K-Link International
K-Link International is a privately held Malaysian direct selling company, founded in 2000 and headquartered in Kuala Lumpur, that markets health, wellness, beauty, and personal care products to consumers across 30+ countries through a multi-level network of independent distributors and regional subsidiaries.
- Company typePrivate
- Founded2000
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What K-Link International does
K-Link International Sdn Bhd is a privately held Malaysian direct selling (multi-level marketing) company headquartered in Kuala Lumpur, founded in 2000. The company distributes health supplements (K-Liquid Chlorophyll Plus, K-Vit C, K-OstCal, K-BioBooster Plus, NCell, K-FibPlus, Vgrass), Ayurvedic products (K-Ayurveda), wellness wearables (K-Ion Nano), beauty and personal care items (K-Queen, K-Fresh), and ancillary categories including bird's nest, honey, agarwood, and car/household care lines. K-Link International markets consumer products under owned sub-brands such as K-Globallink, K-Achiever, K-Ladies Club, K-LINK Care Center, and KFCF.
K-Link International generates revenue through a two-layer stream: (i) product sales routed through a multi-tiered distributor network compensated on a Business Value (BV) basis, with monthly bonus payments issued between the 15th-20th of the following month and year-end bonuses paid in March, and (ii) one-time distributor starter kit registration fees of RM50.00 (West Malaysia) or RM55.00 (East Malaysia) and country-specific equivalents. Pricing is company-fixed; cross-border sales between countries are contractually prohibited. Distributors must be at least 18, sponsored by an existing distributor, and maintain 100BV in personal sales every six months to remain active.
The company operates in 30+ countries through wholly-owned regional subsidiaries in Hong Kong (K-LINK (HK) Limited), Indonesia (PT K-Link Indonesia, anchored by the K-Link Tower in South Jakarta), Taiwan (K-Link International Corporation Ltd), Cyprus (K-LINK Cyprus LTD), and the Netherlands (Wellness Network B.V., branded K-Link Europe), plus overseas stockist networks in Poland, Greece, Kenya, and Papua New Guinea. K-Link International has been a member of the Direct Selling Association of Malaysia (DSAM) since 2014 and is led by Managing Director Ms. Loo Aei Ween and Group Managing Director Dato' Dr. Hj. Md. Radzi Bin Saleh. Customer service is supported by the K-GlobalLink mobile application available on iOS and Android.
K-Link International firmographics
Firmographics- Name
- K-Link International
- Legal name
- K-LINK International Sdn Bhd
- Website
- https://k-link.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- K-Link International is a privately held Malaysian direct selling company, founded in 2000 and headquartered in Kuala Lumpur, that markets health, wellness, beauty, and personal care products to consumers across 30+ countries through a multi-level network of independent distributors and regional subsidiaries.
- Ownership category
- akta.pro rank
K-Link International industry classification
Industry- Product category
- Direct Selling Health & Wellness
- NAICS
- Other Health and Personal Care Retailers (45619), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industry
- International DTC & Brand.com (Global Shipping) (CRAFAJAB)
Keywords
Where K-Link International is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
K-Link International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Product Sales through Distributors: K-Link International generates revenue through direct sales of health, beauty, personal care, car care, and household products via a network of independent distributors. Distributors earn bonuses based on Business Value (BV) of products sold.
- Distributor Kit and Registration Fees: Applicants pay RM50.00 (West Malaysia) or RM55.00 (East Malaysia) for the K-Link International Starter Kit upon registration as distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Distributor Starter Kit - Initial registration fee for new distributors |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
K-Link International product offering
Product offeringCore offering
K-Link International is a direct selling (multi-level marketing) company that develops, manufactures, and distributes health care, beauty care, personal care, car care, and household care products through a global network of independent distributors and stockists. Products are sold person-to-person and via the K-GlobalLink e-commerce platform, with operations spanning more than 30 countries through regional branches in Malaysia, Hong Kong, Indonesia, Taiwan, and several European and African markets.
