Deutschsprachige SAP-Anwendergruppe

What Deutschsprachige SAP-Anwendergruppe does

Deutschsprachige SAP-Anwendergruppe e.V. (DSAG) is a Walldorf-headquartered, Germany-registered non-profit user association (eingetragener Verein) that represents SAP customers across the DACH region — Germany, Austria, and Switzerland. It serves a stated base of more than 70,000 individual members drawn from over 4,000 corporate members, spanning the Mittelstand through DAX-listed corporations and from specialist departments up to the CxO level. The association's stated mandate is to provide a constructive-critical collective voice in dialogue with SAP, organize peer knowledge exchange, and supply members with early information on SAP strategy, products, and services.

DSAG's core digital product is DSAGNet, a member portal hosted on Hetzner infrastructure and fronted by Cloudflare, providing access to over 200 working groups and committees (Arbeitskreise), event registration, partner-directory listings (DSAG-Partnerdatenbank), the digital 'impulsant' magazine, and the DSAG-Academy including the 'SAP People to Work' talent-matching platform. Adjacent offerings include practitioner SAP-Leitfäden guidelines, three flagship event formats — the annual DSAG-Jahreskongress, DSAG-Technologietage, and topic-specific DSAG-Thementage — plus dedicated communities for CIOs, young leaders, and women in SAP. The organization operates discrete sub-brands (DSAGNet, impulsant, DSAG-Academy) and a wholly-owned services subsidiary (DSAG Dienstleistungs GmbH).

The commercial model is community-led and subscription-based: members pay recurring annual fees for access to DSAGNet, working groups, influence programs, and exclusive content, with paid flagship events providing a transactional-fee layer. Membership pricing is not publicly disclosed. The association is governed by an elected board headed by First Chairman Jens Hungershausen (representing MEGA eG) and Second Chairman Hermann-Josef Haag (Bundesanstalt für Post und Telekommunikation Deutsche Bundespost), with professional management under Managing Director Dr. Mario Günter. There is no external investor, parent, or acquirer in the ownership structure.

Name

Deutschsprachige SAP-Anwendergruppe

Legal name

Deutschsprachige SAP Anwendergruppe e.V.

Website

https://dsag.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

DSAG is a non-profit SAP user association headquartered in Walldorf, Germany, serving more than 70,000 individual members from over 4,000 DACH-region companies. It organizes 200+ working groups, runs the DSAGNet member portal, hosts flagship SAP events, and advocates collectively to influence SAP product roadmaps.

Ownership category

akta.pro rank

Headquarters

HQ city

Walldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: DSAG generates revenue through annual membership fees from member companies. Membership provides access to the network, influence on SAP development, knowledge resources, and the DSAGNet portal.
2. Event Fees: Revenue from paid events including the DSAG-Jahreskongress, DSAG-Technologietage, and various Thementage. Most working group meetings and webinars are free, but flagship events charge participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

DSAG is a member-based user association for SAP customer companies in the DACH region (Germany, Austria, Switzerland), representing over 4,000 companies and 70,000+ individuals. Its core offering is the DSAGNet member portal and ecosystem of services (working groups, events, digital magazine, practical guides, partner directory, talent matching) that enable SAP users to network with peers, share knowledge, and collectively influence SAP's product strategy and roadmaps. Revenue is generated primarily through annual membership fees from member companies and paid participation in flagship and themed events.

Product overview

DSAG is a user association for SAP customers in the DACH region (Germany, Austria, Switzerland) representing over 4,000 member companies and approximately 70,000 members. The organization operates primarily as a networking and influence platform rather than a software product company. Its central digital product is DSAGNet, a member portal providing networking, information exchange, event registration, and collaboration through over 200 working groups. Supporting products include impulsant (digital magazine with news and surveys), the DSAG Partner Database (partner directory), DSAG-Academy with its SAP People to Work matching platform, DSAG-Leitfäden (practitioner guidelines), and flagship events such as the DSAG-Jahreskongress and DSAG-Thementage. The portfolio functions as a unified member services ecosystem centered on the DSAGNet portal.

Differentiator

Problem solved

Functional benefit

Brands

• DSAGNet: Central member platform of the DSAG for information exchange, event registration, and networking among SAP users.
• impulsant
• DSAG-Academy

Products and services

• DSAGNet Member Portal Central member portal providing protected access for networking, information exchange, event registration, working group collaboration, subscriptions to the impulsant magazine and newsletters, commenting functions, chat, and survey participation for SAP user companies in the DACH region.
• impulsant Digital Magazine Digital member magazine delivering news, press releases, surveys, position papers, and expert articles on SAP topics to DSAG members.
• DSAG-Partnerdatenbank Partner database allowing DSAG members to find and connect with approved SAP consulting and service partners.
• DSAG-Academy Matching Platform (SAP People to Work) Platform connecting SAP professionals with employment opportunities and facilitating talent matching within the DSAG member network.
• DSAG-Leitfäden (SAP Practitioner Guidelines) Practitioner guidelines, recommendations, and best-practice documents developed by DSAG working groups, freely available for download by SAP users.
• DSAG-Jahreskongress (Annual Congress) Annual flagship conference bringing together SAP users, partners, and SAP representatives for knowledge exchange, networking, and direct dialogue on SAP strategy.
• DSAG-Thementage (Themed Days) Specialized themed events covering specific SAP topics such as retail (Handel), AI (KI), and HR/Personnel topics.

Quantifiable outcome

• Organized in 200+ gremia (working groups/committees)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• SAPcoreStrategic or Co-development PartnerSAP is DSAG's primary strategic partner. The association maintains a constructive-critical dialogue with SAP at eye level, enabling members to influence SAP product development and roadmaps. Through feedback sessions and influence programs, DSAG actively shapes existing and future SAP solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Bitkom: Bitkom is Germany's largest digital industry association, representing a broader cross-section of technology companies. Comparable in membership-based association model and policy influence, though it covers a wider industry scope than SAP-specific user advocacy.
• DSAG Dienstleistungs GmbH: DSAG's wholly-owned subsidiary handling operational services. Not a comparable peer, but the formal entity through which commercial activity of the DSAG ecosystem flows.
• Gartner: Gartner provides enterprise IT advisory including SAP-related research and benchmark services that overlap with DSAG's knowledge-sharing and practitioner-guideline offerings to CIO-level members. Adjacent rather than directly competitive.

Direct peers

• JSUG (Japan SAP Users' Group): JSUG is the SAP user association for Japan, with a comparable structure of working groups, annual conferences, and influence programs targeting SAP customers in its region. Direct functional peer despite geographic difference.
• SAP France User Group (USF): L'Union des Utilisateurs SAP Francophones (USF) is the French-speaking counterpart to DSAG, representing SAP customers in France and French-speaking markets with a similar working-group and influence model. Comparable mission, structure, and customer base profile.
• ASUG (Americas' SAP Users' Group): ASUG is the largest SAP user association in North America, operating the same model as DSAG: membership-based, organized in working groups, and focused on influencing SAP product roadmaps on behalf of enterprise members. It is the closest regional analog to DSAG.
• SAP Australia & New Zealand User Group (SAUG): SAUG serves SAP customers in Australia and New Zealand, offering member events, working groups, and engagement with SAP ANZ. It is a regional peer running a structurally identical association model.
• SAP UK & Ireland User Group: SAP UK & Ireland User Group is a regional SAP user association serving UK and Ireland SAP customers, mirroring DSAG's role for the DACH market. It provides working groups, events, and influence programs, making it a structurally direct peer.

Emerging players

• VOICE (Verband der Oracle-Anwender): VOICE is the German-speaking Oracle user group, structurally identical to DSAG but serving Oracle's installed base. It demonstrates the broader user-association category in DACH and competes for IT-leadership mindshare at DAX and Mittelstand enterprises.

Broad incumbents

• SAP SE: SAP is both DSAG's primary strategic partner and the underlying platform vendor for all member companies. It is the dominant incumbent in the category, and DSAG's relevance is intrinsically tied to SAP's market position and engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_dsag
• Facebookfacebook.com/dsagev
• LinkedInlinkedin.com/company/dsag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutschsprachige SAP-Anwendergruppe