Nice n Easy Group

What Nice n Easy Group does

Nice n Easy Group is a privately held Greek hospitality company that operates and manages four restaurant venues in Greece under a farm-to-table philosophy, sourcing organic ingredients almost exclusively from Greek producers. The portfolio comprises the original Gastro Tavern in Kolonaki, Athens (founded circa 2008); a Tavern at Alefkandra Square in Mykonos Chora; and two newly opened formats — an Italian Bistro and a grab-and-go Cafe — co-located in the Piraeus Tower development at the gateway of the Athenian Riviera. The group also operates a private-events service hosting weddings, corporate dinners, anniversaries, and children's parties for groups of 20 or more at Athens, Kifisia, and Mykonos venues.

The underlying operational concept is a vertically organized farm-to-table supply chain combined with proprietary recipes that balance traditional Greek flavors and contemporary culinary presentation. Distribution is exclusively owned-retail: reservations are taken via phone and website contact forms, with no third-party delivery or marketplace channels. Supporting technology is light — digital menus via Menuhero, virtual venue tours via Virtualspace, and standard website/email/social channels (Facebook, Twitter, newsletter). The group has accumulated a recognizable brand presence, anchored by repeat Gold Quality & Taste awards from Estiatoria.gr (2018, 2020), a Ruban d'Honneur at the European Business Awards (2016-2017), and consecutive TripAdvisor Certificates of Excellence (2015-2018).

Revenue is generated from two streams: day-to-day restaurant food and beverage sales across the four venues, and private-events hosting priced per person (e.g., €55-70 set menus for holiday events). The founders/creators named in the source material include Dimitris Christoforidis (Δημήτρης Χριστοφορίδης) and Chris Athanasiadis (Χρήστος Αθανασιάδης), with Athanasiadis also identified as Founder, Partner and Executive Chef. The company remains privately held, with no disclosed external funding, parent company, or controlling institutional ownership.

Name

Nice n Easy Group

Legal name

Nice n Easy Group

Website

https://niceneasy.gr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nice n Easy Group operates four Greek farm-to-table restaurants across Athens, Piraeus, and Mykonos, serving individual diners and private-event clients with organic, locally sourced Greek cuisine.

Ownership category

akta.pro rank

Product category

Mediterranean Restaurant Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAB

Casual Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAI

Brasseries, Bistros & Trattorias

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Greek Mediterranean restaurant
• Farm to table dining
• Organic Greek cuisine
• Gastro tavern hospitality
• Private event catering

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food & Beverage Sales: Core revenue from dine-in restaurant operations across four locations in Greece. Revenue generated from à la carte menu items, special holiday menus, and daily offerings.
2. Private Events Hosting: Revenue from hosting private events including weddings, corporate dinners, children's parties, and exclusive events. Catering to groups over 20 people at venues in Athens, Kifisia, and Mykonos.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nice n Easy Group operates a portfolio of physical restaurant venues in Greece that serve farm-to-table Greek and Mediterranean cuisine using organic ingredients sourced almost exclusively from Greek producers. The portfolio includes the Athens Gastro Tavern (Kolonaki), Piraeus Italian Bistro and Cafe (Piraeus Tower), and Mykonos Tavern (Alefkandra Square), supplemented by a private events hosting service for weddings, corporate dinners, and celebrations for groups of 20 or more.

Product overview

Nice n Easy Group is a Greek hospitality group operating multiple restaurant concepts across Greece, primarily in Athens, Piraeus, and Mykonos. The portfolio includes the original Gastro Tavern in Kolonaki (Athens), an Italian Bistro and Cafe at Piraeus Tower, and a Tavern in Mykonos. All venues follow a farm-to-table philosophy, sourcing organic ingredients almost exclusively from Greek producers. The group also offers private event hosting services at their venues for occasions including weddings, corporate events, and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Nice n Easy Gastro Tavern (Athens Kolonaki) Flagship gastro tavern in Kolonaki, Athens, serving farm-to-table Greek Mediterranean cuisine prepared with organic ingredients sourced from local Greek producers. Positioned as a neighborhood haunt and destination dining spot without dress-code formality.
• Nice n Easy Italian Bistro (Piraeus Tower) Italian-inspired bistro at Piraeus Tower offering comfort food recipes inspired by Greek Mediterranean cuisine, using premium organic ingredients following the farm-to-table philosophy.
• Nice n Easy Cafe (Piraeus Tower) Grab-and-go cafe at Piraeus Tower offering coffee, beverages, and snacks in a relaxed environment at the gateway of the Athenian Riviera.
• Nice n Easy Tavern Mykonos Traditional Mediterranean tavern at Alefkandra Square in Mykonos Chora, offering authentic Greek dishes with fresh organic products from local producers and featuring views of Little Venice and the windmills.
• Private Events Hosting Service Event-hosting service offered at Athens, Kifisia, and Mykonos venues for weddings, children's parties, anniversaries, corporate dinners, and exclusive events with organic farm-to-table catering for groups over 20 people.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CTC Urban Gastronomy: Athens gastronomy restaurant with chef-led creative Mediterranean cuisine. Comparable as another premium Athens culinary destination competing for similar affluent local and tourist diners.
• Hytra: Award-winning Athens rooftop restaurant with Greek-roots creative cuisine. Comparable as an Athens premium dining operator with similar brand ambition and recognition profile.
• Spondi: Michelin-starred fine-dining restaurant in Athens operating for over two decades. Comparable as a long-established, award-winning Athens premium dining destination with a similar heritage-driven positioning, though at the higher fine-dining end of the spectrum.
• Funky Gourmet: Two-Michelin-star Athens restaurant known for creative Greek cuisine. Comparable as an Athens-based premium gastronomy operator with strong awards profile and a focus on elevated local/Mediterranean ingredients.
• Varoulko Seaside: Chef-led seafood restaurant in Piraeus. Comparable as a premium Piraeus-based dining venue, directly overlapping on the Piraeus waterfront with Nice n Easy's Piraeus Tower Bistro and Cafe.
• Nammos Mykonos: Iconic Mykonos luxury beach-club and dining destination. Comparable as a premium Mykonos-based operator capturing high-spend tourist traffic, competing for the same affluent international clientele.
• Scorpios Mykonos: Premium day-to-night beachside restaurant and venue in Mykonos. Comparable as a destination dining and events operator on the island, overlapping on the high-end tourist / private events segment.

Broad incumbents

• Noma: Globally recognized Copenhagen restaurant that defined the modern farm-to-table / foraged-organic-locavore movement. Comparable as a benchmark for the farm-to-table, organic-producer philosophy that Nice n Easy has built its identity around.
• Matsuhisa Mykonos: Outpost of Nobu Matsuhisa in Mykonos. Comparable as a globally-branded premium restaurant in Mykonos competing for the same high-end tourist clientele, though backed by a much larger international parent.

Others

• Therianos Organic Farm: Organic Greek farm producing olive oil and other organic goods, including on-site dining. Comparable as an adjacent organic-source brand within the Greek farm-to-table ecosystem, though operating as supplier/experience rather than restaurant chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/niceneasygr
• Xx.com/niceneasygr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nice n Easy Group