What Cadrage does

Cadrage GmbH is a privately held software company headquartered in Vienna, Austria, that develops and sells the Cadrage Director's Viewfinder, a professional iOS application for iPhone and iPad. The app simulates the framing, field of view, focus, and aperture behavior of professional film and photography camera/lens combinations using the smartphone's built-in camera, allowing cinematographers, directors, and location scouts to pre-visualize shots during pre-production and on set without moving heavy equipment. The core technical asset is a proprietary, regularly updated database covering over 100 professional camera formats and 500+ lens series (spherical, anamorphic, primes, zooms, and adapters), combined with precision optical calculations and per-device calibration for iOS hardware. Supporting features include project and scene management, PDF shotlist export with metadata (GPS, compass bearing, focal length, camera format), professional 3-way color correction with custom LUT import, display overlays, and export to Dropbox, Google Drive, AirDrop, and the iOS Photos library. The product is distributed as a single universal app through the Apple App Store under a one-time perpetual license tied to the buyer's Apple ID, with no subscription. Two free companion products — the Focus Chart app and downloadable storyboard templates — function as top-of-funnel acquisition tools. Marketing is content-led, centered on a filmmaking blog, YouTube tutorials, and Instagram/Facebook channels. Named users include individual cinematographers (Niklas Johansson, FSF) and small studios (Sight&Sound Studios, ManmadeMedia.net, Mirrors and Magnets). The company operates without disclosed external investors, with public support from Wirtschaftsagentur Wien (Vienna Business Agency) and AWS.

Name

Cadrage

Legal name

Cadrage GmbH

Website

https://cadrage.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cadrage GmbH is a Vienna-based software company that sells the Cadrage Director's Viewfinder, an iOS app simulating professional camera and lens framing for cinematographers, directors, and location scouts, distributed via the Apple App Store under a one-time purchase model.

Ownership category

akta.pro rank

Product category

Mobile filmmaking software

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)

Keywords

• Director viewfinder app
• IOS cinematography tools
• Shot planning software
• Camera lens simulation
• Pre-visualization software

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. App Store Sales: One-time purchase through Apple App Store. Universal app requires only one purchase for use across all user's iOS devices (iPhones and iPads). Purchase is linked to Apple ID rather than specific device.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cadrage develops and sells an iOS Director's Viewfinder app for iPhone and iPad that lets filmmakers simulate professional cinema and still camera/lens combinations directly on their mobile device. The app is used for shot planning, pre-visualization, and as an on-set reference, replacing traditional optical viewfinder hardware with a portable software-based alternative.

Product overview

Cadrage is a mobile application company offering a suite of filmmaking tools centered around the Cadrage Director's Viewfinder app for iOS. The core product is a director's viewfinder application that simulates professional camera and lens combinations, allowing cinematographers and directors to pre-visualize shots. Supporting the main app are free tools including the Focus Chart app (a Siemens Star focus checker) and downloadable Storyboard Templates in multiple aspect ratios.

Differentiator

Problem solved

Functional benefit

Brands

• Focus Chart: A free companion app that displays a Siemens Star focus chart for camera operators, focus pullers, and photographers to check and calibrate focus on their devices.

Products and services

• Cadrage Director's Viewfinder (iOS App)

Quantifiable outcome

• Time savings on set by pre-visualizing shots before moving heavy camera equipment
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Wirtschaftsagentur WienminorOthersWirtschaftsagentur Wien (Vienna Business Agency) is listed as a supporter of Cadrage GmbH. This is a public investment and development agency for the City of Vienna that supports innovative companies.
• ApplecoreChannel Partner/ Reseller/ DistributorApple serves as the exclusive app distribution platform through the iOS App Store. Cadrage is sold as a universal iOS app available on iPhone and iPad.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/cadrageapp
• Facebookfacebook.com/cadrageapp
• Instagraminstagram.com/cadrageapp
• LinkedInlinkedin.com/company/cadrageapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadrage