MSA Marketing

What MSA Marketing does

MSA Marketing, doing business as MSA Mentoring, is a privately held independent insurance agency and financial services mentoring firm founded in 2002 by Michele Powell and headquartered in a single office at the Bradenton Executive Center in Bradenton, Florida. The company distributes a broad portfolio of insurance and financial products on behalf of multiple carriers rather than acting as a captive agent for any single provider. Core offerings include ACA-compliant and short-term health insurance, Medicare supplements, dental, vision, life, disability, long-term care, supplemental accident and critical illness coverage, fixed and equity indexed annuities, and a suite of financial planning services covering retirement, investments, liability management, tax strategy, and 401k/Simple IRA plans. International coverage is delivered through Lloyd's of London underwritten products (Atlas Travel, Atlas Group, Atlas Professional, and Student Secure) with online quote and apply functionality, while domestic distribution is primarily phone- and office-led through Michele Powell and a small bench of credentialed specialists.

The business operates on a commission-based revenue model with no disclosed software platform, no proprietary technology stack, and no mobile application; customer acquisition relies on educational website content, broker referral agreements with licensed agents, and direct consultations. The team consists of fewer than ten people including specialists in Medicare, Long Term Care, Disability, Tax (CPA/MBA), and 401k/Simple IRA, supported operationally by administrative, customer support, and bookkeeping staff. Customer concentration is on individual retail consumers segmented into under-65 households, over-65 Medicare beneficiaries, and international travelers and students, with no enterprise or B2B clients named. Geographic footprint is concentrated in the Southeast United States for domestic products, augmented by a global distribution channel for the Lloyd's of London international insurance line.

Name

MSA Marketing

Legal name

MSA Mentoring Inc.

Website

https://msamentoring.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Financial Advisory

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industry

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

Keywords

• Independent insurance agency
• Health insurance brokerage
• Medicare supplement plans
• Financial mentoring services
• International travel medical

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: MSA Marketing operates as an independent insurance agency/broker earning commissions from insurance carriers for policies sold. Products include health insurance, Medicare supplements, disability insurance, long term care, dental, vision, international travel, life insurance, and annuities. The company is licensed to sell American Equity Investment Life Insurance Company products in Indiana, Michigan, North Carolina, Texas, and Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MSA Marketing operates as an independent insurance agency and financial mentoring firm, selling health, Medicare, dental, vision, life, disability, long-term care, supplemental, and international travel insurance products from multiple carriers. It pairs these with education-led financial planning services covering retirement, investments, liability management, emergency funds, and financial independence coaching. Revenue is generated through carrier commissions on placed policies and referral compensation to contracted licensed agents.

Product overview

MSA Marketing (also known as MSA Mentoring) operates as an independent insurance agency and financial services mentoring firm. The company offers a comprehensive portfolio of insurance products and financial planning services. Insurance offerings include: Traditional Health Insurance and ACA-compliant plans, Short Term Medical insurance, Health Care Sharing Ministries, Medicare solutions, Dental and Vision insurance, Term Life insurance, Supplemental insurance (Accident, Cancer/Heart-Stroke, Critical Illness), Long Term Care insurance, Disability insurance, and International Travel insurance products (Atlas Travel Series, Atlas Group Series, Atlas Professional, Student Secure). Financial planning services encompass Retirement Strategies, Investment Strategies, Liability Management, Emergency Fund planning, Opportunity investing, and Financial Independence coaching. The company also provides tax planning and 401k/Simple IRA services through professional partnerships. MSA Marketing functions as an independent agency representing multiple carriers across the insurance and financial services industry rather than as a unified software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlas Travel Series Short-term international health insurance for individuals traveling outside their home country, available from 5 days up to one year, with coverage for Emergency Medical Evacuation, Acts of Terrorism, and Complications of Pregnancy.
• Atlas Group Series Short-term international health insurance for groups of 5 or more travelers, suited for missionaries, students, and business executives, featuring Emergency Medical Evacuation and Acts of Terrorism coverage.
• Atlas Professional Comprehensive 12-month medical policy with coverage for multiple trips of 30 days or less, designed for executives who maintain medical coverage in their home country.
• Student Secure Worldwide health coverage designed specifically for international students pursuing education abroad, with Select and Budget options including Emergency Medical Evacuation, Intercollegiate Sports, and Acts of Terrorism coverage.
• Traditional Health Insurance ACA-compliant major medical policies with Essential Health Benefits, preventive care, and coverage for pre-existing conditions, sold to individuals and families under 65.
• Short Term Medical Insurance Temporary non-ACA major medical insurance with 30- to 90-day terms, underwritten with possible pre-existing condition exclusions and available in guarantee-issue options.
• Health Care Sharing Ministry (Medi-Share) Non-insurance membership-based cost-sharing product facilitated among members on biblical principles, offered as an alternative to traditional health insurance.
• Dental and Vision Insurance PPO-based traditional dental insurance covering preventive, basic, and major services with vision add-on options, plus individual vision plans with frame allowances and progressive lens enhancements.
• Supplemental Insurance (Accident, Cancer/Heart-Stroke, Critical Illness) Fixed-benefit supplemental insurance products providing cash payments for accidents, cancer and heart/stroke treatment, and first-diagnosis critical illnesses, with multiple benefit levels available.
• Term Life Insurance Term life insurance protection for families, sourced from multiple insurance companies with multiple policy options.
• Medicare Solutions Medicare supplement insurance and guidance for the over-65 market, including Medicare Advantage and prescription drug plans, with Open Enrollment Period support.
• Long Term Care Insurance Long-term care planning and insurance solutions designed to protect against the costs of extended care needs.
• Disability Insurance Income protection insurance designed to replace income if the insured is unable to work due to illness or injury.
• Retirement Strategies Retirement planning service using CDs, fixed or equity indexed annuities, and variable annuities with riders to create lifetime income streams, including American Equity products licensed in IN, MI, NC, TX, and FL.
• Investment Strategies Investment strategy development for wealth accumulation supplementing retirement, utilizing mutual funds, brokerage accounts, and variable annuities with risk tolerance analysis.
• Liability Management Debt-free strategies and liability management guidance with emphasis on cash purchase mentality and emergency fund establishment.
• 401(k) / Simple IRA Services Retirement plan specialist services helping small employers maximize company retirement benefits through 401(k) plans and SIMPLE IRA options.
• Tax Planning Services Tax specialist and CPA services provided through partnership with Braxton & Holway, P.A. for comprehensive financial planning.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Lloyd's of LondoncoreTechnology or IntegrationMSA offers international insurance products insured by Lloyd's of London. The partnership provides comprehensive and affordable international insurance products including Atlas Travel Series, Atlas Group Series, Atlas Professional, and Student Secure plans. Lloyd's provides the underwriting capacity while MSA serves as the retail distribution channel.
• American Equity Investment Life Insurance CompanycoreTechnology or IntegrationMSA is licensed to sell American Equity Investment Life Insurance Company products in the states of Indiana, Michigan, North Carolina, Texas, and Florida. Products include fixed and equity indexed annuities used in retirement strategies with the potential to create lifetime income.
• National Association of Benefits & Insurance Professionals (NABIP)minorOthersMichele Powell recommends all agents join local chapters of NABIP for industry professional development and networking. MSA is a member of the Florida and National Health Underwriter Associations, now known as NABIP.
• National Association for Fixed Annuities (NAFA)minorOthersMichele Powell recommends agents join NAFA for professional development in the fixed annuity market space.
• Braxton & Holway, P.A.coreStrategic or Co-development PartnerFloyd Holway, CPA, MBA is a founding partner of Braxton & Holway, P.A. and provides tax, accounting, and business services to MSA clients. Floyd specializes in small business accounting and Common Interest Realty Associations (CIRA) with over 20 years of experience.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• HealthMarkets: HealthMarkets is a multi-carrier independent insurance brokerage that sells health, Medicare, life, and supplemental insurance through licensed agents across the U.S. — the same multi-line, multi-carrier distribution model that defines MSA's core business.
• SelectQuote: SelectQuote is an insurance brokerage that distributes life, Medicare, auto, and home insurance through a tech-enabled agent network — directly competing for the same Medicare and senior-life insurance customers that MSA mentors.
• eHealth: eHealth is an online health insurance marketplace and brokerage offering individual, family, Medicare, and short-term health plans — a tech-enabled competitor targeting the same consumer segments MSA serves through personal consultations.
• GoHealth: GoHealth is a Medicare-focused health insurance marketplace that matches seniors with Medicare Advantage and Supplement plans via licensed agents — directly comparable to MSA's Medicare solutions and senior advisory offering.
• Bankers Life: Bankers Life (CNO Financial Group) sells Medicare Supplement, long-term care, and retirement planning products through a captive agent force focused on the 50+ market — directly competing for MSA's senior segment with overlapping product lines.

Broad incumbents

• Allstate: Allstate is a broad incumbent P&C and life/health carrier with a large captive agent force; it competes with MSA for household insurance budgets and is the type of large incumbent independent agencies must differentiate against.
• Humana: Humana is a major Medicare Advantage and Supplement carrier with direct sales and agent channels; as a dominant player in the Medicare market that MSA mentors clients into, it is a relevant incumbent and potential carrier partner.
• State Farm: State Farm is a broad incumbent P&C and life/health insurance carrier selling through captive agents nationwide; Michele Powell's career at State Farm (1993-1996) and MSA's multi-line approach position State Farm as a benchmark incumbent against which independent agencies compete.
• New York Life: New York Life is a broad incumbent mutual insurer offering life insurance, retirement, and long-term care products through career agents; comparable to MSA in life, LTC, and retirement product overlap, but with far greater scale and brand recognition.

Emerging players

• World Nomads: World Nomads is a travel insurance provider selling international travel and medical coverage directly to consumers online — an emerging competitor in the same international travel insurance niche MSA accesses via its Lloyd's of London Atlas products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/msa-mentoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSA Marketing