Nathel & Nathel

What Nathel & Nathel does

Nathel & Nathel is a third-generation, family-owned wholesale produce distributor headquartered at the Hunts Point Produce Market in the Bronx, NY. Founded in 1903 (with the firm establishing a presence at Washington Street Market in 1922), the company supplies fresh fruits, vegetables, and specialty items to retail grocery stores and restaurants across the Tri-State area (NY, NJ, CT) via a fleet of more than 40 trucks operating seven days a week. Its service model extends beyond commodity distribution into bundled retail support — ordering, delivery, merchandising, marketing/ad planning, and in-store staff education — with the help of over 100,000 square feet of refrigerated warehouse space configured into eight climate zones. The company also operates two sub-brands: Nathel International (established 2010), which imports and exports produce via offices in Chile, Peru, and Argentina with local inspectors in Washington State and California; and Nathel Organics, offering more than 200 certified-organic SKUs sourced from partner farms in the U.S. and abroad.

The technology footprint is modest but functional: a proprietary online ordering app launched in 2023 as part of a centennial-era $140M terminal market investment, cold-chain temperature monitoring with routine documentation, and a Foreign Supplier Verification Program that supports FSMA compliance and SQF certification. Revenue is generated transactionally through wholesale produce sales with daily/weekly pricing updates and suggested retail pricing to B2B customers; pricing is quote-based and not publicly disclosed. The go-to-market combines an in-person sales team, the online ordering app, and direct delivery to warehouses, retail stores, and restaurants. The customer mix is described as retail grocery (primary) and restaurants (secondary), with no specific named logos disclosed in the available data. Marketing relies on Instagram, an email newsletter, news coverage celebrating the firm's 100-year history, and a portfolio of community/charitable partnerships.

The company is privately held, has no disclosed external funding, and has remained under family ownership throughout its history. Current leadership comprises Ira Nathel (grandson of founder Daniel Nathel) and Joshua Gatcke (great-grandson). Strategic direction is anchored to the Hunts Point modernization cycle — including a $110M federal grant to the market — and to continued expansion of imported supply via Nathel International and certified-organic supply via Nathel Organics.

Name

Nathel & Nathel

Legal name

Nathel & Nathel

Website

https://nnproduce.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

101–250 employees

Short description

Nathel & Nathel is a third-generation, family-owned wholesale produce distributor based at Hunts Point Produce Market in the Bronx, supplying fresh fruits, vegetables, organics, and specialty items to retail grocery stores and restaurants across the NY/NJ/CT Tri-State area via a 40+ truck fleet.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Natural & Organic Foods Distribution (CRAOABAH)

akta.pro secondary industries

Fresh Organic Produce Wholesale (AFAIAJAA), Produce (Fruits & Vegetables) Cold Storage & Ripening (TLALABAE), Value-Added Cold Storage Services (Pick/Pack, Kitting, Repacking, Labeling) (AFAOAFAL)

Keywords

• Wholesale produce distribution
• Fresh fruit supply
• Organic produce sourcing
• Refrigerated warehouse storage
• B2B grocery distribution

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Produce Distribution: Nathel & Nathel generates revenue through wholesale produce distribution to retail grocery stores and restaurants. The company sells a wide variety of fresh produce including fruits, vegetables, organics, and specialty items with delivered services including a fleet of over 40 trucks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nathel & Nathel is a wholesale distributor of fresh fruits and vegetables serving retail grocery stores and restaurants throughout the Tri-State area (NY, NJ, CT). The company sources produce from domestic and international grower partners, delivers it via a 40+ truck fleet 7 days per week, and supplements distribution with retail services such as merchandising, marketing, ad planning, seasonal displays, and online ordering. Its three operating brands are the core wholesale produce business, Nathel Organics (certified organic), and Nathel International (global import/export).

Product overview

Nathel & Nathel operates as a multi-division wholesale produce company consisting of three primary brands: the core Nathel & Nathel distribution business serving the Tri-State area with over 100 years of history, the Nathel International import/export division established in 2010 with global sourcing capabilities across South America, and the Nathel Organics sub-brand offering certified organic produce with over 200 SKUs. The company provides an integrated service model combining ordering (via sales team and mobile app), delivery (40+ truck fleet, 7 days/week), merchandising and marketing support, and temperature-controlled storage facilities (100,000+ sq ft with 8 climate zones). Product portfolio spans fresh fruits (apples, berries, citrus, grapes, melons, stonefruit, tropicals), vegetables, tomatoes, and specialty/value-added items sourced from a network of domestic and international grower partners.

Differentiator

Problem solved

Functional benefit

Brands

• Nathel International: Global import and export operation established in 2010, supplying retailers and wholesalers worldwide with apples, berries, citrus, grapes and more. Has offices in USA, Chile, Peru, and Argentina with local inspectors in Washington State and California.
• Nathel Organics

Products and services

• Wholesale Fresh Produce Distribution Wholesale distribution of fresh fruits and vegetables, including apples, berries, citrus, grapes, pears, melons, tropicals, pomegranates, stonefruit, leafy greens, root vegetables, peppers, tomatoes, herbs, and specialty items, to retail grocery stores and restaurants throughout the Tri-State area (NY, NJ, CT).
• Organic Produce (Nathel Organics) Certified organic produce line offering 200+ SKUs of organic fruits, vegetables, and case-ready items sourced from certified organic farms across the USA and worldwide, targeted at retailers and operators serving environmentally conscious consumers.
• International Produce Sourcing (Nathel International) Global import/export operation established in 2010 that sources premium fruits including apples, berries, citrus, and grapes from international suppliers and supplies retailers and wholesalers worldwide, with offices in the USA, Chile, Peru, and Argentina and local inspectors in Washington State and California.
• Online Ordering System Proprietary online ordering application launched in 2023 that lets retail and restaurant customers place orders, view daily and weekly pricing updates, and access suggested retail pricing support from Nathel & Nathel.
• Retail Services End-to-end retail support offering for retail grocers and restaurants, including direct delivery via a fleet of 40+ trucks seven days per week to warehouses, retail stores, or restaurants across the Tri-State area, plus merchandising, marketing and ad planning, seasonal display assistance, and in-store staff education on seasonal produce trends.

Quantifiable outcome

• Over 60 years of partnership with Turlock Fruit Company and Smith Family
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Nathel InternationalcoreStrategic or Co-development Partner · 1 January 2010Nathel International was formally established in 2010 to bring fruits from around the world to customers. Operates as an importer and exporter supplying retailers and wholesalers worldwide with apples, berries, citrus, grapes and more. Has offices in USA, Chile, Peru, and Argentina with local inspectors in Washington State and California.
• Turlock Fruit CompanycoreStrategic or Co-development Partner · 1 January 1918Nathel is the exclusive supplier of Turlock Fruit Company's full selection of melons during the California season. Turlock Fruit Company is California's oldest continuously run melon producer, formed in 1918. Partnership spans over 60 years.
• Little Sisters of the PoorminorOthersNathel & Nathel provides daily produce donations to Little Sisters of the Poor in the Bronx, Queens, and Totowa, NJ locations as part of their community outreach.
• Mariano Rivera FoundationminorOthersWorking with the Mariano Rivera Foundation to raise money for an after-school learning center in New Rochelle, NY.
• CityHarvestminorOthersCommunity partnership for food rescue and redistribution efforts.
• FDNY FoundationminorOthersCommunity partnership supporting FDNY Foundation initiatives.
• Food Bank of NYCminorOthersCommunity partnership with Food Bank of NYC for hunger relief efforts.
• FDNY RaceminorOthersCommunity partnership supporting FDNY Race events.
• Make-A-Wish FoundationminorOthersCommunity partnership with Make-A-Wish Foundation.
• Food Bank of New YorkminorOthersCommunity partnership supporting Food Bank of New York.
• Bowery FarmingminorStrategic or Co-development PartnerPartnership with Bowery Farming, a company revolutionizing modern agriculture through vertical farming, supporting innovation in produce sourcing.
• Hunts Point Produce MarketcoreStrategic or Co-development PartnerLocated at Hunts Point Produce Market, which supplies 25% of New York City's fresh produce and is receiving $110M federal grant for critical modernization.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nnproduce
• Xx.com/nnproduce
• Facebookfacebook.com/nnproduce
• LinkedInlinkedin.com/company/nathel-and-nathel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nathel & Nathel