Smartweb

What Smartweb does

Smartweb is a Danish provider of creative webshop platforms and CMS solutions headquartered in Egå, Denmark, founded in 2005. The company serves Danish small and medium-sized businesses and entrepreneurs seeking an integrated, all-in-one solution for establishing an online presence. Its product portfolio spans domain registration, web hosting (webhotel), an AI-assisted website builder (Hjemmesideprogram), WordPress hosting with AI tools, a proprietary webshop system, the OnPay payment processing solution, Microsoft 365 resale, email hosting, and add-on tools for GDPR compliance, accessibility, lead generation, and social media management. The underlying technology is a cloud-based web services platform with integrated AI capabilities for design and content generation.

The company operates a product-led growth model with self-serve signup and digital distribution through its website, supplemented by content marketing, email newsletters, events, and customer testimonials. Revenue is generated through subscription-based recurring streams across hosting, domains, website/webshop subscriptions, and Microsoft 365 resale, plus transaction-based fees from OnPay payment processing. Pricing is in DKK excluding VAT and is not publicly disclosed. The company emphasizes Danish-language support including late evening written availability, positioning as a localized alternative to international website builders. Evidence (specifically the dkcareers.team.blue career URL) suggests affiliation with the team.blue European digital services group, which also operates the Dandomain brand (founded 1999, Skanderborg), indicating integration into a broader European hosting and digital services platform.

Name

Smartweb

Legal name

Dandomain A/S

Website

https://smartweb.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartweb is a Danish SMB-focused web services provider offering domain registration, AI-assisted website building, webshop platforms, payment processing, and Microsoft 365 resale to Danish small and medium-sized businesses and entrepreneurs.

Ownership category

akta.pro rank

Headquarters

HQ city

Egå

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Domain Registration: Domain name registration and management services, likely annual recurring revenue from domain renewals.
2. Web Hosting (Webhotel): Web hosting services with various tiers providing server space, uptime guarantees, and technical infrastructure.
3. Website Builder: DIY website building tools including AI-assisted design capabilities, offered as subscription plans.
4. Webshop Solution: Complete e-commerce platform for building and managing online stores.
5. OnPay Payment Processing: Payment gateway and processing services integrated with the webshop platform, likely transaction-based.
6. Microsoft 365 Resale: Resale of Microsoft 365 and Office packages as a channel partner.
7. Professional Tools (SSL, GDPR, SEO): Additional professional services including SSL certificates, GDPR cookie compliance tools, website accessibility solutions, and SEO tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Smartweb provides an all-in-one online business platform for Danish SMBs and entrepreneurs, bundling domain registration, AI-powered website building, managed web hosting, a proprietary webshop/e-commerce system, and the OnPay payment gateway. Supporting services include business email, Microsoft 365 resale, SSL certificates, online booking, hosted spam filtering, and VPS hosting, all sold as subscription-based products with Danish-language support.

Product overview

Dandomain provides a comprehensive all-in-one platform for online business operations. The core product portfolio centers on domain registration, AI-powered website building (Hjemmesideprogram), WordPress hosting with AI tools, and web hosting services supporting multiple CMS platforms. For e-commerce, the platform offers a proprietary webshop system alongside WooCommerce integration and the OnPay payment solution. Email and productivity are addressed through dedicated email solutions and Microsoft 365 integration. Additional professional tools include online booking systems, SSL certificates, GDPR cookie compliance (Iubenda), web accessibility (Waywidget), lead generation (Leadinfo), and social media marketing tools (Social.Coach & Metricool). The platform also provides hosted spam filtering and VPS hosting for customers needing dedicated resources. Founded in 1999, Dandomain positions itself as a one-stop solution where customers get everything for their online business with single-point support.

