What VieON does

VieON is a Vietnamese over-the-top (OTT) streaming platform that delivers a unified combination of live television broadcasting and on-demand video content to Vietnamese-speaking consumers. The service aggregates a broad content library spanning Vietnamese dramas, Korean, Chinese, Hong Kong (TVB), Thai, and Hollywood productions, alongside live TV channels (VTV, HTV, THVL, and international channels such as CNN, BBC, Discovery, Cartoon Network, KBS World), sports rights (V-League, SEA Games, Asian Games, World Cup qualifiers), and a dedicated children's programming vertical. Proprietary content is produced or exclusively licensed under the 'VieON Originals – Chuẩn Mới Phim Việt' (New Vietnamese Film Standard) brand, and the platform operates sub-brands including Galaxy Play and Vie Channel (HTV2), a youth-oriented linear channel.

The platform's underlying technology is a multi-tier streaming architecture delivered across web (vieon.vn), iOS and Android mobile applications, and Smart TV apps. It supports four monetization modes: a freemium ad-supported tier (limited content, drives acquisition), a PRO monthly subscription (curated premium catalog), a VIP monthly subscription (full library, exclusive releases, ad-free viewing), and a transactional 'Phim Thuê' (rent-to-view) option for individual title rentals. The GTM motion is product-led growth: users self-register directly on the platform and purchase subscriptions without a sales intermediary. Distribution extends to Smart TV platform partnerships, with the app featured for Smart TV users in 2026.

The business model is a horizontal consumer subscription business targeting general entertainment consumption in the Vietnamese market. Revenue is split across recurring subscriptions (VIP and PRO), ad-supported free viewing, and one-time rental transactions. The company does not disclose paid subscriber counts, ARPU, churn, or revenue figures in the available source material, and no ownership, funding, or management information is available.

Name

VieON

Website

https://vieon.vn

Company type

Private

Founded year

2018

Operating status

Operating

Short description

VieON is a Vietnamese OTT streaming platform offering video-on-demand, live TV, exclusive originals, and sports content across web, mobile, and Smart TV, monetized through VIP/PRO subscriptions, freemium access, and transactional movie rentals.

Ownership category

akta.pro rank

Product category

Video Streaming / OTT Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)

Keywords

• Video streaming service
• OTT platform
• Video on demand
• Live TV streaming
• Digital entertainment

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Content acquisition and licensing, Technology or R&D, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. VIP Subscription: Premium subscription model offering full access to VieON's content library including exclusive releases, full episodes of TV dramas, and live TV channels without restrictions.
2. PRO Subscription: Mid-tier subscription providing access to PRO content catalog with selected premium programming.
3. Phim Thuê (Rent-to-View): Pay-per-transaction model allowing users to rent individual movies or series for one-time viewing, enabling access to premium theatrical releases without full subscription commitment.
4. Freemium Access: Free tier providing access to selected content including news channels, limited TV shows, and select movies to drive user acquisition and platform engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VieON is a Vietnamese OTT streaming platform that delivers on-demand movies, TV dramas, TV shows, live TV channels, sports, and children's programming across web, mobile, and Smart TV applications. The platform operates a freemium model with VIP and PRO subscription tiers, plus a pay-per-view rental option (Phim Thuê) for individual movies, complemented by sub-brands such as Galaxy Play, VieON Originals, and Vie Channel (HTV2).

Product overview

VieON is a unified Vietnamese streaming platform that combines live television broadcasting and on-demand video streaming services. The platform operates as a multi-tier subscription service with three content access levels: free ad-supported viewing, PRO subscription for curated content, and VIP subscription for premium exclusives. The core VieON platform is supplemented by sub-brands including Galaxy Play, VieON Originals (producing/procuring exclusive Vietnamese content), and Vie Channel (HTV2) for linear broadcast content. Additional verticals include Phim Thuê (transactional rental), dedicated sports streaming (V-League, SEA Games, World Cup qualifiers), and a comprehensive children's programming library. The platform is accessible via web, Smart TV applications, and mobile devices, offering both live TV channels (VTV, HTV, regional networks, international channels) and a vast catalog of on-demand movies, TV series, Korean dramas, Chinese dramas, Hong Kong TVB dramas, and Thai series.

Differentiator

Problem solved

Functional benefit

Products and services

• VieON Main Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netflix: Netflix is a global streaming incumbent with significant operations and a localized content push in Vietnam. It competes with VieON for premium subscribers and Hollywood/international content demand, but operates as part of a much broader global portfolio.
• Disney+: Disney+ is a global streaming incumbent with regional Asia operations and access to Disney, Marvel, Pixar, and Star Wars franchises. It competes with VieON in the Vietnamese market for family and international content subscribers, particularly within VieON's children's category.

Direct peers

• iQIYI: iQIYI is a major Chinese streaming platform operated by Baidu that distributes Korean, Chinese, and Asian content across Southeast Asia including Vietnam. It competes with VieON for the same Asian-drama and movie audience in the Vietnamese market.
• WeTV: WeTV is Tencent's streaming service operating across Southeast Asia with a focus on Chinese and Asian content. It competes with VieON for Vietnamese viewers seeking Chinese dramas and on-demand entertainment.
• FPT Play: FPT Play is a leading Vietnamese OTT streaming platform operated by FPT Telecom, offering live TV, VOD, and sports content across mobile, web, and Smart TV. It competes head-to-head with VieON in the same geography with a similar live-TV-plus-on-demand bundle model.
• Viu: Viu is PCCW's pan-Asian streaming service focused on Korean, Chinese, and local Asian content with a strong presence in Southeast Asia including Vietnam. It directly competes with VieON for Asian-content-seeking Vietnamese subscribers and ad-tier viewers.
• VTVcab ON: VTVcab ON is the streaming arm of Vietnam's major pay-TV operator, providing live TV channels and on-demand content to Vietnamese households. It is one of VieON's closest domestic competitors, with overlapping live-TV rights and a similar subscription-plus-VOD model.
• Clip TV: Clip TV is a Vietnamese streaming service offering movies, TV shows, and live TV to Vietnamese consumers via mobile and connected devices. It targets the same horizontal entertainment use case as VieON in the Vietnamese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VieON