albi

What albi does

albi GmbH is a German fruit juice and nectar manufacturer founded in 1928 and headquartered in Berghülen. The company produces fruit juices, nectars, fruit drinks, and vegetable juices sold primarily under the albi master brand and a set of sub-brands including Klassiker, Milde Säfte, Plus (functional beverages with added vitamins and minerals), Punsch (seasonal), Gemüse (vegetable-based), and an rPET sustainable-packaging line. Operations are anchored by a historical bottling infrastructure — in 1970 albi operated what was then Europe's largest bottling plant, capable of filling 20,000 bottles per hour.

The company is a subsidiary of EDEKA, Germany's largest food retailer, which simultaneously acts as its principal distribution channel and likely its largest single customer. Products are positioned for the German B2C market through EDEKA's nationwide retail network; there is no evidence of independent retail or foodservice distribution. The portfolio carries third-party sustainability credentials (Rainforest Alliance, FSC, Apeel) and the company has expanded beyond pure juice into adjacent categories, including Apeel-coated fresh oranges sold in EDEKA produce departments. With 11-50 employees, albi operates as a focused, retailer-aligned brand rather than a standalone national juice company.

Recent strategic activity has centered on line extension and brand modernization rather than geographic expansion. Since 2018 albi has refreshed its brand identity, launched the Milde Säfte line, introduced the Plus functional range, rolled out rPET packaging, added a 330ml on-the-go format, and run a national TV campaign in 2020. Recipe partnerships with KitchenStories and KptnCook point to early usage-occasion content marketing. The company's economics, growth trajectory, and competitive position are structurally tied to EDEKA's category and merchandising strategy.

Name

albi

Legal name

albi GmbH

Website

https://albi.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

albi GmbH is a German fruit juice and nectar manufacturer founded in 1928, operating as a subsidiary of EDEKA and selling primarily through EDEKA's retail network across Germany.

Ownership category

akta.pro rank

Product category

Fruit Juice and Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

Keywords

• Fruit juice beverages
• Fruit nectar drinks
• Vegetable juice products
• Fortified functional juices
• Fresh citrus fruits

Headquarters

HQ city

Berghülen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

albi GmbH manufactures and distributes fruit-based beverages including fruit juices, nectars, fruit drinks, and vegetable juices under the albi brand, alongside seasonal fresh oranges. The company is headquartered in Hamburg with production in Rötha, Germany, and supplies its products primarily through German supermarket retail channels.

Product overview

albi is a German juice and beverage company offering a diverse portfolio of fruit juices, nectars, fruit drinks, vegetable juices, and fresh produce. The core product line consists of classic juices and nectars (Klassiker) including single-fruit products like Apfel klar, Orange, Banane, and multi-fruit juices like Multivitamin and Traube Direktsaft, as well as specialty nectars featuring tropical fruits (Maracuja, Mango, Pfirsich) and berries (Cranberry, Heidelbeere, Schwarze Johannisbeere). The Milde Säfte sub-brand offers mild-tasting versions of Apple, Orange, and Multi juices with naturally reduced acidity. The Plus line provides functional beverages enriched with vitamins and minerals (Vitamin D, Iron, Vitamin C & Zink). Seasonal offerings include the Punsch (Punch) series for winter holidays (Winter Punsch, Kinder Punsch, Früchte Punsch), while the Gemüse sub-brand covers vegetable juices like Tomate and Karotte. The rPET line features products in 100% recycled PET bottles, and the company also sells fresh produce (Oranges and Blood Oranges) treated with Apeel plant-based coating technology.

Differentiator

Problem solved

Functional benefit

Products and services

• albi Fruit Juices

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves8 records

Expansion highlights5 records

Direct peers

• granini (Eckes-Granini): Major German nectar and juice brand from Eckes-Granini. Comparable multi-fruit nectar portfolio (mango, passion fruit, multivitamin) directly competing with albi's nectar SKUs in retail.
• hohes C (Eckes-Granini): Germany's leading fruit juice brand owned by Eckes-Granini. Direct shelf competitor to albi across classic juices, multivitamin, and orange SKUs with significantly higher household penetration.
• innocent GmbH (Coca-Cola): Coca-Cola-owned smoothies and fruit juice brand operating in Germany. Comparable on functional, health-positioned fruit beverages, though with stronger premium and cold-chain positioning.
• Pfanner Getränke GmbH: Austrian/German family-owned beverage company producing fruit juices, nectars, iced teas, and functional drinks. Comparable heritage-driven multi-category beverage manufacturer selling through German-speaking retail.
• Voelkel GmbH: German family-owned organic juice manufacturer producing fruit juices, nectars, and Demeter-certified beverages. Comparable heritage German juice manufacturer with overlapping premium/natural positioning.
• Valensina GmbH: German juice brand specializing in fruit juices, nectars, and smoothies with a strong heritage position. Direct competitor to albi in the German retail juice category, overlapping on fruit juice and nectar SKUs.
• Beckers Bester GmbH: German premium juice brand focused on direct-pressed (Direktsaft) and cloudy juices from controlled cultivation. Comparable on premium, sustainability-credentialed fruit juice positioning overlapping with albi's Traube/Birne/Apfel Direktsaft range.
• Eckes-Granini Deutschland GmbH: German subsidiary of the European juice group Eckes-Granini, producing hohes C, granini, and other fruit juices/nectars for the German market. Closest head-to-head competitor to albi in German retail juice shelves with similar product breadth and A-brand positioning.

Broad incumbents

• Refresco Germany: Large independent beverage bottler producing private-label juices and nectars for German retailers including EDEKA. Represents the private-label competitive threat albi faces on-shelf and a potential contract-manufacturing peer.
• Tropicana (PepsiCo): PepsiCo's premium chilled juice brand sold across German retail. Comparable on premium 100% juice positioning though at a different scale and distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about albi