 8 brands. Founded in 2018 and headquartered at 85 Boulevard Marie et Alexandre Oyon in Le Mans, Nounou Expert targets high-volume hour placements, shared childcare arrangements, overnight and weekend care, bilingual profiles, and business-travel childcare — use cases that traditional crèches and informal nanny searches struggle to address.

The product portfolio comprises five core offerings: Offre Recrutement (one-time placement starting at €500–€900), Offre Expert (placement plus mandatory monthly management subscription at €100–€120/month), Offre Expert Garde Partagée (shared childcare between two families), Offre d'attente CDD (interim coverage up to 4 months at €700), and Offre Garde déplacement professionnel (B2B business-travel childcare at €330 per use, €0–€170 with employer participation). Two contract variants — Mandat Classique and Mandat Expert — separate lighter versus full administrative delegation. The technology stack is operational rather than productized: internal candidate-management software accessed via the Ximi extranet portal, integrated with PAJEMPLOI, URSSAF, CESU, CAF, and CPAM for payroll and social declarations. No proprietary consumer-facing platform, mobile app, AI models, or external API is disclosed. Distribution is hybrid: 170+ partner agencies across France provide in-person recruitment and support, a self-serve website enables online search and inquiry, and direct B2B sales target enterprises for the business-travel product.

Customers span three segments: French families with demanding childcare needs (primary), corporate employers offering childcare benefits to traveling employees (emerging B2B), and professional nannies seeking stable employment with administrative support. Nounou Expert has held the #1 ranking in Capital magazine's Best Home Childcare Services category for three consecutive years (2022, 2023, 2024) based on a 20,000-consumer survey. The company cites a 90%+ first-match success rate, 85%+ customer satisfaction with a 100% recommendation rate (September 2020 internal survey), and holds NF Services quality certification alongside GDPR compliance. All services qualify for the French 50% childcare tax credit (crédit d'impôt) and CAF/MSA family assistance.

Name

Nounou Expert

Legal name

OUI CARE MANDAT

Website

https://nounou-expert.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nounou Expert is a French at-home childcare placement and management service operating under Oui Care Group. It recruits and manages in-home nannies for French families through 170+ partner agencies, serving high-hour placements, shared childcare, and corporate business-travel needs.

Ownership category

akta.pro rank

Product category

Home Childcare Placement and Management Services

NAICS

Child Care Services (6244), Child Care Services (62441), Child Care Services (624410), Private Households (8141)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

General Babysitter/Nanny Placement Agencies (HSAAALAA)

akta.pro secondary industries

Nanny Agency / Placement Services (HSAAABAN), Au Pair & Live-In Care Placement Agencies (HSAAALAG), On-Demand Sick Child In-Home Care (HSAAAJAA)

Keywords

• In-home childcare services
• Nanny recruitment
• Childcare administrative management
• Family employer support
• Shared childcare placement

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: One-time recruitment fees for matching families with qualified nannies, including candidate sourcing, screening, interviews, and placement. Recruitment alone or bundled with monthly management services.
2. Monthly Management Subscription: Recurring monthly subscription for ongoing administrative management including payroll processing, declarations to PAJEMPLOI/URSSAF, contract management, and replacement services when primary nanny is unavailable.
3. Corporate Business Travel Childcare: Enterprise service where companies pre-purchase childcare service packages for employee business travel. Nounou Expert handles recruitment and management of childcare during parental travel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nounou Expert operates as a mandataire (intermediary) childcare service in France that recruits qualified in-home nannies for families and manages all administrative obligations on behalf of the parent employer. The company specializes in high-volume hour placements, shared childcare arrangements, overnight and weekend care, and corporate-supported business travel childcare. Services are delivered through a network of 170+ partner agencies across France and backed by Oui Care Group infrastructure.

Product overview

Nounou Expert operates as a mandataire (intermediary) service specializing in full-time in-home childcare placement and family employer support in France. The company offers a unified platform combining recruitment matching and ongoing administrative management. The product portfolio centers on four core service tiers: (1) Offre Recrutement for recruitment-only placement, (2) Offre Expert for recruitment plus monthly administrative management subscription, (3) Offre Expert Garde Partagée for shared childcare between co-families, and (4) Offre Garde déplacement professionnel for employer-supported business travel childcare. Supporting offerings include Offre d'attente CDD for interim coverage and Kit CDD for fixed-term contracts. Two contract variants—Mandat Classique and Mandat Expert—distinguish between standard and premium administrative support levels. All services leverage the company's partnership network of over 170 partner agencies across France and are backed by the Oui Care group's infrastructure including O2's 10+ years of childcare expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Offre Recrutement Customized recruitment service that matches families with qualified in-home nannies based on specific criteria including schedule requirements and household tasks. Includes candidate selection, reference verification, and trial-period support. Designed for families who prefer to handle employer obligations themselves.
• Offre Expert Turnkey solution combining customized nanny recruitment with full administrative and operational management including payroll processing, replacement services during absences, and compliance with all employer obligations. Includes a mandatory monthly management subscription starting at 120 EUR/month.
• Offre Expert Garde Partagée Shared childcare recruitment and management service for two families sharing the same nanny. Includes administrative coordination between co-families, payroll management, and replacement coverage. Recruited at 500 EUR per family with a 100 EUR monthly accompaniment fee.
• Offre d'attente CDD Interim childcare coverage for up to 4 months for families awaiting nursery (crèche) placement or when an approved childminder is unavailable. Provides immediate temporary coverage while longer-term solutions are arranged.
• Offre Garde déplacement professionnel Business travel childcare service enabling working parents to use company-supported in-home childcare during professional travel. Covers care from school pickup through next-morning return, with potential 100% employer financial coverage via professional expense reimbursement or CESU and eligibility for a 50% French tax credit. Public tariff 330 EUR; 0–170 EUR with company participation.
• Mandat Expert Premium mandate contract offering complete delegation of administrative obligations with certified competencies, absence replacement, and comprehensive employer compliance management.
• Mandat Classique Standard mandate contract providing recruitment-focused services with lighter administrative support for parent employers seeking a more direct employment relationship with caregivers while still benefiting from Nounou Expert's recruitment and basic administrative assistance.

Quantifiable outcome

• 90%+ first-match success rate
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Oui Care GroupcoreStrategic or Co-development PartnerNounou Expert is a brand of Oui Care Mandat, part of Oui Care Group, the #1 home services company in France with 8 brands, 18,000 employees, and 100,000+ clients. Nounou Expert benefits from Oui Care's 10+ years of childcare expertise, recruitment infrastructure, 170+ agency network, legal/social expertise, and ASAP training academy for professional development content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NounouExpert
• Xx.com/ExpertNounou

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nounou Expert