Knitting Notions
Knitting Notions is a Nashville, Tennessee-based family-owned handmade products company that produces hand-dyed merino wool yarns in 32 repeatable colors and handcrafted wood knitting tools, selling direct-to-consumer via its e-commerce site and 20+ US fiber festivals annually.
- Company typePrivate
- Founded2005
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Knitting Notions does
Knitting Notions is a Nashville, Tennessee-based family-owned handmade products company founded in 2005 that produces and sells hand-dyed merino wool yarns and handcrafted wood knitting tools. The business operates from a home-based workshop at 1301 Bellshire Drive and is run by founder Catherine (the "yarnmama") and her husband Jerry, with their ten children contributing to operations. It serves individual hand-knitting hobbyists, fiber art enthusiasts, and fiber festival shoppers across the United States, with no enterprise or wholesale customers disclosed.
The product portfolio centers on four hand-dyed merino wool yarn bases (Classic Merino Superwash DK, Sport, and Sock in 100% superwash merino, plus Classic Merino Bamboo in a 65/35 merino-bamboo blend), supplemented by organic cotton sport and worsted yarns. Dyeing is performed in-house using custom color mix formulas across a curated palette of 32 repeatable colors, with production runs of approximately 500 pounds per batch several times per year and professional-grade dyes rated for high light and color fastness. The wood tool line comprises ten handcrafted SKUs — Yarn Swifts, Yarn Ball Winders (standard and jumbo), Nostepinnes, Darning Eggs, Yarn Bowls, Yarn Boxes, Sock Keepers, Yarn Counters, and Shawl and Hair Sticks — produced through lathe turning, routing, sanding, finishing, and assembly using domestic hardwoods (cherry, walnut, oak, maple) and exotic species. The company also publishes 12 original knitting patterns (cardigans, shawls, cowls, baby blankets, mitts) at $4-$7 each and offers a custom yarn and fleece dyeing service.
Revenue is generated entirely through direct-to-consumer channels: a self-hosted e-commerce website (knittingnotions.com) and in-person sales at 20+ fiber festivals annually across 13+ US states. Pricing ranges from $12 for individual shawl sticks to $91 for jumbo yarn ball winders; yarns are priced $13-$29 per skein. There is no physical storefront; local Nashville customers arrange pickups by appointment. The company has no outside funding, operates as the family's sole income source, and remains privately held with no public listing.
Knitting Notions firmographics
Firmographics- Name
- Knitting Notions
- Legal name
- Knitting Notions
- Website
- https://knittingnotions.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Knitting Notions is a Nashville, Tennessee-based family-owned handmade products company that produces hand-dyed merino wool yarns in 32 repeatable colors and handcrafted wood knitting tools, selling direct-to-consumer via its e-commerce site and 20+ US fiber festivals annually.
- Ownership category
- akta.pro rank
Knitting Notions industry classification
Industry- Product category
- Hand-Dyed Yarn and Wood Knitting Tools
- NAICS
- Fiber, Yarn, and Thread Mills (31311), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Textile Mill Products (2200), Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Fancy/Novelty Yarn Manufacturing (Melange/Slub/Multicolor) (IMAOAAAI)
- akta.pro secondary industries
- Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE), Textured & Specialty Yarn Manufacturing (Textured/Chenille/Bouclé) (IMAOAAAF)
Keywords
Where Knitting Notions is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knitting Notions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hand-dyed Yarn Sales: Sale of hand-dyed merino wool yarns in four bases: Classic Merino Bamboo (65% superwash merino/35% rayon bamboo), Classic Merino Superwash Sock (100% superwash merino), Classic Merino Superwash Sport (100% superwash merino), and Classic Merino Superwash DK (100% superwash merino). Also offers organic cotton sport and worsted weight yarns.
- Handcrafted Wood Knitting Tools: Sale of handcrafted wood knitting accessories including Yarn Swifts, Sock Keepers, Nostepinnes, Darning Eggs, Shawl/Hair Sticks, Yarn Boxes, and Yarn Bowls. Made from domestic and exotic hardwoods.
- Knitting Patterns: Sale of digital/physical knitting patterns designed by the company for use with their yarns. Patterns include cardigans, shawls, cowls, baby blankets, mitts, and other garments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Merino Superwash Yarns (DK, Sport, Sock) |
| Unit Pricing | Pay-as-you-go | Classic Merino Bamboo Yarn |
| Unit Pricing | Pay-as-you-go | Organic Cotton Yarns |
| Unit Pricing | Pay-as-you-go | Wood Knitting Tools - Yarn Swifts |
| Unit Pricing | Pay-as-you-go | Wood Knitting Tools - Bowls and Boxes |
| Unit Pricing | Pay-as-you-go | Wood Knitting Tools - Nostepinnes and Darning Eggs |
| Unit Pricing | Pay-as-you-go | Shawl and Hair Sticks |
| Unit Pricing | Pay-as-you-go | Sock Keeper and Ball Winders |
| Unit Pricing | Pay-as-you-go | Knitting Patterns |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Knitting Notions product offering
Product offeringCore offering
Knitting Notions manufactures and sells hand-dyed merino wool and organic cotton yarns in 32 repeatable semi-solid colors, plus handcrafted wood knitting tools (Yarn Swifts, Nostepinnes, Darning Eggs, Yarn Bowls, Yarn Boxes, Sock Keepers, Yarn Ball Winders, Shawl/Hair Sticks) made from domestic and exotic hardwoods, along with original knitting patterns. All products are handmade at the company's home-based Nashville, Tennessee workshop and sold directly to fiber-art hobbyists.
Product overview
Knitting Notions is a family-owned handmade products company offering hand dyed yarns and handcrafted wood knitting tools and accessories. The product portfolio consists of four hand dyed yarn bases (Classic Merino Superwash DK, Sport, and Sock yarns, plus Classic Merino Bamboo), plus organic cotton yarns; ten wood knitting tool products (Yarn Swift, Yarn Ball Winder, Jumbo Ball Winder, Nostepinne, Nostepinne Mini, Darning Egg, Yarn Bowl, Yarn Box, Sock Keeper, Yarn Counter) and Shawl and Hair Sticks accessories; and twelve original knitting patterns. All products are developed and produced from a home-based workshop in Nashville, Tennessee. The company also offers a custom yarn and fleece dyeing service alongside their curated palette of repeatable colors.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Merino Superwash DK Yarn 100% superwash merino wool DK weight 4-ply yarn with 247 yards per 100g skein, available in 35+ hand-dyed semi-solid colors. Priced $20.00-$29.00 per skein; for hand knitters making garments and accessories.
- Classic Merino Superwash Sport Yarn 100% superwash merino wool sport weight 4-ply yarn available in multiple hand-dyed colors. Priced $20.00-$29.00 per skein; for hand knitters using sport weight projects.
- Classic Merino Superwash Sock Yarn 100% superwash merino wool fingering weight 4-ply sock yarn available in multiple hand-dyed colors. Priced $20.00-$29.00 per skein; for hand knitters making socks, shawls, and lace projects.
- Classic Merino Bamboo Yarn 65% superwash merino wool and 35% rayon of bamboo blend fingering weight yarn, rated 5 stars. Priced $20.00-$29.00 per skein; for hand knitters seeking a soft drape for shawls and garments.
- Organic Cotton Sport Yarn Organic cotton sport weight yarn. Priced $13.00 per skein; for hand knitters seeking natural plant-fiber yarn for warm-weather projects.
- Organic Cotton Worsted Yarn Organic cotton worsted weight yarn. Priced $29.00 per skein; for hand knitters seeking natural plant-fiber yarn in a heavier weight.
- Yarn Swift Handcrafted wood yarn swift for holding yarn hanks while winding, available in cherry, walnut, and oak. Priced $55.00-$60.00; for hand knitters who wind skeins into balls.
- Yarn Ball Winder Handcrafted wood yarn ball winder for converting skeins into balls. Priced $56.00; for hand knitters preparing yarn for projects.
- Jumbo Yarn Ball Winder Larger-capacity handcrafted wood yarn ball winder for winding bigger skeins. Priced $91.00; for hand knitters working with large yarn quantities.
- Nostepinne Handcrafted wood nostepinne for hand-winding yarn balls, available in cherry, walnut, maple, mahogany, and hackberry woods. Priced $25.00; for hand knitters who prefer manual ball winding.
- Nostepinne Mini Smaller handcrafted wood nostepinne for winding mini-skeins and yarn remnants. Priced $25.00; for hand knitters managing small-quantity yarn.
- Darning Egg Handcrafted wood darning egg for holding socks and garments while darning, available in multiple wood varieties. Priced $25.00; for hand knitters repairing knit items.
- Yarn Bowl Handcrafted wood yarn bowl turned on a lathe with laminated construction for stability, available in walnut, cherry, oak, maple, and mahogany. Priced $40.00-$60.00; for hand knitters who want yarn to feed smoothly while working.
- Yarn Box Handcrafted wood yarn storage box with finger joints and embedded magnets, the company's most labor-intensive wood product. Available in walnut, cherry, oak, maple, and mahogany. Priced $60.00-$65.00; for hand knitters storing project yarn.
- Sock Keeper Handcrafted wood sock keeper for holding double-point needle sock projects. Priced $20.00; for hand knitters working on socks in progress.
- Yarn Counter Handcrafted wood yarn counter for counting stitches or rows. Priced $52.00; for hand knitters tracking pattern progress.
- Shawl and Hair Sticks Handcrafted wood shawl and hair sticks (pair) for holding shawls closed or as hair accessories, finished with boiled linseed oil. Available in cherry, mahogany, maple, oak, osage orange, purple heart, walnut, yellow heart, and padauk. Priced $15.00; for hand knitters and fiber art enthusiasts.
- Shawl and Hair Sticks - Singles Single handcrafted wood shawl or hair stick. Priced $12.00; for fiber art and accessory buyers.
- Cables and Lace Baby Blanket Knitting Pattern Knitting pattern for a cables and lace baby blanket. Priced $5.00; for hand knitters making baby blankets.
- Maize Cowl Knitting Pattern Knitting pattern for a maize cowl. Priced $4.00; for hand knitters making cowls.
- Dora Cardigan Knitting Pattern Knitting pattern for the Dora cardigan in large sizes. Priced $6.00; for hand knitters making cardigans.
- Flames and Lace Knitting Pattern Knitting pattern for a flames and lace stole. Priced $6.00; for hand knitters making lace stoles.
- Vintage Diamonds Cardigan Knitting Pattern Knitting pattern for a vintage diamonds cardigan. Priced $7.00; for hand knitters making cardigans.
- Ode to the Butterfly Knitting Pattern Easy lace shawl knitting pattern written for fingering weight yarn. Priced $7.00; for hand knitters making shawls.
- Baby Willow Set Knitting Pattern Knitting pattern for a baby willow set. Priced $5.00; for hand knitters making baby layette sets.
- Honeydew Lace Square Knitting Pattern Knitting pattern for a honeydew lace square. Priced $7.00; for hand knitters making lace projects.
- Classic Baby Cardigan Knitting Pattern Knitting pattern for a classic baby cardigan trio. Priced $5.00; for hand knitters making baby cardigans.
- Sorrel Knitting Pattern Knitting pattern for the Sorrel dress. Priced $6.00; for hand knitters making dresses.
- Shapely Mitts Knitting Pattern Knitting pattern for fingerless mitts. Priced $5.00; for hand knitters making fingerless mitts.
- Sorrel 2.0 Knitting Pattern Updated version of the Sorrel knitting pattern. Priced $6.00; for hand knitters making dresses.
Companies that use Knitting Notions
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Knitting Notions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Knitting Notions partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Knitting Notions competitors and assessment
Company assessmentDirect peers
- Madelinetosh: Hand-dyed merino wool yarn brand known for repeatable semi-solid colorways on premium bases — the closest direct competitor in artisan hand-dyed merino yarn positioning, customer base, and price points ($20-$30/skein).
