Eco-mobilier

What Eco-mobilier does

Ecomaison (operating under the historical brand Eco-mobilier, founded 2011) is a French state-approved non-profit eco-organization ("éco-organisme agréé par l'État") that manages the end-of-life lifecycle of household items including furniture, bedding, toys, DIY/garden articles, and construction materials. It operates a national infrastructure comprising 12,000 collection points across France, a labeled repairer network, and 630+ Social and Solidarity Economy (Économie Sociale et Solidaire) partners who collectively enable collection, sorting, repair, reuse, recycling, and energy recovery — achieving a 97% valorization rate on 1.7 million tonnes collected in 2024.

The organization's core technology and platform architecture is built around an embedded eco-participation fee ("éco-participation") that is included in the retail price of new in-scope products and collected at point of sale. This fee finances the entire lifecycle management operation. Three financial/incentive mechanisms layer on top of this base: the Bonus Réparation (repair subsidy paid to consumers to encourage product longevity), the Reprise take-back obligation (mandatory retailer take-back of old products at purchase of new equivalents), and Éco-modulation (dynamic fee adjustment based on manufacturer eco-design performance). Service offerings include labeled-repairer services, self-repair resources, collection/recycling through the national point network, and reuse pathways connecting consumers with social-economy donation channels.

Ecomaison serves three primary customer segments: individual consumers (Particuliers) seeking disposal, repair, or donation solutions; manufacturers, distributors, and retailers (Professionnels) obligated under French Extended Producer Responsibility law to finance end-of-life management; and local authorities plus social-economy operators (Territoires et Partenaires) who partner on collection infrastructure and territorial waste management. The GTM is product-led in the sense that eco-participation is pre-included in the retail price — consumers fund the system automatically at point of purchase without a separate transaction. The organization is headquartered in France, operates with 11-50 employees, and is privately held as a non-profit, with no venture capital backing disclosed.

Name

Eco-mobilier

Legal name

Ecomaison

Website

https://eco-mobilier.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecomaison (formerly Eco-mobilier) is a French state-approved non-profit eco-organization that manages end-of-life collection, repair, reuse, and recycling of household items — furniture, bedding, toys, DIY/garden, and construction materials — financed through eco-fees embedded in retail prices and operated via a national network of 12,000 collection points and 630+ social-economy partners.

Ownership category

akta.pro rank

Product category

Furniture and Household Waste Recycling Services

NAICS

Waste Management and Remediation Services (562), Waste Collection (56211), Materials Recovery Facilities (56292)

SIC

Sanitary Services (4950)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industries

Asset Recovery, Surplus & Decommissioning Services (EUAIANAD), Appliance & Scrap Metal Pickup (Residential) (HSAIAOAI)

Keywords

• Furniture recycling services
• Household waste management
• Extended producer responsibility
• Circular economy platform
• Eco-participation fees

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Éco-participation (Eco-fee): Eco-participation fees are embedded in the retail price of new household products (furniture, bedding, toys, DIY/garden items, construction materials). These fees finance all collection, sorting, repair, reuse, and recycling operations. The fees are collected at point of sale and managed by Ecomaison as a not-for-profit eco-organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eco-mobilier, operating as Ecomaison, is a French state-approved eco-organization that organizes collection, sorting, repair, reuse, and recycling of household items including furniture, bedding, toys, DIY/garden articles, and construction materials. It finances these activities through éco-participation fees embedded in the retail price of new covered products, paid by manufacturers and distributors under French extended producer responsibility obligations. Services are delivered to consumers free of charge via 12,000 collection points and a network of labeled repairers and Social and Solidarity Economy partners.

Product overview

Ecomaison is a state-approved eco-organization for the household sector operating a comprehensive circular economy platform. The core offering centers on collection and recycling infrastructure (12,000 collection points) and repair services (labeled repairer network), supplemented by three financial/incentive modules: the Bonus Réparation (repair subsidy), Reprise (retailer take-back obligation), and Éco-modulation (fee modulation based on eco-design). Self-repair resources and social economy partnerships round out the service portfolio, enabling households to repair, donate, or recycle furniture, bedding, toys, and construction materials with the goal of zero waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Collecte et Recyclage (Collection and Recycling Service) Service giving households free access to drop off used furniture, bedding, toys, DIY/garden items, and construction materials at 12,000 collection points across France for sorting, recycling, energy recovery, or re-use.
• Réparation (Repair Services via Labeled Repairers) Access to a network of labeled repairers who fix household furniture, bedding, toys, and DIY/garden products to extend product lifespan.
• Bonus Réparation (Repair Bonus) Financial aid program subsidizing part of repair costs for furniture, bedding, toys, and DIY/garden items to encourage repair over disposal.
• Reprise (Take-Back Service) Mandatory take-back offered by retailers for old furniture, bedding, toys, and construction materials when consumers purchase a new equivalent product.
• Réemploi (Reuse Service) Service connecting households with Social and Solidarity Economy partners to give a second life to usable furniture and household items through donation and re-use.
• Éco-modulation (for Professionals) Modulation of the éco-participation fee based on a manufacturer's eco-design efforts, rewarding more sustainable product design with reduced fees.

Quantifiable outcome

• 1.7 million tonnes collected (2024)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Le Journal de MickeyminorGTM or Marketing PartnerPartnership for the 'Sauveurs de Jouets' (Toy Rescuers) summer campaign organized across 20 beach clubs. Le Journal de Mickey co-branded the initiative to raise awareness among families about toy recycling and donation options.
• Social and Solidarity Economy Partners (Économie Sociale et Solidaire)coreStrategic or Co-development PartnerNetwork of 630+ ESS partners including repairers, collectors, charitable organizations, and recycling operators who participate in the collection, sorting, repair, and reuse ecosystem. These partnerships are fundamental to Ecomaison's operational model.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Screlec: French éco-organisme agréé specializing in battery and accumulator collection. Shares the agréé regulatory status, eco-contribution funding architecture, and collection-network model with Ecomaison, but operates at smaller scale in a niche product category.
• Valdelia: French éco-organisme agréé focused on professional furniture and bedding EPR. Most direct competitor in the furniture category, operating under the same French EPR regulatory framework with comparable eco-participation fee model and collection/recycling infrastructure, but serving B2B rather than household consumers.
• Corepile: French éco-organisme agréé for portable batteries and accumulators. Shares the same agréé regulatory status, eco-contribution funding model, and producer responsibility mandate as Ecomaison, but operates in a much smaller and more specialized product category.
• Ecosystem: French éco-organisme agréé for waste electrical and electronic equipment (WEEE). Operates the same EPR regulatory model for a different product category (electronics), making it highly comparable in governance, funding mechanism, and operational structure to Ecomaison's household materials work.
• Citeo: France's leading éco-organisme for household packaging EPR. Operates under the same state-approved agréé regulatory framework as Ecomaison and manages a comparable national collection and recycling infrastructure. Closely comparable in business model, governance structure, and funding mechanism (eco-contribution fees), but operates in the packaging category rather than furniture/household items.
• Eco-DDS: French éco-organisme agréé for household chemical waste (DIY, gardening, automotive chemicals). Operates under the identical French EPR regulatory framework and funding model as Ecomaison, but in a narrow chemical-waste category rather than furniture and household items.

Broad incumbents

• Emmaüs France: Major French social economy federation operating a national network of reuse, repair, and second-hand retail operations. Direct overlap with Ecomaison's reuse and donation channels (Ecomaison works with 630+ ESS partners including Emmaüs affiliates) but operates as an independent federation rather than a state-approved EPR organization.

Regional players

• Stichting OPEN: Dutch WEEE (e-waste) producer responsibility organization. Comparable to Ecomaison in operating a producer-funded collection and recycling system under national regulation, but focused on electronics in the Netherlands rather than furniture/household items in France.
• Conai: Italian National Packaging Consortium, the dominant Italian EPR system for packaging waste. Operates an analogous producer-funded, state-recognized model across Italy, making it structurally comparable to Ecomaison's French operations but in a different geography and product category.
• EdDE (Entsorgungskonzept Dualer Systeme Deutschland): German producer responsibility organization overseeing furniture and bedding end-of-life management. Structurally comparable to Ecomaison as a producer-funded, state-recognized EPR scheme for furniture, but operates under Germany's distinct EPR regulations and serves the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Ecomobilier
• Facebookfacebook.com/EcomaisonActu
• LinkedInlinkedin.com/company/eco-mobilier
• Instagraminstagram.com/ecomaison_
• Xx.com/eco_mobilier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco-mobilier