Rejuice

What Rejuice does

Rejuice Ltd. is an Irish B2B e-liquid contract manufacturer founded in 2013 and headquartered in a 28,000 sq ft ISO 9001 / ISO 7 clean-room facility in Muine Bheag (Bagenalstown), County Carlow, Ireland, with a secondary office in Shenzhen, China. The company provides end-to-end services to e-liquid brands, spanning flavour development (leveraging in-house experts and partnerships with food flavour specialists in Europe and the USA), brand and packaging design, white-label manufacturing, co-packing, TPD regulatory support across 15+ EU member states plus UK and FDA pathways, in-house GS/MS analytical testing, and POD device manufacturing via a partnership with a leading Chinese hardware maker. The production footprint includes eight lines (two fully automated, six semi-automated) with stated capacity of up to 1.5 million bottles per month across 10ml–200ml formats and 300-puff disposable pods, and the company has extended manufacturing capabilities to CBD and personal care products.

The business model is B2B contract manufacturing and services revenue: white-label and bespoke e-liquid production, co-packing, regulatory and compliance consulting, and distribution access — all delivered on custom-quoted, multi-year contracts rather than published pricing. Rejuice serves two primary customer segments — established e-liquid businesses seeking outsourced capacity and new market entrants needing full-stack onboarding — and operates a joint venture with Hale, Ireland's leading e-liquid brand, providing both a flagship manufacturing relationship and downstream access to roughly 100 Hale vape stores and 2,500 c-store outlets in Ireland. Distribution extends to European, UK, and international markets via partner online and offline channels. Revenue is not publicly disclosed and no external funding rounds have been raised, indicating an independently funded, modestly scaled operator.

Name

Rejuice

Legal name

Rejuice Ltd.

Website

https://rejuiceit.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rejuice is an Irish B2B contract manufacturer of e-liquids and POD devices, offering white-label manufacturing, co-packing, flavour development, TPD regulatory compliance, and distribution to established e-liquid brands and new market entrants across Europe, the UK, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Carlow

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. White Label Manufacturing: Manufacturing e-liquids for clients to sell under their own brand, utilizing Rejuice's flavour profiles or bespoke flavour development
2. Co-packing Services: Quality bottling, labelling and packing services with full TPD compliance. Services range from clients supplying concentrates and branded materials to full manufacturing under license
3. Regulatory & Compliance Services: TPD compliance support, analytical testing, dossier submission, and regulatory strategy for EU and FDA markets
4. Distribution Services: Access to distribution network through partners including retail stores and online channels across European, UK and international markets
5. Flavour Development: In-house flavour experts plus partnerships with 2 key food flavour development specialists in Europe and USA for bespoke flavour creation

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rejuice is an Irish e-liquid manufacturer that provides full and bespoke B2B services to e-liquid companies, including white label manufacturing, co-packing, flavour development, brand and packaging design, TPD and FDA regulatory compliance, analytical testing, POD device manufacturing, and distribution. The company operates a 28,000 sq ft ISO 9001 and ISO 7 clean room facility with capacity to produce up to 1.5 million bottles per month, serving both new market entrants and established e-liquid brands.

Product overview

Rejuice operates as an e-liquid manufacturer offering a modular portfolio of integrated services centered around white label manufacturing, co-packing, and regulatory compliance. The core offerings include Flavour Development, Brand & Packaging design, Production (with 28,000 sq ft facility and 8 production lines), TPD Compliance, and Distribution. Key sub-brands include Hale (Ireland's leading e-liquid brand, joint-venture), Pod Salt, and Vapeboxx. The company also offers complementary services in Analytic Services, Regulatory Support, Pod Devices hardware, and Sustainability Manufacturing. Products span 10ml E-Liquids, Disposable E-Liquid Pods, and bespoke solutions, with manufacturing capabilities for CBD products and personal care items.

Differentiator

Problem solved

Functional benefit

Brands

• Hale: Ireland's leading e-liquid brand, independent Irish owned business. Rejuice and Hale have a joint venture partnership, with Rejuice manufacturing Hale e-liquids since 2015. Hale operates nearly 100 own brand outlet vaping stores and supplies 2,500 c-store outlets in Ireland.

