The Rational Industrial Cleaning

What The Rational Industrial Cleaning does

La Rationnelle, founded in 1983 and headquartered in Croissy-sur-Seine, is a French outsourced cleaning company operating exclusively in the Paris and Île-de-France region. It maintains approximately 1,200 active client sites through a workforce of 1,100+ collaborators (cleaning agents, inspectors, team leaders, and administrative staff) and generated €24.9M in annual revenue as displayed on its homepage. The company serves three primary customer segments — copropriétés (condominiums) and Habitat Social / Intermediate Housing as the core verticals, with Tertiaire (commercial offices) as a secondary segment — typically through multi-year recurring service contracts with property managers (syndics), housing associations, and building owners.

The core offering centers on routine cleaning and maintenance of building common areas, offices, parking facilities, and exteriors, supplemented by specialized services such as floor stripping (décapage des sols), pest control (Hygiène 3D: deratization, disinsectization, disinfection), exceptional works (post-incident decontamination, post-fire cleaning, hoarding remediation), and bulky waste collection. The technical differentiator is the proprietary PI-VERT® flat mopping by pre-impregnation method (developed 2016, deposited and patented), which is claimed to reduce water consumption by 75% and limit musculoskeletal disorders. PI-VERT+ (launched 2021) extends this into a closed-loop logistics system with a dedicated laundry facility (Athis-Mons) and electric cargo bike distribution within a 15 km radius covering ~2,000 housing units weekly with zero carbon emissions. Digital tooling includes the QUALIMOBI quality-control application on tablets and PROGICLEAN/MOBICLEAN management software for scheduling, quoting, absence management, and inspector fieldwork.

The business model is recurring revenue via customized subscription-style cleaning contracts priced through site visits and quote requests, billed monthly. Go-to-market is direct field and inside sales: a commercial team prospects property managers, syndics, and housing associations across Île-de-France through phone, email, and on-site visits, with no intermediary or reseller network. The company is independently founder-controlled (Noureddine Bourimech, President and Innovation Manager) with no disclosed external investors, subsidiaries, or M&A activity. It holds ISO 9001:2015 certification (2019), was the first cleaning company in Île-de-France to receive the RSE Label under ISO 26000 (2018, renewed at the Progression level in 2021), and won the FEP Trophée RSE 2023.

Name

The Rational Industrial Cleaning

Legal name

La Rationnelle

Website

https://la-rationnelle.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

La Rationnelle is a French industrial cleaning company, founded in 1983, that provides recurring maintenance and specialized cleaning services to condominiums, social/intermediate housing, and commercial properties across the Île-de-France region using its proprietary PI-VERT® eco-responsible cleaning method and a 1,100-person direct workforce.

Ownership category

akta.pro rank

Product category

Commercial & Industrial Cleaning Services

NAICS

Janitorial Services (56172), Exterminating and Pest Control Services (56171)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

akta.pro secondary industries

Apartment & Condo Turnover Cleaning (HSAEACAC), Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA)

Keywords

• Industrial cleaning services
• Building maintenance
• Eco-responsible cleaning
• Social housing cleaning
• Commercial cleaning

Headquarters

HQ city

Croissy-sur-seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cleaning and Maintenance Services: Recurring cleaning contracts for common areas of buildings, office spaces, and social housing. Services include daily maintenance, periodic deep cleaning, and specialized treatments delivered by a network of over 1,100 cleaning agents across 1,200+ sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

La Rationnelle provides professional industrial cleaning and maintenance services for residential buildings (condominiums and social/intermediate housing) and commercial premises across the Île-de-France region. Offerings span routine cleaning of common areas and offices, floor treatment, parking and exterior cleaning, bulky waste management, pest control (3D), and technical restoration works (post-incident decontamination, hoarding/squat remediation, graffiti and post-fire cleaning), delivered by ~1,100 cleaning agents across 1,200+ sites under monthly recurring contracts.

