Profile Public Relations

What Profile Public Relations does

Profile Public Relations Pty Ltd is a Sydney-based, founder-owned marketing and communications consultancy founded and led by Rebecca Laskary, with an integrated team of strategists and in-house graphic designers. The firm serves a stated niche of professional services firms (law, accounting, business coaching, management consulting) and member associations, and has also completed projects for SMBs across retail, construction, printing, wealth management, and other sectors.

Its core service portfolio covers four integrated practice areas: Strategic Marketing (marketing strategies, action plans, direct mail, websites, publications, project launches, sponsorship), Communications (audits, strategies, action plans, copywriting, client-care and staff-motivation programs), Brand Management (brand creation, refreshing, logo development, corporate identities, visual communications, brand audits), and Design (style guides, stationery, brochures, websites, multimedia presentations, online forms). A workshops and training stream (Strategic Marketing, Strategic Communications, Branding, Media Training, Presentations, Sponsorship) is delivered across Australia, and a free monthly e-newsletter plus downloadable guides support inbound lead generation.

The business operates on a sales-led, direct-engagement professional services model. Revenue is generated through bespoke project fees and workshop/training engagements, with all fees agreed in advance via written proposals and a letter of engagement before project commencement. The company is privately held (Pty Ltd), headquartered at Australia Square in Sydney's CBD, has no external institutional investment, no disclosed revenue or funding events, and no patents, certifications, or regulatory actions on record. There is no proprietary technology platform, API, or app; the 'technology' is a structured consulting methodology combining strategic sessions, action planning, design execution, and ongoing monitoring.

Name

Profile Public Relations

Legal name

Profile Public Relations Pty Ltd

Website

https://profilepublicrelations.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Profile Public Relations is a Sydney-based, founder-owned marketing and communications consultancy that provides strategic marketing, communications, brand management, and design services primarily to Australian professional services firms and member associations.

Ownership category

akta.pro rank

Product category

Marketing Communications Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Public relations services
• Marketing communications consulting
• Brand management services
• Professional services marketing
• Strategic communications planning

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Consulting: Fees for strategic marketing consulting, communications advisory, and brand management services. Operating on the basis of all fees agreed in advance with written proposals outlining process, methodology, development plan, team involved, and fees. Clients receive a letter of engagement before project commencement.
2. Workshops and Training: Revenue generated from delivering tailored strategic workshops and training sessions across Australia. Topics include Strategic Marketing, Strategic Communications, Effective Branding, Media Training, Powerful Presentations, and Sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Profile Public Relations is a marketing and communications consultancy that delivers integrated strategy, communications, brand management, and design services for professional services firms and member associations in Australia. Its work spans strategic sessions to identify client objectives, development of action plans with clear timeframes and responsibilities, design and copywriting of marketing materials, implementation support, and ongoing monitoring and measurement. It also delivers tailored workshops and training across Australia covering strategic marketing, branding, media training, and presentations.

Product overview

Profile Public Relations is a marketing and communications consultancy firm offering a unified service portfolio focused on professional services firms and member associations. The core offerings comprise five integrated service areas: Strategic Marketing (marketing strategies, action plans, direct mail, website development, publications), Communications (analysis, strategies, action plans, copywriting), Brand Management (brand creation, refreshing, logo development, corporate identities), Design Services (visual communications, marketing materials, multi-media presentations), and Workshops/Training Sessions (strategic marketing, media training, presentations). These services are designed to work together—from initial strategy through material development, implementation, and ongoing monitoring—to deliver measurable results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Strategic planning and marketing consulting that develops marketing strategies, action plans, direct mail, viral marketing, website re-development, newsletters and publications, brochures and print materials, promotion of special offers, project or service launches, relationship marketing, and sponsorship programs. Delivered to professional services firms and member associations seeking measurable marketing outcomes.
• Communications Communications analysis, strategies, and action plans focusing on key messages, target audience, medium of dissemination, anticipated reaction, and achieving desired results. Services include communications strategies, action plans, communications audits, client care programs, staff motivation programs, surveys, project strategies, written reports and analysis, mass communication, communication channels, and copywriting.
• Brand Management Brand management strategies to generate brand awareness including creating and refreshing brands, logo development, corporate identities, visual communications, brand audits, product branding and packaging, printed marketing materials, and website development and online forms. Targeted at firms seeking to differentiate in crowded markets.
• Design Services Visual communications and design services including style guides, stationery, brochures and flyers, company credentials, tender documents, publications, websites, electronic collateral, multi-media presentations, and setup of online forms. Used by clients needing powerful visual communications to reach defined target audiences.
• Workshops and Training Sessions Tailored strategic workshops and training sessions delivered across Australia covering Strategic Marketing, Strategic Communications, Effective Branding, Media Training, Powerful Presentations, and Sponsorship. Each workshop includes a client-owned action plan and is delivered to client organizations and member associations.

Quantifiable outcome

• Measurable and tangible bottom-line results
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Shirlaws Business CoachingcoreStrategic or Co-development PartnerLong-term working relationship with Shirlaws Business Coaching, where Profile PR assisted the CEO with brand transition from awareness phase to lead generation phase. Rebecca Laskary also referred Shirlaws clients to Profile PR services. Collaborative relationship involving strategic marketing and client care programs.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Icon Agency: Australian integrated marketing, PR, and communications agency serving professional services and corporate clients; comparable in offering brand strategy, communications, and content services.
• SenateSHJ: Australia-based public relations and communications consultancy with a strong corporate, professional services, and member-association client base; directly comparable to Profile PR's positioning around communications strategy and stakeholder engagement.
• Howorth Communications: Australian PR and communications consultancy serving B2B, professional services, and corporate clients; directly comparable to Profile PR's professional services niche and integrated offering.
• Zadro Agency: Sydney-based PR, communications, and marketing agency offering strategy, media relations, brand, and digital services; directly comparable to Profile PR in services mix and Australian mid-market focus.
• Rowland Communications: Australian public relations and communications firm with corporate, member-association, and professional services clients; comparable to Profile PR in stakeholder communications and strategic PR work.
• Hotwire Australia: Australian PR and communications consultancy serving technology, professional services, and B2B brands; comparable to Profile PR in offering strategic communications, brand, and marketing services to professional and corporate clients.

Emerging players

• WE Communications: Global communications and PR firm with strong technology and professional services focus; comparable in strategic communications and brand work though with broader geographic reach than Profile PR.

Broad incumbents

• Edelman Australia: Global PR and communications firm with Australian operations serving large enterprises and professional services firms; broader portfolio than Profile PR but overlapping in corporate communications and reputation management.
• Ogilvy PR Australia: Global advertising and PR network with Australian operations providing brand, communications, and marketing services; overlapping capability set with Profile PR though at much larger scale and broader client mix.
• FleishmanHillard Australia: Global PR and integrated communications agency with Australian presence serving corporate and professional services clients; comparable offering at significantly greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profile Public Relations