Indie Capital

What Indie Capital does

Indie Capital, LLC is a privately held, Sacramento-based residential infill development firm that builds design-forward urban homes in the city's core neighborhoods. Founded approximately two decades ago (website copyright 2019; firmographic records reference 2001), the company has completed over 90 residential units across a 25+ year operating history, earning national recognition including National AIA Housing Design Awards for Broadway Redux (2020) and Flex House (2023), an Architectural Record Record House distinction (2022), and an American Architecture Award from the Chicago Athenaeum (2018). Its active portfolio includes named projects such as 18D, 36S, Broadway Corridor, Flex House, 9B, Broadway Redux, Block 27, East Sac Modern, Garden Highway, 21B, and 2114 28th Street. The company operates with a 1-10 employee headcount out of a single office at 1020 12th Street, Sacramento.

The business runs through three integrated channels. First, residential development: Indie Capital sources vacant or underutilized urban land directly from property owners via a 'Request an Offer' portal (commission-free, 30-60 day closings) and contracts construction exclusively to partner firm Order, Inc. Second, real estate sales and property management: partner firm Rohe, Inc. exclusively represents each building for sale and provides post-purchase property management for buyers who convert homes into investment properties. Third, capital raising: the company offers two structured private lending products — Purchase Lending (minimum $100,000, 18-24 month term, 10-12% rate of return, secured by 1st Deed of Trust) and Entitlement Lending (minimum $20,000, 6-18 month term, 12-14% rate of return, secured by 2nd Deed of Trust) — to a vetted pool of private lenders, with conventional lenders separately funding construction takeout. Revenue mechanics therefore combine one-time home sales (primary), interest income on private loans, and recurring property management fees. Customer segments are residential homebuyers (primary), private lending partners, land sellers, and real estate investors who convert homes to rentals.

The company is founder-operated with no disclosed parent, no institutional funding rounds, and no subsidiaries. Marketing is driven by an in-house blog, organic social (Instagram, LinkedIn, Facebook), and substantial earned media in Sacramento Business Journal, Architectural Record, Architect Magazine, Comstocks Magazine, and AIA publications. Indie Capital is registered as an Equal Opportunity Housing Provider and operates exclusively within the City of Sacramento, with no disclosed geographic expansion plans.

Name

Indie Capital

Legal name

Indie Capital, LLC

Website

https://www.indie-capital.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Indie Capital is a Sacramento-based residential infill developer that builds design-forward urban homes and offers private lending products (10-14% returns) for land acquisition and entitlements, serving homebuyers, land sellers, and private lenders in the Sacramento urban core.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Home Sales: Indie Capital develops and sells residential properties in Sacramento's urban core. Revenue is generated from the sale of newly constructed homes to end buyers. Indie owners enjoy decreased listing fees on future sales as well as client credits on acquisitions.
2. Purchase Lending: Private lending product where funds are utilized to secure vacant land for development or value-add property. Minimum investment $100,000, Term 18-24 months, Rate of Return 10-12%, secured by 1st Deed of Trust.
3. Entitlement Lending: Private lending product for architectural and engineering plans, technical studies, specialized reports, and city plan review costs. Minimum investment $20,000, Term 6-18 months, Rate of Return 12-14%, secured by 2nd Deed of Trust.
4. Property Management: Property management division at Rohe, Inc. oversees Indie built homes converted to investment properties for maximum client benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Indie Capital is a Sacramento-based residential infill developer that identifies vacant and underutilized land in the city's urban core, designs and constructs modern urban housing (built by partner firm Order, Inc.), and sells completed homes through partner firm Rohe, Inc. alongside offering two private-lending investment products (Purchase Lending and Entitlement Lending) to accredited private lenders, plus property management for converted investment properties.

Product overview

Indie Capital is a purposeful real estate development company focused on residential infill development in Sacramento's urban core. Their portfolio consists of multiple named residential properties (18D, 36S, Broadway Corridor, Flex House, 9B, Broadway Redux, Garden Highway, 21B, Block 27, East Sac Modern, Indie Office, 2114 28th St) and two investment products (Purchase Lending and Entitlement Lending). Core services include urban residential development (construction by partner Order, Inc.), real estate representation (via partner Rohe, Inc.), and property management. The company has built over 90 units across 25 years of experience in the urban core.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Residential Infill Development Core service identifying vacant and underutilized parcels in Sacramento's urban core, designing modern urban housing, and managing construction through dedicated partner firm Order, Inc. for delivery to homeowner end-buyers.
• Real Estate Representation and Sales Property sales representation handled exclusively by partner firm Rohe, Inc. for every Indie Capital building, managing purchase transactions for homeowners and offering decreased listing fees on future sales plus client credits on acquisitions to past Indie owners.
• Property Management Property management services delivered through Rohe, Inc.'s property management division for Indie Capital homeowners who choose to lease or convert their home into an investment property.
• Purchase Lending Private lending product funding the acquisition of vacant land for development or value-add property within the City of Sacramento. Minimum investment $100,000, 18–24 month term, 100% LTV, 10–12% rate of return, secured by 1st Deed of Trust with personal guaranty. No prepayment penalty; 3-month extension available for a 1-point fee.
• Entitlement Lending Private lending product funding Architectural and Engineering plans, technical studies, specialized reports, and city plan review costs to obtain plan approvals and permits. Minimum investment $20,000, 6–18 month term, 100% LTV, 12–14% rate of return, secured by 2nd Deed of Trust. No prepayment penalty; 3-month extension available for a 1-point fee.
• Direct Land Purchase Program Commission-free acquisition channel for Sacramento-area owners of vacant or underutilized land, accessed through the 'Request an Offer' intake on the Indie Capital website, with offers structured to close in 30–60 days.

Quantifiable outcome

• Over 90 residential units built
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Order, Inc.coreStrategic or Co-development PartnerDedicated construction partner firm responsible for building all Indie Capital projects. Order, Inc. constructs all buildings to ensure quality and adherence to design standards.
• Rohe, Inc.coreChannel Partner/ Reseller/ DistributorPartner firm handles all real estate representation and sales for Indie Capital buildings. Also provides property management services for clients who convert homes to investment properties. Indie owners receive decreased listing fees on future sales and client credits on acquisitions through Rohe, Inc.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planet Home Living: California-based urban infill homebuilder developing modern, design-forward single-family and multifamily projects in infill locations. Closely comparable to Indie in product type (urban infill, design-led) and California geographic footprint, though operating at larger scale across multiple metros.
• Thomas James Homes: California-focused homebuilder specializing in infill single-family homes in urban and suburban locations. Comparable to Indie on infill product positioning and California geography; operates at meaningfully larger scale across the Bay Area, Sacramento, and Southern California.
• City Ventures: California homebuilder focused on attached and detached urban infill projects, including energy-efficient and modern design-forward housing. Comparable to Indie in urban infill product positioning across California though at greater scale and broader geographic reach.
• Intracorp: West Coast urban homebuilder developing modern condominium and townhome projects in infill locations. Comparable to Indie on urban product positioning and design-led brand though focused primarily on attached multifamily product.
• Warmington Residential: California homebuilder active in infill and suburban locations with a portfolio of single-family and townhome projects. Comparable to Indie on California infill homebuilding, though typically operating at larger community scale rather than boutique urban core.
• The New Home Company: California homebuilder (now part of TRI Pointe) that specialized in design-forward, urban and suburban infill communities. Comparable to Indie on California infill positioning and design-led brand identity, though with broader geographic coverage.

Broad incumbents

• TRI Pointe Group: National homebuilder with significant California operations following its acquisition of The New Home Company. Comparable as a California infill homebuilder but at materially larger scale and broader product portfolio.
• Lennar Urban: Urban division of Lennar focused on infill townhomes and condos in major U.S. metros. Comparable to Indie on the urban infill thesis but operates as a national platform with institutional capital rather than a boutique operator.

Emerging players

• Groundfloor: Real estate marketplace lending platform offering short-term, property-backed debt investments to retail investors. Comparable to Indie on the private lending side (deed-of-trust secured loans to real estate projects) though operates as a true marketplace at national scale.
• Fundrise: Real estate investment platform offering debt and equity exposure to residential and commercial projects. Comparable to Indie in connecting individual capital to real estate development, though at a national scale and broader product set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IndieCapital
• LinkedInlinkedin.com/company/indie-capital-real-estate
• Instagraminstagram.com/indie.capital/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indie Capital