Star Project

What Star Project does

Star Project is a Dutch presentation systems and exhibition services provider operating from Zoetermeer, Netherlands. Founded in 1991 as a partnership (vof), the company supplies physical display infrastructure and booth construction services for congresses, trade shows, exhibitions, and corporate events across the Netherlands. Its core offering centers on the Smartframe modular aluminum platform, which accepts interchangeable panels, silicone-edge textile canvases, and integrated desks, alongside standalone products including poster boards, Pop-Up walls, Roll-Up banners, and clamp-based signage systems. All products are available for rent or purchase and are delivered with optional full-service installation, dismantling, and inter-event storage.

The business model is consultative and project-based: pricing is quote-driven per engagement rather than published, and the go-to-market relies on direct outreach via named principals (Mariska de Kievit, Tom van Doorn), a website quote form, phone contact, and presence at industry events. The company serves a diversified mix of Dutch customers including government agencies (Rijkswaterstaat, Kiesraad), higher-education institutions (Universiteit Utrecht, Academiegebouw Utrecht), event venues (MECC Maastricht, Beatrixtheater), and small-business or solo-professional segments (Dag van de ZZP'er). A storage service for reusable materials supports recurring-event clients, while sustainability and tool-free assembly are positioned as functional differentiators. The firm operates with 1-10 employees, no disclosed external investment, and a single domestic market footprint.

Name

Star Project

Legal name

Star Project vof

Website

http://www.starproject.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Project is a Dutch presentation systems and exhibition booth-construction provider, founded in 1991 and based in Zoetermeer. It rents, sells, and installs modular Smartframe displays, poster boards, and portable banners for Dutch government, academic, venue, and SMB event clients.

Ownership category

akta.pro rank

Product category

Exhibition and Trade Show Presentation Services

NAICS

Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (56192), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)

akta.pro secondary industries

Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI)

Keywords

• Exhibition stand construction
• Trade show displays
• Presentation systems
• Modular display systems
• Event signage solutions

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Presentation System Rental and Sale: Star Project offers both rental and purchase options for their presentation systems including Smartframe, Pop-Up, Roll-Up, panels, and displays. Rental provides flexibility for one-time events while purchase suits organizations with recurring exhibition needs.
2. Event Setup and Dismantling Services: Full-service installation and dismantling of presentation materials at events, congresses, and exhibitions. Assembly and disassembly is handled professionally by experienced stand builders.
3. Custom Design and Printing: Custom full-color printing and branding on presentation boards, panels, textiles, and banners. Personalization services include color application, lettering, and bespoke prints.
4. Custom Fabrication: Tailor-made solutions developed when standard systems do not meet unique client requirements. Custom design and manufacturing for specific event needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Star Project supplies and rents modular presentation systems — including the proprietary Smartframe aluminum frame system, poster boards, Pop-Up walls, Roll-Up banners, clamp systems, and textile panels — for congresses, trade shows, and exhibitions across the Netherlands. The company delivers end-to-end service covering consultation, custom design and printing, on-site installation and dismantling, and storage of reusable materials between events.

Product overview

Star Project is an exhibition and presentation systems provider offering a comprehensive portfolio of physical products and event services. The core offering includes Smartframe modular display systems (available in panel and textile variants), poster boards in various sizes, portable Pop-Up and Roll-Up banners, clamp systems, panels with integrated desks, and custom solutions. Services include trade show and congress booth construction, exhibition floor dressing, and a storage service for reusable materials. The company emphasizes sustainability through durable materials that can be repeatedly deployed. Products are available for both rental and purchase, with the Smartframe platform serving as the central modular system that various display types (panels, textiles, desks) attach to.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Octanorm: German-origin global manufacturer of modular aluminum exhibition and display systems. Directly comparable to Star Project's Smartframe modular frames, with both rental and sale channels and reusable panel concepts.
• beMatrix: Belgian manufacturer of modular aluminum frame systems for stands, events, and interiors. Closely comparable to Star Project's Smartframe platform in product concept and tool-free assembly approach.
• Nimlok: International provider of modular and custom exhibition displays, including portable and pop-up systems. Overlaps with Star Project's Pop-Up, Roll-Up, and Smartframe rental/purchase model.
• Orbus: Display and exhibit solutions manufacturer supplying portable, modular, and fabric displays to the events industry. Comparable product portfolio to Star Project's portable and modular presentation systems.
• Syma System: Swiss-headquartered manufacturer of modular aluminum profile systems for exhibition stands and presentation walls. Closely aligned with Star Project's modular Smartframe booth construction offerings.

Regional players

• Langenberg & Waardenburg: Dutch stand builder and exhibition services company serving the same Netherlands market as Star Project with comparable booth construction and event dressing services.
• RAI Amsterdam: Major Dutch exhibition venue that supplies stand-building and presentation services to its own events. Comparable to Star Project's congress and exhibition work in the same Dutch geography.

Broad incumbents

• GL events: Large French-headquartered exhibition services and venue management group offering booth construction, modular displays, and event services globally. Operates broader than Star Project but overlaps on exhibition stand services.
• Messe Frankfurt: Major German trade fair organizer and exhibition services provider with stand construction capabilities. A broader incumbent that overlaps with Star Project's congress and exhibition support services.

Emerging players

• Marbet: European exhibition booth builder offering modular and custom stand construction, with a comparable focus on sustainable reusable presentation systems in continental Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Project