CrumplePop
CrumplePop, a Boris FX subsidiary since April 2023, develops proprietary on-device AI audio plugins (AudioDenoise, EchoRemover, WindRemover, Voice Enhance, SoundApp) for video and podcast creators and prosumer editors across major NLE and DAW platforms.
- Company typePrivate
- Founded2009
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What CrumplePop does
CrumplePop, founded in 2009 in Minneapolis by Gabe, Jed, Pat, and Sara, originally shipped video plugins for Final Cut Pro before pivoting in August 2021 to focus exclusively on AI-powered audio restoration for video and podcast creators. As of April 2023, CrumplePop is a wholly-owned subsidiary of Boris FX, Inc. (privately held, headquartered in Boston), with the founding team absorbed into Boris FX's Pro Audio product line; the CrumplePop brand is retained and continues to ship under its own name and website.
The product is a suite of proprietary, locally-processed (on-device GPU, no cloud) AI audio plugins targeting specific noise categories individually rather than via a single generic speech-reconstruction model. The CrumplePop Complete bundle includes AudioDenoise, EchoRemover, WindRemover, TrafficRemover, ClipRemover, PopRemover, RustleRemover, Levelmatic, and Voice Enhance, distributed as VST3, AU, AAX, and ARA2 plugins across all major NLEs and DAWs (Premiere Pro, Final Cut Pro, DaVinci Resolve, Avid Media Composer, Pro Tools, Logic, Cubase, Reaper, Sequoia, Samplitude, GarageBand, Audition, Audacity). The standalone SoundApp utility and the SoundApp ARA plugin (added in the 2025.5 and 2026.5 cycles) extend the same engine to demixing (Music 4 Stems, Voice 2 Stems, Cinema 4 Stems) and full-clip DAW timeline processing.
The business model is a horizontal product-led motion targeting SMB and prosumer video editors, podcasters, and individual creators, with a free watermark-output trial, low-priced monthly/yearly subscription for the Multi-Host plan, and a perpetual license option, plus inclusion in Boris FX's enterprise Suite bundle and a reseller network for indirect channel. Customers cited on CrumplePop materials include NBC Universal (Senior Editor endorsement), FlightBridgeED, Chaos Theory Entertainment, Columbia Business School, and individual creators across food, healthcare, and education verticals; revenue figures are not publicly disclosed.
CrumplePop firmographics
Firmographics- Name
- CrumplePop
- Legal name
- Boris FX, Inc.
- Website
- https://crumplepop.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- CrumplePop, a Boris FX subsidiary since April 2023, develops proprietary on-device AI audio plugins (AudioDenoise, EchoRemover, WindRemover, Voice Enhance, SoundApp) for video and podcast creators and prosumer editors across major NLE and DAW platforms.
- Ownership category
- akta.pro rank
CrumplePop industry classification
Industry- Product category
- Audio Restoration Software
- NAICS
- Other Sound Recording Industries (512290), Other Sound Recording Industries (51229)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Audio Editing, Restoration & Mastering Software (MPAIAIAH)
- akta.pro secondary industry
- Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)
Keywords
Where CrumplePop is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CrumplePop business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: CrumplePop Complete suite available as monthly or yearly subscription, or perpetual license. The product includes all audio plugins and SoundApp standalone application. Pricing simplified to single Multi-Host plan with lower pricing for new plans.
- Perpetual License: One-time purchase option for the CrumplePop Complete suite, providing permanent access to the software.
- Boris FX Suite Bundle: CrumplePop is part of Boris FX Suite, allowing customers to purchase bundled products at a combined price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
| Subscription | Monthly | Multi-Host Subscription |
| One time/ perpetual license | Multi-year contract | Perpetual License |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
CrumplePop product offering
Product offeringCore offering
CrumplePop develops and sells AI-powered audio restoration plugins and the SoundApp standalone application for video editors, podcasters, and content creators. The suite targets specific real-world audio problems (echo, wind, traffic, plosives, rustle, clipping) with purpose-built AI models that process audio locally on the user's device GPU, distributed as VST3, AAX, AU, and ARA2 plugins across Premiere Pro, Final Cut Pro, DaVinci Resolve, Pro Tools, Logic, and other major editing software.
