Centro de Imagens do Centro Oeste

What Centro de Imagens do Centro Oeste does

CEICO (Centro de Imagens do Centro Oeste / legal name Centro de Imagenologia do Centro Oeste Ltda., CNPJ 03.186.027/0001-09) is a regional Brazilian diagnostic imaging center headquartered in Várzea Grande, Mato Grosso, with two of its three units located there and one in Cuiabá. Founded in the early 1990s as a single-machine ultrasound center and rebranded to its current form in 1999, CEICO operates a multi-modality imaging platform covering Magnetic Resonance (GE Brivo 355 1.5T — the only MRI in Várzea Grande at acquisition), Computed Tomography (GE Revolution ACT and Canon Aquilion Lightning SP 80-channel enabling coronary angiotomography), Ultrasound, Digital X-Ray (Fujifilm CR since 2009), Bone Densitometry, Mammography, and Ultrasound-guided biopsy, plus a humanized pediatric CT room introduced in 2021.

The company sells imaging services on a fee-per-examination basis to two parallel segments: (1) private pay and contracted health-insurance patients across 12+ payers including Unimed, Bradesco Saúde, Hapvida NotreDame Intermédica, Amil, SulAmérica, Geap, Postal Saúde, Capesesp, Saúde Caixa, Mato Grosso Saúde, BRF, and Funasa, with online pre-appointment, phone, and WhatsApp booking; and (2) the Brazilian public health system (SUS), providing CT and digital X-ray under contract to Hospital e Pronto Socorro Municipal de Cuiabá, Hospital e Pronto Socorro Municipal de Várzea Grande, UPA Pascoal Ramos, and UPA Morada do Ouro. The 24/7 emergency unit inside Hospital Santa Rita is the only continuous-shift imaging coverage in Várzea Grande.

CEICO is physician-led, with Dr. Raul Bernardo Paniagua Eljach as Technical Director of Várzea Grande and Dr. Nathalia Simi Mendonça as Responsible Technical Director of Cuiabá, supported by a multi-specialty radiologist team covering neuroradiology, musculoskeletal, vascular, and internal-medicine imaging. The business holds ONA national healthcare accreditation (first in Várzea Grande, 2022) and CBR quality seals in MRI, CT, and Ultrasound (2019–2023), and operates with 50+ collaborators under no external institutional or PE ownership.

Name

Centro de Imagens do Centro Oeste

Legal name

Centro de Imagenologia do Centro Oeste Ltda.

Website

https://ceico.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CEICO is a physician-led Brazilian diagnostic imaging center in Mato Grosso operating MRI, CT, ultrasound, digital X-ray, and image-guided biopsy across three units in Várzea Grande and Cuiabá, serving private patients, 12+ health-insurance networks, and SUS public-hospital contracts.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAKAA

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAE

Cardiac Diagnostic Centers (Echo/Stress Testing/Holter)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Diagnostic imaging services
• Magnetic resonance imaging
• Computed tomography scanning
• Ultrasound diagnostics
• Digital radiography

Headquarters

HQ city

Várzea Grande

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing diagnostic imaging examinations including MRI, CT, ultrasound, digital X-ray, and image-guided biopsies. Services are billed per examination through health insurance (convenios) or private pay.
2. Health Insurance Agreements: Contracted services with multiple health insurance providers (convenios) including Unimed, Bradesco Saúde, Hapvida, Amil, SulAmérica, and others. Billing is done through insurance agreements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CEICO operates diagnostic imaging centers that provide a comprehensive portfolio of examinations including Angiotomografia Coronariana (coronary CT angiography), Ressonância Magnética (MRI), Tomografia Computadorizada (CT), Ultrassonografia (ultrasound), Raio X Digital (digital X-ray), and Biópsia Guiada por Imagem (image-guided biopsy). The center serves both private patients and the public health system (SUS) across multiple units in Várzea Grande and Cuiabá, Mato Grosso, Brazil.

Product overview

CEICO is a diagnostic imaging center offering a comprehensive portfolio of diagnostic examinations. The core services include Angiotomografia Coronariana, Ressonância Magnética, Tomografia Computadorizada, Ultrassonografia, Raio X Digital, and Biopsia Guiada por Imagem. The center operates with a platform of multiple imaging modalities that share a common infrastructure for scheduling, results delivery, and quality assurance. CEICO serves both public health system (SUS) and private patients across three locations in Várzea Grande and Cuiaba, Mato Grosso, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Angiotomografia Coronariana A fast, non-invasive exam that uses computed tomography to evaluate the heart's blood vessels, enabling detailed analysis of coronary arteries for cardiovascular risk stratification in low and intermediate-risk patients.
• Ressonância Magnética Non-invasive imaging exam that provides high-definition images of internal organs using a magnetic field. Used for diagnosing aneurysms, tumors, joint alterations, and other internal lesions.
• Tomografia Computadorizada Examination that generates 'slice' images through computer processing of X-ray data. Non-invasive with high image quality enabling early diagnosis and preventive measures for numerous diseases.
• Ultrassonografia Preventive, diagnostic, and treatment monitoring exam that produces real-time moving images of internal body structures and organs. Non-invasive method with no radiation exposure.
• Raio X Digital Digital X-ray examination offering greater image clarity and contrast to differentiate tissue densities. Lower radiation exposure than conventional radiography.
• Biópsia Guiada por Imagem Surgical procedure that collects cells or small tissue fragments for laboratory analysis to determine the nature and degree of studied lesions. Uses ultrasound guidance to visualize the needle path in real-time.

Quantifiable outcome

• First clinic in Várzea Grande accredited by ONA
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Canon Medical SystemscoreTechnology or Integration · 1 January 2022Partnership with Canon for Aquilion Lightning SP 80-channel CT scanner enabling coronary CT angiography services.
• GE HealthcarecoreTechnology or Integration · 1 January 2014Long-standing partnership with GE Healthcare for diagnostic imaging equipment. CEICO uses GE Revolution ACT CT scanner, GE Brivo 355 1.5T MRI (only one in Várzea Grande), and other GE equipment. GE provides nationwide support, maintenance, and training services.
• UnimedcoreChannel Partner/ Reseller/ DistributorMajor health insurance provider contracted for diagnostic imaging services
• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorMajor health insurance provider contracted for diagnostic imaging services
• Hapvida NotreDame IntermédicacoreChannel Partner/ Reseller/ DistributorMajor health insurance provider contracted for diagnostic imaging services
• AmilcoreChannel Partner/ Reseller/ DistributorMajor health insurance provider contracted for diagnostic imaging services
• SulAmérica SaúdecoreChannel Partner/ Reseller/ DistributorMajor health insurance provider contracted for diagnostic imaging services

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Cura Diagnóstico: Brazilian diagnostic chain offering MRI, CT, ultrasound and X-ray across multiple states. Comparable on multi-modality ambulatory imaging and multi-unit footprint, though at substantially larger scale.
• Alliar: Brazilian diagnostic chain offering imaging and laboratory services across multiple states with embedded clinic-in-hospital units — same ambulatory imaging model CEICO uses at Hospital Santa Rita and Hospital Otorrino.
• Salomão Zoppi: Diagnostic imaging and laboratory chain in São Paulo offering MRI, CT, mammography, ultrasound and X-ray. Comparable modality mix and physician-led clinical model to CEICO, but operating in a larger and more competitive urban market.
• Fleury: Premium Brazilian diagnostic medicine group offering MRI, CT, ultrasound, X-ray and specialty imaging across multiple states. Comparable on modality mix and quality positioning, though oriented toward higher-end urban markets.
• Dasa: Largest integrated diagnostic medicine company in Brazil, operating imaging and laboratory networks nationwide. Directly comparable to CEICO across MRI, CT, ultrasound and X-ray, but at vastly greater scale and geographic reach.
• Centro de Diagnósticos Brasil (CDB): Diagnostic medicine chain operating MRI, CT, ultrasound, X-ray and interventional radiology in Brazil. Comparable on modality portfolio and on the interventional/image-guided biopsy service line CEICO offers.
• Ghelfond Diagnóstico: São Paulo-based diagnostic imaging chain providing MRI, CT, ultrasound and X-ray with an emphasis on quality accreditations. Comparable on the quality-certification and physician-led model that defines CEICO's positioning.
• Hermes Pardini: Brazilian diagnostics company combining laboratory and imaging services (MRI, CT, X-ray, ultrasound) with national reach. Comparable in service portfolio and B2B/payer contracts, though larger and more diversified.

Emerging players

• Cardiobarra: Cardiology-focused diagnostic and outpatient chain offering cardiac imaging including CT angiography. Directly comparable to CEICO's coronary CT angiography service line as a specialty cardiac imaging competitor.

Regional players

• Cedro Diagnósticos: Diagnostic imaging and laboratory chain headquartered in Goiás with presence in neighboring Centro-Oeste states, including Mato Grosso. Closest geographic peer to CEICO and a direct competitor for the same regional patient pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ceicocentrodeimagem
• Instagraminstagram.com/ceicocentrodeimagem

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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