India International Travel Mart

What India International Travel Mart does

India International Travel Mart (IITM) is a Bengaluru-headquartered, privately held travel-trade exhibition operator founded in 2000 that runs B2B and B2C travel exhibitions across nine major Indian cities — Chennai, Bengaluru, Delhi, Mumbai, Pune, Hyderabad, Kochi, Kolkata, and Ahmedabad. Each event is a multi-day physical exhibition at a city convention venue (for example, the Chennai Trade Centre in July 2026 and Tripura Vasini at Palace Ground in Bengaluru in July 2026) running from 11:00 AM to 6:00 PM, at which hotels, travel agents, tour operators, resorts, medical tourism operators, and adventure tourism operators showcase destinations and products to trade visitors and consumers. The platform has cumulatively hosted 2,469+ exhibitors and 22,000+ trade visitors drawn from 39 countries and 36 Indian States and Union Territories.

IITM does not operate proprietary technology: the company's stack is a standard WordPress-based marketing website (iitmindia.com) with downloadable stall-booking and trade-visitor registration forms, a contact WhatsApp line, and social media channels (LinkedIn, Facebook, X, YouTube). No app, API, SDK, or AI/ML capability is disclosed. The product surface is fundamentally event- and relationship-driven rather than software-driven.

The business model is event-driven and based on one-time stall-booking fees paid by exhibitors, supplemented by trade-visitor registrations. Pricing is quote-based, varies by city and stall size, and is not publicly disclosed. Customer acquisition is heavily ecosystem-supported: IITM is endorsed by 22+ Indian State and UT Tourism Boards (including Karnataka, Kerala, Odisha, Gujarat, Goa, and others), nine international tourism boards (Tourism Malaysia, Greece, Wonderful Indonesia, Egypt, Dubai, China, Amazing Thailand, Abu Dhabi, and Fiji), and all major Indian travel trade associations (TAAI, OTOAI, ETAA, IATO, ADTOI, ATOAI, and SKAL). Distribution is direct via the website and field sales to enterprise exhibitor accounts. The company is independently operated with 11-50 employees, no disclosed parent company, no institutional investors, no subsidiaries, and no recorded M&A or funding activity.

Name

India International Travel Mart

Legal name

IITM India

Website

https://iitmindia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

IITM is a Bengaluru-based travel-trade exhibition operator founded in 2000 that runs B2B and B2C travel exhibitions across nine major Indian cities, connecting hotels, tour operators, state and international tourism boards, and travel associations with trade visitors and consumers via annual stall-booking events.

Ownership category

akta.pro rank

Product category

Travel Trade Exhibitions

akta.pro primary industry

Travel & Adventure Shows (MPAGAFAD)

akta.pro secondary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

Keywords

• Travel trade exhibitions
• Tourism trade shows
• Travel mart events
• B2B travel expos
• Exhibition management services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Revenue model

1. Exhibition Stall Bookings: Revenue generated from exhibitors booking exhibition stalls at travel-trade events across 9 major cities in India. Exhibitors include hotels, travel agents, tour operators, resorts, and tourism operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

India International Travel Mart (IITM) organizes travel-trade exhibitions across 9 major Indian cities, creating a platform where travel industry professionals (tourism boards, hotels, tour operators, airlines, travel agencies) exhibit to both B2B travel trade buyers and B2C consumers. The events are supported by tourism boards and travel associations, and the company monetizes through exhibitor stall bookings and participation fees.

Product overview

IITM is a travel exhibition and trade show platform that organizes B2B and B2C events across 9 major cities in India (Chennai, Bengaluru, Delhi, Mumbai, Pune, Hyderabad, Kochi, Kolkata, and Ahmedabad). The platform facilitates business-to-business and business-to-consumer interactions, connecting travel industry participants including Hoteliers, Travel Agents, Tour Operators, Resorts, Medical Tourism and Adventure Tourism Operators. IITM is supported by State Tourism Boards, Union Territories of India, International Tourism Boards, and Travel Associations (TAAI, OTOAI, ETAA, IATO, ADTOI, ATOAI, SKAL).

Differentiator

Problem solved

Functional benefit

Products and services

• India International Travel Mart (IITM) Travel Trade Exhibitions A series of travel-trade exhibitions held across 9 major Indian cities, providing tourism boards, hotels, tour operators, airlines, and travel agencies a platform to showcase destinations and services to B2B travel buyers and B2C consumers. Supported by tourism boards and travel associations.

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• TAAI (Travel Agents Association of India)coreStrategic or Co-development PartnerMajor travel association supporting IITM exhibitions. TAAI represents travel agents across India and provides endorsement and participation for the events.
• OTOAI (Outbound Tour Operators Association of India)coreStrategic or Co-development PartnerOutbound tour operators association supporting IITM. Provides industry endorsement and facilitates participation of outbound tourism professionals.
• ETAA (Entertainment Travel Agents Association)coreStrategic or Co-development PartnerEntertainment travel agents association partner supporting IITM exhibitions and providing industry participation.
• IATO (Indian Association of Tour Operators)coreStrategic or Co-development PartnerPremier tour operators association providing support and endorsement for IITM travel exhibitions.
• ADTOI (Association of Domestic Tour Operators of India)coreStrategic or Co-development PartnerDomestic tour operators association supporting IITM events and facilitating industry participation.
• ATOAI (Adventure Tour Operators Association of India)coreStrategic or Co-development PartnerAdventure tourism operators association partner supporting IITM exhibitions.
• SKAL InternationalcoreStrategic or Co-development PartnerGlobal travel industry association supporting IITM events and providing international networking opportunities.
• State Tourism Boards (Multiple)coreStrategic or Co-development PartnerSupported by State Tourism Boards including Odisha, Karnataka, Gujarat, Delhi, Uttarakhand, Tripura, Telangana, Puducherry, Chhattisgarh, Maharashtra, Mizoram, Madhya Pradesh, Kerala, Jharkhand, J&K, Andhra Pradesh, Himachal, Haryana, Bihar, Bengal, Assam, and Goa. These government tourism departments endorse and participate in IITM events.
• International Tourism BoardscoreStrategic or Co-development PartnerSupported by International Tourism Boards including Tourism Malaysia, Greece, Indonesia, Egypt, Dubai, China, Thailand, Abu Dhabi, and Fiji. These international destinations showcase their tourism offerings at IITM exhibitions.

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• ITB Berlin: ITB Berlin is the world's largest travel trade show, organized by Messe Berlin. It serves the same travel-trade exhibitor and buyer audience as IITM but at a global scale, positioning it as a broader incumbent in the same category.
• World Travel Market (WTM) London: WTM London is a flagship global travel trade exhibition organized by RX (Reed Exhibitions). It operates at a much larger international scale and overlapping exhibitor categories (tourism boards, hotels, tour operators) but is a broader incumbent rather than India-specific.

Direct peers

• TTF (Travel & Tourism Fair): TTF is an India-based travel trade exhibition network organized by Fairfest Media, hosting events across multiple Indian cities. It directly competes with IITM for tourism board exhibitors and travel trade professionals in the same B2B/B2C hybrid format.
• ITB India: ITB India is the Indian edition of the global ITB travel trade show, organized by Messe Berlin. It is a direct competitor in the Indian travel exhibition space, targeting the same exhibitors (tourism boards, hotels, tour operators) and trade visitors.
• SATTE (South Asia's Travel & Tourism Exchange): SATTE is a major India-based B2B travel trade exhibition organized by Informa Markets, directly competing with IITM for travel-trade exhibitors, tourism boards, and trade visitors across the Indian market.
• BLTM (Business & Luxury Travel Mart): BLTM is a niche travel trade show in India focused on business and luxury travel distribution, competing with IITM for premium travel trade exhibitors and high-end travel agents in the same Indian market.
• OTM (Outbound Travel Mart): OTM is a leading travel trade exhibition focused on outbound travel from India, directly comparable to IITM as it competes for the same exhibitor base (tour operators, destinations, travel agents) and trade visitor audience in the Indian market.

Others

• IATO (Indian Association of Tour Operators) Convention: IATO hosts an annual convention that brings together Indian tour operators and tourism boards. While not a direct peer (single event vs. multi-city exhibition platform), it is an ecosystem participant that intersects with IITM's audience of tour operators and tourism boards.

Regional players

• Arabian Travel Market (ATM): ATM is a major Middle East-focused travel trade exhibition organized by RX. It serves an overlapping exhibitor base (tourism boards, hotels, tour operators) but primarily operates in Dubai rather than India, making it a regional comparable rather than a direct competitor.
• FITUR (Spain): FITUR is a major European travel trade fair held annually in Madrid. It targets the same exhibitor categories (tourism boards, travel agents, tour operators) but is geographically focused on the European and Latin American markets, making it a regional peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iitmindia
• YouTubeyoutube.com/channel/UCE6eaEc96nqUd755sLJ8lOA
• Facebookfacebook.com/IITMIndia
• LinkedInlinkedin.com/in/india-international-travel-mart-a3a4075a
• Pinterestiitmindia.com/contact-us/#

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India International Travel Mart