Approved Color
Approved Color, founded in 1967 in Greenville, USA, manufactures color concentrates and masterbatches for chromatically matched plastic coloration. It operates as a subsidiary of Chroma Color Corporation following a West Coast expansion acquisition, serving plastic molders across healthcare, consumer staples, and infrastructure verticals via direct B2B sales.
- Company typePrivate
- Founded1967
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Approved Color does
Approved Color, founded in 1967 and headquartered in Greenville, United States, is a small specialty manufacturer of color concentrates and masterbatches that produce chromatically matched colorants for plastic processing. The company develops and supplies custom color formulations for plastic molders, compounders, and manufacturers, with its core technical capability centered on color-matching expertise and polymer-compatible colorant systems built up over nearly six decades.
Approved Color was acquired by Chroma Color Corporation as part of Chroma Color's West Coast expansion strategy, alongside sister acquisitions Spectra Color and Ferco Color. Through this integration, Approved Color now sits within a broader platform that operates six-plus manufacturing facilities across Illinois, North Carolina (two sites), Massachusetts, California, and New Jersey (two sites, including the Epolin specialty dyes division), and offers a specialty product portfolio including photoluminescent masterbatches (ChromaGlowUltra), XLPE/data-center cable colorants (ChromaXLPEUltra), scented concentrates (ChromaFresh), bio-compostable masterbatch (ChromaBioColor), and high-performance concentrates for large molded parts (G2).
The combined entity operates a direct B2B go-to-market model, selling exclusively through field and inside sales representatives to plastic molders and converters in healthcare/life sciences, consumer staples, and infrastructure verticals. Pricing is not publicly disclosed and is handled via custom quote per formulation specification. Revenue mechanics are one-time product sales of customized color concentrate batches rather than recurring licensing or subscription revenue, with distribution channels limited to direct enterprise sales — no self-serve e-commerce or marketplace presence exists.
Approved Color firmographics
Firmographics- Name
- Approved Color
- Legal name
- Approved Color LLC
- Website
- https://approvedcolor.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Approved Color, founded in 1967 in Greenville, USA, manufactures color concentrates and masterbatches for chromatically matched plastic coloration. It operates as a subsidiary of Chroma Color Corporation following a West Coast expansion acquisition, serving plastic molders across healthcare, consumer staples, and infrastructure verticals via direct B2B sales.
- Ownership category
- akta.pro rank
Approved Color industry classification
Industry- Product category
- Specialty Plastic Colorants
- NAICS
- Synthetic Dye and Pigment Manufacturing (325130), Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Miscellaneous Chemical Products (2890), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Masterbatch Manufacturing (Color, Additive, White/Black) (IMANABAD)
- akta.pro secondary industries
- Color Masterbatches & Dispersions (IMAEAHAK), Color Matching, Tinting & Colorant Systems (IMAEAHAL)
Keywords
Where Approved Color is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Approved Color business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Color Concentrate and Masterbatch Product Sales: Chroma Color Corporation generates revenue primarily through the manufacture and sale of color concentrates, masterbatch, and liquid color products to plastic molders, compounders, and manufacturers across healthcare, consumer goods, and infrastructure markets. Products are customized to customer specifications for polymer type, color, and end-use requirements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Approved Color product offering
Product offeringCore offering
Approved Color manufactures color concentrates and masterbatches that provide chromatically matched colorants for plastic molding and polymer applications. The company supplies custom-formulated colorants to industrial customers requiring consistent, high-quality color reproduction in finished plastic parts and components.
Differentiator
Problem solved
Functional benefit
Products and services
- Color Concentrates
- Masterbatches
Companies that use Approved Color
Customer profileSegments3 records
Ideal customer profiles1 record
Approved Color technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Approved Color partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Approved Color LLCcoreChroma Color Corporation acquired Approved Color LLC, integrating its manufacturing capabilities and customer base into Chroma Color Corporation's national footprint. This acquisition expands Chroma Color Corporation's production capacity and geographic coverage.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Approved Color competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Approved Color financial estimates
Financial estimateRevenue estimate
Valuation estimate
Approved Color leadership team
Management profileNumber of profiles
Approved Color funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Approved Color M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Approved Color
What does Approved Color do?
Approved Color manufactures color concentrates and masterbatches that provide chromatically matched colorants for plastic molding and polymer applications. The company supplies custom-formulated colorants to industrial customers requiring consistent, high-quality color reproduction in finished plastic parts and components.
Is Approved Color a public or private company?
Approved Color is a private company. It is classified as corporate owned and is currently acquired.
When was Approved Color founded?
Approved Color was founded in 1967. It employs 11 to 50 people.
Where is Approved Color based?
Approved Color is headquartered in Greenville, United States, in the North America region.
How does Approved Color make money?
One revenue line is on record: color Concentrate and Masterbatch Product Sales.
Does Approved Color have an API?
No public API is recorded for Approved Color.
What industry is Approved Color in?
Approved Color's product category is Specialty Plastic Colorants. Its primary akta.pro industry code is IMANABAD, Masterbatch Manufacturing (Color, Additive, White/Black), with a secondary code of IMAEAHAK, Color Masterbatches & Dispersions. Its NAICS code is 325130 and its SIC code is 2890.