Product overview

La Rationnelle is an industrial cleaning company offering a comprehensive portfolio of cleaning and maintenance services for residential (social housing and condominiums) and commercial properties across Paris and Île-de-France. The core offering centers on the proprietary PI-VERT® flat mopping by pre-impregnation method and the PI-VERT+ complete eco-responsible cleaning system, which represents their key differentiation. Services span routine building maintenance (common areas, offices), specialized technical works (floor treatment, parking cleaning, pest control), exceptional works (decontamination, restoration after incidents), and digital quality management tools (QUALIMOBI). The company operates with approximately 1,100 employees serving over 1,200 sites.

Differentiator

Problem solved

Functional benefit

Brands

• PI-VERT: Eco-responsible flat mopping cleaning method by pre-impregnation, developed in 2016 for reduced water usage (75% less), ergonomic benefits (reduced musculoskeletal disorders), and enhanced hygiene using microfiber mops.
• PI-VERT+

Products and services

• Entretien des Parties Communes (Building Common Areas Cleaning)

Quantifiable outcome

• 75% reduction in water consumption compared to traditional mopping methods
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• CNFCEminorImplementation/ SI/ Consulting Partner · 22 January 2024CNFCE provided eco-driving training for LA RATIONNELLE's itinerant employees, particularly inspectors. The training included diagnostic assessment of each driver's fuel consumption, personalized driving recommendations, and practical simulation sessions on a driving simulator, resulting in approximately 20% fuel savings.
• Club RSE de la Fédération des Entreprises de Propreté d'Ile de FranceminorStrategic or Co-development Partner · 1 January 2021LA RATIONNELLE participates in the RSE Club of the Federation of Cleaning Companies of Île-de-France, sharing best practices and contributing to industry-wide sustainability initiatives.
• SOCOTEC Certification FrancecoreOthers · 10 October 2019SOCOTEC Certification France conducted the ISO 9001:2015 certification audit for LA RATIONNELLE's quality management system covering cleaning services for co-ownership residences, social housing, and commercial premises.
• AFNORcoreOthers · 1 January 2018AFNOR is the French standardization organization that certified LA RATIONNELLE with the RSE label (ISO 26000) at progression level, the first cleaning company in Île-de-France to receive this certification.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• GSF: GSF is a major French cleaning and associated services group serving commercial, residential, and public-sector clients across France. It is the closest scaled direct competitor to La Rationnelle in the building janitorial market with overlapping service lines in common-area and tertiary cleaning.
• SAMSIC: SAMSIC is a French facility-services provider with cleaning, security, and multi-technical services. It competes directly with La Rationnelle in building cleaning and maintenance, including for social housing and corporate clients.
• Challancin: Challancin is a long-standing French cleaning and multiservice company focused on building hygiene, common-area maintenance, and specialized technical cleaning. It is comparable to La Rationnelle in service scope and customer segments (copropriétés, social housing, tertiaire).
• Atalian: Atalian is a global facility-services group with strong French operations in cleaning, hygiene, and building maintenance. It is a direct competitor on commercial and residential cleaning contracts, especially in the Île-de-France and broader French market.
• ONET: ONET is a large French facility-services group offering cleaning, security, and maintenance to public and private clients. It directly competes with La Rationnelle in multi-site cleaning tenders, particularly for social housing and public-sector contracts.

Broad incumbents

• ISS France: ISS is a global facility-services incumbent with significant French operations spanning cleaning, workplace, and property services. It is comparable to La Rationnelle in core cleaning offering but operates at much larger scale and across many geographies.
• Elior Services: Elior Services is the facility-services arm of the Elior Group, delivering cleaning, maintenance, and energy services to corporate and public-sector clients in France. It overlaps with La Rationnelle on cleaning but operates a wider multi-service portfolio at national scale.
• Derichebourg Propreté: Derichebourg's cleaning division is one of France's largest providers of hygiene and cleaning services, including for transport, public, and commercial buildings. It is comparable to La Rationnelle in core janitorial offering but serves a much broader national and sectoral footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr9GBx5lTQbotRDph1pp7gw
• LinkedInlinkedin.com/company/la-rationnelle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rational Industrial Cleaning