Casa Sartori

What Casa Sartori does

Casa Sartori, legally Casa Vinicola Sartori S.p.A., is a privately held Italian wine producer founded in 1898 by Pietro Sartori in Negrar di Valpolicella, Verona. The company operates as a subsidiary of the diversified wine group Collis Heritage S.p.A. and is now in its fifth generation of family involvement. Casa Sartori produces wines using the traditional appassimento grape-drying technique in conjunction with barrel aging, with a portfolio spanning DOC and DOCG classifications across Valpolicella, Soave, Custoza, Bardolino, and Lugana. The product portfolio is organized around the Sartori di Verona brand and six wine lines (Heritage, Cru, Vintage, Le Corti, Fira, Classici), plus sub-brands I Saltari, Mont'Albano, and Murari, with flagship products including the Corte Brà Amarone della Valpolicella DOCG Classico Riserva and Rerum Recioto della Valpolicella DOCG.

The company serves three primary customer segments: wine consumers and enthusiasts (the primary persona segment), the HoReCa sector (hotels, restaurants, and cafes purchasing for wine programs), and event organizers booking Villa Maria for corporate events, weddings, and cultural functions. Revenue is generated through three streams: wine sales via the Wine Shop, e-commerce (sartoriwineshop.com), and wholesale/distribution channels; hospitality services including tastings, cellar tours, and experiences; and private events at Villa Maria. Go-to-market combines direct-to-consumer channels, B2B wholesale, event-driven acquisition (Vinitaly, Merano Wine Festival, Cookfest), and a cultural partnership with Fondazione Arena dating to 2005.

The company holds multiple certifications (ISO 9001:2015, SA8000, IFS Food, BRCGS, EQUALITAS, carbon-neutral Wine Shop), has earned recognition in Forbes 100 Iconic Wineries (2025), Best of Wine Tourism 2024, and high scores from Decanter and James Suckling, and has maintained international export activity since 1965 with a significant expansion push in 1999. Pricing is not publicly disclosed and varies by product, vintage, and channel.

Name

Casa Sartori

Legal name

Casa Vinicola Sartori S.p.A.

Website

https://casasartori1898.it

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Sartori is a fifth-generation Italian wine producer founded in 1898 in Valpolicella, operating under the Sartori di Verona brand with six wine lines plus hospitality and event venue services at Villa Maria. It serves wine consumers, HoReCa, and event organizers through retail, wholesale, e-commerce, and global export channels.

Ownership category

akta.pro rank

Product category

Italian Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Heritage & Historic Boutique Hotels (THAGADAD)

Keywords

• Italian wine production
• Valpolicella Amarone wines
• Appassimento winemaking
• Wine tourism hospitality
• Veronese DOC wines

Headquarters

HQ city

Negrar

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines through the Wine Shop, e-commerce platform (sartoriwineshop.com), and wholesale to restaurants and wine shops worldwide.
2. Hospitality Services: Revenue from wine tastings, cellar tours, and experiences at Casa Sartori venues.
3. Private Events: Revenue from hosting private events including weddings, corporate meetings, and cultural events at Villa Maria.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Casa Sartori is an Italian winery (Casa Vinicola Sartori S.p.A., founded 1898) that produces and sells Veronese wines under the Sartori di Verona brand and sub-brands (I Saltari, Mont'Albano, Murari), spanning Valpolicella, Soave, Custoza, Bardolino and Lugana appellations. Flagship products are Corte Brà Amarone della Valpolicella DOCG Classico Riserva, Rerum Recioto, and Regolo Valpolicella Ripasso. The company also runs wine-tourism hospitality, including a carbon-neutral Wine Shop with direct sales, cellar tours and tastings, cultural events, and private/corporate events at its historic Villa Maria.

Product overview

Casa Sartori is a traditional Italian winery founded in 1898, operating as a hospitality and wine production company. The product portfolio centers on the Sartori di Verona wine brand, which encompasses multiple wine lines: Heritage (premium traditional wines), Cru (single-vineyard selections), Vintage (Lugana wines), Le Corti (courtyard estate wines), Fira (women's cause wines), and Classici (classic regional wines). The company also produces sub-brands including I Saltari, Mont'Albano, and Murari, with flagship products like Corte Brà Amarone and Rerum Recioto. Beyond wine production, Casa Sartori operates hospitality services including a carbon-neutral Wine Shop, cellar tours, tastings, and event venues at Villa Maria. The company was recognized with the Best of Wine Tourism 2024 award in the Architecture and Landscapes category.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage: Premium wine line representing the traditional winemaking heritage of the Veronese land.
• Cru
• Vintage
• Le Corti
• Fira
• Classici

Products and services

• Sartori di Verona wine range Flagship consumer wine brand of Casa Sartori covering traditional, single-vineyard, vintage and cause-linked wines from Valpolicella and other Veronese appellations, sold through retail, hospitality and wholesale.
• Corte Brà Amarone della Valpolicella DOCG Classico Riserva Iconic single-vineyard Amarone Riserva from the Corte Brà vineyard in Valpolicella Classica, recognized with Veronelli three gold stars and 90 points from Decanter and James Suckling.
• Rerum Recioto della Valpolicella DOCG Award-winning sweet Recioto from appassimento-dried grapes, named among the Top 100 Best Wines of Verona 2024 as the only Recioto in the ranking.
• Regolo Valpolicella Ripasso DOC Classico Superiore Ripasso-style Valpolicella recognized internationally for quality and recognized in Mundus Vini, Bibenda and Falstaff awards.
• I Saltari wines Wine sub-brand of Casa Sartori representing traditional Valpolicella winemaking sold through the company's direct and wholesale channels.
• Mont'Albano wines Wine sub-brand of Casa Sartori offering wines sourced from the Mont'Albano territory and sold through Casa Sartori's retail and wholesale channels.
• Murari wines Wine sub-brand of Casa Sartori, part of the broader portfolio of Veronese wines distributed through Casa Sartori's channels.
• Wine Shop (on-premise retail and tastings) Carbon-neutral wine shop at Casa Sartori headquarters offering tastings, experiences and direct sales of Casa Sartori wines; powered by 100% renewable energy and used for events and private functions of up to fifty people.
• Cellar tours and tastings Guided tours of Casa Sartori's historic cellars in Negrar di Valpolicella, including the fruttaio (drying room) used for appassimento and barrel-aging rooms, sold as paid visitor experiences.
• Villa Maria private events Private event venue located in the heart of Valpolicella, offering settings for corporate meetings, weddings, cultural events and photo shoots within the historic villa and cellar.
• Casa Sartori Events (cultural events series) Series of cultural events combining winemaking craft, traditions, Made in Italy expertise, art and artisan heritage, sold as ticketed or hosted experiences at Casa Sartori.

Quantifiable outcome

• Three Gold Stars from Veronelli's Gold Guide 2024 for Corte Brà Amarone
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Fondazione Arena (Arena Foundation)coreStrategic or Co-development Partner · 1 January 2005Since 2005, Sartori di Verona has been partner of the Arena Foundation, which manages and organizes the Arena Opera Festival - the oldest and most fascinating opera festival in the world. Sartori di Verona serves as Official Supplier of the opera season, supporting the cultural life of Verona.
• D.i.Re (National Women's Anti-Violence Network)flagshipStrategic or Co-development PartnerWith every bottle of Fira wine, Sartori di Verona supports the reintegration into work of women who have been victims of violence, through the work placement funding (Fondo Borse Lavoro) provided to D.i.Re.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Zonin 1821: Zonin 1821 is one of Italy's largest privately held wine groups, with seven estates across multiple regions and a hospitality division. As a broad Italian incumbent, Zonin competes with Casa Sartori across price tiers, international distribution, and wine tourism programming.
• GIV (Gruppo Italiano Vini): GIV is the largest Italian wine producer by volume, with a portfolio of more than a dozen wineries including Valpolicella properties such as Speri. It competes with Casa Sartori for shelf space, HoReCa listings, and tourism traffic in Valpolicella and across Italy.
• Marchesi de' Frescobaldi: Frescobaldi is a major Italian wine group with multi-region premium estates and a strong hospitality and wine-tourism offering. Its asset-light, multi-brand model overlaps with Casa Sartori's collective-brand approach and competes for similar heritage-positioned premium wine consumers globally.
• Marchesi Antinori: Antinori is one of Italy's largest premium wine groups, with a Tuscany-centric but multi-region portfolio including Tignanello and Solaia. It is a broader incumbent that competes with Casa Sartori for global premium distribution, fine-dining placements, and wine tourism visibility.

Direct peers

• Bertani Domains: Bertani is one of the founding historic Amarone producers (1857), known for its heritage branding, premium Valpolicella wines, and wine tourism operations. Casa Sartori shares Bertani's heritage-rich positioning, Amarone specialization, and Valpolicella terroir focus.
• Tommasi Viticoltori: Tommasi is a family-owned Valpolicella/Amarone producer with international distribution and an estate-driven portfolio similar to Casa Sartori. Both target premium HoReCa and export channels, with comparable brand-histories tied to the Veronese region.
• Allegrini Wines: Allegrini is a historic family-owned Valpolicella producer famous for Amarone and single-vineyard wines such as La Poja. Its premium positioning, single-vineyard focus, and Valpolicella Classica footprint directly parallel Casa Sartori's portfolio strategy and Corte Brà single-vineyard Amarone.
• Masi Agricola: Masi Agricola is one of the most prominent Valpolicella/Amarone specialists, public-listed on Borsa Italiana, and historically a co-producer with Casa Sartori. Both produce premium Amarone, Ripasso, and Recioto wines from the same Valpolicella Classica terroir, making Masi the closest comparable on category, geography, and GTM.
• Zenato Winery: Zenato is a Peschiera del Garda-based Amarone and Lugana specialist competing in the same Veronese territory. Both producers emphasize single-vineyard and premium-tier Amarone and Lugana SKUs, making Zenato a directly comparable peer on product, region, and brand positioning.

Regional players

• Cantina di Soave (Cantina Vitis): As one of the largest producers of Soave and Veronese IGT wines, Cantina di Soave operates in the same broader Veronese ecosystem as Casa Sartori. It overlaps at the Classici tier (Soave DOC) and competes for the same tourist and HoReCa accounts in the Valpolicella-Soave-Lake Garda corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@casavinicolasartorispa7089
• Facebookfacebook.com/CasaSartori1898
• LinkedInlinkedin.com/company/casa-vinicola-sartori
• Instagraminstagram.com/sartoriverona

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Sartori