KINKEI

What KINKEI does

株式会社金融経済新聞社 (KINKEI / Kinkei Press Co., Ltd.) is a privately held Japanese kabushiki kaisha (株式会社) founded on February 1, 1954, with paid-in capital of 10 million yen. The company operates as a single-product niche publishing house centered on the weekly '金融経済新聞' (Kinkei Keizai Shimbun / Financial Economy Newspaper), Japan's self-claimed first full-fledged financial specialty newspaper. The newspaper is published every Monday in 8-page format (12 pages for the New Year issue), with the fifth-Monday week of each month typically suspended, and a stated weekly circulation of 20,000 copies as of March 2019. Continuous publication is evidenced by issue numbers reaching the 3,300s by mid-2026, indicating uninterrupted weekly output for over 70 years.

The company maintains three physical offices — headquarters in Tsukiji, Chuo-ku, Tokyo; the West Japan Branch (Nishi-Nihon Shisha) in Osaka's Chuo-ku; and the Tokai-Hokuriku Branch Bureau in Nagoya's Naka-ku — supporting a domestic-only distribution footprint. Editorial content is organized along sub-vertical lines (mega banks / securities / insurance; non-bank / ICT; regional banks; shinkin / shinkumi; culture / books) and includes two long-running series: 'IT Front Line', an executive interview feature profiling fintech and IT vendors serving Japanese financial institutions, and 'Overseas Banking Services' (K.Namba column), which covers international banking, risk, and fintech developments. The company has no public software platform, API, or proprietary technology stack; its digital presence consists of a marketing/information website (kinkei-press.co.jp) using Google Analytics and basic CMS infrastructure, with a back-issue archive exposed online dating to 2013.

KINKEI monetizes through three primary revenue streams: (1) prepaid print newspaper subscriptions sold on annual, half-year, monthly, and single-issue terms (annual subscription priced at 18,000 yen tax-excl. / 19,800 yen tax-incl. post-October 2023 price revision); (2) display advertising in the print newspaper, sold on spot or volume-discounted contracts with rates ranging from 80,000 yen for in-article spots to 2.25 million yen for full-page placements, plus tiered discounts of up to 50% for high-volume annual contracts; and (3) article reprint and photo licensing, with tiered fees from 5,000 to 200,000 yen based on distribution volume and article count, plus a 5,000 yen flat rate for web-only reposts. Ancillary revenue comes from booklet (小冊子) publishing. Customer targeting is concentrated on Japanese financial institutions — mega banks, regional banks, shinkin/shin-yo, securities firms, insurers, credit card companies, consumer finance firms — plus government regulators (FSA, MoF, BOJ). GTM is sales-led, direct, and subscription-driven, with no paid digital advertising or formal PR function; marketing is owned-media-led via the corporate website, the IT Front Line interview series, and the K.Namba column. Leadership is centered on Representative Director (代表取締役) Oshima Setsuko (大島 節子), with no parent company, institutional investor, or cap-table disclosure in the source data.

Name

KINKEI

Legal name

株式会社金融経済新聞社

Website

https://kinkei-press.co.jp

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

KINKEI is a privately held Japanese publishing company that has issued the weekly financial specialty newspaper 'Kinkei Keizai Shimbun' since 1954, serving banks, securities firms, insurers, credit unions, and regulators in Japan.

Ownership category

akta.pro rank

Product category

Financial Trade Newspaper Publishing

NAICS

Newspaper Publishers (51311), Book Publishers (513130)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Financial trade newspaper
• Weekly print journalism
• Display advertising sales
• Article reprint licensing
• Financial industry intelligence

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Newspaper subscription: Weekly print subscription (every Monday, 8 pages, suspended for the 5th Monday of the month) with auto-renewal annual, half-year, monthly, and single-issue terms. Subscription fees are pre-paid by bank transfer.
2. Advertising: Display advertising in the weekly newspaper (under masthead, in-article, full-column, full-page formats) sold via spot contracts and volume-discounted ongoing contracts to financial institutions and related advertisers.
3. Article reprint licensing: Licensing of newspaper articles and photos for third-party reuse with tiered pricing based on distribution volume (number of copies) and number of articles used; separate pricing tier for web-only reposts.
4. Booklet publishing: Publication and sale of small booklets (小冊子) as ancillary revenue stream alongside the main weekly newspaper.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

株式会社金融経済新聞社 (KINKEI) publishes the weekly Japanese-language financial specialty newspaper 「金融経済新聞」 (Kinkei Keizai Shimbun), founded in 1954 and sold by subscription every Monday at 8 pages (12 for the New Year issue), with a circulation of 20,000 copies. The company monetizes this newspaper through three commercial streams: paid subscriptions (corporate and individual), display advertising placements inside the print issue, and tiered article reprint licensing for third-party reuse, plus ancillary 小冊子 (booklet) publishing.

