What Preco Group does

Preco Group (プレコグループ) is a privately held Japanese comprehensive food distribution conglomerate founded in 1955 and headquartered in Shinagawa, Tokyo. Operating through six wholly-owned subsidiaries organized under parent company Preco Foods Corporation, the group distributes fresh meat (M Unit, 3,500+ SKUs), fresh vegetables and fruits (V Unit, 2,000+ SKUs) sourced from the Ota Market, and fresh fish and seafood (F Unit, 1,500+ SKUs) sourced from the Toyosu Market. In FY2025 (ending March 2026), the group generated 339 billion JPY in consolidated revenue serving approximately 35,562 restaurant, hospital, school, and care facility customers across the Greater Tokyo area, representing roughly 30-32% of all Tokyo restaurants.

The group's competitive position rests on preferential access to Japan's two largest wholesale markets as a registered intermediary (仲卸), a fleet of 269+ refrigerated delivery vehicles operating from six Tokyo distribution centers, and proprietary food safety infrastructure including 11°C sock chilling cleanrooms, weakly acidic electrolyzed water sanitation systems, X-ray and metal detection at all centers, and ISO22000 certification across operating subsidiaries. The PRECoCo B2B web ordering platform enables contracted restaurant customers to view real-time market prices and place same-day delivery orders with a 1,000 yen minimum, supported by direct route sales representatives who perform custom processing services such as meat skewering, slicing to specification, portion control, and fish filleting.

Revenue is generated primarily through per-transaction distribution fees across the meat, vegetable, and seafood divisions, supplemented by sanitation services (Preco Sanio, 1,500+ service executions per year), prepared foods manufacturing (Preco Delica, established through the April 2025 acquisition of Marujyo Food Industry's business), and restaurant operations (Dining Labo, including Michelin Bib Gourmand-recognized yakiniku brands). The company launched original proprietary brands across chicken, duck, pork, and beef, and expanded into wine distribution (Mal Azul Vinho Verde) and fresh Norwegian mackerel (Saba Nouveau) through partnerships with JALUX and European suppliers. Ownership remains with the founding Takanami family under President Yukio Takanami, who has led the company since its 1994 reorganization, with no disclosed external funding rounds.

Name

Preco Group

Legal name

株式会社プレコフーズ

Website

https://precofoods.co.jp

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Preco Group is a privately held Japanese comprehensive food distributor serving approximately 35,000 restaurants and food service establishments across the Greater Tokyo area, sourcing fresh meat, vegetables, and seafood from Japan's largest wholesale markets with same-day delivery.

Ownership category

akta.pro rank

Product category

Foodservice Distribution & Wholesale

NAICS

Food Manufacturing (311), Seafood Product Preparation and Packaging (31171)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)

akta.pro secondary industries

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Prepared Seafood Meals (RTE/RTH) (AFANAFAB)

Keywords

• Food wholesale distribution
• Fresh meat distribution
• Fresh produce wholesale
• Seafood distribution services
• Restaurant food supply

Headquarters

HQ city

Higashi-shinagawa

HQ country

Japan

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Meat & Processed Food Distribution: Sales of fresh meat (chicken, pork, beef, lamb, horse, kangaroo, crocodile), processed meats (ham, sausage), and frozen processed foods to restaurants and food service operators. Products are delivered same-day from 6 Tokyo-area centers. Includes private brand meats (匠の大山鶏, 美桜鶏, 総州三元豚 白王, 日高四元 神威豚, 黒火乃牛, 岩手 美海鴨). Revenue is generated per transaction with minimum order of 1,000 yen.
2. Fresh Fish & Seafood Distribution: Sales of fresh fish, live fish, shellfish, dried fish, and frozen seafood from the Toyosu Market through the Preco F Unit. Products are sourced via expert buyers and delivered same-day. Revenue generated per transaction.
3. Fresh Vegetable & Fruit Distribution: Sales of vegetables and fruits sourced from the Ota Market (Japan's largest produce market) through the Preco V Unit. Includes cut vegetables and private brand produce. Revenue generated per transaction.
4. Prepared Foods Manufacturing & Sales: Manufacturing and sales of prepared foods (gyoza dumplings, shumai dumplings, salads with proprietary mayonnaise) through Preco Delica, established in December 2024. Serves both food service operators and general consumers through retail channels.
5. Sanitary & Hygiene Services: Pest control, rodent extermination, commercial air conditioning cleaning, kitchen cleaning, and drain cleaning services provided by Preco Sanio to food service operators. Over 1,500 service executions per year.
6. Restaurant Operations (Dining Labo): Restaurant ownership and management including 、とりや幸 (Yakiniku restaurants awarded Michelin Bib Gourmand for 2 consecutive years), とりや幸NEO, and 肉好き大黒天. The Dining Labo entity was merged into Preco Foods in April 2019.
7. Private Label Wine Sales: Sales of proprietary Portuguese Vinho Verde wine brand (マル・アズール・ヴィーニョ・ヴェルデ) to contracted restaurant customers. New category 'green wine' launched April 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Preco Group is a comprehensive food wholesale group distributing fresh meat, seafood, vegetables, and processed foods to restaurants and food service operators in the Greater Tokyo area. The group operates through wholesale market intermediaries (仲卸) at Ota Market (produce) and Toyosu Market (seafood), six meat distribution centers, a prepared-foods manufacturing subsidiary, and a sanitation services arm, offering same-day delivery with a 1,000-yen minimum order. The group serves approximately 35,000 restaurants and food service establishments, accounting for roughly 30% of all restaurants in Tokyo.

Product overview

Preco Group is a comprehensive food distribution company consisting of six main divisions: (1) Fresh Meat Distribution handling 3,500+ meat products from 6 Tokyo centers, (2) Fresh Fish & Seafood Distribution from Toyosu Market with 1,500+ products, (3) Fresh Vegetable & Fruit Distribution from Ota Market with 2,000+ products, (4) Preco Delica food manufacturing producing dumplings, steamed dumplings, and salads, (5) Preco Sanio sanitation services for pest control and kitchen cleaning, and (6) Dining Labo restaurant operations. The group operates the PRECOCO web ordering platform for B2B customers and serves approximately 35,562 restaurants, hospitals, and facilities across the Tokyo area with same-day delivery capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 匠の大山鶏 (Takumi no Daisendori): Original brand chicken raised in the Mt. Daisen region of Tottori Prefecture, known for high quality and support from restaurant customers.
• 美桜鶏 (Miou-dori)
• 岩手 美海鴨 (Iwate Miunagamo)
• 総州三元豚 白王 (Soshū Sanganbutsu Hakuhaku)
• 日高四元 神威豚 (Hidaka Shigen Kamuiton)
• 黒火乃牛 (Kurohino-gyu)
• マル・アズール・ヴィーニョ・ヴェルデ (Mal Azur Vinho Verde)

Products and services

• Fresh Meat Distribution (Preco M Unit) Wholesale distribution of fresh and frozen meat (chicken, pork, beef, lamb, horse, kangaroo, crocodile) and processed meat products (ham, sausage, skewered meats). Operated through six Tokyo-area meat distribution centers with same-day delivery, offering 3,500+ product varieties and custom processing services including slicing, skewering, and portion control.
• Fresh Vegetable and Fruit Distribution (Preco V Unit) Wholesale distribution of fresh vegetables, fruits, and cut vegetables sourced directly from Ota Market through Preco V Unit, acting as an in-market 仲卸 (wholesale intermediary). Offers approximately 2,000 product varieties with temperature- and humidity-controlled storage and same-day delivery to restaurants.
• Fresh Fish and Seafood Distribution (Preco F Unit) Wholesale distribution of fresh fish, live fish, shellfish, dried fish, and frozen seafood sourced through an in-market shop at Toyosu Market. Offers approximately 1,500 product varieties with expert buyers assessing quality and providing same-day delivery plus custom fish filleting services.
• Sanitation and Hygiene Services (Preco Sanio) Commercial hygiene services for restaurants and food service operators, including pest control, rodent extermination, kitchen cleaning, drain cleaning, and air conditioning maintenance. Performs over 1,500 service executions per year and holds ISO9001 certification.
• Prepared Foods Manufacturing (Preco Delica) Manufacturing and sales of prepared foods including gyoza dumplings, shumai dumplings, and salads with proprietary mayonnaise recipes, using domestically sourced Japanese vegetables and meats. Products are sold both to food service operators and through retail supermarket channels.
• Restaurant Operations and Business Support (Dining Labo) Ownership and operation of restaurant brands including the yakiniku chain Toriyako (awarded Michelin Bib Gourmand for 2 consecutive years), Toriyako NEO, and Nikuzuki Daikokuten. Also conducts restaurant R&D, menu development, and consulting services for the foodservice industry.

Quantifiable outcome

• FY2025 revenue of 339 billion JPY, growing 111.4% year-over-year for 4 consecutive record years
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Wine Curations Co., Ltd. (ワインキュレーション株式会社)minorStrategic or Co-development Partner · 3 April 2026Wine Curations is the import agent for Preco's proprietary Portuguese Vinho Verde wine brand 'Mal Azul Vinho Verde'. The wine was jointly developed with Wine Curations and Kinta da Lisha winery in Portugal, with one year of planning. Sold exclusively to Preco's contracted restaurant customers from April 2026.
• World Vision Japan (ワールド・ビジョン･ジャパン)minorStrategic or Co-development Partner · 1 October 2025Preco Group participates in World Vision Japan's Child Sponsorship program since FY2003 and conducts the annual '30,000-dollar donation activity' since FY2014. Support has included school construction in Syria, Cambodia, Myanmar, Vietnam, Mongolia, Nepal, Philippines, Bangladesh, El Salvador, Uganda, Sudan, Laos, and Kenya, as well as healthcare center construction in Nepal and water tank installations in Uganda.
• JALUX Inc. (株式会社JALUX)coreStrategic or Co-development Partner · 19 September 2025JALUX coordinates the Saba Nouveau initiative - a joint project with the Norwegian Embassy Fisheries Section and Japan Airlines. Norwegian mackerel is flown directly on JL42 flights from Norway to Tokyo without freezing, maintaining peak freshness. JALUX holds the Saba Nouveau trademark and coordinates the supply chain with Preco as the distributor.
• Marujyo Food Industry Co., Ltd. (丸上食品工業株式会社)coreStrategic or Co-development Partner · 1 April 2025Preco Group acquired the prepared foods manufacturing and sales business from Marujyo Food Industry through a business transfer on April 1, 2025. This established Preco Delica as the group's first food manufacturing company, producing gyoza, shumai, and salads.
• Nichirei Fresh (株式会社ニチレイフレッシュ)minorStrategic or Co-development Partner · 1 March 2024Preco Group participates in Nichirei Fresh's 'Inochi no Mori Project' (Life Forest Project). When customers purchase designated shrimp products, a portion of sales is donated to mangrove reforestation efforts in Indonesia's Kalimantan. Preco Group planted 200 mangroves and was recognized by the North Kalimantan Mangrove Foundation.
• Yufubun Seika Co., Ltd. (結文青果株式会社) - Ota Market IntermediarycoreStrategic or Co-development Partner · 1 July 2016Preco Group acquired management rights of Yufubun Seika, a produce intermediary at the Ota Market, in July 2016. This became Preco V Unit, enabling the group to expand into the vegetable and fruit distribution business.
• Kakutoku (嘉徳) - Fish Market IntermediarycoreStrategic or Co-development Partner · 1 April 2014Preco Group acquired the management rights of the historic Tsukiji fish market intermediary Kakutoku in April 2014, which had over 50 years of market history. This became Preco F Unit, enabling the group to enter the seafood distribution business from the Toyosu Market.
• Kinta da Lisha (キンタ･ダ･リシャ)minorStrategic or Co-development Partner · 1 November 2013Portuguese winery in the Vinho Verde region. Preco collaborated with this winery to develop their proprietary Portuguese Vinho Verde wine brand. The winery is located in the Vinho Verde appellation with granite soil and Atlantic climate conditions ideal for grape growing.

Scale indicators17 records

Recent moves19 records

Expansion highlights5 records

Broad incumbents

• Mitsubishi Shokuhin: Japan's largest food wholesaler (¥2.6T+ revenue) serving both retail and food service channels through national distribution. Comparable in core food distribution activities but operates at national scale across multiple customer types rather than specializing in Tokyo restaurants.
• KOKUBU & Co., Ltd. Major Japanese food wholesaler with nationwide distribution covering processed foods, fresh foods, liquor, and food service supply. Overlaps with Preco in food service distribution but serves a much broader customer base across retail and hospitality nationwide.
• Nichirei Corporation: Japanese food company operating frozen foods, cold chain logistics, and meat/poultry processing with nationwide distribution. Comparable to Preco's refrigerated distribution and processed meat businesses but at broader national scale and with significant frozen-food brand presence.
• Maruha Nichiro Corporation: Japan's largest seafood company with integrated operations from fishing/procurement through processing, frozen foods, and food service distribution. Comparable to Preco F Unit in seafood distribution but at vastly larger scale and with upstream fishing/processing assets Preco does not have.
• Nippon Suisan Kaisha (Nissui): Major Japanese seafood and food company with global fishing/processing operations and significant food service distribution in Japan. Overlaps with Preco F Unit's fresh seafood distribution and processed seafood (e.g., the Saba Nouveau partnership context) but at much larger scale.

Direct peers

• Starzen Co., Ltd. Japanese meat specialist handling livestock, processed meats, and food service meat distribution across the value chain. Closely comparable to Preco M Unit in meat processing and B2B meat distribution, though Starzen operates nationally and across retail/foodservice.
• AEC Co., Ltd. Japanese food service distributor supplying fresh and processed foods to restaurants, hotels, and food service operators nationwide. Most direct comparable to Preco in B2B food service wholesale, though AEC operates at larger geographic scale and broader customer types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/preco_chokubai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preco Group