Amazon Data Services Sweden AB

What Amazon Data Services Sweden AB does

Amazon Data Services Sweden AB is a subsidiary within Amazon's European corporate structure, with the source data indicating that the relevant operating entities for Amazon's European marketplace are Amazon Europe Core SARL, Amazon EU SARL (Luxembourg-incorporated, share capital EUR 165,833), Amazon Media EU SARL, and Amazon Digital Germany GmbH. Amazon EU SARL Niederlassung Deutschland operates as a local registered branch in Munich (Commercial Register B, Registration Number 218574). The platform operates Amazon.de, a multi-sided e-commerce marketplace offering physical and digital products across 50+ categories including electronics, books, fashion, home goods, grocery, and digital content, serving both individual consumers and business customers through Amazon Business.

The platform's core technology stack combines AI-driven personalization (product and content recommendations based on customer browsing and purchase history), the Fulfilled by Amazon (FBA) logistics infrastructure for third-party sellers, 1-Click Ordering, and the Amazon A-to-z Guarantee buyer protection program. The technology extends beyond retail into Prime Video streaming, Alexa Voice Service (processing voice, image, and camera inputs), and advertising services leveraging interest-based targeting. Distribution is multi-channel: direct-to-consumer retail via Amazon.de website and mobile apps, third-party marketplace, Prime Video streaming, Amazon Business B2B procurement, and Amazon Go physical retail.

The revenue model is diversified across seven streams: first-party retail product sales, marketplace commission fees from third-party sellers, Prime subscription fees (€8.99/month after 30-day free trial), advertising services, digital content transactions (rentals and purchases), Amazon Pay transaction fees, and FBA fulfillment services. Pricing varies by category with transactional fees for payment on account (EUR 1.50 per delivery) and direct debit returns (EUR 3 lump sum). Customer segments include consumer/individual shoppers (primary), third-party sellers (both individuals and professional traders), and business customers using Amazon Business. The company is PCI DSS compliant and operates under GDPR-compliant data protection frameworks with oversight by Luxembourg's CNPD.

Name

Amazon Data Services Sweden AB

Legal name

Amazon EU SARL

Website

https://amazon.de

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Amazon Data Services Sweden AB operates within Amazon's European corporate structure, supporting Amazon.de — a multi-sided e-commerce marketplace serving consumers, third-party sellers, and business customers with retail, streaming, voice, and logistics services across 50+ categories.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

iPaaS / Cloud Data Integration (HDAEACAD)

akta.pro secondary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• E-commerce marketplace
• Digital streaming services
• Voice assistant technology
• Third-party logistics
• Cloud computing services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct sales of physical and digital products to consumers through Amazon.de marketplace
2. Marketplace Commission Fees: Fees charged to third-party sellers for listing products on Amazon marketplace, including fulfillment fees for FBA
3. Amazon Prime Subscription: Recurring membership fee providing access to free shipping, Prime Video streaming, Prime Music, and other benefits
4. Advertising Services: Interest-based advertising using customer shopping and entertainment data to display targeted ads
5. Digital Content Streaming: Pay-per-view, rental, and purchase of digital video content through Prime Video
6. Payment Services: Amazon Pay processing fees for transactions on and off platform
7. Fulfilment by Amazon: Storage, packing, and shipping services provided to third-party sellers

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Amazon Data Services Sweden AB is a European subsidiary of Amazon.com, Inc. operating as part of Amazon's broader e-commerce and digital services operations. The source data evidences Amazon's core offering as a multi-sided e-commerce marketplace (Amazon.de) combining first-party retail sales with third-party seller listings, integrated with Prime Video streaming, Alexa voice assistant, and Fulfilled by Amazon (FBA) logistics services for marketplace sellers.

Product overview

Amazon.de operates as a multi-sided e-commerce marketplace platform combining Amazon's own retail operations with a third-party seller marketplace. The core offering includes the Amazon.de shopping platform with integrated services such as Prime Video for streaming content, Alexa Voice Service for voice-activated assistance, and various seller services including Fulfilled by Amazon. The platform supports multiple product categories across electronics, books, fashion, home goods, and digital content. Seller services include marketplace hosting, fulfillment logistics, and self-service seller tools through Seller Central. The ecosystem also includes advertising services, payment solutions, and customer review systems that drive the shopping experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon.de Amazon's German e-commerce marketplace platform enabling customers to purchase products from Amazon and third-party sellers, featuring product search, reviews, recommendations, and various payment options. Spans 50+ categories including electronics, books, fashion, home goods, and digital content.
• Amazon Prime Video Streaming service for movies, TV shows, and sports content available via subscription. Includes rental and purchase options for digital video content, auto-renewing at €8.99/month after 30-day free trial.
• Alexa Voice Service Voice assistant technology that processes voice commands and provides responses, recommendations, and shopping functionality across Amazon devices and services.
• Fulfilled by Amazon (FBA) Third-party seller fulfillment service handling storage, packing, and delivery for marketplace sellers integrating with Amazon's logistics network.
• Amazon Business Business procurement platform supporting B2B organizational purchasing with features like invoice payment, PO numbers, and business-specific pricing.
• Amazon Pay Payment processing service for transactions on Amazon.de and on third-party sites, with associated fees including EUR 1.50 payment on account fee per delivery and EUR 3 direct debit return fee.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cdiscount: French e-commerce marketplace operated by Casino Group. Regional competitor in European marketplace space, particularly in France and adjacent markets, competing with Amazon's European marketplace.
• Zalando: Leading European online fashion platform headquartered in Berlin. Direct regional competitor in fashion and lifestyle categories on Amazon.de, with similar marketplace+seller model.
• MediaMarkt: Europe's largest consumer electronics retailer with strong omnichannel presence. Direct regional competitor in electronics category on Amazon.de, with both online and physical retail channels.
• Otto Group: Germany's largest online retailer and one of Europe's largest e-commerce companies. Direct regional competitor in the German market with comparable marketplace and direct retail operations.
• Fnac Darty: Leading European retail group for electronics, home appliances, and cultural products. Regional competitor in product categories overlapping with Amazon.de, with growing e-commerce operations.

Broad incumbents

• Shopify: Global e-commerce platform enabling merchants to build their own storefronts. Indirect competitor — represents the alternative for sellers considering building outside Amazon's marketplace, competing for third-party seller mindshare.

Direct peers

• Alibaba Group: Operates global e-commerce marketplaces (AliExpress, Tmall) with third-party seller dynamics. Direct competitor in cross-border e-commerce marketplace, particularly in standardized goods competing with Amazon.de.
• MercadoLibre: Leading e-commerce marketplace in Latin America with similar marketplace + payments + fulfillment ecosystem. Comparable business model with marketplace commissions, fulfillment services, and advertising revenue.
• eBay: Global online marketplace connecting third-party sellers and buyers. Direct competitor in the marketplace category with similar commission-based revenue model and buyer/seller dynamics as Amazon.de.
• Rakuten: Japanese-headquartered global marketplace with European operations. Direct competitor in marketplace model with similar third-party seller commission structure and loyalty/subscription ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amazon-dsp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Data Services Sweden AB