Floral Atlanta

What Floral Atlanta does

Floral Atlanta is a privately held Brazilian manufacturer and wholesaler of floral foam, gift packaging, and home decor supplies, founded in 1993-1994 and headquartered in Diadema in the São Paulo metropolitan area. The company produces a proprietary phenolic-resin floral foam that supports up to 35 times its weight in water and keeps flower arrangements fresh for up to seven days, alongside a 100% Brazilian-developed biodegradable foam variant certified by CETESB that fully degrades in 280 days. Its core product portfolio extends well beyond foam into a comprehensive florist supply ecosystem: BOPP, Kraft, and silk packaging materials; ribbons; floral tools and finishes; over 130 cachepot models; plastic and aluminum vases; acrylic flower boxes; decorative accessories; plus specialty substrates (Green Up) for hydroponics and seedling production and ICE FOAM for cold-chain pharmaceutical transport.

Floral Atlanta sells primarily B2B through a horizontally segmented customer base of professional florists, decorators, and event professionals, supplemented by agricultural/horticultural professionals using the Green Up substrate. Its go-to-market combines nine company-owned retail showrooms across the states of São Paulo, Minas Gerais, Santa Catarina, and Paraná; an e-commerce storefront (lojafloralatlanta.com.br); a B2B customer financial portal for invoicing (boletos.floralatlanta.com.br); and a nationwide wholesale distributor network that reaches all of Brazil. The company operates with 101-250 employees, runs its own manufacturing facility at Diadema, and also imports specialty decorative products. The company is independently owned with no disclosed private equity or institutional investment, and revenue figures have not been publicly disclosed.

Commercial activity is supported by an active multi-channel marketing presence across Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Business, plus a blog with seasonal floral care guides. The firm maintains a three-season product collection cadence (Mother's Day/Valentine's Day, Spring, and Christmas), releasing approximately 100 prints per year under sub-brands such as Gold Love, Amor Sincero, Cartas de Amor, and the Winter 2025 Alluria collection. Pricing is quote-based and relationship-driven through the wholesale distributor network and B2B portal rather than publicly disclosed.

Name

Floral Atlanta

Legal name

Floral Atlanta

Website

https://floralatlanta.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Floral Atlanta is a privately held Brazilian manufacturer of traditional and biodegradable floral foam, gift packaging, ribbons, vases, and decorative accessories, selling B2B to professional florists, decorators, and event professionals across Brazil through nine retail locations, e-commerce, and a nationwide wholesale distributor network.

Ownership category

akta.pro rank

Product category

Floral Supplies and Floristry Accessories

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Phenolic Foam Manufacturing (IMANAIAG)

akta.pro secondary industries

Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ), Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Floral foam manufacturing
• Floristry supplies
• Decorative packaging
• Biodegradable foam
• Floral accessories

Headquarters

HQ city

Diadema

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Floral Foam Sales: Primary revenue stream from manufacturing and selling traditional and biodegradable floral foam products to florists, decorators, and event professionals across Brazil.
2. Floral Accessories and Packaging: Sales of extensive product lines including ribbons, packaging materials, vases, cachepots, decorative accessories, and finishing tools for florists and decorators.
3. Green Up and Industrial Foam Products: Specialty foam products for seedling production (hydroponics), plant propagation, and industrial applications such as ICE FOAM for vaccine and medicine transport.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Floral Atlanta manufactures and distributes floral foam (including proprietary biodegradable foam) and a comprehensive range of floristry and decoration accessories including packaging, ribbons, vases, cachepots, flower boxes, decorative items, tools, and specialty products. The company serves florists, decorators, and event professionals across Brazil through its own retail stores, e-commerce platform, and a wholesale distributor network.

Product overview

Floral Atlanta is a Brazilian manufacturer and distributor of floral foam and accessories for flower shops and decorators, celebrating 30 years in the market. The company operates as a single unified product portfolio manufacturer rather than a software platform. The core offerings include traditional and biodegradable floral foam, extensive packaging lines (poly, paper, and specialty wraps), ribbons, tools and finishes, vases, cachepots, flower boxes, decorative accessories, and specialized substrates like Green Up for hydroponics. The product ecosystem also includes seasonal sub-brands like Gold Love, Amor Sincero, and Cartas de Amor for Valentine's Day collections, plus specialized industrial foam products (ICE FOAM) for cold chain logistics. The company serves florists, decorators, and event professionals throughout Brazil via physical stores and online distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Alluria: Product line/collection referenced in Winter 2025 launch (Alluria - Winter 2025).
• Green Up
• ICE FOAM
• Essencials
• Perolada
• Linha Notes
• Brilha Folha
• Gold Love
• Cartas de Amor
• Amor Sincero

Products and services

• Espuma Floral (Floral Foam) F-1000 Traditional phenolic floral foam used as a base and water source for fresh flower arrangements; supports up to 35x its weight in water and preserves arrangements fresh for up to 7 days. Sold to florists, decorators, and event professionals.
• Espuma Floral Biodegradável (Biodegradable Floral Foam) Biodegradable floral foam developed with 100% Brazilian technology that fully degrades in 280 days while maintaining the resistance, absorption, and water retention properties of standard foam; certified by CETESB for disposal in common waste. Targeted at florists and decorators seeking sustainable alternatives.
• Embalagens (Floral Packaging) Floral packaging materials in bopp, Kraft paper, and silk paper including poly rounds, squares, sujinhos, and specialty papers with approximately 100 different prints per year across 3 seasonal collections (Mães/Namorados, Primavera, Natal). For florists and decorators.
• Fitas (Ribbons) Ribbons in various textures, materials, sizes, and colors including plastic, satin, and paper options, plus flower wreath ribbons. For florists and decorators.
• Ferramentas e Acabamentos (Tools and Finishes) Floral tools including pliers for pruning and arrangements, wires of various thicknesses, flower preservatives, and bouquet tapes. For florists and decorators.
• Cachepots Cardboard cachepots in over 130 different models, colors, prints, and sizes with various messages for gifting occasions. For florists and decorators.
• Caixa Flor (Flower Box) Versatile flower boxes in acrylic and drawer options in various sizes, colors, and models for gifts, chocolates, alliances, cakes, and flowers. For florists and decorators.
• Vasos (Vases) Multi-purpose plastic and aluminum vases in various colors, resistant, lightweight, and practical for flowers, succulents, cacti, and decorative use. For florists, decorators, and end consumers.
• Linha Decor (Decor Line) Decor line including amphorae, candlesticks, vases, luminaries, bowls, candy jars, baskets, and natural branch bases in rustic to modern styles. For decorators and event professionals.
• Green Up Substrate

Quantifiable outcome

• Biodegradable in 280 days with same performance as standard foam
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner Companies and Distributors (Brazil)coreChannel Partner/ Reseller/ DistributorFloral Atlanta operates through an extensive network of partner companies and distributors that serve florists and decorators throughout Brazil. This distributor network is essential for nationwide coverage beyond their 9 physical store locations.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• FloraLife: Post-harvest flower care and handling solutions brand (now under Smithers-Oasis). Comparable to Floral Atlanta's preservative and flower-care offerings used by professional florists globally.
• Smithers-Oasis: Maker of the global OASIS floral foam brand and a broad portfolio of post-harvest flower-care products (FloraLife). Direct competitor to Floral Atlanta's traditional and biodegradable floral foams, serving the same florist and event-pro customer base worldwide.
• Benelux Floral: Dutch-based manufacturer of floral foam and floristry accessories serving European florists. Competes with Floral Atlanta in floral foam chemistry and supplies to professional flower arrangers.

Broad incumbents

• Knauf Industries: Large global manufacturer of expanded polystyrene (EPS) and engineered foam components for packaging, construction, and specialty applications. Broad incumbent in the plastics-foam category overlapping with Floral Atlanta's foam manufacturing know-how.

Emerging players

• Grodan: Supplier of stone-wool and substrate growing media for hydroponics and horticulture. Comparable to Floral Atlanta's Green Up phenolic foam substrate line targeting high-quality seedling production in Brazil.
• Syngenta Flowers: Genetics and young-plant supplier for ornamental horticulture. Adjacent to Floral Atlanta via the horticulture/professional grower channel that Floral Atlanta serves with its Green Up substrate and accessories.
• Dümmen Orange: Global breeder and propagator of ornamental flowers and plants. Comparable as a downstream horticulture customer/supplier within the same floriculture value chain Floral Atlanta serves in Brazil.
• Royal Brinkman: Major Dutch wholesaler of horticultural supplies, substrates, packaging, and floristry accessories. Comparable to Floral Atlanta as a one-stop supplier of floriculture inputs to professional growers and florists.
• Ball Horticultural Company: North American breeder and supplier of ornamental flower genetics and floriculture supplies. Operates in the same professional floriculture ecosystem as Floral Atlanta, supplying growers and decorators with inputs and varieties.

Regional players

• Veiling Holambra: Brazil's largest flower and ornamental plant auction cooperative, located in Holambra/SP-the same region where Floral Atlanta operates its Mega Store. A key channel partner and downstream customer in the Brazilian floriculture supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfalUi0_tJIYozzRQE7SYxA
• Facebookfacebook.com/floralatlanta
• LinkedInlinkedin.com/company/floralatlanta
• Instagraminstagram.com/floralatlanta
• Xx.com/floralatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floral Atlanta