Product overview

KINKEI (株式会社金融経済新聞社) operates as a single-product publishing house whose core offering is the weekly Japanese-language financial specialty newspaper 「金融経済新聞」, founded in 1954. The newspaper is its flagship and central product, supplemented by 小冊子 (booklets). KINKEI's editorial platform also produces two recurring content series — 「IT Front Line」 (executive interviews with IT/IoT companies serving financial institutions) and 「海外銀行サービス K.Namba」 (an ongoing international banking and fintech column) — which extend the newspaper's coverage rather than constituting separate technology products. The company has no public-facing software platform, API, or AI features of its own; its digital footprint is limited to a marketing/information website supporting subscription sales, advertising placement, article reprint licensing, and recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• 金融経済新聞 (Kinkei/Financial Economy Newspaper): Weekly financial newspaper published every Monday by the company, 8 pages (12 pages for the New Year special issue), with a circulation of 20,000 copies.
• IT Front Line
• 海外銀行サービス K.Namba
• 小冊子 (Booklets)

Products and services

• 金融経済新聞 (Kinkei Keizai Shimbun / Financial Economy Newspaper) Weekly Japanese-language financial specialty newspaper covering supervisory administration (Financial Services Agency, Ministry of Finance, Bank of Japan), mega banks, regional banks, shinkin, shin-yo, securities, life/non-life insurance, credit cards, and non-bank/ICT. Sold by subscription to financial-institution headquarters planning divisions and individual readers.
• 小冊子 (Booklets) Small booklet publications issued by KINKEI as part of its publishing business alongside the main weekly newspaper, listed in the company's official business activities.
• Display Advertising Placement (in weekly newspaper) Display advertising sold inside the weekly newspaper in placements including under-masthead (100,000 yen), in-article (80,000 yen), projecting (120,000 yen), full 3-column (450,000 yen), full 5-column (750,000 yen), full 7-column (1,050,000 yen), and full-page (2,250,000 yen), with 2-color (+300,000 yen) and 4-color (+700,000 yen) premiums. Volume discounts of up to 50% apply for 30+ insertions/year or 10M+ yen annual spend.
• Article Reprint Licensing Licensing of KINKEI newspaper articles and photos for third-party reuse, with tiered pricing from 5,000–50,000 yen (up to 100 copies, 1–5 articles) up to 50,000–200,000 yen (5,001+ copies, 11–20 articles); web-only posting 5,000 yen per article, with headline-only reposts free.

Quantifiable outcome

• Weekly circulation of 20,000 copies (as of March 2019)
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Diamond Inc. (Weekly Diamond): Publisher of Weekly Diamond business magazine and Diamond Online; competes with KINKEI for Japanese financial-industry readers and B2B advertisers across both weekly print and digital formats at larger scale.
• Toyo Keizai Inc. (Weekly Toyo Keizai): Publisher of the long-running Weekly Toyo Keizai business/economics magazine; overlaps with KINKEI's weekly-rhythm specialist coverage of business and financial policy but with a broader business-and-economics rather than pure financial-industry focus.
• Nikkei Inc. (Nihon Keizai Shimbun): Japan's largest business daily publisher; competes with KINKEI for financial-industry readership and advertiser budgets at much greater scale, but does not focus exclusively on the weekly print financial-specialty niche.

Emerging players

• ZUU Online: Digital financial media and fintech platform serving Japanese retail and professional finance audiences; competes for advertising dollars targeting financial decision-makers but via a digital-first model that KINKEI has not adopted.
• MINKABU: Japanese fintech/investment information media covering stocks, FX, crypto, and financial product comparisons; an emerging digital-native competitor in the same niche of financial-industry news that KINKEI serves via print.

Direct peers

• Nikkei Veritas: Weekly financial newspaper published by Nikkei targeting retail and professional investors with in-depth market and company analysis — the most direct format-level competitor to KINKEI's weekly financial specialty newspaper.

Others

• Bloomberg L.P. (Bloomberg Japan): Global financial news and data terminal provider operating in Japan; serves the same institutional reader base at financial institutions and competes indirectly for the limited attention budget of Japanese financial professionals.
• Reuters (Thomson Reuters Japan): International financial news and data provider with a Japanese-language service; not a direct print competitor but serves the same Japanese financial-institution audience for real-time market and regulatory news.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINKEI