Glico Wings

What Glico Wings does

PT Glico Wings Indonesia is a joint venture between Ezaki Glico Co., Ltd. (Japan's largest snack and ice cream producer, founded in 1922 by Riichi Ezaki in Osaka) and Wings Group (an Indonesian FMCG company established in 1948 in Surabaya), formed to manufacture and distribute Japanese-style ice cream products across Indonesia. The company operates four core brands — Haku (premium celebration ice cream including monaka variants in Vanilla, Choco Hazelnut, Matcha, Tiramisu, and Tokyo Cheese Delight), Frostbite (textured ice cream with crunchy inclusions such as Pari Pari, Choco Nut & Cashew, Double Crunchy Choco, Cookies & Cream, Coconut Shake, and Vita Fruit), JCone (cone-based ice cream with toppings), and Waku Waku (colorful fruit-flavored ice cream in Mango Loop, Watermelon, Chewy Grape, and Nanas) — leveraging Japanese formulation expertise and Indonesian market reach.

The business model is consumer goods retail through a multi-channel distribution network spanning modern trade (Indomaret, Alfa Group), e-commerce marketplaces (Blibili official storefront, Klik Indomaret, Alfa Gift), and offline brand activations including MRT Jakarta commuter stations, malls, and festivals. Pricing is set at the retail level rather than published by the company, and revenue is generated through one-time unit sales of branded ice cream rather than subscription or licensing. The company complements transactional retail with mid-funnel content marketing via an Our Recipes hub and top-of-funnel organic social engagement on Instagram (@glico.wings) and YouTube.

The company employs 501-1000 staff and is headquartered in Jakarta, with related operations in Karawang. It is a private entity with no public stock listing, no disclosed external funding rounds, and no disclosed financial metrics including revenue. The horizontal customer target is general Indonesian consumers — families, young adults, and occasion-based buyers (celebrations, everyday refreshment) — seeking premium Japanese-style ice cream experiences previously unavailable in the mass market.

Name

Glico Wings

Legal name

PT Glico Wings Indonesia

Website

https://glicowings.co.id

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Glico Wings Indonesia is a joint venture between Japan's Glico and Indonesia's Wings Group that manufactures and distributes Japanese-style ice cream across four brands (Haku, Frostbite, JCone, Waku Waku) to Indonesian consumers via retail chains, e-commerce, and brand activations.

Ownership category

akta.pro rank

Product category

Ice Cream and Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Ice cream manufacturing
• Frozen desserts
• Japanese-style snacks
• FMCG distribution
• Consumer packaged food

Headquarters

HQ city

Karawang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ice Cream Product Sales: Glico Wings generates revenue through the sale of branded Japanese-style ice cream products across multiple retail and e-commerce channels in Indonesia

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PT Glico Wings Indonesia manufactures and sells Japanese-style branded ice cream products in Indonesia under four product lines: Haku (premium monaka and celebration ice cream), Frostbite (textured ice cream with crunchy inclusions), JCone (cone-based ice cream with toppings), and Waku Waku (fruit-flavored ice cream). Products are distributed via Indonesian retail chains, convenience stores, and e-commerce platforms for individual consumer purchase.

Product overview

Glico Wings is a joint venture between Glico (Japan's largest snack and ice cream producer, founded in 1922) and Wings (an Indonesian consumer goods company since 1948). The company offers a portfolio of Japanese-style ice cream products under four main brands: Haku (premium celebration ice cream imported from Japan including Monaka, Tiramisu, and Tokyo Cheese variants), Frostbite (textured ice cream with crunchy inclusions like Pari Pari, Choco Nut & Cashew, Double Crunchy Choco, and fruit-based options), JCone (cone-based ice cream with toppings), and Waku Waku (colorful fruit-flavored ice cream). The products are available through Indonesian retail channels including Blibli, Alfa Gift, and Klik Indomaret.

Differentiator

Problem solved

Functional benefit

Brands

• Haku: Premium ice cream featuring Japanese waffle monaka with flavors like Vanilla, Choco Hazelnut, Matcha, and Tokyo Cheese Delight
• Frostbite
• JCone
• Waku Waku

Products and services

• Haku Premium celebration-oriented Japanese ice cream line featuring monaka wafer shells and premium ingredients, targeted at Indonesian consumers seeking authentic Japanese-style ice cream for special occasions and gifting.
• Frostbite Textured ice cream range with proprietary crispy inclusions such as Pari Pari chocolate bits, offered in multiple flavor variants for Indonesian consumers seeking distinctive texture experiences.
• JCone Cone-format ice cream with toppings and crispy cone, positioned for Indonesian consumers seeking a combined crunch-and-cream sensory experience.
• Waku Waku Fun, fruit-flavored colorful ice cream range targeted at Indonesian consumers, especially families and younger buyers, with playful flavors and colors.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MRT IndonesiaminorGTM or Marketing Partner · 26 April 2019Golda (a Wings Group brand) collaborated with MRT Indonesia to conduct activities near MRT Dukuh Atas exit point featuring live music performances and product sales booths for Glico Wings ice cream products.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Indofood CBP Sukses Makmur: Indonesia's largest FMCG company and parent of Aice. Comparable as a broad incumbent whose ice cream and snack portfolio directly overlaps Glico Wings and whose scale and trade leverage set the competitive bar in Indonesian retail.

Direct peers

• Walls / Unilever Indonesia Ice Cream: Multinational incumbent selling Walls, Magnum, and Cornetto in Indonesia. Directly comparable to Glico Wings in premium cone and stick novelties distributed through the same convenience and modern trade channels.
• Campina Ice Cream Indonesia: One of Indonesia's largest domestic ice cream producers with mass-market distribution across the country. Direct competitor to Glico Wings across everyday, cone, and family-pack ice cream segments in the same retail and convenience channels.
• Frisian Flag Indonesia (Ice Cream): Dairy company with ice cream line extensions distributed nationally in Indonesia. Comparable as a dairy-anchored ice cream manufacturer leveraging retail distribution in similar channels to Glico Wings.
• PT Yupi Indo Jelly Gum: Confectionery brand competing for kids' and family impulse-purchase occasions with colorful, fun-shaped products. Comparable to Waku Waku's kid/family positioning and impulse-buy price tier in Indonesian convenience retail.
• Aice (Indofood CBP): Indonesian ice cream brand backed by Indofood, one of the country's largest FMCG groups. Directly competes with Glico Wings on price-tiered stick, cone, and cup formats distributed through Indomaret, Alfa, and modern trade.
• Nestlé Indonesia (Ice Cream): Sells global ice cream brands (e.g., Drumstick, Frosty) in the Indonesian market. Competes with Glico Wings for freezer space at Indomaret/Alfa and for impulse-purchase occasions among Indonesian consumers.
• Häagen-Dazs Indonesia: Premium imported ice cream brand competing for the same celebration-occasion and gifting shopper that Glico Wings targets with the Haku line. Directly comparable on premium positioning, gift packs, and department store/mall channels.

Others

• Wings Group Indonesia: Other parent of the JV and one of Indonesia's largest FMCG conglomerates (founded 1948). Comparable as the distribution and consumer-goods backbone that enables Glico Wings' nationwide retail reach through brands like Mie Sedap, ABC, and others.
• Glico (Ezaki Glico, Japan parent): Parent company of the Indonesian JV and Japan's largest snack and ice cream producer. Comparable as the originator of the ice cream technology and brand portfolio that Glico Wings Indonesia localizes, and useful for cross-checking product roadmap and R&D capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCM0OrBURJIYAPZKPzlYdSag
• Instagraminstagram.com/glico.wings
• Facebookfacebook.com/OfficialGlicoWingsIndonesia
• LinkedInlinkedin.com/company/glico-wings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glico Wings