Pacific Golf Management

What Pacific Golf Management does

Pacific Golf Management K.K. (PGM) is Japan's largest directly operated golf course network, managing 150 courses (181.5-hole equivalent) across all 47 prefectures and 8 regions under wholly-owned subsidiary status of listed parent Heiwa Co., Ltd. The company serves individual golfers, corporate tournament organizers, and annual/lifetime members through a vertically integrated platform that combines on-course operations with proprietary technology and ancillary services.

The core technology stack centers on Teela, PGM's internally developed cloud-based golf course management system that centralizes fee setting and master data across the network, alongside the PGM Web booking platform and the PGM App (iOS/Android) featuring QR-code smart check-in, PGM Points loyalty accrual, and Round Marker score tracking. PGM also operates GPS navigation across all courses, the Kwatch tablet-based restaurant smart-ordering system, and the Cool Cart proprietary fan-equipped cart fleet. Supporting brands and services include the GRAND PGM premium course sub-brand, P-CAP membership (140+ courses), the PGM Golf Academy Ginza indoor training facility, The First Class Golf helicopter shuttle, Night Golf illuminated play, withGolf pro-escorted rounds, and PGM Juniors and Angel Golf programs targeting next-generation and women golfers.

PGM generates revenue through a hybrid of transaction-based streams (green fees, cart rentals, on-course F&B, pro shop retail, corporate tournament hosting, helicopter charter, cemetery and highway service-area operations via subsidiaries PGM Properties and Sentosei Shoji) and recurring subscription streams (P-CAP annual membership, Annual Subscriber program, PGM Golf Academy subscriptions). Per-person green fees range from 1,000 to 50,000 yen, with the direct PGM booking channel offering a best-rate guarantee of 500 yen (weekday) to 1,000 yen (weekend) below third-party sites. Distribution is omnichannel: 24/7 self-serve online booking, on-site counters, app, direct corporate sales, and TV-led brand marketing anchored by a sponsorship roster of professional golfers.

Name

Pacific Golf Management

Legal name

Pacific Golf Management K.K. (パシフィック Golf Management株式会社)

Website

https://www.pacificgolf.co.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pacific Golf Management K.K. (PGM) is Japan's largest golf course operator, directly managing 150 courses nationwide under Heiwa Co., Ltd., serving individual golfers, corporate groups, and members through a proprietary booking platform and integrated ancillary services.

Ownership category

akta.pro rank

Product category

Golf Course Operations and Management

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course management
• Tee-time booking platform
• Golf membership programs
• Golf course operations
• Resort golf services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Green Fees and Cart Fees: Core revenue from green fees and electric/golf cart rentals charged to individual golfers booking tee times online, by phone, or walk-in. PGM offers direct booking (ジカドリ) at discounted rates vs. third-party booking sites.
2. Golf Club Membership (P-CAP): PGM Club Advantage Program (P-CAP) membership providing access to preferential rates at 140+ PGM courses, relocation support, and other member benefits. Revenue from membership fees and annual subscriptions.
3. Food and Beverage (Restaurant): On-course restaurant and catering services at PGM golf courses. Revenue from food, beverage, and hospitality services during golf rounds.
4. Pro Shop (Retail): Golf equipment, apparel, and accessories retail through pro shops at each PGM golf course. Includes seasonal campaigns and branded merchandise.
5. Annual Subscriber Program (年次登録者): Annual registration program for non-member visitors offering preferential rates at registered golf courses, creating recurring annual revenue.
6. Event Hosting and Open Competitions: Revenue from hosting corporate tournaments, open competitions (オープンコンペ), member events, and special tournaments across PGM's network of 150+ courses.
7. Helicopter Charter (The First Class Golf): Premium helicopter shuttle service between Tokyo-area heliports and PGM golf courses, offering luxury transportation for high-end customers.
8. Indoor Golf Academy (PGM Golf Academy Ginza): Urban golf academy in Ginza offering lessons, club fitting, and simulated golf group rounds. Generates revenue from lesson fees and facility use charges.
9. Cemetery and Service Area Operations: Subsidiary businesses including Chisan Reien cemetery operations and Sentosei Shoji service area restaurant/retail operations. Revenue from cemetery plot sales, memorial services, and service area F&B/retail.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Pacific Golf Management (PGM) is Japan's largest golf course operator, directly managing 150 golf courses across all 47 prefectures of Japan. The company sells tee-time reservations (online, via app, and on-site), P-CAP and Annual Subscriber memberships, on-course food and beverage, pro-shop retail, golf instruction, tournaments and corporate events, helicopter charters, and ancillary services such as cemetery plots, service-area restaurants, and a forthcoming hotel resort in Okinawa.

Product overview

Pacific Golf Management (PGM) operates the largest golf course management and reservation network in Japan, consisting of a platform-plus-multiple-service- modules architecture centered on the PGM Web booking platform and PGM App. The core PGM Web (booking.pacificgolf.co.jp) provides 24/7 online tee-time reservation with best-rate guarantee across 150 directly operated golf courses nationwide. The PGM App enables mobile booking, QR-code smart check-in, and PGM Points earning. Supporting modules include the GRAND PGM premium sub-brand and PGM SELECTION curated theme collections; P-CAP member benefits program (with P-CAP Privilege Rates, relocation support, and Bridgestone Academy discounts) and Premium Stage lifetime transfer program; withGolf on-course pro coaching experiences; the PGM Golf Academy Ginza indoor training center with simulation golf and club fitting; The First Class Golf helicopter shuttle service; Night Golf illuminated evening rounds and Cool Cart fan-equipped carts for summer comfort; PGM JUNIORS and Angel Golf programs; tournament and open competition hosting; pro shops; and Kwatch tablet-based restaurant ordering. All services are interconnected via the PGM Points loyalty system and PGM Club Life Plus member communications platform.

Differentiator

Problem solved

Functional benefit

Brands

• GRAND PGM: Premium golf course brand featuring high-end luxury golf experiences at select courses
• P-CAP
• PGM Golf Academy Ginza
• Angel Golf
• PGM Juniors

Products and services

• PGM Web Online Booking Platform 24/7 online tee-time reservation platform enabling golfers to search courses, book tee times, register for competitions and events, and access PGM Points and campaign offers across all 150 PGM golf courses in Japan. Available in Japanese, English, Korean, and Traditional Chinese with best-rate price guarantee versus third-party booking sites.
• PGM Mobile App Smartphone application for iOS and Android providing golf course search, reservation booking, QR-code smart check-in at courses, PGM Points balance and status review, and round score tracking via the Round Marker feature.
• GRAND PGM Premium Golf Courses Premium sub-brand of PGM encompassing selected high-grade golf courses positioned above standard PGM courses, offering exclusive VIP rooms, luxury clubhouse interiors, high-end dining, premium pro shop merchandise (including scarce Scotty Cameron putters), and sophisticated design.
• PGM SELECTION Curated Course Collections Curated themed collections of PGM golf courses segmented by attributes such as VIP rooms, casual style, women-friendly, beginner-friendly, challenging holes, practice facilities, GPS navigation, train-accessible, night golf, hot spring/stay, and tournament hosting, helping golfers discover suitable courses.
• PGM Golf Academy Ginza (Urban Indoor Golf Lounge) Urban indoor golf lounge near Higashi-Ginza Station offering practice facilities, golf lessons for all skill levels, club fitting services, and group simulation rounds using golf simulators. Professional PGM-supported instructors are available.
• The First Class Golf (Helicopter Charter Service) Premium helicopter shuttle service transporting golfers from central Tokyo heliports to PGM golf courses, offering luxury transportation for high-end individual and corporate clients as part of the First Class Golf experience.
• P-CAP (PGM Club Advantage Program) Membership Annual member-exclusive benefits program offering preferential green fees at 140+ PGM courses, relocation support for members moving more than 150 km, discounted additional membership purchases, Bridgestone Golf Academy discounts, and partner service discounts.
• Annual Subscriber Program (年次登録者) Annual registration program for non-members offering preferential rates at designated PGM golf courses, targeting visitors who want discounted access without committing to full P-CAP membership.
• withGolf On-Course Pro Coaching Service Service pairing golfers with PGM-supported professional golfers for on-course play with real-time one-point advice, including both regular and competition (コンペ) packages bookable via PGM Web.
• Night Golf (Illuminated Night Play Experience) Night-time golf experience with illuminated courses, enabling after-work play in a unique illuminated atmosphere, expanded to additional PGM courses and targeted at young people and couples.
• PGM Tournament and Open Competitions Tournament hosting services and open competition listings across PGM golf courses, including annual flagship tournaments such as the HEIWA·PGM CHAMPIONSHIP at PGM Ishioka Golf Club and member/visitor open competitions bookable via PGM Web.
• PGM Golf Lesson Program Golf instruction and lesson program coordinated across PGM golf courses and PGM Golf Academy Ginza, featuring partnered professional instructors and PGM-supported pros for on-course guidance.
• PGM JUNIORS (Junior Golf Development Program) Junior golf development program offering free golf learning and play opportunities for elementary to high school students, designed to grow the future golf population through learnable, enjoyable golf experiences.
• Angel Golf (Women's Golf Initiative) Women-focused golf information website and initiative offering female-friendly amenities (pink tees, upgraded bathroom facilities, scorecard adaptations), events, campaigns, and lesson programs targeting women golfers.
• PGM Pro Shop (On-Course Retail) On-site golf merchandise shops at PGM golf courses offering curated selections of domestic and international golf brands, apparel, equipment, and accessories; GRAND PGM courses carry exclusive items such as scarce Scotty Cameron putters and GRAND PGM original products.
• PGM Golf Travel Golf travel package service helping members plan golf trips, including access to PGM Golf Resort Okinawa and various resort golf experiences as part of the P-CAP travel support program.
• PGM Hotel Resort Okinawa New 203-room hotel resort adjacent to PGM Golf Resort Okinawa featuring bay-view rooms, royal suite rooms, night golf access, and latest simulation golf equipment, scheduled to open July 3, 2026 as part of PGM's premium resort expansion.
• On-Course Restaurant and Food & Beverage Service On-course restaurant and catering services at PGM golf courses, offering food, beverages, and hospitality during golf rounds, with tablet-based Kwatch smart ordering deployed at select locations.
• Corporate Event / Tournament Planning Service Dedicated corporate event planning service for company tournaments, client entertainment, and group outings, leveraging PGM's nationwide network of 150 courses and premium venues including GRAND PGM.

Quantifiable outcome

• 140+ golf courses accessible to members under P-CAP preferential rates
• +3 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• 株式会社アコーディア・ golf (Accordia Golf Co., Ltd.)majorStrategic or Co-development PartnerPGM and Accordia Golf operate a mutual membership agreement (相互入会特典) allowing members of each group to enjoy preferential rates at the other group's golf courses. PGM×AG collaboration includes joint charity golf events and shared membership promotions.
• 公益社団法人日本臓器移植ネットワーク (Japan Organ Transplant Network)minorOthersPGM Group supports the Green Ribbon Campaign promoted by the Japan Organ Transplant Network, an organ donation awareness and education initiative. PGM promotes this campaign across its golf courses and corporate communications.
• NPO법인幸齢社会づくり協会 (Kourei Shakai-zukuri Association)minorOthersPGM supports the golf volunteer activities organized by the NPO Kourei Shakai-zukuri Association, which provides volunteer opportunities for seniors at PGM golf courses including light maintenance work and junior golfer mentorship.
• ブリヂストンスポーツ (Bridgestone Sports)majorGTM or Marketing PartnerThrough the P-CAP Level-up Support Program, PGM members receive discounted access to Bridgestone Golf Academy facilities across Japan. This partnership supports member skill development and creates cross-promotional value for both brands.
• PGMプロパティーズ株式会社 (PGM Properties Co., Ltd.)coreOthersPGM Properties is a key subsidiary of Pacific Golf Management, responsible for golf course real estate ownership and cemetery business operations. Part of the consolidated PGM group structure.
• 千登世商事株式会社 (Sentosei Shoji Co., Ltd.)minorOthersSubsidiary operating restaurants and retail shops within service areas (SA/PA) along expressways, including the Tomihama Service Area (upper line) on the Takamatsu Expressway. Also produces branded products such as Hakata Salt Fresh Daifuku and local soft-serve ice cream.
• パシフィック golfグループインターナショナル Holdings株式会社 (PGGIH)coreOthersInternational holdings company within the PGM group structure. Previously listed on the Tokyo Stock Exchange First Section before being delisted when Heiwa acquired 100% ownership.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Accordia Golf Co., Ltd. Accordia Golf is Japan's other large-scale golf course operator and operates under the same Heiwa parent. It runs a directly competing nationwide network of golf courses with a mutual membership agreement with PGM, making it the closest comparable peer in scale, business model, and customer overlap.
• Troon Golf: Troon is a global golf course management and services company operating hundreds of courses under management contracts worldwide. It is comparable to PGM as a large multi-course golf operator with branded services, member programs, and centralized operational platforms, though it primarily manages rather than directly owns courses.
• ClubCorp / Invited Clubs: Invited Clubs (formerly ClubCorp) is a major owner-operator of private golf and country clubs across the United States. Comparable as a multi-course, membership-driven golf club operator with proprietary technology platforms and branded experiences serving both individual members and corporate events.
• KemperSports: KemperSports is a US-based golf course and hospitality management company managing public, private, and resort courses. Comparable as a multi-course operator with branded F&B, events, and golf instruction service lines across a national portfolio.
• American Golf Corporation: American Golf is a US-based operator of public and private golf courses with a large multi-course portfolio. Comparable as a multi-course operator with diversified revenue from green fees, events, F&B, and lessons across a broad geographic footprint.
• Heritage Golf Group: Heritage Golf Group operates a portfolio of private, public, and resort golf courses across the United States. Comparable as a multi-course owner-operator with membership programs, F&B, and corporate event services.

Broad incumbents

• Heiwa Co., Ltd. Heiwa is the publicly listed parent company of Pacific Golf Management and operates as a comprehensive leisure group including pachinko, Accordia Golf, and other leisure subsidiaries. It is the closest corporate parent comparable and provides the financial umbrella under which PGM operates.
• Pebble Beach Company: Pebble Beach Company operates premium destination golf resorts including Pebble Beach Golf Links, with integrated lodging, F&B, and retail. Comparable to PGM in combining golf operations with hospitality and resort revenue, though at a much smaller scale and ultra-luxury positioning.

Others

• Sentosei Shoji Co., Ltd. (PGM subsidiary): Sentosei Shoji is a subsidiary of PGM operating expressway service area restaurants and retail. It is comparable as an adjacent food and beverage operator within the PGM group, but operates a different segment (highway rest stops) rather than direct golf services.
• PGM Properties Co., Ltd. (PGM subsidiary): PGM Properties is a subsidiary of PGM that owns golf course real estate and operates cemetery businesses. It is a related intra-group entity enabling PGM's real estate and cemetery operations, but does not directly operate golf courses itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PGMFB
• Instagraminstagram.com/pgm.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Golf Management