- Chiaogoo: Premium knitting needle and tool brand with strong DTC and craft-store distribution; overlaps with Knitting Notions' knitting accessories and tools category at premium price points for serious hand-knitters.
- LYKKE: Wooden knitting needle and tool brand marketed to hand-knitters through DTC and craft retailers — directly comparable on handcrafted wood knitting accessories, with overlapping festival/wholesale presence.
- Lantern Moon: Lantern Moon makes handcrafted wooden knitting needles, stitch markers, and yarn bowls from rosewood and other hardwoods — directly competing with Knitting Notions' wood tool line (yarn swifts, nostepinnes, darning eggs, yarn bowls) for the same artisan-knitter buyer.
- Dream in Color: Small-batch hand-dyed yarn brand with curated semi-solid colorways, sold through DTC and select festivals — comparable indie-dyer positioning with similar price points and customer persona.
- Sweet Georgia Yarns: Hand-dyed yarn company offering merino and specialty bases with signature colorways and pattern support — competes with Knitting Notions on hand-dyed merino and pattern ecosystem for the same hand-knitter customer.
Broad incumbents
- Knit Picks: Major direct-to-consumer yarn and tools retailer offering merino bases and knitting accessories at mass-market prices — broad incumbent serving the same hand-knitter base with a wider catalog and lower price tier.
- Cascade Yarns: Established mill-brand yarn manufacturer offering broad wool and cotton bases through wholesale LYS distribution — much larger incumbent that competes on yarn category breadth though without hand-dyed positioning.
- Knitter's Pride (KnitPro): Global knitting tools/accessories incumbent offering needles, hooks, and notions at scale across craft and yarn-store channels; competes broadly with Knitting Notions' wood tools category though at much wider price/market range.
- WEBS - Yarn.com: Large independent yarn retailer carrying yarn, tools, and patterns from many brands — competes with Knitting Notions at the retail/DTC layer though as a multi-brand aggregator rather than a manufacturer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Knitting Notions social profiles
Digital presenceKnitting Notions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knitting Notions leadership team
Management profileNumber of profiles
Profiles2 records
Knitting Notions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knitting Notions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knitting Notions
What does Knitting Notions do?
Knitting Notions manufactures and sells hand-dyed merino wool and organic cotton yarns in 32 repeatable semi-solid colors, plus handcrafted wood knitting tools (Yarn Swifts, Nostepinnes, Darning Eggs, Yarn Bowls, Yarn Boxes, Sock Keepers, Yarn Ball Winders, Shawl/Hair Sticks) made from domestic and exotic hardwoods, along with original knitting patterns. All products are handmade at the company's home-based Nashville, Tennessee workshop and sold directly to fiber-art hobbyists.
Is Knitting Notions a public or private company?
Knitting Notions is a private company. It is classified as family owned and is currently operating.
When was Knitting Notions founded?
Knitting Notions was founded in 2005. It employs 11 to 50 people.
Where is Knitting Notions based?
Knitting Notions is headquartered in Nashville, United States, in the North America region.
How does Knitting Notions make money?
Three revenue lines are on record. Hand-dyed Yarn Sales are the primary driver. The others are handcrafted Wood Knitting Tools and knitting Patterns.
Who are Knitting Notions's main competitors?
Direct peers on record are Madelinetosh, Chiaogoo, LYKKE, Lantern Moon, Dream in Color and Sweet Georgia Yarns. Broad incumbents are Knit Picks, Cascade Yarns, Knitter's Pride (KnitPro) and WEBS - Yarn.com.
Does Knitting Notions have an API?
No public API is recorded for Knitting Notions.
What industry is Knitting Notions in?
Knitting Notions's product category is Hand-Dyed Yarn and Wood Knitting Tools. Its primary akta.pro industry code is IMAOAAAI, Fancy/Novelty Yarn Manufacturing (Melange/Slub/Multicolor), with a secondary code of IMAOALAE, Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles). Its NAICS code is 31311 and its SIC code is 2200.