What Apmas does

APMAS (Mahila Abhivruddhi Society, Andhra Pradesh) is a non-profit public society registered on 14 June 2001 in Hyderabad, India, operating as a national-level resource organization for the women's Self-Help Group (SHG) movement, SHG federations, Farmera Producer Organizations (FPOs), and community-based institutions. Its core services comprise institutional capacity building, training-of-trainer programs, ratings and evaluations of SHG federations, research and policy advocacy, and consultancy studies. The organization has directly trained approximately 3,50,000 professionals and para-professionals, supported 2,50,000+ SHGs and 10,000+ SHG federations, and promoted 100 FPOs across Andhra Pradesh, Telangana, Bihar, and additional states through partnerships."

Monetization is grant-driven: APMAS receives funding from government programs (NRLM, state rural livelihoods missions like SERP and BRLPS, CBBO schemes under SFAC/NABARD/NCDC), international donors (CARE India, DFID, Aga Khan Foundation, Ford Foundation, Sir Dorabji Tata Trust, DGRV, Michael and Susan Dell Foundation, Water.org, Heifer International, GIZ, AEIN Luxembourg, Welt Hunger Hilfe), and corporate CSR (Azim Premji Foundation, Aurobindo Pharma Foundation, Wipro Cares, Cargill). Secondary revenue streams include paid consultancy studies, research assignments, and user fees at its owned 30,000 SFT SHG Learning Centre residential training facility in Hyderabad, which is rented to government bodies and NGOs at published daily rates (Rs 10,000–17,000 for halls, Rs 1,200–1,500 per day for accommodation, plus catering). APMAS also publishes a monthly Telugu magazine, Mahila Sadhikaratha, since 2002 and produces original research (68 studies, 69 publications). The wholly-owned subsidiary Sadhikaratha Foundation (Section 25 Company, 2012) extends the operating envelope for commercial-format activities.

Name

Apmas

Legal name

Mahila Abhivruddhi Society, Andhra Pradesh

Website

https://apmas.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

APMAS is a national-level Indian non-profit resource organization that builds capacity of women's self-help groups, SHG federations, and farmer producer organizations through training, research, and institutional support across multiple Indian states, with funding from governments, foundations, and international donors.

Ownership category

akta.pro rank

Product category

Rural Development and Community Institution Building Services

NAICS

Civic and Social Organizations (8134), Grantmaking and Giving Services (8132), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

akta.pro secondary industries

Donor Coordination, Monitoring & Evaluation (MEL) Programs (BPADABAN), Project Preparation Facilities & Technical Assistance Windows (BPADAOAI), International & Global Public Health Aid Administration (Government Donors) (HLAJALAO)

Keywords

• SHG capacity building
• FPO formation promotion
• Community institution building
• Women empowerment programs
• Rural livelihoods training

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Grants and Donations: APMAS operates as a non-profit organization funded through grants and donations from governments, national and international donors. Support received from CARE India, DFID, Aga Khan Foundation, Ford Foundation, Sir Dorabji Tata Trust, DGRV, Michael and Susan Dell Foundation, and various CSR initiatives.
2. Training Center Facilities: The organization offers its residential training facility to Government Organizations and NGOs at reasonable costs when not in use by MAS. Revenue generated from conference halls, accommodation, and food services.
3. Consultancy Services: Consultancy services provided to different stakeholders including studies, research, training, tools, IEC materials, ratings, evaluation, and designing products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

APMAS is a national-level non-profit resource organization that strengthens women's Self-Help Groups (SHGs), SHG federations, Farmer Producer Organizations (FPOs), and community-based organizations through capacity building, training, technical assistance, ratings and evaluations, and direct field programs across multiple Indian states. Its portfolio includes CBBO-mandated FPO promotion, training-of-trainer certification, model village and climate-smart agriculture projects, and a residential training centre. APMAS supplements grant-funded programs with paid consultancy assignments and facility rentals to governments and NGOs.

Product overview

APMAS (Mahila Abhivruddhi Society, Andhra Pradesh) is a national-level resource organization offering a integrated suite of programs and services for women's empowerment and rural development. The core offerings include SHG and SHG Federation support services, FPO formation and promotion through its CBBO mandate, and comprehensive training and capacity building programs. Supporting programs encompass climate-smart agriculture, WASH initiatives, model village development, and food security projects. The organization provides standardized modules like the SOC (Sector Own Control) system and FPO BoD self-learning materials for institutional strengthening. APMAS operates its own residential training center in Hyderabad and publishes the Mahila Sadhikaratha monthly magazine. The portfolio is primarily service-oriented (training, consulting, institutional development) rather than technology product-based.

Differentiator

Problem solved

Functional benefit

Brands

• Mahila Sadhikaratha: Monthly Telugu magazine published by APMAS since 2002, geared towards the empowerment of women.

Products and services

• SHG & SHG Federation Support Services Capacity-building, technical support, and training services for Self-Help Groups (SHGs) and their federations, enabling women-led institutions to become sustainable and self-reliant organizations. Targeted at state and national government programs, NGOs, and Self-Help Promoting Institutions.
• FPO Formation and Promotion (CBBO Services) Cluster-Based Business Organization (CBBO) services for formation and promotion of Farmer Producer Organizations under the Government of India's Central Sector Scheme of 10,000 FPOs, empanelled to form and promote 31 FPOs across 13 districts in 3 states.
• Training and Capacity Building Programs Residential and field-based training programs including Training-of-Trainers (ToT) certification for SHG promoters, FPO Board of Directors, community resource persons, and development professionals.
• SHG Learning Centre (Residential Training Facility) 30,000 SFT residential training facility in Hyderabad with conference halls (AC Training Hall 1: Rs 17,000/day for 50-60 capacity; AC Training Hall 2: Rs 10,000/day for 20-22 capacity), accommodation, and food services. Available to government organizations and NGOs at 20% discount.
• SHG Federation and Cooperative Rating Services Institutional rating and evaluation services for SHG federations and cooperatives across India. Delivered 500+ ratings of SHG federations and cooperatives in India.
• Research, Evaluation and Consultancy Services Consultancy services covering studies, research, tools, IEC materials, ratings, evaluation, and product design for government, donors, and NGOs. Produced 68 research studies and 69 thematic publications including 3 books on SHGs and federations.
• Mahila Sadhikaratha Monthly Magazine Telugu monthly magazine focused on women's empowerment and development topics, distributed to SHG members and stakeholders.
• Training Centre Conference Hall Rentals Rental of AC Training Hall 1 (Rs 17,000/day plus 18% GST for 50-60 capacity with projector, sound system, WiFi, generator backup) and AC Training Hall 2 (Rs 10,000/day plus 18% GST for 20-22 capacity with video conferencing and interactive display) to Government Organizations and NGOs.
• Training Centre Accommodation and Catering Residential accommodation (AC Executive Single Rs 1,200/day, AC Executive Double Rs 1,500/day, Non-AC Dormitory Rs 1,500/day; extra bed Rs 375) and food packages (Vegetarian Rs 600/day, Non-Vegetarian Rs 750/day plus 5% GST) offered to Government Organizations and NGOs at the Hyderabad facility.

Quantifiable outcome

• 3,50,000 professionals and para-professionals trained across India
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Water.orgcoreStrategic or Co-development Partner · 1 June 2020Partnership for empowering SHG federations to facilitate access to finance for improved WASH facilities in Andhra Pradesh and Telangana. Goal to reach 20,000 small affordable WASH loans.
• BRLPS (Bihar Rural Livelihoods Promotion Society)coreStrategic or Co-development Partner · 1 June 2012Partnership for strengthening cluster level federations of SHGs and state level support in Bihar across Muzaffarpur, Madhubani, Khagaria, Gaya, Purnia & Nalanda districts.
• Government of Andhra PradeshcoreStrategic or Co-development Partner · 14 June 2001Government partnership for SHG movement support - APMAS was established after consultations with government and registered as a public society. The government supported the establishment of APMAS as an autonomous institution to strengthen SHGs.
• NABARDcoreStrategic or Co-development PartnerLong-standing partnership - APMAS worked as resource NGO for NABARD in Bihar. NABARD has sanctioned multiple training programs on SHG Federation capacity building.
• DGRV (Germany)coreStrategic or Co-development PartnerTechnical and financial support for Sector Own Control (SOC) project in Kamareddy cluster. 15 years of cooperation with DGRV for consolidating and up-scaling SOC within Telangana, Andhra Pradesh and other parts of the country.
• Heifer InternationalmajorStrategic or Co-development PartnerPartnership for Hatching Hope Accelerating Income project (2021-2022) targeting 8 FPOs and 8,918 members for FPO economic sustainability through poultry and other interventions.
• Cargill Animal Nutrition and HealthmajorStrategic or Co-development PartnerPartnership through Hatching Hope Global Initiative (HHGI) combining Heifer's community development approach with Cargill's animal health and productivity expertise.
• WHH (Welt Hunger Hilfe)minorStrategic or Co-development PartnerPartnership with DGRV to assist WHH in developing MIS for SHGs and SHG federations in Myanmar.
• SFAC, NABARD, NCDCcoreStrategic or Co-development PartnerImplementing agencies for Central Sector Scheme of Formation and Promotion of 10,000 FPOs. APMAS empanelled as CBBO to form and promote 31 FPOs in 13 districts across 3 states.
• SERP (Society for Elimination of Rural Poverty)coreStrategic or Co-development PartnerAPMAS played significant role in conceptualization, design and operationalization of SERP as support system for SHG movement - later became National Resource Organization for NRLM.
• Government of TelanganacoreStrategic or Co-development PartnerPartnership for SVEP program, SOC project, and various SHG/FPO initiatives in Telangana state through SERP Telangana.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Others

• Heifer International: International development partner of APMAS on the Hatching Hope Accelerating Income project — an adjacent funder/partner in the FPO and smallholder-livelihoods ecosystem, comparable in target beneficiary but not a direct competitor.

Direct peers

• MYRADA: Mysore Resettlement and Development Agency works on SHG promotion, community institutions, and rural livelihoods across multiple Indian states — closely aligned with APMAS' SHG federation strengthening and capacity-building approach.
• PRADAN: Professional Assistance for Development Action operates across multiple Indian states promoting women's SHGs, federations, and livelihoods — directly comparable to APMAS' core SHG/FPO institution-building model and community-resource-organization positioning.
• Sa-Dhan: Association of Community Development Finance Institutions that works with SHGs and federations nationally and co-awarded APMAS the 2022 WASH award; a peer in the SHPI ecosystem and accreditation framework.
• BAIF Development Research Foundation: Long-established Indian development organization focused on rural livelihoods, agriculture, and livestock for smallholders — directly comparable to APMAS' FPO promotion, livelihoods, and natural-resource-management programs.
• Gram Vikas: Odisha-based rural development organization working on water, sanitation, and livelihoods through community institutions — directly comparable to APMAS' WASH, model village, and SHG-platform programming.
• ACCESS Development Services: Livelihoods and microfinance resource organization working with poor households and community institutions — directly comparable to APMAS' SHG/federation capacity-building, training, and MEL services.

Broad incumbents

• Tata Trusts: One of India's largest philanthropic funders (Sir Dorabji Tata Trust also funds APMAS); operates broadly across rural livelihoods, water, and agriculture, overlapping with APMAS' program domains.
• National Institute of Rural Development and Panchayati Raj (NIRDPR): Central government apex training and research body for rural development — a broader incumbent that sets standards and certifies the type of ToT and capacity-building work APMAS delivers for NRLM and state missions.

Regional players

• Kudumbashree: Kerala state government's poverty eradication mission built on women's SHG federations — a state-level resource organization comparable to APMAS' work for SERP and state rural livelihoods missions, though geographically concentrated in Kerala.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkGxF6LmGVkGY1PYQsYFOfA
• Xx.com/infoapmas
• Facebookfacebook.com/APMASHYD
• LinkedInlinkedin.com/company/apmas

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apmas