Cousins Paintball
Cousins Paintball, the flagship brand of Cousins Adventure Parks, operates five outdoor paintball parks across New York, New Jersey, Texas, and Virginia. Founded in 1987, it serves individual weekend players, kids' birthday parties, adult groups, and corporate team-building events via direct-to-consumer admissions, party packages, and a retail pro shop.
- Company typePrivate
- Founded1987
- HeadquartersWinchester, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Cousins Paintball does
Cousins Paintball operates as the flagship brand of Cousins Adventure Parks, a privately held multi-location outdoor recreation business running five paintball parks across New York, New Jersey, Texas, and Virginia — including Vets Park and Edwards Ave on Long Island, Staten Island, Manchester NJ, Forney (Dallas) TX, and Strasburg VA. The company was founded in 1987 per firmographic data and positions itself as Long Island's established outdoor paintball destination, offering woodsball, speedball, and full scenario games on large outdoor fields, along with airsoft, laser tag, gel blast (for under-7s), and low-impact paintball (ages 6–9) at select parks.
The technology stack is conventional for a recreation operator: air-powered paintball markers, full-face goggle systems, eco-friendly field-paint-only consumables, a Next.js / Webflow-style marketing and booking website (cousinsadventureparks.com), the RedPodium third-party platform for season passes and ticketing, and a separate e-commerce storefront (shopcousins.com) plus a physical Pro Shop in Deer Park, NY for gear sales and repairs. No proprietary software, AI/ML systems, or app are disclosed.
The revenue model is direct-to-consumer and diversified across six streams: per-person park admissions ($35 open play), paintball sales by bag size ($9.95–$49.95), party packages for groups of 10+ ($49.90–$99.90 per person over 2–6 hours), equipment rentals bundled into admission, recurring season passes via RedPodium, and retail/pro-shop hardware sales. Customer segments span individual weekend open-play players (primary), kids' birthday parties and youth groups, adult group celebrations (bachelor parties), and corporate team-building events — all served through owned-and-operated channels with no third-party resellers.
Cousins Paintball firmographics
Firmographics- Name
- Cousins Paintball
- Legal name
- Cousins Adventure Parks
- Website
- https://cousinspaintball.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cousins Paintball, the flagship brand of Cousins Adventure Parks, operates five outdoor paintball parks across New York, New Jersey, Texas, and Virginia. Founded in 1987, it serves individual weekend players, kids' birthday parties, adult groups, and corporate team-building events via direct-to-consumer admissions, party packages, and a retail pro shop.
- Ownership category
- akta.pro rank
Cousins Paintball industry classification
Industry- Product category
- Outdoor Recreation / Paintball Adventure Parks
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
- akta.pro secondary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
Keywords
Where Cousins Paintball is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Cousins Paintball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Park Admission Fees: Base admission fees for open play and events. Entry includes standard rental package with paintball marker and full face goggle system.
- Paintball Sales: Paintballs sold separately by bag (100, 250, 500, 1000 rounds). Field paint only policy - eco-friendly and guaranteed fresh paintballs.
- Party Packages: Hourly party packages (2, 3, or 6 hours) for groups of 10+ players including paintballs, rentals, and varying amenities.
- Equipment Rentals: Rental equipment including markers, goggle systems, body armor, and ammo carriers included in admission or available as add-ons.
- Season Passes: Season passes for paintball and airsoft offered through RedPodium platform.
- Retail/Pro Shop: Pro shop in Deer Park for gear, repairs, and expert advice. Online shop available at shopcousins.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Open Play Admission |
| Unit Pricing | Pay-as-you-go | 500 Round Rush |
| Unit Pricing | Pay-as-you-go | Paintballs - 100 count |
| Unit Pricing | Pay-as-you-go | Paintballs - 250 count |
| Unit Pricing | Pay-as-you-go | Paintballs - 500 count |
| Unit Pricing | Pay-as-you-go | Paintballs - 1000 count |
| Unit Pricing | Pay-as-you-go | 2 Hour Party |
| Unit Pricing | Pay-as-you-go | 3 Hour Party (Most Popular) |
| Unit Pricing | Pay-as-you-go | Ultimate Party |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cousins Paintball product offering
Product offeringCore offering
Cousins Paintball operates five outdoor paintball parks across the East Coast and Texas, delivering walk-in open play sessions, structured party packages, and group events on large outdoor fields using air-powered markers, full face goggle systems, and field-supplied eco-friendly paintballs. Its core commercial offering combines per-person admission with paintball sales (field paint only), equipment rentals, tiered party packages for groups of 10 or more, and complementary activities such as airsoft, laser tag, and gel blast. The company also runs a pro shop in Deer Park and an online store selling paintball and airsoft equipment.
Product overview
Cousins Paintball operates as a multi-location outdoor recreation company offering paintball as its flagship product across 5 parks in New York, New Jersey, Texas, and Virginia. The core paintball offering includes open play sessions, competitive formats (woodsball and speedball), and full scenario games. Party packages (2 Hour, 3 Hour, and Ultimate Party) provide structured experiences for birthdays, corporate teambuilding, and group events with escalating paintball counts and duration. Complementary activities include airsoft, laser tag, and gel blast at select locations. A pro shop in Deer Park provides gear, repairs, and expert services. Season passes offer annual access across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Paintball (flagship activity) Walk-in and reservation-based paintball sessions on large outdoor fields, run 7 days a week for parties and Friday through Sunday for open play at most parks. Includes air-powered paintball markers, full face goggle/mask systems, a staff-led safety briefing, and field-supplied eco-friendly paintballs sold separately.
- Airsoft Tactical airsoft gameplay offered at select Cousins locations alongside paintball. Includes dedicated season pass registration through RedPodium.
- Laser Tag Laser tag gameplay offered at select Cousins locations as an alternative to paintball for visitors seeking a non-impact tactical activity.
- Gel Blast Gel bead-based activity suitable for kids under 7, offered as an alternative to paintball for younger age groups at select locations.
- Paintball Party Packages (2-Hour, 3-Hour, Ultimate) Hourly party packages for 10+ players, available 7 days a week by advance reservation. Three tiers — 2-Hour ($49.90/person, includes low-impact rental and 250 paintballs), 3-Hour Most Popular ($64.90/person, includes 500 paintballs and standard rental), and Ultimate ($99.90/person, up to 6 hours, 1000 paintballs, body armor and ammo carrier). Targeted at kids' birthdays, camps, schools, sports clubs, adult celebrations, and corporate team-building.
- Paintball Season Pass Annual membership offering unlimited paintball access across all Cousins Adventure Parks locations, sold through the RedPodium platform. Targets recurring paintball players looking for reduced cost-per-visit and priority booking.
- Pro Shop (paintball and airsoft retail) Physical retail pro shop in Deer Park plus online store (shopcousins.com) selling paintball and airsoft equipment, accessories, and providing repairs and expert advice for enthusiasts.
Companies that use Cousins Paintball
Customer profileSegments4 records
Ideal customer profiles5 records
Cousins Paintball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cousins Paintball partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Cousins Paintball competitors and assessment
Company assessmentDirect peers
- Quicks Action Park: Outdoor adventure park in Wisconsin featuring paintball, go-karts, mini golf, and similar attractions. Closely comparable to Cousins' "Adventure Parks" positioning combining multiple activities on one site for group bookings.
- PBR Paintball: Pennsylvania-based paintball field operator offering group events, bachelor parties, and corporate outings. Comparable event-driven paintball operating model with similar group size requirements and party package structure.
- Skirmish USA: Large multi-field outdoor paintball facility in central Pennsylvania (Greensburg / Minooka). Closest direct competitor to Cousins in scale, format, and target demographic - both operate massive outdoor woodsball/scenario fields targeting individual players, groups, bachelor parties, and corporate events.
- CPX Sports: Pacific Northwest-based outdoor paintball complex with multiple scenario fields hosting open play, scenario games, and tournaments. Comparable multi-field outdoor paintball format, event-driven revenue model, and group/corporate bookings like Cousins.
- Delta Force Paintball: International franchise-style paintball park operator with multiple sites including locations in the U.S. Closely comparable paintball-centric operating model with similar group event formats.
Broad incumbents
- Main Event Entertainment: National chain of family entertainment centers featuring bowling, laser tag, arcade, and food. Broad incumbent competing for the same birthday party, corporate outing, and family entertainment budget with greater geographic reach.
- Urban Air Adventure Parks: Large franchised chain of indoor adventure parks offering trampolines, ninja courses, and active play. Competes with Cousins for the same birthday party, school event, and family group-dollar but indoors/365-day and at higher national scale.
- Andretti Indoor Karting & Games: Premium indoor entertainment centers featuring karting, laser tag, arcade, and dining. Comparable to Cousins for group bookings, corporate events, and party packages at higher price points.
- Scene75 Entertainment: Multi-attraction indoor entertainment centers combining go-karts, laser tag, mini golf, and arcade. Direct competitor to Cousins' laser tag and attraction components in indoor entertainment market.
Others
- Tippmann Sports: Leading paintball marker and equipment manufacturer. Not a direct competitor but a critical supplier to Cousins' rental fleet and pro shop retail business, with deep influence over equipment standards and player experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Cousins Paintball social profiles
Digital presenceCousins Paintball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cousins Paintball leadership team
Management profileNumber of profiles
Cousins Paintball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cousins Paintball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cousins Paintball
What does Cousins Paintball do?
Cousins Paintball operates five outdoor paintball parks across the East Coast and Texas, delivering walk-in open play sessions, structured party packages, and group events on large outdoor fields using air-powered markers, full face goggle systems, and field-supplied eco-friendly paintballs. Its core commercial offering combines per-person admission with paintball sales (field paint only), equipment rentals, tiered party packages for groups of 10 or more, and complementary activities such as airsoft, laser tag, and gel blast. The company also runs a pro shop in Deer Park and an online store selling paintball and airsoft equipment.
Is Cousins Paintball a public or private company?
Cousins Paintball is a private company. It is classified as unknown and is currently operating.
When was Cousins Paintball founded?
Cousins Paintball was founded in 1987. It employs 501 to 1,000 people.
Where is Cousins Paintball based?
Cousins Paintball is headquartered in Winchester, United States, in the North America region.
How does Cousins Paintball make money?
Six revenue lines are on record. Park Admission Fees are the primary driver. The others are paintball Sales, party Packages, equipment Rentals, season Passes and retail/Pro Shop.
Who are Cousins Paintball's main competitors?
Direct peers on record are Quicks Action Park, PBR Paintball, Skirmish USA, CPX Sports and Delta Force Paintball. Broad incumbents are Main Event Entertainment, Urban Air Adventure Parks, Andretti Indoor Karting & Games and Scene75 Entertainment. Tippmann Sports is listed as an others.
Does Cousins Paintball have an API?
No public API is recorded for Cousins Paintball.
What industry is Cousins Paintball in?
Cousins Paintball's product category is Outdoor Recreation / Paintball Adventure Parks. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes), with a secondary code of THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs). Its NAICS code is 7131 and its SIC code is 7900.