Farinex

What Farinex does

Farinex is a privately held B2B specialty food ingredient distributor, brand developer and importer founded in 1984 in Laval and now headquartered at 3780 Rue la Vérendrye in Boisbriand, Quebec. The company sources and distributes more than 6,000 products across bakery, pastry, chocolate, ice cream, catering and foodservice categories to artisan and commercial customers throughout Greater Montreal and Quebec, supported by a 140,000-square-foot temperature-controlled warehouse, a 25-truck fleet offering next-day delivery, and a field sales force of 15 external representatives backed by 10 internal customer service agents.

The company operates a custom Fidelio ERP system that powers its client portal and internal operations, and complements distribution with proprietary sub-brands including Cebon (chocolate sprinkles), Gelsius (IQF frozen fruits), Cevana, and the exclusive POINT G macaron range, alongside partner brands Vitacuire and CGM Foods. Farinex also runs the Farinex Institute, launched in 2003, which delivers culinary training and European product demonstrations to deepen customer engagement.

Commercially, Farinex monetizes through transaction-based B2B sales of ingredients and supplies to account holders, with pricing structured around quote-based business accounts and exclusive promotions for members. The go-to-market is sales-led and relationship-driven, anchored by weekly customer satisfaction calls, an in-house pastry chef technician providing free on-site technical support, and marketing channels including a website catalog, CyberImpact email newsletter and Facebook video content. The legal entity is 113712 Canada Inc, and the business remains founder-led by Lisette and Gérard Ohayon with no external institutional capital reported.

Name

Farinex

Legal name

113712 Canada Inc

Website

https://farinex.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Farinex is a B2B distributor, brand developer and importer of specialty food ingredients, serving bakeries, pastry shops, chocolatiers, ice cream makers, caterers and restaurants across Greater Montreal and Quebec with next-day delivery from a 140,000-square-foot warehouse.

Ownership category

akta.pro rank

Product category

Food Ingredient Distribution

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Food ingredient distribution
• Bakery supplies
• Pastry ingredients
• Foodservice distribution
• Confectionery supplies

Headquarters

HQ city

Boisbriand

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Food Ingredient Distribution: Distribution of specialty food ingredients including bakery, pastry, chocolate, ice cream, and catering supplies to professional food businesses. Products sourced mainly from Canada and worldwide. Revenue generated through product sales to commercial accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Farinex is a B2B distributor, importer, and brand promoter of specialty food ingredients serving artisan bakeries, pastry shops, chocolatiers, ice cream makers, caterers, restaurants, and institutional kitchens. The company combines a broad catalog of imported ingredients with owned brands (Cebon, Gelsius, Cevana, POINT G) and partner brands (CGM Foods, Vitacuire), delivered next-day via its own fleet with technical culinary support and professional training through the Farinex Institute.

Product overview

Farinex is a B2B food ingredient distributor, brand developer, and importer serving bakeries, pastry shops, chocolatiers, ice cream makers, caterers, and restaurants across Quebec and Greater Montreal. The company operates a single unified distribution platform with over 6000 products organized across 12+ categories (additives, flavors, dairy, chocolate, frozen goods, beverages, etc.), supplemented by proprietary owned brands (Cebon, Gelsius, Cevana) and exclusive product lines like POINT G macarons. Additional offerings include the Farinex Institute training program and next-day delivery services. Products are sourced globally (Canada, France, Europe) and distributed through a network of 100+ employees, 25 trucks, and 140,000 square feet of warehouse space.

Differentiator

Problem solved

Functional benefit

Brands

• Farinex Institute: Training institute launched in May 2003 to offer training to customers and expand European product lines
• POINT G
• Cebon
• Vitacuire
• Cevana
• Gelsius
• CGM Foods

Products and services

• Farinex Distribution Services B2B specialty food ingredient distribution service for Quebec-based artisan bakeries, pastry shops, chocolatiers, ice cream makers, restaurants, caterers, and institutional kitchens, with next-day delivery, field sales representatives, and account-based ordering through a client portal.
• Farinex Institute Professional training program that provides culinary and product-development education to Farinex's B2B customers, supporting their use of specialty ingredients and Farinex's owned and partner brands.
• POINT G Macarons Range Branded macaron product range sold through Farinex's distribution network to professional bakery, pastry, and foodservice customers.
• Cebon Brand Products Owned Farinex brand of specialty confectionery and chocolate products distributed to professional chocolatiers, bakers, and pastry customers through the Farinex network.
• Gelsius Brand Products Owned Farinex brand of frozen fruit and related products distributed to ice cream makers, pastry shops, and foodservice customers through temperature-controlled Farinex logistics.
• Cevana Brand Products Owned Farinex specialty ingredient brand distributed to professional bakery, pastry, and foodservice customers.
• CGM Foods Partner Brand Partner brand product line distributed exclusively by Farinex to Quebec's professional bakery, chocolate, and foodservice customers.
• Vitacuire Partner Brand Partner brand product line distributed by Farinex to Quebec's professional bakery and pastry customers.

Quantifiable outcome

• Call today and receive delivery by tomorrow
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CeboncoreChannel Partner/ Reseller/ DistributorCebon is a brand whose products (chocolate sprinkles, corn syrup, gelatins, sorbet stabilizers) are distributed by Farinex. Farinex distributes Cebon products as part of their extensive ingredient portfolio.
• VitacuirecoreChannel Partner/ Reseller/ DistributorVitacuire is a brand of frozen bakery products (sponge cakes, pastry shells) distributed by Farinex in Quebec.
• CevanaminorChannel Partner/ Reseller/ DistributorCevana brand products are distributed by Farinex as part of their food ingredient portfolio.
• GelsiuscoreChannel Partner/ Reseller/ DistributorGelsius brand frozen fruit products (sliced rhubarb) are distributed by Farinex. Farinex distributes Gelsius products as part of their frozen fruit and vegetable offerings.
• CGM FoodsminorChannel Partner/ Reseller/ DistributorCGM Foods brand products are distributed by Farinex as part of their ingredient portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gordon Food Service: Major North American broad-line foodservice distributor with Canadian operations serving restaurants, caterers, and institutions. Comparable on the restaurant/hotel/caterer supply side of Farinex's business, but with a wider product breadth and broader geographic footprint.
• Sysco: Largest North American broad-line foodservice distributor, with significant Canadian operations. Comparable on the foodservice distribution side (Farinex's restaurants, hotels, caterers, institutions), though serving a much broader customer base across non-specialty categories.
• Barry Callebaut: World's largest chocolate and cocoa manufacturer supplying industrial chocolatiers and bakeries globally. Comparable on the couverture, cocoa, and chocolate-decoration side of Farinex's portfolio, with overlap on chocolatier customers in Quebec.

Direct peers

• BakeMark: North American distributor of bakery ingredients, supplies, and equipment serving artisan and commercial bakeries. Highly comparable to Farinex in product categories (flour, fillings, icings, frozen goods) and B2B bakery/pastry customer base, though operating at broader U.S. and Canadian scale.
• Bridor: French/Canadian manufacturer of frozen bakery products (sponge cakes, pastry shells, viennoiserie) — Vitacuire is cited as a comparable partner brand in Farinex's catalog. Closely aligned with Farinex's frozen pastry product line and bakery customer base in Quebec and broader Canada.
• Dawn Foods: Global bakery ingredient manufacturer and distributor serving retail bakeries and foodservice customers. Comparable product mix (baking mixes, fillings, icings, frozen products) and direct customer overlap with Farinex's bakery and pastry shop segments, though at much larger international scale.
• Puratos: Belgian-headquartered global supplier of bakery, patisserie, and chocolate ingredients with a Canadian subsidiary. Directly comparable to Farinex's bakery/pastry/chocolatier ingredient offering, with overlapping product categories (yeast, enzymes, fillings, chocolate couvertures) and similar premium European positioning.
• AB Mauri: Associated British Foods division specializing in bakery ingredient manufacturing and distribution worldwide. Comparable in yeast, enzymes, bread improvers, and bakery ingredient categories that Farinex distributes, with similar artisan-bakery customer focus.

Regional players

• Lallemand: Quebec-headquartered global yeast and baking ingredients specialist with deep Canadian roots. Comparable yeast, enzyme, and bakery ingredient portfolio to Farinex's industrial baking ingredients category, and a fellow Quebec-based food industry player.
• Les Moulins La Lorraine: Quebec-based flour miller and distributor serving artisan and industrial bakeries across Canada. Directly comparable as a regional flour/grain supplier to the same bakery customers Farinex serves, with overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Farinex
• LinkedInlinkedin.com/company/farinex

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farinex