Dotgrid Design

What Dotgrid Design does

Dotgrid Design is a two-person German civil law partnership (GbR) founded in 2013 by Marc Wiedenroth and Maike Lengemann, headquartered in Uetze, Lower Saxony, with a secondary office in Celle. The firm provides bespoke design and marketing services to small and medium-sized businesses across eight cities in Lower Saxony (Uetze, Burgdorf, Lehrte, Hannover, Celle, Gifhorn, Braunschweig and surrounding areas), positioning itself as a full-service strategic advertising partner for clients who are not satisfied with mediocre results.

The service portfolio spans four core categories: web design and development (with CMS integration), online marketing (SEO, Google AdWords, banner advertising, social media), logo and corporate identity design, and graphic/print design (business cards, flyers, brochures, posters, signage, stamps, corporate presentations). Service delivery follows a four-phase process of Analysis, Creation, Implementation, and Support, with no standardized pricing — each project is individually quoted and the firm aims to remain within the client's budget framework.

The business model is project-based professional services revenue with no subscription or recurring layer. Customer acquisition is direct sales-led, via website contact form, email, phone, and a presence on Facebook and Xing. No funding rounds, acquisitions, patents, awards, or public clients are disclosed, and the firm has operated at a stable two-person headcount for over a decade.

Name

Dotgrid Design

Legal name

Marc Wiedenroth und Maike Lengemann GbR

Website

https://dotgrid.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Dotgrid Design is a two-person German civil law partnership (GbR) founded in 2013, providing bespoke web design, online marketing, logo design, and graphic/print design services to small and medium businesses across Lower Saxony, Germany.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAEAC

Visual Identity & Brand Design Systems

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Web design services
• Online marketing services
• Logo design
• Graphic design
• Print design

Headquarters

HQ city

Uetze

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Marketing Services: Project-based professional services revenue from custom web design, web development, online marketing (SEO, Google AdWords, social media), logo design, and graphic/print design (flyers, business cards, corporate stationery, brochures, posters, signs, stamps, advertisements, company presentations). No recurring subscription model; each project is individually priced based on client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dotgrid Design provides custom web design and development with CMS integration, online marketing services (SEO, Google AdWords, banner advertising, social media marketing), logo and corporate identity design, and graphic/print design services (business cards, flyers, brochures, posters, signage, stamps, presentations). All work is delivered as bespoke, handcrafted projects via a four-phase process (Analysis, Creation, Implementation, Support) tailored to each client's needs and budget.

Product overview

Dotgrid Design offers a unified service portfolio combining web design and development with graphic/print design and online marketing. Their core offerings include Webdesign & Entwicklung (website creation with CMS integration), Onlinemarketing (SEO, Google AdWords, social media), Logodesign, and Grafik- & Printdesign (business cards, flyers, brochures, corporate design). Services are delivered through a four-phase process: Analysis, Creation, Implementation, and Support. They serve businesses in the Uetze, Burgdorf, Lehrte, Hannover, Celle, Gifhorn, and Braunschweig regions of Germany, positioning themselves as a full-service strategic advertising partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Entwicklung (Web Design & Development) Design and development of custom, user-oriented, and functional websites with high design and technical standards. All sites are unique handcrafted products with clear messaging, delivered to local and regional businesses in Lower Saxony.
• Onlinemarketing (Online Marketing) Comprehensive online marketing packages covering SEO, Google AdWords campaigns, banner advertising, and social media marketing, tailored to each client's individual goals and target audiences.
• Logodesign (Logo Design) Creation of attention-grabbing, authentic logos and corporate identity assets that help businesses differentiate from competitors and build strong, recognizable brands.
• Grafik- & Printdesign (Graphic & Print Design) Custom graphic and print design services including business cards, flyers, brochures, corporate stationery, posters, signage, company stamps, and advertisements, designed to convey client messages and reach target audiences effectively.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fotolia.com (Stock photo provider)minorOthersFotolia.com (by Adobe Stock) is used as a source for stock photography on the Dotgrid Design website homepage. This is a content licensing relationship for imagery rather than a strategic business partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Designhill: Crowdsourced design marketplace for logos, websites, and graphic design projects. Direct peer in the project-based custom design services space targeting SMB customers.
• 99designs: Global design services marketplace connecting SMBs with freelance designers for logos, web design, and graphic design. Direct competitor in the project-based custom design space that Dotgrid serves.

Broad incumbents

• Fiverr: Global freelance marketplace offering on-demand design, web development, and digital marketing services. Provides SMB customers with an alternative path to similar services that Dotgrid delivers, often at lower price points.
• Jimdo: German website builder serving SMBs with DIY website creation, logos, and marketing tools. Overlaps with Dotgrid's web design and logo services but operates a self-service platform model rather than bespoke agency delivery.
• Squarespace: Website builder platform with integrated design and marketing tools aimed at SMBs and creatives. Competes for the same SMB customers who might otherwise hire a boutique agency like Dotgrid for custom website work.
• Canva: Design platform offering templates and tools for logos, marketing materials, and graphics. Provides SMBs a low-cost alternative to agency-produced graphic and print design that Dotgrid offers.
• Wix: Website creation platform with broad design and marketing features targeting SMBs. Represents a major self-service alternative that reduces demand for bespoke design agencies serving small businesses.

Emerging players

• Toptal: Vetted freelance talent marketplace including designers and developers. Provides SMBs with another channel for accessing project-based design services that overlap with Dotgrid's offering.
• Kimp: Subscription-based design service offering unlimited graphic design for a flat monthly fee. Competes with traditional project-based agencies like Dotgrid by offering ongoing design support to SMBs at predictable cost.

Regional players

• denkwerk: Cologne-based digital agency offering web design, branding, and online marketing. Comparable German regional full-service agency, though serving larger enterprise and mid-market clients rather than SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xxing.com/pages/dotgriddesign-marcwiedenrothundmaikelengemanngbr
• Facebookfacebook.com/dotgriddesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dotgrid Design