Caravanlandia

What Caravanlandia does

Caravanlandia Oy is Finland's largest recreational vehicle (RV) retailer, founded in 2005 and headquartered in Kokkola. The company sells new and used motorhomes (matkailuautot), campervans (retkeilyautot), and caravans (matkailuvaunut) carrying multi-brand OEM representation across Hymer, Dethleffs, Sunlight, Adria, Bürstner, Kabe, Hobby, Knaus, Weinsberg, and Challenger, alongside a secondary line of trade-in passenger cars. Vehicle pricing spans roughly €5K for entry-level used units to over €220K for premium new motorhomes, with current inventory at 557 vehicles.

The business operates a multi-location retail model with showrooms in Kokkola (HQ, expanded to 8 service bays in 2021), Lempäälä (opened 2022), Kempele Express (April 2025), and Espoo (opening March 2026), plus an online sales channel (Etäkauppa) with remote purchasing and home delivery. Underlying technology is a standard vehicle inventory management system with search, filtering, and lead capture; no proprietary AI or platform IP is disclosed. Revenue is generated through one-time vehicle sales (new and used), maintenance and accident repair services, parts and accessories (Tarvikemyymälä), extended warranties (Lisäturva), and financing facilitated through OP Yrityspankki at promotional rates of 1.99%–3.49% APR.

Caravanlandia's go-to-market is direct-to-consumer retail with named sales consultants at each showroom, supported by content marketing, social media (Facebook, Instagram, LinkedIn, TikTok), email, and seasonal campaigns (Caravankesä). The customer base is overwhelmingly individual consumers and families purchasing for leisure travel, with rental companies cited as a secondary segment. The leadership team (CEO Mikko Sinisalo since 2022, CFO Jutta Kiviaho, Sales Director Eerik Koskelo) is executing a multi-year footprint expansion; the company is privately held under Finnish ownership with no disclosed institutional capital. FY2025 revenue is €75.8M.

Name

Caravanlandia

Legal name

Caravanlandia Oy

Website

https://caravanlandia.fi

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Caravanlandia is Finland's largest recreational vehicle retailer, selling new and used motorhomes, campervans, and caravans across four showroom locations with in-house financing, maintenance, extended warranty, and trade-in services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kokkola

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Recreational Vehicle Sales: Sale of new motorhomes (matkailuautot), campervans (retkeilyautot), and caravans (matkailuvaunut) from brands including Hymer, Dethleffs, Sunlight, Adria, Burstner, Kabe, Hobby, Knaus, and others. Revenue from new vehicle sales represents a primary revenue stream with vehicles priced from approximately €25,000 to over €220,000.
2. Used Recreational Vehicle Sales: Sale of pre-owned recreational vehicles. Used vehicle inventory spans a wide price range from approximately €4,990 to €50,000+. Used vehicles are available with financing rates starting from 1.99%.
3. Maintenance and Repair Services: Year-round maintenance services for all brands of recreational vehicles. Includes regular servicing, repairs, and collision repair (kolarikorjaus).
4. Parts and Accessories Sales: Sale of recreational vehicle accessories and spare parts through their Tarvikemyymälä (accessories store).
5. Vehicle Financing: Financing services through OP Yrityspankki, offering installment plans with promotional rates (1.99%-3.49% APR) for both new and used vehicles. Monthly payments ranging from €53 to €1,307 depending on vehicle price and terms.
6. Extended Warranty (Lisäturva): Extended warranty programs available for all new motorhomes and caravans, providing additional protection beyond manufacturer warranties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Caravanlandia sells new and used motorhomes (matkailuautot), campervans (retkeilyautot), caravans (matkailuvaunut), and used passenger cars from brands such as Hymer, Dethleffs, Sunlight, Adria, Burstner, Kabe, Hobby, and Knaus. The company complements vehicle sales with financing through OP Yrityspankki, year-round maintenance and accident repair, extended warranties (Lisäturva), a trade-in buy-back service (CaravanPlus), a custom vehicle search service (Etsivä), remote purchasing with home delivery (Etäkauppa), and an accessories store (Tarvikemyymälä).

Product overview

Caravanlandia is Finland's largest recreational vehicle (RV) dealership, operating as a multi-location retail business offering new and used motorhomes (matkailuautot), campervans (retkeilyautot), caravans/travel trailers (matkailuvaunut), and passenger cars. The product portfolio centers on the physical sale of vehicles from brands including Adria, Dethleffs, Hymer, Bürstner, Kabe, Knaus, Sunlight, and Hobby, supplemented by a suite of value-added services: financing (in partnership with OP Yrityspankki), maintenance and repair, extended warranties (Lisäturva), vehicle search assistance (Caravanlandia Etsivä), trade-in and buy-back (CaravanPlus), remote purchasing with home delivery (Etäkauppa), accident repair, and an accessories store. The company operates four physical locations in Kokkola, Lempäälä, Kempele, and Espoo plus active remote sales, positioning itself as a one-stop shop for the entire RV ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• CaravanPlus: Service for selling recreational vehicles through Caravanlandia.
• Caravanlandia Etsivä
• Etäkauppa
• Lisäturva
• Caravanlandia Express

Products and services

• Matkailuautot (Motorhomes) New and used motorhomes (integrated and over-cab coaches) from brands including Adria, Dethleffs, Hymer, Bürstner, Knaus, Sunlight, and Kabe, sold to Finnish consumers for leisure and family travel.
• Matkailuvaunut (Caravans/Travel Trailers) New and used caravans and travel trailers from brands including Adria, Dethleffs, Hobby, and Knaus, sold to consumers for towing-based travel.
• Retkeilyautot (Campervans) New and used campervans and van conversions, including Hymer and other brands, sold to consumers for flexible travel use.
• Henkilöautot (Passenger Cars) Used passenger cars including estates, SUVs, vans, sedans, and minivans sold as trade-in vehicles alongside the core caravan business.
• Rahoituspalvelut (Financing Services) Vehicle financing offered in partnership with OP Yrityspankki with promotional rates as low as 1.99% APR for used vehicles and 2.99% for new vehicles.
• Huoltopalvelut (Maintenance Services) Comprehensive year-round maintenance and repair services for all brands of motorhomes, campervans, and caravans, delivered at an 8-bay facility in Kokkola.
• CaravanPlus Hassle-free buy-back service where Caravanlandia purchases the customer's existing motorhome, campervan, or caravan.
• Caravanlandia Etsivä (Vehicle Search Service) Bespoke vehicle search service in which customers describe their desired motorhome or caravan and Caravanlandia locates it.
• Lisäturva (Extended Warranty) Extended warranty coverage available for all new motorhomes and caravans, providing additional protection beyond manufacturer warranties.
• Etäkauppa (Remote Purchase) Remote purchasing service enabling customers to buy motorhomes, campervans, and caravans from home, with home delivery options available.
• Kolarikorjaus (Accident Repair) Accident and collision repair services for motorhomes and caravans.
• Tarvikemyymälä (Accessories Store) Retail store selling equipment and supplies for motorhomes and caravans.

Quantifiable outcome

• Vuoden Matkailuajoneuvokauppias (Dealer of the Year) awarded in 2019 and 2023
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Others

• Knaus Tabbert AG: Frankfurt-listed German RV manufacturer of Knaus, Weinsberg, Tabbert, and T.E.C. brands. Caravanlandia is a Knaus dealer, making this company both a key supplier and a benchmark for industry pricing, product cycles, and competitive positioning.
• Erwin Hymer Group: Major European RV manufacturer group (Hymer, Dethleffs, Sunlight, Bürstner, Niesmann+Bischoff) owned by Thor Industries. Both Dethleffs and Sunlight are Caravanlandia brands, making Hymer a critical supplier and an industry pacesetter for product roadmap and pricing.
• Adria Mobil: Slovenian RV and caravan manufacturer supplying Adria and other brands to Caravanlandia. Comparable as a European RV OEM whose product strategy and franchise terms directly shape Caravanlandia's competitive offering.
• Pilote: French RV and van-conversion manufacturer group. Comparable as a European motorhome OEM operating in overlapping product segments (low-profile and A-class motorhomes, van conversions) competing for similar end customers in the broader European RV market.
• Hobby Wohnwagenwerk: German caravan manufacturer (Hobby brand) supplying Caravanlandia's caravan lineup. As one of Europe's largest caravan OEMs, it represents an important supply-side peer and pricing benchmark for the towable RV segment.
• Bürstner GmbH & Co. KG: German motorhome and caravan manufacturer (part of Erwin Hymer Group). Bürstner is a Caravanlandia brand partner; comparable as a premium European RV OEM whose product and pricing decisions directly influence Caravanlandia's portfolio economics.

Direct peers

• Cabin AS: Norway's largest RV and caravan retail chain with a multi-location showroom model serving the Nordic outdoor lifestyle market — the closest geographic and operational peer to Caravanlandia, operating a similar mix of new/used sales, financing, and service.

Broad incumbents

• Trigano SA: Paris-listed European RV group owning multiple RV brands and dealer networks (Benimar, Roller Team, CI, etc.). Comparable as a broader incumbent in the European RV retail/manufacturing space, though operating at much larger scale and across multiple countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caravanlandia
• LinkedInlinkedin.com/company/caravanlandia
• Instagraminstagram.com/caravanlandia
• TikToktiktok.com/@caravanlandia
• Xx.com/caravanlandia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caravanlandia