Heraldo

What Heraldo does

Heraldo is an independent, reader-supported online news magazine based in Verona, Italy, operating under the legal entity Heraldo ETS, a nonprofit cultural association (Ente del Terzo Settore) registered at the Court of Verona on 28 April 2020. The publication produces original editorial content across multiple sections — Attualità (politics, economy, Europe, world, environment), Cultura (art, cinema, books, lifestyle, music, theater, travel), Sport, and a broad Rubriche columns portfolio — alongside a "Festival del Giornalismo di Verona" sub-brand that runs an annual journalism festival now in its fifth edition.

The platform is built on a standard WordPress content management system and distributed free of charge via heraldo.it, with no paywall, registration, or premium tiers. Content reach is extended through organic social channels (Facebook, Instagram, Twitter/X, LinkedIn, YouTube) and content-sharing partnerships with Pressenza (international press agency) and FIAB Verona (cycling/environment association). The publication has accumulated 652+ pages of archived articles dating back to 2018.

Heraldo is directed by Elena Guerra and employs 11–50 people. Its business model is donation-driven: readers are encouraged to support the project financially via bank transfer, supplemented by modest corporate logo sponsorships (e.g., BCC Valpolicella Benaco, Katal). Revenue figures are not publicly disclosed. The value proposition centers on independent, non-corporate, non-partisan local journalism for the Verona area, combined with civic engagement initiatives such as the annual journalism festival.

Name

Heraldo

Legal name

Heraldo ETS

Website

https://heraldo.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Heraldo is an independent, donation-supported online news magazine serving Verona, Italy. Operated by nonprofit Heraldo ETS, it publishes free local journalism across politics, culture, sports, and environment via a WordPress site and social channels.

Ownership category

akta.pro rank

Product category

Online News Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Investigative & Nonprofit News Organizations (MPAJADAF), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Local news publishing
• Independent journalism
• Online news magazine
• Cultural journalism
• Community news

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Reader Donations: Self-funded publication supported by reader donations through bank transfer. Readers are encouraged to support the project financially to enable the magazine to grow.
2. Support and Sponsorships: Support from readers and potentially corporate sponsors, including promotional placement of partner logos on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Heraldo is an independent online news magazine based in Verona, Italy, that publishes editorial content across multiple sections including Attualità (politics, economy, environment, Europe, world news), Cultura (art, cinema, books, music, theater, travel, lifestyle), Sport, Rubriche (regular columns), and Oltre le mura (community and territorial stories). The publication is operated by Heraldo ETS, a nonprofit cultural association, and also organizes the annual Festival del Giornalismo di Verona.

Product overview

Heraldo is an independent online news publication (magazine) focused on local and regional news from Verona and the Veneto region. The core offering is the Heraldo Magazine website, which publishes editorial content across multiple sections: Attualità (current affairs including politics, economy, Europe, world news, environment), Cultura (covering art, cinema, books, lifestyle, music, theater, travel), Sport, and Rubriche (columns including Vista laterale, Il tacco di Sócrates, Le parole di psiche, and others). The publication also organizes the Festival del Giornalismo di Verona, an annual journalism festival. Content is distributed through a standard web platform with no named add-on modules or separate product tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Festival del Giornalismo di Verona: An annual journalism festival organized by Heraldo, bringing together journalists and the public for discussions on current topics.

Products and services

• Heraldo Magazine An independent online news magazine covering local and international current affairs, culture, sports, and community stories from Verona and surrounding regions, organized into editorial sections including Attualità, Cultura, Sport, Rubriche, and Oltre le mura. The publication is operated by Heraldo ETS, a nonprofit cultural association, and offers free access to readers.
• Festival del Giornalismo di Verona An annual journalism festival organized by Heraldo that brings together journalists and the public for discussions on contemporary topics, civil dialogue, and community engagement around journalism themes. Five editions had been organized as of 2023.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• FIAB Verona (Federazione Italiana Ambiente e Bicicletta)minorStrategic or Co-development PartnerFIAB Verona is described as a 'partner di Heraldo' in article coverage. The cycling association and the magazine collaborate on content related to cycling infrastructure and mobility issues in Verona, with FIAB providing expertise and Heraldo providing editorial coverage.
• PressenzaminorStrategic or Co-development PartnerPressenza is described as a 'partner di Heraldo' in the context of article sharing. The international press agency and Heraldo collaborate on content, with Pressenza providing articles and Heraldo republishing content related to immigration, citizenship, and social issues.
• KatalminorGTM or Marketing PartnerKatal appears as a banner advertiser on the Heraldo website, suggesting a marketing partnership for promotional visibility on the publication's platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Il Fatto Quotidiano: Italian independent national daily focused on investigative journalism, civic accountability, and progressive commentary. Comparable to Heraldo in its independent editorial stance and nonprofit-adjacent positioning, though operating at national scale.
• L'Arena: L'Arena is the historical daily newspaper of Verona, covering local news, politics, culture, and sport for the same territory Heraldo targets. It is the most direct local incumbent competitor and the most comparable peer in geography, content mix, and audience.
• The Post Internazionale (TPI): Italian independent digital news outlet covering politics, society, and international affairs with an editorial stance independent of mainstream press groups. Comparable to Heraldo in independent digital-first positioning and topic breadth.
• Internazionale: Italian weekly newsmagazine that curates and translates international journalism alongside original reporting. Comparable in nonprofit-friendly magazine model and in blending news, culture, and opinion coverage.
• Valigia Blu: Italian independent digital journalism project covering media, politics, and rights with a nonprofit, reader-supported model. Closely comparable to Heraldo in nonprofit/independent DNA, digital-only distribution, and civic-journalism focus.
• Pressenza: International press agency focused on human rights, peace, and social issues. Heraldo is a content-sharing partner with Pressenza, and both operate nonprofit independent-news models with multilingual, advocacy-adjacent editorial lines.

Regional players

• La Nuova Venezia: Historical regional newspaper serving the broader Veneto area including Verona-adjacent provinces. Comparable as a regional Italian news outlet covering politics, culture, and local affairs, though part of a national press group.

Broad incumbents

• La Repubblica: Major Italian national daily with local Verona editions covering politics, culture, and general news. Comparable in editorial sections and topic coverage; represents the scale of incumbent competition Heraldo faces in the Verona market.
• Wired Italia: Italian edition of the Wired technology and culture magazine, blending news, culture, and feature journalism. Comparable in digital-magazine format and culture-leaning editorial mix, though operating at national scale and within a larger media group.

Emerging players

• Il Bo Live: University of Padua-affiliated independent news outlet covering regional affairs, culture, and research in the Veneto area. Comparable to Heraldo as a smaller independent regional newsroom with nonprofit-style editorial positioning in adjacent Veneto geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Heraldoverona
• YouTubeyoutube.com/channel/UCAyUzuWgUX25O8QgzT5UVWQ
• Facebookfacebook.com/heraldoverona
• LinkedInlinkedin.com/company/heraldoverona
• Instagraminstagram.com/heraldoverona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heraldo