Alsat-M
Alsat-M is a national television station in North Macedonia broadcasting primarily in Albanian with occasional Macedonian programming, complemented by the alsat.mk digital news portal serving Albanian-speaking audiences across North Macedonia and the wider Western Balkans.
- Company typePrivate
- Founded2005
- HeadquartersShkup
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Alsat-M does
Alsat-M (Национална телевизија АЛСАТ М) is a privately held national television station headquartered in Skopje, North Macedonia, founded in 2005. The station broadcasts primarily in Albanian with occasional Macedonian-language programming and operates a multi-platform media presence. Its primary audience is the Albanian-speaking population of North Macedonia, with a secondary audience of Macedonian-speaking viewers and tertiary reach into regional Balkan viewers across Albania, Kosovo, Serbia, and Bulgaria through coverage of Western Balkan political and regional affairs. The company frames its editorial positioning around European information concepts and multi-ethnic coexistence.
The company's core product is TV ALSAT, a national television broadcast covering news, politics, economy, entertainment, music, and sports across North Macedonia. Complementing the broadcast is the alsat.mk digital news portal, which provides 24/7 online coverage across nine editorial verticals including domestic (VENDI), world (BOTA), regional (RAJONI), economy, sports, health, entertainment (METROPOL), curiosities, and technology. The station maintains an active digital distribution footprint — 80,000 Facebook followers, 68.1K YouTube subscribers hosting 3,633+ videos, and 46.2K Instagram followers — indicating a sustained multi-platform content strategy. Underlying technology consists of conventional television broadcasting infrastructure integrated with a WordPress-based website and social media channels; no proprietary AI capabilities, APIs, SDKs, or mobile applications are disclosed.
Alsat-M's revenue mechanics, pricing model, and advertiser base are not publicly disclosed, and the company has no disclosed funding rounds, institutional investors, or parent company. Given the B2C media model, revenue is presumed to derive primarily from advertising sales against the national broadcast audience and digital reach, though no quantitative figures are available to triangulate revenue scale. Ownership remains private with no disclosed controlling shareholder, and the station operates independently without disclosed subsidiaries, partnerships, or alliances.
Alsat-M firmographics
Firmographics- Name
- Alsat-M
- Legal name
- Национална телевизија АЛСАТ М
- Website
- https://alsat.mk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alsat-M is a national television station in North Macedonia broadcasting primarily in Albanian with occasional Macedonian programming, complemented by the alsat.mk digital news portal serving Albanian-speaking audiences across North Macedonia and the wider Western Balkans.
- Ownership category
- akta.pro rank
Alsat-M industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
Keywords
Where Alsat-M is headquartered
LocationHeadquarters
- HQ city
- Shkup
Offices1 record
Markets served
Alsat-M business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels3 records
Alsat-M product offering
Product offeringCore offering
Alsat-M operates a national television station in North Macedonia that broadcasts primarily in Albanian and occasionally in Macedonian, covering news, politics, economy, entertainment, music, and sports. The station supplements its TV broadcast with the alsat.mk digital news portal offering 24/7 multi-category online news coverage including local, regional, world, economy, sports, health, entertainment, and technology sections.
Product overview
Alsat-M is a national television station operating in North Macedonia, offering a multi-platform media presence. The core product is TV ALSAT broadcasting service, which transmits primarily in Albanian and occasionally in Macedonian. The station covers news, politics, economy, entertainment, music, sports, and specialized content. Complementing the broadcast is the alsat.mk digital news portal providing 24/7 online coverage across multiple content categories including local, regional, and international news, as well as economy, health, technology, and entertainment sections.
Differentiator
Problem solved
Functional benefit
Products and services
- TV ALSAT
Companies that use Alsat-M
Customer profileSegments3 records
Ideal customer profiles3 records
Alsat-M technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alsat-M partnerships and signals
Strategic signalScale indicators5 records
Expansion highlights4 records
Alsat-M competitors and assessment
Company assessmentDirect peers
- Telma TV: North Macedonian national private TV broadcaster with comparable news and entertainment programming, competing for the same domestic ad market.
- Kanal 5: Major private national TV broadcaster in North Macedonia competing with Alsat-M for prime-time audiences and political news coverage; comparable business model and scale.
- Sitel Television: One of North Macedonia's largest private national TV broadcasters. Direct competitor to Alsat-M for national ad spend and household viewership, operating a similarly broad news/entertainment mix.
Broad incumbents
- Macedonian Radio-Television (MRT): Public service broadcaster of North Macedonia, the dominant incumbent in national TV. Competes with Alsat-M for audience share and operates across multiple channels, providing the market benchmark.
Emerging players
- Euronews Albania: Albanian-language news channel affiliated with the Euronews network, targeting overlapping Albanian-speaking audiences in the Balkans with a digital-forward, news-focused model.
Regional players
- Alsat (Albania): Albanian-language broadcaster based in Albania, sharing the Alsat brand family with Alsat-M and targeting a closely related Albanian-speaking audience across the region.
- TV Klan: Leading Albanian commercial broadcaster with news, entertainment, and regional Balkan coverage. Targets overlapping Albanian-speaking audiences in North Macedonia, Kosovo, and Albania.
- Kohavision (KTV): Kosovo-based national TV broadcaster with general entertainment and news programming for Albanian-speaking audiences, competing for regional viewership relevant to Alsat-M's secondary audience.
- RTV21: Kosovo-based commercial broadcaster covering news, politics, and entertainment for Albanian-speaking audiences in Kosovo and the broader region. Comparable niche positioning to Alsat-M.
- Top Channel (Albania): Major commercial TV broadcaster in Albania serving the Albanian-speaking diaspora, including the same North Macedonian audience that Alsat-M targets. Comparable genre mix and audience overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alsat-M social profiles
Digital presenceAlsat-M financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alsat-M leadership team
Management profileNumber of profiles
Alsat-M funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alsat-M M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alsat-M
What does Alsat-M do?
Alsat-M operates a national television station in North Macedonia that broadcasts primarily in Albanian and occasionally in Macedonian, covering news, politics, economy, entertainment, music, and sports. The station supplements its TV broadcast with the alsat.mk digital news portal offering 24/7 multi-category online news coverage including local, regional, world, economy, sports, health, entertainment, and technology sections.
Is Alsat-M a public or private company?
Alsat-M is a private company. It is classified as unknown and is currently operating.
When was Alsat-M founded?
Alsat-M was founded in 2005. It employs 51 to 100 people.
Where is Alsat-M based?
Alsat-M is headquartered in Shkup.
Who are Alsat-M's main competitors?
Direct peers on record are Telma TV, Kanal 5 and Sitel Television. Macedonian Radio-Television (MRT) is listed as a broad incumbent. Euronews Albania is listed as an emerging player. Regional players are Alsat (Albania), TV Klan, Kohavision (KTV), RTV21 and Top Channel (Albania).
Does Alsat-M have an API?
No public API is recorded for Alsat-M.
What industry is Alsat-M in?
Alsat-M's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks. Its NAICS code is 51612 and its SIC code is 4833.