What Flagmore does

Flagmore Oy is a Finnish flag, banner, and advertising-textile manufacturer founded in 1958 and headquartered in Aitoo, Finland. The company produces custom-printed advertising banners (banderollit), beach flags, event flags, national flags for all countries (verified against relevant ministries), Finnish regional/provincial pennants (isännänviirit), ceremonial procession flags (kantoliput), and a newer line of educational mats (oppimateriaalit) for schools. Core production technology centers on screen printing (silkkipainatus), digital printing, and sewn construction on polyester substrates, primarily 155g polyester fabric with a lighter knit variant; heraldic appliqué techniques are used for ceremonial flags. The company also supplies flagpoles, installation accessories, and provides turnkey services covering design, artwork preparation, manufacturing, distribution, installation, and maintenance.

The business operates primarily through a direct-to-consumer e-commerce platform (verkkokauppa) that runs 24/7, with phone and email sales support and factory pickup at the Aitoo facility. Delivery is fulfilled via Posti parcel network across Finland at a flat €8.90 per package, with international and Åland/archipelago orders handled through direct customer service. The website is available in Finnish, Swedish, English, and Estonian, and a dedicated Estonian storefront (flagmore.ee) extends reach beyond Finland. Customer segments span events and festivals, retail advertising, municipalities, individual consumers (home and cottage flags), the education sector, associations and clubs, and corporate/business buyers. Pricing is unit-based, ranging from €8 for small national flags to €295 for large ceremonial flag sets, with no subscription or recurring revenue model.

The company holds the Avainlippu (Key Flag) certification for its educational materials, certifying Finnish origin and quality. It is privately held with no disclosed external funding, subsidiaries, or parent company. Operational scale is small (1–10 employees), and revenue is not publicly disclosed. Recent product expansion into educational materials, NATO-themed products, and Estonian market presence signals measured incremental growth within a mature niche rather than a venture-style scaling trajectory.

Name

Flagmore

Legal name

Flagmore Oy

Website

https://flagmore.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Flagmore Oy is a Finnish flag and banner manufacturer founded in 1958, producing custom-printed advertising banners, national and regional flags, ceremonial procession flags, and educational mats for events, municipalities, schools, and individual consumers, sold primarily through direct e-commerce across Finland with selective Baltic reach.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. E-commerce Sales: Direct-to-consumer and B2B sales through Flagmore's online store (verkkokauppa), operating 24/7 year-round. Customers can purchase flags, banners, poles, and accessories directly.
2. Custom/made-to-order Products: Custom-printed flags, banners, and ceremonial flags ordered to specification. Production lead times vary: 2-5 days for standard items, 2-3 weeks for custom national flags, 5-10 days for isännänviirit (regional flags).
3. Design and Prepress Services: Optional design services where Flagmore helps create print-ready artwork, provides templates, and offers prepress support for customer-supplied files.
4. Installation and Assembly Services: Installation and assembly services for flag poles and display systems (asennus- ja huoltopalvelu), providing turnkey solutions for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Flagmore manufactures and supplies flags, banners, and related textile advertising and event products from its facility in Aitoo, Finland. The product range covers national and regional flags (Finnish and international), custom-printed advertising banners, beach flags, roll-ups, trade show booths, flagpoles and accessories, plus design, prepress, installation, and maintenance services. The company also produces educational mats and linens under the Avainlippu certification, distributing primarily through its own e-commerce platform.

Product overview

Flagmore is a Finnish flag and banner manufacturer offering a comprehensive portfolio of products and services. The core offering includes custom printed advertising banners (banderollit), beach flags, store decorations, large format prints, roll-up banners, and mesh vinyls. The company manufactures and sells Finnish national flags and regional provincial flags (isännänviirit) in various materials including woven and knitted polyester, along with national flags for all countries. Additional products include trade show booths, tablecloths, curtains, carrying/procession flags, boat flags, and pole systems with installation services. The company also offers design services from concept to finished product, and artwork preparation services. Recently expanded into educational materials (oppimateriaalit) including functional mats and linens for mathematics, language arts, physical education, and programming education for schools. All products are available through their e-commerce platform operating 24/7. Founded in 1958, Flagmore has manufacturing facilities in Aitoo, Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Banderolli omalla painatuksella (Custom Printed Banners) Custom printed advertising banners for outdoor and indoor advertising use, made from advertising canvas materials. Targeted at businesses and event organizers needing brand visibility.
• Tapahtumaliput – Beach Flagit (Event Flags / Beach Flags) Beach flags and event flags for outdoor events and location advertising. Portable, eye-catching flags for trade shows, festivals, and storefronts.
• Lavahuput (Stage Hoods) Custom printed stage hoods for events, trade shows, and store decorations. Targeted at event organizers and retail venues.
• Mainoslippu (Advertising Flags) Advertising flags in various sizes for corporate branding, representing the company professionally from a distance. Multiple material options and fast delivery.
• Roll-Upit (Roll-Up Banners) Portable roll-up banner displays for trade shows and retail environments. Easy-to-set-up branded signage.
• Myymäläsomisteet (Store Decorations) Indoor advertising materials including wall banners, room dividers, stage hoods, curtains, and tablecloths with custom printing for retail stores, offices, and trade shows.
• Suurkuvatulosteet (Large Format Prints) Large format printed materials for various advertising and decoration purposes. Custom printed at scale for indoor and outdoor use.
• Messuosastot (Trade Show Booths) Complete trade show booth solutions and displays for exhibitors needing turnkey event presence.
• Pöytäliinat (Custom Tablecloths) Custom printed tablecloths for events, trade shows, and retail merchandising.
• Suomen lippu (Finnish Flag) Traditional Finnish flags made from woven or knitted polyester, available in various sizes for flag poles from 6m to 18m. Official, ministry-verified.
• Isännänviirit (Regional / Provincial Flags) Regional flags in Finland based on province colors, also known as 'house flags' for homeowners. Made from polyester fabric with weather-resistant colors, backed by a one-year warranty.
• Kansallisliput (National Flags for All Countries) National flags for all countries, made from 155g polyester fabric (100% polyester) either sewn or printed. Available as stock products and made-to-order for rarer flags.
• Kantoliput (Ceremonial Procession Flags) Ceremonial flags for parades and celebrations, made to heraldic specifications on 155g polyester fabric. Includes procession poles, straps, protective bags, and stands.
• Lipputangot (Flag Poles) Various flag poles including standard poles, special poles, wall-mounted poles, and complete installation elements for residential, commercial, and municipal use.
• Asennus- ja huoltopalvelu (Installation and Maintenance Service) Professional installation and maintenance services for flag pole systems and display equipment. Provides turnkey solutions for customers.
• Suunnittelu (Custom Design Services) Custom design services covering idea conception to finished product, including layout, manufacturing, distribution, installation, and dismantling. Uses Adobe CC expertise.
• Aineistot (Artwork Preparation Services) Artwork preparation and file handling services for customer-supplied designs, including modification of print files to correct format. Free design templates and guidelines provided.
• Oppimateriaalit (Educational Materials) Functional educational materials for schools and homes including mats and linens for mathematics, language arts, physical education, and programming education. Made from lightweight, washable polyester with anti-slip PU coating for mats. Includes Kymmenjärjestelmäalusta, Kertotaulumatto, Lukuavaruusmatto, Ohjelmointimatto, Ruutuhyppelymatto, and Ristinolla-matto. Avainlippu certified.
• Aitakankaat ja festivaalikankaat (Fence & Festival Banners) Banners designed for fence installations and festival decorations. Large-format outdoor banners for events and venues.
• Verkkovinyylit (Mesh Vinyls) Mesh vinyl banners designed for outdoor use with wind-permeable properties, suitable for fence and large outdoor advertising.
• Pöytästandaari ja pöytäviirit (Table Stands and Table Flags) Table-top flag displays and flags for meetings, conferences, and events with foreign guests.
• Veneliput ja -viirit (Boat Flags and Pennants) Flags designed for boats and maritime use, including national maritime flags and pennants.

Quantifiable outcome

• Products delivered within 2-5 working days for standard items
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Fahne24: Fahne24 is a German online flag retailer selling national, federal-state, and custom flags across the DACH region. Comparable product range and direct-to-consumer model to Flagmore, but anchored in the German market rather than Finland.

Broad incumbents

• Cimpress / Vistaprint: Cimpress (parent of Vistaprint) operates mass-customization platforms for banners, signs, and display products. Comparable to Flagmore's display and event-product lines via its custom-print-on-demand model, though at vastly larger scale across multiple geographies.
• Avery Dennison: Avery Dennison is a global pressure-sensitive and display-materials manufacturer serving signage, retail display, and branding applications. Comparable as a broad incumbent in the wider printed-display and label space where Flagmore competes in banners and retail decoration.
• 3M Commercial Solutions: 3M's Commercial Solutions division manufactures graphic films, signage substrates, and large-format print media used in retail, event, and architectural displays. Comparable as a broad incumbent supplying the broader custom-display ecosystem in which Flagmore's banners and roll-ups are deployed.

Emerging players

• School Specialty: School Specialty is a US-based distributor of K-12 classroom supplies including rugs, mats, and activity-based learning tools. Comparable to Flagmore's educational-mats (oppimateriaalit) line, which addresses the same school-based active-learning procurement customer, though at much larger scale.
• Printful: Printful is a leading print-on-demand platform offering custom banners, signage, and fabric displays with no minimum order quantity. Comparable in digital custom-print capabilities for the same SMB and event-marketing buyer profile Flagmore serves, though without a flag-specialist niche.

Direct peers

• Flagmakers UK: Flagmakers is a long-established UK flag manufacturer offering national, regional, custom, and ceremonial flags to government and commercial buyers. Closely comparable business model to Flagmore's heraldic-grade national and ceremonial flag manufacturing.
• Annin Flagmakers: Annin Flagmakers is the largest US flag manufacturer, producing US and international national flags, state flags, and custom flags for government, institutional, and commercial buyers - directly comparable to Flagmore's national flag, regional flag, and custom flag business in product scope and customer mix.
• Sinclair Flags: Sinclair Flags manufactures custom national flags, provincial flags, ceremonial and parade flags for clubs, schools, and government. Directly comparable product portfolio and B2B customer segments to Flagmore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlagmoreOy
• LinkedInlinkedin.com/company/flagmore-oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flagmore