Herbrand
- Company typePrivate
- Founded1934
- HeadquartersKevelaer, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Herbrand firmographics
Firmographics- Name
- Herbrand
- Website
- https://herbrand.de
- Company type
- Private
- Founded year
- 1934
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Herbrand is headquartered
LocationHeadquarters
- HQ city
- Kevelaer
- HQ country
- Germany
- HQ region
- Europe
Markets served
Herbrand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Herbrand product offering
Product offeringCore offering
Herbrand is an authorized automobile dealership that sells and distributes Mercedes-Benz passenger cars, trucks, vans, motorhomes, and electromobility vehicles, along with related retail and aftersales services to consumers and fleet buyers in Germany. The company operates from Kevelaer and has been active in vehicle retail since 1934.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz passenger cars Retail distribution of Mercedes-Benz passenger cars to private consumers and retail buyers through Herbrand's authorized dealership.
- Mercedes-Benz trucks Distribution of Mercedes-Benz trucks for commercial buyers, logistics operators, and fleet customers.
- Mercedes-Benz vans Sales of Mercedes-Benz vans to trades businesses, commercial fleets, and private buyers needing light commercial or family vehicles.
- Mercedes-Benz motorhomes Distribution of Mercedes-Benz-based motorhomes for recreational and touring buyers.
- Mercedes-Benz electromobility vehicles Retail of Mercedes-Benz electric and electrified vehicles across the passenger and commercial lineups for retail and fleet customers.
Companies that use Herbrand
Customer profileIdeal customer profiles2 records
Herbrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Herbrand partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Herbrand competitors and assessment
Company assessmentBroad incumbents
- AVAG Holding SE: Large German automotive retail group operating multiple OEM franchises including premium brands. Comparable to Herbrand as a multi-brand, multi-location German dealer group though not exclusively Mercedes-Benz focused.
- Rosier Gruppe: German automotive retail group with multiple brand franchises including premium brands. Comparable to Herbrand as a multi-OEM German dealer group of similar scale.
- Moll Gruppe: Established German auto dealer group operating Volkswagen, Audi, Skoda and other brands across southwestern Germany. Comparable to Herbrand in operational scale and multi-site German dealer model.
- Hahn Gruppe: Family-owned German automotive retail group with dealerships across multiple brands including Volkswagen, Audi, and others. Comparable to Herbrand in scale and multi-site German dealer operations.
Direct peers
- Dürkop GmbH: Authorized Mercedes-Benz dealer group with locations in northern Germany. Comparable to Herbrand as a directly competing Mercedes-Benz authorized franchisee in the German market.
- Beresa GmbH & Co. KG: Authorized Mercedes-Benz dealer group operating multiple locations in northwestern Germany. Directly comparable to Herbrand in product mix, brand authorization, and regional German footprint.
- Senger Gruppe: One of Germany's largest authorized Mercedes-Benz dealer groups, operating multiple brands and locations across northern Germany. Directly comparable to Herbrand as a multi-site Mercedes-Benz franchisee with passenger and commercial vehicle lines.
- LUEG Gruppe: Major Mercedes-Benz and smart dealer group headquartered in the Ruhr area of Germany, with a broad portfolio of cars, vans, and trucks. Comparable to Herbrand as a large German Mercedes-Benz authorized dealer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Herbrand social profiles
Digital presenceHerbrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herbrand leadership team
Management profileNumber of profiles
Herbrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herbrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herbrand
What does Herbrand do?
Herbrand is an authorized automobile dealership that sells and distributes Mercedes-Benz passenger cars, trucks, vans, motorhomes, and electromobility vehicles, along with related retail and aftersales services to consumers and fleet buyers in Germany. The company operates from Kevelaer and has been active in vehicle retail since 1934.
When was Herbrand founded?
Herbrand was founded in 1934. It employs 1,001 to 5,000 people.
Where is Herbrand based?
Herbrand is headquartered in Kevelaer, Germany, in the Europe region.
Who are Herbrand's main competitors?
Broad incumbents on record are AVAG Holding SE, Rosier Gruppe, Moll Gruppe and Hahn Gruppe. Direct peers are Dürkop GmbH, Beresa GmbH & Co. KG, Senger Gruppe and LUEG Gruppe.
Does Herbrand have an API?
No public API is recorded for Herbrand.