Products and services

• White Label Manufacturing
• Co-packing & Brand Caretakers
• Flavour Development
• Brand & Packaging
• TPD Compliance
• Production
• Distribution
• Analytic Services
• Regulatory Support
• Pod Devices
• Sustainability Manufacturing
• 10ml E-Liquid
• Disposable E-Liquid Pods

Quantifiable outcome

• Capacity to produce up to 1.5 million bottles per month
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• China's Leading POD & Device ManufacturercoreTechnology or Integration · 1 January 2021Partnership with China's leading POD & Device manufacturer enabling Rejuice to be one of the few European facilities that are fully ISO compliant and have the capability to mass produce POD devices.
• HalecoreStrategic or Co-development Partner · 1 January 2015Hale is an independent Irish owned business and Rejuice's Joint-Venture Partner and sole manufacturer of Hale e-Liquids since 2015. Together they have grown into Ireland's number one e-liquid brand. Hale has nearly 100 own brand outlet vaping stores and supplies directly into 2,500 c-store outlets.
• European Food Flavour Development SpecialistcoreStrategic or Co-development PartnerPartnership with one of two key industry leading food flavour development specialists in Europe. These partners have developed numerous products beyond just the vaping industry, including internationally known brands.
• USA Food Flavour Development SpecialistcoreStrategic or Co-development PartnerPartnership with one of two key industry leading food flavour development specialists in the USA. These market leaders have developed numerous internationally known brands and household names.
• Pollinators.ieminorOthersSustainability partnership focused on seeking more sustainable supply chains and processes with the aim of safeguarding the future economically, socially and environmentally.
• CrannminorOthersSustainability partnership focused on lowering carbon footprint and inspiring others in the economic community to adopt more sustainable practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yikes: US-based e-liquid manufacturer offering private-label and wholesale e-liquid production to brand owners. Comparable to Rejuice as a B2B contract manufacturer focused on white-label and private-label e-liquid production for downstream brands.
• Decoded: UK-headquartered e-liquid brand and contract manufacturer producing TPD-compliant juices and shortfills. Comparable to Rejuice as a UK/Europe-focused e-liquid manufacturer serving both own-brand and white-label customers with regulatory and flavour capabilities.
• B2B Vape Manufacturing: UK-based contract e-liquid manufacturer producing white-label and own-brand products for European retailers and brands. Comparable to Rejuice as a UK/Europe-focused e-liquid contract manufacturer with white-label and compliance services.
• Vapourlites: UK-based contract and white-label e-liquid manufacturer offering bespoke and own-brand e-liquid production for retail and brand customers. Closely comparable to Rejuice as a UK/Ireland-region B2B e-liquid manufacturer with multi-jurisdictional regulatory capability.
• Manufactured Vape Goods (MVG): US contract e-liquid manufacturer offering white-label, co-packing and regulatory support services to vape brands. Comparable to Rejuice as a turnkey contract manufacturer with end-to-end services including compliance and packaging.
• Aer Manufacturing: US-based contract e-liquid manufacturer producing white-label and custom e-liquid products for brands and retailers. Comparable to Rejuice as a scaled B2B e-liquid production partner with private-label services.

Broad incumbents

• Imperial Brands: Global tobacco company owning the Blu e-cigarette brand and active across European nicotine markets. Comparable to Rejuice as a broad incumbent in the same regulatory and retail environment as Rejuice's brand-owner customers.
• Philip Morris International: Global tobacco leader with heated tobacco and vaping-adjacent products distributed worldwide. Comparable to Rejuice as a broad incumbent shaping category regulation and competing with Rejuice-served brands for consumer share.
• Japan Tobacco International: Global tobacco company marketing the Logic vaping brand across multiple geographies. Comparable to Rejuice as a broad incumbent in the nicotine category competing with downstream brands Rejuice manufactures for.
• British American Tobacco: Global tobacco company with vaping brands Vuse and Vype across multiple markets. Comparable to Rejuice as a large incumbent in the broader nicotine category whose products compete with Rejuice's brand-owner clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rejuice1
• LinkedInlinkedin.com/company/rejuice

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuice