NOAH

What NOAH does

NOAH, Inc. (株式会社ノア) is a privately held Japanese software and web services company founded in May 1998 and headquartered in Sapporo, Hokkaido, with a sales office in Tokyo. The company develops and sells web content management and social media operations software, anchored by its flagship product CMSKIT, a CMS positioned as a 'Web management toolbox' featuring intuitive step-by-step content creation, management, and publishing workflows. The product portfolio also includes CMSKIT Cloud (hosted SaaS delivery of CMSKIT), twipot (a Twitter posting management service with team approval workflows, post scheduling, and history archiving), and inspot (a portal site generator for community and brand engagement portals).

NOAH serves Japanese institutional customers across four primary verticals: local governments, universities and educational institutions, medical and healthcare organizations, and financial institutions. Its go-to-market combines direct enterprise sales with implementation services — including website planning, server setup, template customization, content migration, training seminars, and ongoing operational support — alongside a freemium self-serve motion for twipot (free for teams up to two members). The CMSKIT product line emphasizes accessibility compliance (W3C and JIS X 8341-3) relevant to public-sector procurement requirements.

The company's revenue model rests on a mix of product/license sales for on-premise CMSKIT, recurring SaaS subscriptions for CMSKIT Cloud, and project-based professional services for implementation, customization, and support. Registered capital is 10,000,000 yen, the organization operates with a 1-10 employee headcount, and no external funding rounds, M&A activity, or institutional investors are disclosed. NOAH has been led by Representative Director Matsunaga Jun since founding.

Name

NOAH

Legal name

株式会社ノア NOAH,Inc.

Website

https://noah.jp

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

NOAH (株式会社ノア) is a Japanese private software company that develops the CMSKIT web content management system, plus twipot (Twitter team management) and inspot (portal generator), selling to Japanese local governments, universities, medical institutions, and financial institutions through direct enterprise sales and professional services.

Ownership category

akta.pro rank

Product category

Web Content Management Software

NAICS

Information (51), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAMAJAG

Blogging & CMS Content Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPACAIAH

Digital Newsroom/CMS Platforms for Publishers

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

SECONDARYMPACAIAJ

White-Label/Hosted Publishing Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

SECONDARYMPACABAH

Multi-Channel Networks (MCNs) & Creator Management Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator Platforms

Keywords

• Content management system
• Social media management
• Portal site generator
• Web production services
• Cloud CMS platform

Headquarters

HQ city

Sapporo-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Product Sales (CMSKIT): Sale of CMSKIT CMS product including server setup, template configuration, content migration, and ongoing license/maintenance.
2. Professional Services: Website planning, project management, implementation design, CMSKIT cloud setup, template customization, training seminars, and ongoing operational support.
3. SaaS Subscription (CMSKIT Cloud): Cloud-hosted CMS service subscription for organizational web management.
4. Freemium (Twipot): Free tier for up to 2 team members (Twipot Free) with premium features for larger teams requiring advanced management capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

NOAH develops and sells the CMSKIT web content management system, a step-by-step CMS used by organizations to create, manage, and publish web content. It is complemented by Twipot (Twitter posting management with team approval workflows), inspot (portal site generator for community engagement), and CMSKIT Cloud (hosted version). NOAH also delivers web production/redesign services and CMS implementation, training, and ongoing technical support.

Product overview

NOAH operates as a creative company offering a portfolio of interconnected web management and social media solutions. The core product is CMSKIT, a content management system positioned as a 'Web management toolbox' providing intuitive content creation and organizational web management capabilities. This is complemented by twipot, a Twitter posting management service for enterprise team operations, and inspot, a portal site generator enabling themed portals for member connection and regional/community engagement. The products are designed to work together—CMSKIT manages web content while twipot and inspot handle social media and portal-based community engagement—serving organizations including municipalities, universities, medical institutions, and financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• CMSKIT: Web管理の道具箱 - A content management system (CMS) with simple, intuitive, step-by-step operation for creating and updating content.
• inspot
• twipot

Products and services

• CMSKIT (シーエムエスキット) Web content management system positioned as a 'Web management toolbox' with simple, intuitive step-by-step operation. Supports organizational web content creation, management, and publishing workflows for local governments, universities, medical institutions, and financial institutions.
• CMSKIT Cloud Cloud-hosted version of CMSKIT offering scalable deployment for organizational web management without infrastructure concerns.
• Twipot (ツイポット) Twitter posting management service for enterprise team operations, featuring post approval workflows, post scheduling, and post history retention. Enables collaborative social media marketing with risk management. Free tier (Twipot Free) available for teams up to 2 members.
• inspot (インスポット) Portal site generator that enables creation of themed member portals, regional charm discovery portals, and brand empathy cultivation user portals. Gathers social media sympathies and supports community engagement site operation.
• Web Production and Redesign Services Website planning, design, and redesign services including W3C and JIS X 8341-3 accessibility-compliant web standard coding, performed alongside CMSKIT implementations.
• System Development and Implementation Services System development and CMS implementation services including website planning, project management, implementation design, CMSKIT server setup, CMSKIT Cloud setup, template customization, dedicated tag placement, content migration, training seminars, and ongoing operational support.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dataware Network Co., Ltd. (データウェアネットワーク株式会社)minorStrategic or Co-development Partner · 1 February 2022Dataware Network Co., Ltd. houses the NOAH Tokyo office at their premises (寿ビル7F). This is an office-sharing arrangement rather than a formal strategic partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Squarespace: Squarespace is a global website builder serving SMBs, creators, and some institutional users. It offers template-driven web publishing with similar ease-of-use emphasis to CMSKIT but does not specialize in Japanese institutional compliance needs.
• Wix.com: Wix is a global website builder platform increasingly adopted by Japanese SMBs and some institutions for accessible, easy-to-manage websites. It overlaps with CMSKIT's ease-of-use positioning but targets a broader, less specialized market.
• Automattic (WordPress.com): Automattic operates WordPress.com, the world's largest CMS platform with significant Japanese enterprise adoption. It offers overlapping web content management capabilities to NOAH but at global scale and with a different go-to-market.
• Adobe Experience Manager: Adobe Experience Manager is an enterprise-grade CMS and digital asset management platform used by large Japanese corporations and government agencies. It competes for high-end institutional CMS deals but is far broader and more expensive than CMSKIT.
• Microsoft SharePoint: Microsoft SharePoint is a broad enterprise content and collaboration platform frequently used by Japanese corporations and government entities for intranet and web content management. It competes for the same institutional IT budgets as CMSKIT.

Direct peers

• HeartCore: HeartCore provides enterprise CMS and marketing automation platforms to Japanese corporations. It targets overlapping enterprise and institutional customers with comparable on-premise and SaaS deployment models to NOAH's CMSKIT.
• Alfasado: Alfasado is a Japanese CMS and web consulting firm closely tied to the Movable Type ecosystem but also delivering custom CMS solutions for enterprise and government clients, mirroring NOAH's vertical enterprise CMS focus.
• Six Apart (Movable Type): Six Apart develops Movable Type, a pioneering Japanese CMS for blogs and corporate websites. It is the closest direct competitor to NOAH's CMSKIT, serving similar Japanese enterprise, media, and government customers with on-premise and cloud CMS offerings.
• Jorudan (PowerCMS): Jorudan builds PowerCMS, a Perl/MySQL-based CMS widely deployed across Japanese corporations and government agencies. It competes head-to-head with CMSKIT in the same accessibility-compliant, enterprise web management category.

Emerging players

• Prime Strategy (KUSANAGI): Prime Strategy provides KUSANAGI, a high-performance WordPress-optimized cloud and CMS stack used by Japanese enterprises and government agencies. It intersects NOAH's institutional web management market via an alternative CMS platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOAH