Crown Chocolate
Crown Chocolate is a Salt Lake City-based veteran-owned family artisan chocolate manufacturer founded in 1992, producing handcrafted truffles, barks, and sugar-free chocolates for direct-to-consumer e-commerce, wholesale grocery, and private label B2B clients.
- Company typePrivate
- Founded1992
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Crown Chocolate does
Crown Chocolate (legal entity Crown Chocolate SLC) is a Salt Lake City-based artisan chocolate manufacturer founded in 1992. The company operates as a veteran-owned family business that has spanned four generations and is headquartered at 1239 Swaner Rd, Salt Lake City, UT 84104, where it runs its own manufacturing facility. Its core product portfolio centers on handcrafted premium truffles, chocolate barks, and sugar-free options, supported by a series of sub-brands: Crown Aloha (Hawaiian-inspired flavors like Kona Coffee, Mahiko Milk, Kahala Caramel, Pali Pineapple, Dark Kokoleka), Aspen Chocolat (Alpine-inspired bars and bark), the Slap Ya Mama spicy chocolate wedge line (licensed), and the Norman Rockwell collectible truffle tin collection (licensed). The company holds SQF, Kosher, FDA registration, and Utah Department of Agriculture certifications, and protects its brand portfolio through nine registered trademarks.
Crown Chocolate operates a three-channel revenue model. In direct-to-consumer commerce, it sells through a Shopify-powered storefront at retail price points in the $7.50-$25 range for 6 oz boxes and signature truffle collections. In wholesale, signature product lines are distributed to retail grocers. In B2B, the company has run private label manufacturing services for over 33 years, offering custom blends, proprietary formulations, signature packaging, and custom mold design to retailers, corporate clients, event planners, and gourmet brands; these contracts are quote-based and structured as multi-year engagements. A niche political fundraising segment is served with bulk political-themed mint truffles priced on volume tiers (200 pieces at $100, 500 at $225, 1,000 at $400). The company has no external institutional capital, no parent company, no disclosed acquisitions, and no publicly available revenue or headcount figures.
The go-to-market combines DTC e-commerce, organic social media presence on Facebook, Twitter, and Pinterest, email marketing, and direct B2B sales. Crown Chocolate serves a customer base composed of individual consumers seeking premium gifting chocolate, retail grocers carrying signature lines, private label brand clients requiring custom manufacturing, corporate clients and event planners needing branded chocolate, and political organizations purchasing bulk themed truffles for fundraisers. Operations are domestic, with distribution throughout North America.
Crown Chocolate firmographics
Firmographics- Name
- Crown Chocolate
- Legal name
- Crown Chocolate SLC
- Website
- https://crownchocolate.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crown Chocolate is a Salt Lake City-based veteran-owned family artisan chocolate manufacturer founded in 1992, producing handcrafted truffles, barks, and sugar-free chocolates for direct-to-consumer e-commerce, wholesale grocery, and private label B2B clients.
- Ownership category
- akta.pro rank
Crown Chocolate industry classification
Industry- Product category
- Artisan Chocolate Manufacturing
- NAICS
- Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)
- akta.pro secondary industries
- Chocolate & Chocolate Confectionery (CRADABAA), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)
Keywords
Where Crown Chocolate is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crown Chocolate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: E-commerce sales of artisan chocolates including truffles, barks, and chocolate boxes directly to consumers through their Shopify storefront
- Private Label Manufacturing: Custom chocolate manufacturing services for retailers, corporate clients, and brands seeking proprietary chocolate products with custom formulations, packaging, and molding. Crown Chocolate has been in the private label industry for over 33 years.
- Wholesale to Retail Grocers: Distribution of signature product lines (truffles, barks, sugar-free options) to retail grocery stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Political Mint Truffles - 200 pieces |
| Unit Pricing | Pay-as-you-go | Political Mint Truffles - 500 pieces |
| Unit Pricing | Pay-as-you-go | Political Mint Truffles - 1000 pieces |
| Unit Pricing | Pay-as-you-go | Individual Truffle Products |
| Other | Multi-year contract | Private Label / Custom Orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Crown Chocolate product offering
Product offeringCore offering
Crown Chocolate manufactures and sells premium handcrafted artisan chocolates including truffles, barks, sugar-free collections, and specialty sub-brands such as Crown Aloha, Aspen Chocolat, Slap Ya Mama, and Norman Rockwell. The company also provides private label chocolate manufacturing services with custom blends, packaging, and molding for retailers, corporate clients, and event planners, supported by a family-run Salt Lake City production facility operating since 1992.
Product overview
Crown Chocolate is a Salt Lake City-based premium confectionery company offering handcrafted artisan chocolates, specializing in truffles, bark, and sugar-free options since 1992. The product portfolio centers on the Crown Chocolate Premium Truffles collection (featuring dark chocolate, milk chocolate, mint, and caramel varieties in Hex Boxes and Counter Displays), supplemented by distinctive sub-brands including Crown Aloha (Hawaiian island-inspired chocolates in 3.5 oz tins), Sugar-Free Collection, Aspen Chocolat (Alpine-inspired line), Slap Ya Mama spicy chocolates, and the licensed Norman Rockwell collectible series. The company also offers seasonal holiday truffle boxes, political-themed truffles for fundraisers, individually wrapped options, and gift tins. A significant revenue stream is private label chocolate manufacturing services with over 33 years of experience in custom blends, packaging, and molding for retail and corporate clients.
Differentiator
Problem solved
Functional benefit
Brands
- Crown Aloha®: Island-inspired chocolate collection featuring Hawaiian-inspired flavors like Kona Coffee, Mahiko Milk Chocolate, Kahala Caramel, and Pali Pineapple.
- Aspen Chocolat®
- Norman Rockwell®
- Slap Ya Mama®
- Sugar Free
Products and services
- Crown Chocolate Premium Truffles Signature handcrafted truffle line in dark and milk chocolate, mint, and caramel variants, packaged in Hex Boxes and Counter Displays for retail and consumer purchase.
- Crown Aloha Island-inspired chocolate collection featuring Hawaiian-themed flavors such as Kona Coffee, Mahiko Milk Chocolate, Kahala Caramel, Pali Pineapple, and Dark Kokoleka in 3.5 oz tins.
- Sugar Free Collection Sugar-free chocolate options including Ultra-Fine Sugar-Free Dark Chocolate and Ultra-Fine Sugar-Free Milk Chocolate in 3.5 oz tins for health-conscious consumers.
- Aspen Chocolat Alpine-inspired premium chocolates including Aspen Chocolat and Aspen Chocolat Alpine Bark, featuring mountain-themed packaging and flavors.
- Slap Ya Mama Chocolate Wedges Spicy chocolate line featuring Slap Ya Mama Extra Spicy Dark Chocolate, Slap Ya Mama Spicy Dark Chocolate, Kiss Ya Mama Cinnamon Sugar Milk Chocolate, and Spicy Sriracha Dark Chocolate.
- Norman Rockwell Collection Limited edition collectible truffles featuring Norman Rockwell artwork on tins, including Boy & Girl Gazing At The Moon, Bringing Home The Tree, Santa's Visitors, Little Girl With Lipstick, Stockbridge Main Street At Christmas, Young Love, and I Saw Mommy Kissing Santa Clause.
- Seasonal Truffle Boxes Holiday-themed truffle boxes including Christmas Truffle Box, Valentine Truffle Box, and Easter Truffle Box (8 pieces each) in festive packaging.
- Political Themed Mint Truffles Party-themed mint truffles featuring Republican (Elephant) and Democrat (Donkey) logos plus patriotic Shield designs, available in bulk quantities for fundraisers and political events.
- Individually Wrapped Truffle Pouches Pre-packaged truffles available in six flavors (Milk Chocolate, Dark Chocolate, Milk Chocolate Mint, Dark Chocolate Mint, Milk Chocolate Caramel, Dark Chocolate Caramel) sold individually at $6.00 per pouch.
- Truffle Gift Tins Signature 8-piece truffle collections presented in elegant and reusable tins, available in Crown Aloha Tin and SYM Tin variants.
- Crown Dark Chocolate Bark Rich artisan dark chocolate bark from the Crown Chocolate signature line.
- Private Label Chocolate Manufacturing Custom private label chocolate solutions including custom blends, packaging, and molding services for retailers, corporate clients, and event planners, with 33+ years of experience.
Quantifiable outcome
- 33+ years in private label chocolate industry with specialized custom manufacturing capabilities
Companies that use Crown Chocolate
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Crown Chocolate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crown Chocolate partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Crown Chocolate competitors and assessment
Company assessmentDirect peers
- Compartés: Los Angeles-based premium artisan chocolatier with DTC e-commerce and retail distribution, offering truffles, barks, and themed collections. Comparable as a small premium chocolate brand with strong DTC and gift-channel orientation.
- Rocky Mountain Chocolate Factory: US-based premium chocolate manufacturer and franchisor with a strong store and wholesale presence, operating at a similar scale and category (truffles, barks, premium boxed chocolates). Closely comparable in product mix and wholesale/grocery distribution model.
- Gertrude Hawk Chocolates: Family-owned US premium chocolate manufacturer selling boxed chocolates, truffles, and gift assortments through retail, wholesale, and DTC. Comparable size, premium positioning, and gift-occasion focus as Crown Chocolate.
- Vosges Haut-Chocolat: Chicago-based premium chocolate maker known for exotic and specialty flavors, distributed via DTC, retail, and food service. Comparable premium/artisan positioning with flavor-forward product development.
- Chocolate Inn / Taylor & Grant: US private label and promotional chocolate manufacturer serving corporate gifting, fundraising, and retail private label — a direct B2B/private-label counterpart to Crown's 33-year private label business.
- Lake Champlain Chocolates: Privately held, family-rooted premium chocolate maker in Vermont specializing in truffles, bars, and gift collections via DTC, wholesale, and food service. Highly comparable to Crown on product, channel mix, and family/private ownership profile.
Broad incumbents
- See's Candies: Iconic US boxed chocolate and truffle brand with broad retail and seasonal presence. Significantly larger incumbent competing in the same premium boxed chocolate and gifting category.
- Ethel M Chocolates: Premium US chocolate maker with retail stores, DTC, and wholesale, owned by Mars. Comparable artisan/boxed chocolate product mix with significantly larger distribution and marketing scale.
- Ghirardelli Chocolate Company: Large US premium chocolate manufacturer with broad retail distribution and a strong premium gifting and baking product line. Overlaps with Crown in premium boxed chocolate and food service/private label channels.
- Lindt & Sprüngli: Global premium chocolate maker whose Lindt and Lindor lines compete with Crown in premium boxed and truffle categories across grocery and gifting. Establishes the scale and brand benchmark Crown competes against.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crown Chocolate social profiles
Digital presenceCrown Chocolate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Chocolate leadership team
Management profileNumber of profiles
Profiles1 record
Crown Chocolate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Chocolate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Chocolate
What does Crown Chocolate do?
Crown Chocolate manufactures and sells premium handcrafted artisan chocolates including truffles, barks, sugar-free collections, and specialty sub-brands such as Crown Aloha, Aspen Chocolat, Slap Ya Mama, and Norman Rockwell. The company also provides private label chocolate manufacturing services with custom blends, packaging, and molding for retailers, corporate clients, and event planners, supported by a family-run Salt Lake City production facility operating since 1992.
Is Crown Chocolate a public or private company?
Crown Chocolate is a private company. It is classified as family owned and is currently operating.
When was Crown Chocolate founded?
Crown Chocolate was founded in 1992. It employs 1 to 10 people.
Where is Crown Chocolate based?
Crown Chocolate is headquartered in Salt Lake City, United States, in the North America region.
How does Crown Chocolate make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are private Label Manufacturing and wholesale to Retail Grocers.
Who are Crown Chocolate's main competitors?
Direct peers on record are Compartés, Rocky Mountain Chocolate Factory, Gertrude Hawk Chocolates, Vosges Haut-Chocolat, Chocolate Inn / Taylor & Grant and Lake Champlain Chocolates. Broad incumbents are See's Candies, Ethel M Chocolates, Ghirardelli Chocolate Company and Lindt & Sprüngli.
Does Crown Chocolate have an API?
No public API is recorded for Crown Chocolate.
What industry is Crown Chocolate in?
Crown Chocolate's product category is Artisan Chocolate Manufacturing. Its primary akta.pro industry code is AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum), with a secondary code of CRADABAA, Chocolate & Chocolate Confectionery. Its NAICS code is 311352 and its SIC code is 2060.