Product overview
K-Link International is a direct selling company providing a wide range of innovative and quality products in health care, beauty care, personal care, car care, household care and more. The product portfolio includes: K-Liquid Chlorophyll Plus, NCell, K-FibPlus, Vgrass (health supplements); K-Ion Nano (tourmaline-infused spectacles promoting negative ions); K-Ayurveda (ayurvedic products); K-Vit C, K-OstCal/K-Osteocal (vitamins/supplements); K-Queen, K-Fresh (beauty/personal care); K-BioBooster Plus (wellness); K-Tasbih (religious product); plus bird's nest, honey, and agarwood products. The company operates through a multi-level marketing distribution model with official mobile applications (K-GlobalLink for iOS and Android) and various wellness/lifestyle programs like K-Ladies Club.
Differentiator
Problem solved
Functional benefit
Brands
- K-GlobalLink: Online shopping platform for K-LINK products
- K-Ladies Club
- K-Achiever
- K-LINK Care Center
- KFCF (K-LINK International Family Compassionate Fund)
Products and services
- K-Liquid Chlorophyll Plus Liquid chlorophyll health supplement marketed for general wellness and detoxification benefits, sold to consumers through K-Link distributors.
- NCell Health supplement product positioned in K-Link's newer wellness lineup.
- K-FibPlus Fiber-based dietary supplement sold as part of K-Link's health supplement range.
- Vgrass Plant-based wellness supplement product in K-Link's health range.
- K-Ion Nano Tourmaline-infused spectacles that emit negative ions and are claimed to increase blood circulation and oxygen supply around the eye area. Endorsed by The Hong Kong Health Care Federation.
- K-Ayurveda Ayurvedic wellness product line covering liver health, long covid, digestion, men's and women's health, manufactured in partnership with Welex Laboratories (Dr. Roopam Bhatt).
- K-Vit C Vitamin C supplement sold through K-Link's direct selling network.
- K-Queen Ladies' beauty and personal care product line targeted at women consumers.
- K-Fresh Personal care product in K-Link's ladies-focused product range.
- K-OstCal / K-Osteocal Soy-rich milk supplement formulated for bone and joint health, providing calcium (1000mg for normal adults, 1200mg for women aged 50+).
- K-BioBooster Plus Health supplement product presented at K-Link regional recognition events.
- K-Tasbih Spiritual/religious product (prayer beads) introduced for the Muslim community.
- Bird's Nest Products Health supplements featuring bird's nest ingredients sourced from Glyken South Garden Farm.
- Honey Products Honey-based health products sourced from Giant B Farm, Malaysia's largest honey producer established in 1978.
- Agarwood/Gaharu Products Wellness products manufactured from Agarwood (Gaharu) at the Six Incense Agarwood Factory.
Quantifiable outcome
- Top 20 in Top 100 MLM Companies in the World (Vision 2020 goal)
- +1 more outcomes
Companies that use K-Link International
Customer profileSegments4 records
Ideal customer profiles3 records
K-Link International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K-Link International partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Glyken South Garden FarmminorK-Link organizes factory tours to Glyken South Garden Farm where distributors learn about bird's nest production, species of birds, and storage methods. Glyken is described as being at the forefront of biotech innovation ensuring highest quality bird's nest products.
- Direct Selling Association Malaysia (DSAM)coreK-Link International became a member of DSAM in 2014. DSAM serves as the national trade association for direct selling, promoting the industry on national and international basis. K-Link participates in DSAM Recognition Night events and distributors receive DSAM appreciation awards.
- Breast Cancer Welfare Association Malaysia (BCWA)coreK-Link collaborates with Breast Cancer Welfare Association Malaysia for breast cancer awareness programs. Representatives from BCWA are invited to share knowledge about preventing breast diseases and conduct on-site free breast examinations at K-Link events.
- Six Incense Agarwood FactoryminorK-Link organizes factory tours to Six Incense Agarwood Factory where distributors learn about Agarwood product manufacturing, history, and uses. Quality Agarwood products were also tested by participants during study tours.
- Giant B FarmminorK-Link organized visits to Giant B Farm in Melaka, Malaysia's largest honey producer established in 1978. Distributors learned about different types of bees, beekeeping, and bee products during educational factory tours.
- Welex Laboratories / Dr. Roopam BhattcoreDr. Roopam Bhatt from Welex Laboratories is the manufacturer of K-Ayurveda products. K-Link conducts Ayurveda MasterClass sessions featuring Dr. Bhatt who shares expertise on Ayurveda, liver health, long covid, digestion, and men's and women's health topics.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
K-Link International competitors and assessment
Company assessmentEmerging players
- Jeunesse Global: Jeunesse is a US-based direct selling company focused on anti-aging wellness and beauty products with growing Asia-Pacific distribution. Comparable to K-Link in health/wellness/beauty MLM and international expansion.
Direct peers
- Amway: Global multi-level marketing leader selling health, beauty, and home care products through independent distributors worldwide. Closely comparable to K-Link in business model, product breadth, and geographic reach across Asia.
- Cosway: Malaysian-headquartered direct selling company offering health, beauty, personal care, and household products across ASEAN. Most direct geographic and product portfolio peer to K-Link.
- Nu Skin Enterprises: Nu Skin is a direct selling company focused on premium personal care and nutritional supplements with significant Asia-Pacific operations. Comparable to K-Link in MLM model, product mix, and Asian geographic emphasis.
- Herbalife Nutrition: Herbalife sells weight management, nutritional supplements, and personal care products through a global MLM distributor network with strong Asia-Pacific presence. Direct overlap with K-Link on health supplements and direct selling model.
- Mary Kay: Mary Kay is a global direct selling company specializing in beauty and personal care products, with established Asia-Pacific markets. Comparable to K-Link's beauty/personal care line and direct selling distribution.
- USANA Health Sciences: USANA develops and sells nutritional supplements through a network of independent distributors, with strong Asia-Pacific distribution. Overlaps with K-Link in vitamin/supplement category and MLM distribution.
- DXN Holdings: DXN is a Malaysian-headquartered MLM company selling health supplements (notably ganoderma-based products) with a strong global distributor network across Asia, the Middle East, and Europe. Direct peer to K-Link given shared Malaysian origins, supplement focus, and MLM model.
- doTERRA International: doTERRA markets essential oils and wellness products through a global MLM network, including active operations in Asia. Comparable to K-Link in wellness category and MLM model with strong APAC footprint.
Broad incumbents
- Avon Products: Avon is an established global direct selling beauty company with long-standing Asia-Pacific presence. While primarily beauty-focused, its door-to-door MLM model and APAC footprint make it broadly comparable to K-Link.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
K-Link International social profiles
Digital presenceK-Link International financial estimates
Financial estimateRevenue estimate
Valuation estimate
K-Link International leadership team
Management profileNumber of profiles
Profiles1 record
K-Link International subsidiaries and ownership
Company hierarchySubsidiaries5 records
K-Link International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K-Link International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K-Link International
What does K-Link International do?
K-Link International is a direct selling (multi-level marketing) company that develops, manufactures, and distributes health care, beauty care, personal care, car care, and household care products through a global network of independent distributors and stockists. Products are sold person-to-person and via the K-GlobalLink e-commerce platform, with operations spanning more than 30 countries through regional branches in Malaysia, Hong Kong, Indonesia, Taiwan, and several European and African markets.
Is K-Link International a public or private company?
K-Link International is a private company. It is classified as unknown and is currently operating.
When was K-Link International founded?
K-Link International was founded in 2000. It employs 101 to 250 people.
Where is K-Link International based?
K-Link International is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does K-Link International make money?
Two revenue lines are on record. Product Sales through Distributors are the primary driver. The others are distributor Kit and Registration Fees.
Who are K-Link International's main competitors?
Jeunesse Global is listed as an emerging player. Direct peers are Amway, Cosway, Nu Skin Enterprises, Herbalife Nutrition, Mary Kay, USANA Health Sciences, DXN Holdings and doTERRA International. Avon Products is listed as a broad incumbent.
Does K-Link International have an API?
No public API is recorded for K-Link International.
What industry is K-Link International in?
K-Link International's product category is Direct Selling Health & Wellness. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFAJAB, International DTC & Brand.com (Global Shipping). Its NAICS code is 45619.