The Un-CEO

What The Un-CEO does

The Un-CEO is a personal blog and content platform founded by Mike Oeth in 2017, focused on unconventional management philosophy, leadership insights, and business lessons. It is based in Philadelphia, USA, and targets startup founders, business executives, and managers seeking perspectives on authenticity, critical thinking, and modern leadership approaches, with emphasis on combating survivorship bias, hype-driven culture, and outdated Industrial Revolution-era management thinking.

The platform is built on WordPress hosted via Amazon Lightsail in an AWS Linux environment. The site covers technical topics including VoIP, WebRTC, SIP protocols, AWS Lambda, and speech-to-text as subject matter discussed in articles rather than as proprietary technology. Content is distributed through the blog, Twitter (@voipceo), LinkedIn, and YouTube (MichaelOeth). Archives span from 2017 to 2026, with increased focus on AI-related topics in 2025-2026, including commentary on the AI market and the emergence of the Chief AI Officer role.

The Un-CEO is a non-commercial publishing platform with no products or services for sale, no pricing model, no disclosed revenue, no funding rounds, and no employees. Mike Oeth, the founder, has approximately 30 years of startup and SaaS operating experience and is also associated with OnSIP/Junction Networks (VoIP) and Euphonia.ai (voice AI, launched April 2025), though these are separate ventures. The entity functions as individual thought leadership rather than a capitalized business.

Name

The Un-CEO

Legal name

The Un-CEO

Website

https://un-ceo.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

The Un-CEO is a personal blog and content platform founded by Mike Oeth in 2017, focused on unconventional management philosophy and leadership insights for startup founders, executives, and managers. It operates as non-commercial thought leadership with no products, services, or revenue.

Ownership category

akta.pro rank

Product category

Business Content & Thought Leadership

NAICS

Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Innovation Leadership & Leading Growth (EDABAAAO)

Keywords

• Management philosophy
• Leadership insights
• Business commentary
• Thought leadership blog
• Management lessons

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations

Marketing channels4 records

Core offering

The Un-CEO is a personal blog and content platform that publishes articles on unconventional management philosophy, leadership insights, AI technology commentary, VoIP/WebRTC topics, and hard-earned SaaS operating lessons. Founded in 2017 by Mike Oeth, the site offers free thought-leadership content aimed at startup founders, executives, and managers, and does not sell any commercial products or paid services.

Product overview

The Un-CEO is a personal blog and content platform by Mike Oeth focused on unconventional management, leadership, and technology lessons. It does not offer a commercial product or service; it is an informational publishing site containing articles about management philosophy, AI technology, VoIP, and business strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• The Un-CEO Blog A free personal blog and content publishing site that publishes articles on unconventional management philosophy, leadership, AI technology commentary, VoIP/WebRTC topics, and SaaS operating lessons, targeted at startup founders, executives, and managers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• The Knowledge Project (Shane Parrish): Podcast/interview platform spun out of Farnam Street, focused on conversations with operators about decision-making and performance. Comparable as an extension of an individual thought-leadership brand serving an executive/operator audience.
• Lenny's Newsletter: Personal newsletter and content brand by Lenny Rachitsky focused on product management and growth for tech operators. Comparable as a solo-founder content brand monetizing operator expertise, though narrower in niche (product management).

Others

• Wait But Why: Long-running personal blog by Tim Urban producing long-form essays on technology, AI, and human behavior. Comparable as an individual-authored content platform, though with a more general/consumer audience rather than executives.
• Euphonia.ai: Voice AI company launched by Mike Oeth in 2025, referenced multiple times across The Un-CEO blog. Not a peer in management content but an adjacent venture run by the same founder, indicating where the founder's commercial focus is moving.

Direct peers

• Seth Godin: Long-running personal blog by Seth Godin delivering daily management, marketing, and leadership insights to a founder/executive audience. Highly comparable in format, audience, and operator-thought-leadership positioning.
• Stratechery: Individual analyst Ben Thompson's subscription-supported blog covering tech strategy, business models, and management implications. Comparable as a solo-authored thought-leadership platform run by an operator-analyst addressing an executive readership.
• First Round Review: Content publication by First Round Capital targeting startup founders and operators with management and leadership advice. Comparable to The Un-CEO in targeting early-stage operators with practical management insight.
• Farnam Street: A personal blog/brand by Shane Parrish focused on mental models, decision-making, and management thinking. Directly comparable to The Un-CEO as an individual-operator-run content platform producing thought leadership for executives and founders.

Broad incumbents

• Harvard Business Review: Established management and leadership publication with a broad portfolio of executive content. Comparable as an authoritative source of management thinking for the same C-suite audience The Un-CEO targets, but operates at vastly greater scale and breadth.
• Andreessen Horowitz (a16z) Content: Venture firm's content arm producing operator-focused essays, podcasts, and frameworks for founders and executives. Comparable as a high-reach thought-leadership distribution channel for the same founder/executive audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/voipceo
• YouTubeyoutube.com/user/MichaelOeth
• LinkedInlinkedin.com/in/mikeoeth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Un-CEO