Differentiator

Problem solved

Functional benefit

Brands

• OnPay: Online payment solution that can be integrated with various platforms for accepting online payments.
• Social.Coach & Metricool
• Waywidget
• Leadinfo
• Iubenda

Products and services

• Domæne (Domain Registration) Domain name registration and management service that lets customers secure and manage domain names for their online presence, sold on a recurring basis.
• Hjemmesideprogram (AI Website Builder) AI-assisted drag-and-drop website builder program that helps users with design, text generation, and setup to build professional websites without technical expertise.
• WordPress Hosting Managed WordPress hosting bundled with AI tools, themes, and plugins for building and managing WordPress-based websites.
• Webhotel (Web Hosting) Managed web hosting service handling uptime, operations, and stability, supporting multiple CMS platforms including WordPress, Joomla!, Drupal, and Umbraco.
• Webshop (E-commerce Platform) Proprietary user-friendly webshop system that enables customers to build and manage their own online stores with inventory and order handling.
• OnPay Payment Solution Proprietary online payment gateway that integrates with the Smartweb webshop and other e-commerce platforms, supporting Dankort, Visa, and Mastercard for secure online transactions.
• Microsoft 365 Resold Microsoft 365 and Office package including Word, Excel, PowerPoint, OneNote, OneDrive, Outlook, SharePoint, and Teams for business productivity and mobile workflows.
• E-mail Solutions (Business Email) Professional business email hosting for company-branded email addresses.
• Online Booking System Online booking system that enables businesses to manage appointments and reservations through their website.
• SSL Certificate SSL certificate product that secures websites and enables HTTPS encryption.
• VPS Hosting Virtual private server hosting for customers needing more control and dedicated server resources than shared web hosting.
• Hosted Spam Filter Hosted email spam filtering service providing protection against spam and malicious email.

Quantifiable outcome

• Danish support available including late evening written support

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreChannel Partner/ Reseller/ DistributorResells Microsoft 365 and Office packages including Word, Excel, PowerPoint, OneNote, OneDrive, Outlook, SharePoint, and Teams as part of their product portfolio.
• OnPaycoreTechnology or IntegrationIntegrated payment solution provider offering online payment processing that integrates with the Dandomain webshop platform and other platforms. Supports Dankort, Visa, and Mastercard payments.
• WordPresscoreTechnology or IntegrationWordPress hosting and integration services, offering WordPress hosting with AI tools as one of their primary website solutions. Users can choose WordPress as their preferred CMS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wix: Global AI-powered website builder and ecommerce platform. Direct competitor on the website-builder and webshop SKUs, particularly relevant as Wix invests in AI-assisted site creation and Danish localization.
• Squarespace: Website builder and commerce platform targeting SMBs and entrepreneurs. Direct peer on AI-assisted site building and integrated webshop functionality, with overlapping go-to-market into the same SMB persona.
• One.com: European SMB web services platform offering domains, hosting, website builder, email, and Microsoft 365. Sister-brand within team.blue group and closest product-portfolio peer, also bundled for SMBs.
• Shopify: Global commerce platform with website, webshop, and payments (Shopify Payments). Directly comparable on the webshop and OnPay-style integrated payment offering, and competes for the same SMB and entrepreneur customer.
• DanDomain: Danish SMB web services brand (domains, hosting, webshop, email) operating within the team.blue group. Essentially the same operating entity / brand under analysis; included as a reference point for portfolio overlap and intra-group positioning.

Emerging players

• Hostinger: Global low-cost hosting and AI website builder that has rapidly localized into multiple European markets. Competes aggressively on price for the same SMB and starter-customer segment, with comparable bundled hosting + builder + email offering.

Broad incumbents

• GoDaddy: Global incumbent offering domains, hosting, website builder, commerce, email, and Microsoft 365. Broad-portfolio incumbent competing across virtually every SKU in the Smartweb/Dandomain product line, particularly for SMB customers.
• IONOS: European hosting and cloud incumbent offering domains, hosting, website builder, email, and Microsoft 365. Overlaps significantly with the SMB bundled stack, and competes head-to-head in the Danish and broader DACH/Nordic SMB markets.

Regional players

• Surftown: Danish web hosting and domain provider serving SMBs in Denmark. Direct regional peer on hosting and domains, competing for the same domestic customer base with localized Danish support.
• Webnode: European website builder with strong presence in Central and Eastern Europe. Comparable on the SMB website-builder category with multi-language support; an indirect competitor for Danish SMBs considering cross-border providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmartWeb.dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartweb