SMC Group

What SMC Group does

SMC Group is a Dublin-headquartered commercial cleaning and restoration firm founded in July 2002 by directors Philip Scallan, Kevin Mills, and Mark Conlon. It provides eleven service lines across the commercial facilities market: window cleaning (water-fed poles up to 65 feet, abseiling, cherry pickers), facade cleaning (Reach Wash System, soft approach), power washing and graffiti removal, carpet and upholstery cleaning, hard floor restoration (proprietary 7-step process, PU Design coatings, ESD solutions), tile and stone restoration, natural stone carpet cleaning, wood floor cleaning, IICRC-certified anti-bacterial disinfection (ozone treatment, fogging), and 24-hour fire and flood restoration.

The company serves hospitality, retail, healthcare, government, education, financial, and industrial customers across Dublin and Greater Leinster, with named enterprise clients including The Shelbourne Hotel, Brown Thomas, Arnotts, Ryanair, HSE, Irish Rail, Dublin City Council, and Dublin City University. The technology stack is predominantly mechanical and chemical (specialised access equipment, dust-free sanding systems, ozone generators, IICRC-approved disinfection methods) rather than digital, with operational tooling limited to vehicle tracking and quality assurance evaluations.

SMC Group monetises through quote-based pricing with a mix of recurring Service Level Agreements (window cleaning, facade cleaning, anti-bacterial cleaning on scheduled cadences) and one-time project work (floor restoration, fire and flood emergency response, graffiti removal). GTM is sales-led via dedicated account managers and business development staff (e.g., Mark Boland), supported by a website quote form, SEO, and referral-driven testimonial marketing. The group operates a multi-brand architecture: the core SMC Group brand, Stone Seal (premium stone installation targeting architects and design firms), and Renew (carpet, upholstery, and tile cleaning). The founders retain full ownership with no disclosed external investment, and the business has expanded into a Spanish football club ownership consortium alongside a Cristiano Ronaldo-affiliated investor in 2026, signalling diversification beyond core cleaning services.

Name

SMC Group

Legal name

SMC Group

Website

https://smcgroup.ie

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

SMC Group is a Dublin-headquartered commercial cleaning and restoration firm founded in 2002, offering window cleaning, facade cleaning, floor restoration, and disinfection services to enterprise clients across hospitality, retail, government, healthcare, and education sectors in Ireland.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Commercial & Storefront Window Cleaning (HSAEAJAC)

akta.pro secondary industry

Post-Construction & Final Clean Services (BPABABAD)

Keywords

• Commercial cleaning services
• Floor restoration services
• Facade cleaning services
• Fire and flood restoration
• Disinfection cleaning services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Commercial Cleaning Services: Recurring and one-time commercial cleaning services including window cleaning, facade cleaning, carpet cleaning, upholstery cleaning, power washing, and natural stone carpet cleaning. Services offered through Service Level Agreements with regular scheduled visits as well as ad-hoc projects.
2. Floor Restoration Services: One-time and project-based floor restoration services including hard floor restoration, marmoleum restoration, tile and stone restoration, wood floor cleaning and restoration. Cost approximately 50% less than floor replacement.
3. Fire and Flood Restoration: Emergency restoration services for fire damage, smoke damage, flood damage, and water damage. 24-hour rapid response service with project-based pricing.
4. Anti-Bacterial and Disinfection Services: Virus and bio-hazard cleaning services including COVID-19 sanitisation, ozone treatment, fogging, and anti-allergen treatments. Certified by IICRC.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SMC Group provides commercial cleaning and facility maintenance services to businesses and organizations in Dublin and Greater Leinster. Their offerings span window cleaning, facade and pressure washing, carpet and upholstery cleaning, hard floor restoration, tile and stone restoration, wood floor cleaning, anti-bacterial disinfection, and emergency fire and flood restoration, delivered via recurring Service Level Agreements and one-time project work. The company also operates two sub-brands: Stone Seal (premium stone installation) and Renew (domestic and commercial cleaning).

Product overview

SMC Group is a commercial cleaning and facility maintenance company based in Dublin, Ireland, offering a comprehensive suite of cleaning and restoration services. The company operates under a multi-brand architecture comprising its core SMC Group brand plus two related sub-brands: Stone Seal (premium stone installation) and Renew (domestic and commercial cleaning). The core service portfolio includes window cleaning, facade cleaning, power washing, carpet cleaning, upholstery cleaning, hard floor restoration, tile and stone restoration, natural stone carpet cleaning, wood floor cleaning, anti-bacterial cleaning, and fire and flood restoration. These services serve diverse sectors including hospitality, health, financial, retail, leisure, government, and education.

Differentiator

Problem solved

Functional benefit

Brands

• Renew: Dublin's #1 domestic & commercial cleaning company offering carpet & rug cleaning, upholstery cleaning, and tile & stone cleaning services, operating round the clock with major Dublin brands.
• Stone Seal

Products and services

• Commercial Window Cleaning Commercial window cleaning for offices, hotels, department stores, and other buildings using water-fed poles (up to 65 feet), abseiling, cherry pickers, traditional techniques, and purified water systems.
• Facade Cleaning Commercial facade and cladding cleaning services using soft approach cleaning, reach wash systems, chemical cleaning, biocide application, and moisture protection.
• Power Washing Commercial pressure washing services including graffiti removal, anti-graffiti coatings, surface sealing, gum removal, and pathway cleaning.
• Carpet Cleaning Eco-friendly professional carpet cleaning with stain removal, stain protection, anti-allergen treatments, and rug cleaning services for commercial properties.
• Upholstery Cleaning Deep cleaning services for upholstery and fabric including stain guard, leather cleaning, stain removal, odour treatment, anti-allergen applications, and fire retardants.
• Hard Floor Restoration Floor restoration including floor remake with PU design coatings, anti-slip coatings, polishing, sealing, PU coating, ESD floor solutions, and chemical protection. Costs approximately 50% less than floor replacement.
• Tile and Stone Restoration Professional tile and stone cleaning and restoration including stone preparation, polishing, sealing, enhancing, grout re-colouring, and maintenance plans.
• Natural Stone Carpet Cleaning Natural stone carpet cleaning with high-power extraction, fast drying, polishing, and sealing for both interior and exterior stone surfaces.
• Wood Floor Cleaning Eco-friendly hardwood and laminate wood floor cleaning including dust-free sanding, floor polishing, deep cleaning, sealing, coating, and maintenance plans.
• Anti-Bacterial Cleaning Virus and bacteria disinfection cleaning using ozone treatment, sanitisation, fogging, anti-allergen treatments, and IICRC-certified methods.
• Fire and Flood Restoration Rapid 24-hour response fire and flood damage restoration including water damage extraction, mould prevention, smoke damage cleaning, odour elimination, and certified inspection.
• Stone Seal Sub-brand offering premium stone installation solutions including polished concrete floors, polished plaster, and natural stone care for architects, design and construction firms.
• Renew Sub-brand offering domestic and commercial cleaning services including carpet and rug cleaning, upholstery cleaning, and tile and stone cleaning.

Quantifiable outcome

• Hard floor restoration costs approximately 50% less than floor replacement
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dublin Chamber of CommerceminorOthersSMC Group is a member of the Dublin Chamber of Commerce, providing business networking opportunities and credibility through association with the chamber.
• IICRC (Institute of Inspection Cleaning and Restoration Certification)coreTechnology or IntegrationSMC Group is certified by the IICRC and strictly follows best-practice procedures when it comes to disease cleanup, disinfection, water damage restoration, and fire damage restoration. Technicians trained in IICRC-approved methods including fogging, anti-allergen treatments, and ozone methods.
• RyanairminorStrategic or Co-development PartnerRyanair is a major client using SMC Group's facade cleaning services at their Airside headquarters. Over 200sq meters of facade cleaned regularly.
• Number 31 Leeson StreetminorStrategic or Co-development PartnerLuxury Dublin hotel using SMC Group's tile and stone restoration services for natural stone bathroom restoration including cleaning, polishing and sealing.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• OCS Group: International facilities services group providing commercial cleaning, window cleaning, and hygiene services across the UK and Ireland. Comparable in service portfolio and enterprise/government customer focus, though operating at significantly larger scale.
• Sodexo: Global facilities management and food services company with commercial cleaning and specialist cleaning offerings. Comparable in enterprise customer focus and service breadth, operating as a much larger incumbent in the broader FM space.
• Atalian Servest: International facilities services group providing cleaning, janitorial, and specialist services across the UK and Ireland. Direct overlap with SMC Group's core commercial cleaning and window cleaning offerings for enterprise clients.
• Mitie Group: UK-listed facilities management and professional services company offering commercial cleaning, window cleaning, and specialist cleaning services. Operates at far greater scale but competes for the same enterprise and public-sector contracts as SMC Group in Ireland/UK.
• Bidvest Noonan: One of the largest facilities services and commercial cleaning providers in Ireland and the UK, offering janitorial, window cleaning, and specialist cleaning services to enterprise and public-sector clients — directly comparable in customer mix and service breadth to SMC Group, though at much larger scale.
• ISS A/S: Global facility services provider with significant presence in cleaning services across Europe. Overlaps with SMC Group in commercial cleaning, window cleaning, and disinfection services for enterprise and government customers, though at vastly larger scale.
• G4S (now Allied Universal): Global integrated facility services company offering commercial cleaning, hygiene, and specialist services. Comparable in cleaning services to enterprise and government customers, though the security-services focus makes it a partial competitor.

Direct peers

• CleanTec Services: Ireland-based commercial cleaning and facility services company offering janitorial, window cleaning, and specialist cleaning to enterprise clients. Closest direct geographic and service-line peer to SMC Group within the Irish market.
• Quartz Contract Services: UK and Ireland commercial cleaning contractor offering janitorial, window, and specialist cleaning to enterprise and public-sector clients. Comparable in service mix and customer profile to SMC Group, particularly across cross-border enterprise contracts.
• Elite Cleaning Contractors: Ireland-based commercial cleaning contractor serving offices, retail, hospitality, and industrial clients. Comparable in core commercial cleaning service offering and target customer verticals within the Irish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cleaningdublin
• LinkedInlinkedin.com/company/smc-group-cleaning-&-restoration-
• Instagraminstagram.com/smc_group_
• Xx.com/smc_group_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMC Group