Product overview
CrumplePop is a suite of AI-powered audio restoration plugins and applications for video and podcast creators. The core product is CrumplePop Complete, which bundles all plugins (AudioDenoise, EchoRemover, WindRemover, TrafficRemover, ClipRemover, PopRemover, RustleRemover, Levelmatic, Voice Enhance) along with SoundApp standalone application. Plugins are available as VST3, AU, and AAX formats for major editing applications (Premiere Pro, Final Cut Pro, DaVinci Resolve, Pro Tools, Logic, etc.). SoundApp ARA provides DAW-integrated processing. CrumplePop was acquired by Boris FX in April 2023 and now operates under that company while maintaining its audio-focused product line.
Differentiator
Problem solved
Functional benefit
Brands
- SoundApp: A standalone desktop application for demixing and denoising audio, with AI models for separating vocals, drums, bass, and other instruments. Also available as ARA plugin for DAWs.
- CrumplePop Complete
Products and services
- CrumplePop Complete Comprehensive suite bundling all CrumplePop audio plugins (AudioDenoise, EchoRemover, WindRemover, TrafficRemover, ClipRemover, PopRemover, RustleRemover, Levelmatic, Voice Enhance) plus the SoundApp standalone application. Distributed as VST3, AU, AAX, and ARA2 plugins for video and podcast editors, plus standalone desktop applications for Mac and Windows.
- SoundApp Standalone desktop application for Mac and Windows that uses AI to demix and denoise audio without requiring a DAW or editor. Features demixing into stems (voice, drums, bass, other), real-time processing, and local GPU acceleration. Supports multiple audio/video formats including WAV, AIFF, MP3, FLAC, AAC, MP4, MOV, and MKV.
- SoundApp ARA SoundApp engine delivered as an ARA2 plugin for use inside DAW timelines, supporting Pro Tools, Sequoia, Samplitude, Reaper, Cubase, and other ARA2 hosts. Enables full-clip audio processing with instant playback and cached results for instant model switching.
- AudioDenoise AI-powered plugin for automatically removing hiss, background noise, and hum from audio recordings in videos and podcasts. Available as VST3, AU, and AAX formats for major NLEs and DAWs.
- EchoRemover AI-powered plugin for removing echo and reverb from videos and podcasts, leaving voice clear and natural. Available as VST3, AU, and AAX formats.
- WindRemover AI-powered plugin for removing wind noise from outdoor video and podcast recordings. Available as VST3, AU, and AAX formats.
- TrafficRemover AI-powered plugin for removing car traffic noise from videos and podcasts. Available as VST3, AU, and AAX formats.
- ClipRemover AI-powered plugin for restoring clipped audio in videos and podcasts caused by distortion. Available as VST3, AU, and AAX formats.
- Levelmatic Plugin for automatically leveling audio that is too loud or too quiet, combining compressor and limiter functions intelligently. Available as VST3, AU, and AAX formats.
- PopRemover AI-powered plugin for removing plosive sounds (pops) from audio recordings. Available as VST3, AU, and AAX formats.
- RustleRemover AI-powered plugin for lavalier microphone noise cancellation, removing rustle sounds caused by movement. Available as VST3, AU, and AAX formats.
- Voice Enhance AI-powered vocal clarity plugin that makes voice audio sound clear, warm, and rich. Operates entirely on the local machine for privacy. Available as VST3, AU, and AAX formats.
Quantifiable outcome
- Major quality improvements in difficult, high-noise environments
- +3 more outcomes
Companies that use CrumplePop
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
CrumplePop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature15 records
CrumplePop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boris FXflagshipCrumplePop merged with Boris FX in April 2023. The CrumplePop team joined the Boris FX family, with CrumplePop becoming part of the Boris FX Pro Audio product line. Boris FX is described as the leader in VFX and workflow solutions for film and video. The merger enables accelerated development of audio AI and faster market introduction of new tools.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CrumplePop competitors and assessment
Company assessmentEmerging players
- Descript: Descript offers AI audio/video editing, transcription, filler-word removal, and Studio Sound noise cleanup. It overlaps with CrumplePop's podcast/customer base with a more end-to-end workflow approach.
- Audials / Algoriddim / A.O.M. Independent plugin developers like A.O.M. ( Invisibles, Transtorm, Recorder) compete in the high-end audio post-production channel where CrumplePop's specialized AI removal tools are also sold.
- Krisp.ai: Krisp provides real-time AI noise suppression for meetings and call recordings. It overlaps with CrumplePop's noise removal capability but is positioned for real-time UC versus offline post-production.
Broad incumbents
- Adobe (Audition / Enhance Speech): Adobe bundles Audition into Creative Cloud and is shipping free AI tools like Enhance Speech and Studio Speech. As an installed-base incumbent with deep NLE integration (Premiere Pro, Audition), Adobe is the primary freemium threat to CrumplePop's plug-in value proposition.
- Boris FX (parent): Boris FX is the parent company and broader VFX/compositing powerhouse (Continuum, Sapphire, Mocha Pro). It is the strategic acquirer and distribution channel for CrumplePop and the obvious cross-sell comparator for an incumbent expanding into AI audio.
- Waves Audio: Waves sells a vast suite of professional audio plugins including noise reduction and vocal cleanup tools. It serves many of the same broadcast/post-production studios and competes on shelf presence and bundle pricing.
Direct peers
- Auphonic: Auphonic is an AI-driven cloud audio post-production service for podcasters and broadcasters, offering leveling, noise reduction, and speech optimization. It competes with CrumplePop's podcast-focused value prop with a different (cloud-based) delivery model.
- iZotope: iZotope (RX suite, Ozone, Neutron, Nectar) is the dominant commercial AI audio restoration and post-production toolkit. It directly competes with CrumplePop's AudioDenoise, Voice Enhance, and dialog cleanup tools across both music and post-production creators, and represents the most direct comparable for module-based audio repair software.
- Acon Digital: Acon Digital develops audio restoration, denoise, dereverb, and de-clip plugins (e.g., Acoustica, Deverb), which compete head-to-head with CrumplePop's specialized noise-removal modules in the dialog post-production niche.
- Accusonus (ERA): Accusonus built the ERA plugin line (de-noise, de-reverb, de-esser, voice leveler) targeted at non-expert video creators — the same segment CrumplePop attacks with its one-knob-per-noise approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CrumplePop social profiles
Digital presenceCrumplePop financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrumplePop leadership team
Management profileNumber of profiles
Profiles4 records
CrumplePop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrumplePop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrumplePop
What does CrumplePop do?
CrumplePop develops and sells AI-powered audio restoration plugins and the SoundApp standalone application for video editors, podcasters, and content creators. The suite targets specific real-world audio problems (echo, wind, traffic, plosives, rustle, clipping) with purpose-built AI models that process audio locally on the user's device GPU, distributed as VST3, AAX, AU, and ARA2 plugins across Premiere Pro, Final Cut Pro, DaVinci Resolve, Pro Tools, Logic, and other major editing software.
Is CrumplePop a public or private company?
CrumplePop is a private company. It is classified as corporate owned and is currently acquired.
When was CrumplePop founded?
CrumplePop was founded in 2009. It employs 1 to 10 people.
Where is CrumplePop based?
CrumplePop is headquartered in Minneapolis, United States, in the North America region.
How does CrumplePop make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are perpetual License and boris FX Suite Bundle.
Who are CrumplePop's main competitors?
Emerging players on record are Descript, Audials / Algoriddim / A.O.M. and Krisp.ai. Broad incumbents are Adobe (Audition / Enhance Speech), Boris FX (parent) and Waves Audio. Direct peers are Auphonic, iZotope, Acon Digital and Accusonus (ERA).
Does CrumplePop have an API?
No public API is recorded for CrumplePop.
What industry is CrumplePop in?
CrumplePop's product category is Audio Restoration Software. Its primary akta.pro industry code is MPAIAIAH, Audio Editing, Restoration & Mastering Software, with a secondary code of MPAIAIAB, Audio Plugins & Virtual Instruments (VST/AU/AAX). Its NAICS code is 512290 and its SIC code is 7372.