CITCO Water
- Company typePrivate
- Founded1958
- HeadquartersHuntington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
CITCO Water firmographics
Firmographics- Name
- CITCO Water
- Legal name
- Citco Water
- Website
- https://citcowater.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
CITCO Water industry classification
Industry- Product category
- Water and Wastewater Treatment Services
- NAICS
- Water Supply and Irrigation Systems (221310), Chemical Manufacturing (325)
- SIC
- Water Supply (4941)
- akta.pro primary industry
- pH Control, Antiscalants & Corrosion Inhibitors (IMAEAJAN)
- akta.pro secondary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
Keywords
Where CITCO Water is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
CITCO Water business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Chemical Distribution: Sale and delivery of water and wastewater treatment chemicals including coagulants, corrosion inhibitors, fluoridation chemicals, disinfectants, polymers, odor control chemicals, pH adjusters, and oxidizers. Includes proprietary branded chemistries (ThornBac, Clarus, Nitra-Nox, etc.). Revenue is generated through product sales with bulk and mini-bulk delivery options, with the CLEAN Chemical Program offering locked-in pricing over multi-year agreements.
- Equipment and Hardware Sales: Sale of water meters (Sensus, Diehl), pipe, valves, fittings, pumps, telemetry equipment, chemical feed systems, and instrumentation. The company carries over 30,000 products in inventory. Includes exclusive distributor relationships for smart water meters in specific geographies.
- Engineering and Technical Services: Integrated Tech Solutions providing engineering design, on-site troubleshooting, installation, maintenance, system integration, testing and start-up, and 24/7 emergency service. Services include SCADA system design and installation, panel building, and custom integrations.
- Inventory Management Programs: CLEAN Inventory Program provides cloud-based inventory management software, bin labeling, barcoding, par value management, and discounted pricing on products in exchange for ongoing program participation.
- Smart Metering Systems: AMI and AMR smart water metering infrastructure solutions including hardware, installation, and ongoing support. Exclusive distributor of Sensus smart meters in West Virginia, Kentucky, and parts of Tennessee, and exclusive Diehl Metering distributor in North Carolina, South Carolina, Virginia, Pennsylvania, Indiana, Ohio, and most of Tennessee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | CLEAN Chemical Program - customized chemical supply and equipment investment |
| Hybrid | Annual | CLEAN Inventory Program - inventory management with locked-in pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
CITCO Water product offering
Product offeringCore offering
CITCO Water is a water and wastewater solutions provider that distributes treatment chemicals, smart water meters (AMI/AMR), pipe/valves/fittings hardware, and engineering services to municipal utilities and industrial customers across the Eastern U.S. The company operates a network of 10+ full-service branches and a manufacturing facility, offering proprietary chemistries (ThornBac, Clarus, Nitra-Nox), bundled equipment-and-chemical programs (CLEAN Chemical, CLEAN Inventory), and integrated technology solutions including SCADA systems and telemetry.
Product overview
CITCO Water is a water and wastewater solutions provider offering an integrated portfolio of products and services spanning chemical solutions, smart metering technology, integrated technical services, hardware, inventory management, and repair services. The company's offerings include proprietary chemical programs (CLEAN Chemical Program, CLEAN Inventory Program), exclusive distribution of Sensus and Diehl Metering smart meters, branded treatment products (ThornBac bioaugmentation, Nitra-Nox odor control, Clarus water treatment), integrated tech solutions (SCADA, telemetry, pump controls), and comprehensive hardware products (pipe, valves, fittings). The portfolio is unified around the company's 'source to source' water management philosophy covering water treatment, delivery, and wastewater return. Recent acquisitions of Pump & Process Equipment and Legacy Environmental have expanded the company's southeastern U.S. presence.
Differentiator
Problem solved
Functional benefit
Brands
- CITCO+One: A 501(c)(3) corporate charitable foundation established in July 2019 to expand CITCO Water's core value of Driven to Serve, focusing on providing clean, safe water to communities in need domestically and internationally.
- CLEAN Chemical Program
- CLEAN Inventory Program
Products and services
- CLEAN Chemical Program A customized chemical management program for municipal water and wastewater customers that provides upgraded chemical feed equipment, tank level monitoring via SMARTank, and locked-in pricing on treatment chemicals at no additional capital cost, with multi-year (typically 3-year) supply agreements.
- CLEAN Inventory Program An inventory management solution that helps customers track, order, monitor, and report on-site parts inventory with cloud-based software, bin labeling, barcoding, and predetermined par values, with locked-in pricing and no restock fees on saleable returns.
- Smart Meter Solutions Advanced smart water metering technology including Automated Meter Reading (AMR) and Advanced Metering Infrastructure (AMI) systems for accurate billing, leak detection, non-revenue water reduction, and smart water alarms.
- Hydrus 2.0 Ultrasonic Meter Exclusive Diehl Metering ultrasonic water meter with extreme low-flow accuracy, integrated leak detection, IP68 rating, and 42 days of hourly data storage; available through exclusive distribution in Pennsylvania, Virginia, North Carolina, South Carolina, Indiana, and most of Ohio.
- Sensus Smart Water Meters Exclusive Sensus smart water meters including iPERL+, cordonel, and OMNI Compound (C2) meters for residential, commercial, and industrial accounts; available through exclusive distribution in West Virginia, Kentucky, Tennessee, and 9 Southeastern Ohio counties.
- Water and Wastewater Treatment Chemicals Full portfolio of proprietary and specialty water treatment chemicals including coagulants (Delpac, Delta-floc, USALCO), corrosion inhibitors (Clarus, ThornPhos), fluoridation chemicals, disinfection products (chlorine, sodium hypochlorite, peracetic acid), polymers, odor control, and pH adjusters.
- ThornBac Bioaugmentation Products Proprietary patented microbial solutions including ThornBac 400C (patented), ThornBac 900 for F.O.G. control in lift stations, and ThornBac 1800 for algae control in wastewater lagoons and collection systems.
- Odor and Corrosion Control Solutions Hydrogen sulfide prevention and treatment solutions including Nitra-Nox dual-chemistry odor control, hydrogen peroxide, ROX-92 vapor odor absorption, Sul-Fight, ODO-SOL pH stabilization, and associated chemical feed systems for municipal wastewater collection systems.
- Integrated Tech Solutions Technical engineering services including SCADA systems, telemetry, pump control panels, instrumentation, chemical dosing pumps, gas feed systems, and system integration with AutoCad design, civil/electrical/mechanical engineering capabilities, and 24/7 emergency service.
- Hardware (Pipe, Valves, Fittings) Comprehensive waterworks hardware including ductile iron pipe (US Pipe, McWane), PVC pipe and fittings, fire hydrants (Clow, Kennedy), clamps and couplings, AWWA valves, water works brass, and municipal castings with over 30,000 products in inventory.
- Service and Repair Solutions 24/7 emergency repair services including valve insertions, line stops, wet taps, chemical feed equipment service, pump troubleshooting, SCADA installation, meter calibration, and equipment start-up services for water and wastewater utilities.
- Smart City Solutions Urban water management solutions utilizing IoT sensors, wireless technology, and analytics for smart water systems, asset management, and leak detection using Diamond Maps GIS-based software for municipal utilities.
- Industrial Solutions Chemical solutions for industrial applications including rendering industry, automobile industry, facility cleaning, and degreasing products such as Citra-Sweet, Heavy Hitter, Kleen Krete, and industrial booth coatings for industrial and commercial facilities.
- Water Treatment Technology NSF/ANSI 60 and 61 compliant water treatment chemistries including Clarus patented ortho-polyphosphate technology, activated carbon, ThornPhos blended phosphates, and ThornSorb material handling products for drinking water treatment.
Quantifiable outcome
- Reduced non-revenue water by 25 million gallons per year for City of Fairmont, WV (AMI smart metering)
- +7 more outcomes
Companies that use CITCO Water
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
CITCO Water technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CITCO Water partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- CLEAN InternationalminorPartnership for the annual Water Bucket Relay fundraising event to raise funds for World Water Day. CITCO Water employees participate in the relay race to raise funds, demonstrating community engagement around water access issues.
- Keeper of the Mountains FoundationcorePartnership for domestic clean water access projects. In August 2019, CITCO+One completed its first official foundation project helping the O'Toole, West Virginia community get clean, safe water for the first time in 17 years after a boil-water advisory was issued in May 2002. The partnership connected every home in the community to clean, safe water.
- Agua YakucoreInternational clean water non-profit partnership established in 2016. CITCO partnered with Agua Yaku to help provide clean water to Bolivia where over 50% of the population lacks access to clean drinking water. In April 2017, a team of seven CITCO employees traveled to Santa Cruz, Bolivia to drill and install two drinking-water wells and distribute water filters to families.
- Mission of HopeminorChristmas Toy Drive partnership. CITCO + One joins hands with Mission of Hope to donate toys and coats for children in need at Christmas. Annual community outreach initiative.
- Diehl MeteringcoreExclusive distribution partnership for Diehl Metering products including Hydrus 2.0 Ultrasonic Meter and 2.0 Bulk Ultrasonic Meter in Pennsylvania, Virginia, North Carolina, South Carolina, Indiana, and most of Ohio. Provides smart metering technology for non-revenue water capture and smarter data transmission using ultrasonic technology.
- Sensus (Xylem brand)coreExclusive distributor of Sensus Smart Water Meters in West Virginia, Kentucky, Tennessee, and 9 Southeastern Ohio counties. Sensus advanced metrology includes residential smart water meters and commercial/industrial water meters, supporting AMI and AMR solutions.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
CITCO Water competitors and assessment
Company assessmentEmerging players
- USALCO: Manufacturer of aluminum-based water treatment coagulants (Delpac, Delta-floc) that supplies CITCO as well as competing chemical distributors. Acts as both supplier and indirect competitor for coagulant business across municipal water utilities.
- Carus Corporation: Specialty chemical manufacturer focused on water treatment (permanganate, phosphate, iodine products) and environmental applications. Comparable on niche chemistry offerings and municipal water utility focus, but smaller commercial footprint than CITCO.
Broad incumbents
- Kurita Water Industries: Japanese-headquartered water treatment chemicals and equipment provider with growing US presence. Competes on specialty chemistries, boiler/cooling water, and process water treatment across industrial and municipal segments.
- Veolia Water Technologies & Solutions: Global provider of water and wastewater treatment chemicals, equipment, and digital solutions. Competes with CITCO on municipal water and wastewater programs and industrial process water, with substantially broader service portfolio.
- Univar Solutions: Global chemical distributor with a substantial water treatment chemicals segment serving municipal and industrial customers. Competes head-to-head on commodity coagulants and disinfectants, but operates a much broader specialty/industrial chemical portfolio.
- Brenntag North America: World's largest chemical distributor with significant water treatment chemistry exposure and regional warehouse/branch network. Competes on coagulants, polymers, and disinfectants; broader product portfolio and global scale.
- Nalco Water (Ecolab): Ecolab's water division provides industrial and municipal water treatment chemistry, equipment, and digital monitoring at global scale. Overlaps with CITCO's industrial and municipal segments but with much larger technology and service footprint.
Direct peers
- Hawkins, Inc. Public water treatment chemicals and specialty chemicals distributor serving municipal and industrial customers across the Midwest and South. Direct comparable on chemicals distribution, jar testing, and technical service model, though at significantly larger scale.
- Core & Main: Public water, wastewater, and storm drainage infrastructure distributor serving municipalities across the US. Direct overlap with CITCO on pipe, valves, fittings, hydrants, and meters through a much larger branch network.
Regional players
- Fortiline Waterworks: Waterworks distributor of pipe, valves, fittings, and meters with strong Southeast and Mid-Atlantic US presence. Geographic and product overlap with CITCO's hardware business; primarily wholesale distribution without chemicals or smart-meter focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CITCO Water social profiles
Digital presenceCITCO Water compliance and trust
Trust signalCompliance3 records
CITCO Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
CITCO Water leadership team
Management profileNumber of profiles
Profiles9 records
CITCO Water subsidiaries and ownership
Company hierarchySubsidiaries4 records
CITCO Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CITCO Water M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CITCO Water
What does CITCO Water do?
CITCO Water is a water and wastewater solutions provider that distributes treatment chemicals, smart water meters (AMI/AMR), pipe/valves/fittings hardware, and engineering services to municipal utilities and industrial customers across the Eastern U.S. The company operates a network of 10+ full-service branches and a manufacturing facility, offering proprietary chemistries (ThornBac, Clarus, Nitra-Nox), bundled equipment-and-chemical programs (CLEAN Chemical, CLEAN Inventory), and integrated technology solutions including SCADA systems and telemetry.
Is CITCO Water a public or private company?
CITCO Water is a private company. It is classified as family owned and is currently operating.
When was CITCO Water founded?
CITCO Water was founded in 1958. It employs 51 to 100 people.
Where is CITCO Water based?
CITCO Water is headquartered in Huntington, United States, in the North America region.
How does CITCO Water make money?
Five revenue lines are on record. Chemical Distribution is the primary driver. The others are equipment and Hardware Sales, engineering and Technical Services, inventory Management Programs and smart Metering Systems.
Who are CITCO Water's main competitors?
Emerging players on record are USALCO and Carus Corporation. Broad incumbents are Kurita Water Industries, Veolia Water Technologies & Solutions, Univar Solutions, Brenntag North America and Nalco Water (Ecolab). Direct peers are Hawkins, Inc. and Core & Main. Fortiline Waterworks is listed as a regional player.
Does CITCO Water have an API?
No public API is recorded for CITCO Water.
What industry is CITCO Water in?
CITCO Water's product category is Water and Wastewater Treatment Services. Its primary akta.pro industry code is IMAEAJAN, pH Control, Antiscalants & Corrosion Inhibitors, with a secondary code of HSAOAAAH, Water Softener, Filtration & Treatment System Installation. Its NAICS code is 221310 and its SIC code is 4941.