What Khushii does

Khushii (legal name: Kinship for Humanitarian Social and Holistic Intervention in India) is a Delhi-headquartered non-profit society founded in 2003 by cricketing icon Kapil Dev. The organization operates as a self-implementing direct-to-beneficiary NGO delivering remedial education, mental health support, menstrual hygiene programming, vocational training, and community empowerment to underprivileged children and women across 12 Indian states. Its core program portfolio includes the flagship Swatantra Shikshaantra remedial education center (established 2006 in Devli, New Delhi), Shikshaantra PLUS (a multi-state government school support program reaching 50,306+ beneficiaries across 48 schools and 12 learning centres), Manoshakti (school mental health program since 2015 using CBT and Art Therapy), Manobal (teacher training), KALA (vocational skills including Beauty & Wellness via VLCC partnership), the General Duty Attendant healthcare course, and #PadsForFreedom (menstrual hygiene with an Embassy of Israel-supported manufacturing unit). Cumulative reach since inception exceeds 1.5 million women and children, with current operations touching approximately 92,903 children through 89 governmental schools and learning centres.

Khushii is not a technology product company and uses only standard digital platforms for online donations, communications, and program delivery. Its revenue model is entirely donation-based, drawing from four streams: individual donations (Indian and NRI/foreign), corporate CSR partnerships (43+ partners including KPMG, Microsoft, Oracle, Deloitte, Adobe Foundation, RBS, Sandhar, Accor, Honda, Ford, and others), FCRA-compliant foreign contributions channeled through SBI Bank, and art-based fundraising events (India on Canvas, Artloot, WhatsApp Artloot, Timeless Portraits of Love). Individual donations are structured in preset tiers ranging from ₹4,900 to ₹60,000, with recurring options such as ₹100/month for PadsForFreedom. Donors receive 50% tax exemption under Section 80G of the Indian Income Tax Act. The organization holds multiple compliance credentials: FCRA registration, 80G certification (AAATK6911AF20210), BSE Social Stock Exchange registration, GuideStar India and NGO DARPAN certifications, and Great Place to Work certification (2024).

Governance is led by Honorary Chairman Emeritus Kapil Dev, President Anirudh Khaitan, President Global Rudra Dalmia (tasked with international expansion), Secretary General Siddharth Mohan, and Treasurer Sukriti Talwar. The organization has set an explicit target to reach 250,000 children by 2025 and is pursuing global expansion through a dedicated President Global role and NRI/foreign donor infrastructure. Operational evidence of impact includes dropout rates reduced to 2% in supported schools, a doubling of test scores post-intervention, and documented employment outcomes for vocational graduates earning ₹8,000-18,000 monthly.

Name

Khushii

Legal name

Kinship for Humanitarian Social and Holistic Intervention in India

Website

https://khushii.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Khushii is a Delhi-based non-profit founded in 2003 by cricket legend Kapil Dev, delivering remedial education, mental health support, menstrual hygiene programs, and vocational training to underprivileged children and women across 12 Indian states.

Ownership category

akta.pro rank

Product category

Non-Profit Social Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industries

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

Keywords

• Non-profit social services
• Education programs
• Skill development
• Eldercare services
• Community development

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: KHUSHII receives donations from individual supporters in India and abroad. Indian donors can contribute via the website with preset amounts (₹4,900 to ₹49,000) or custom amounts. Donors receive 80G tax benefits under Indian Income Tax Act.
2. Corporate CSR Partnerships: Corporate partners contribute through CSR funding, skilled volunteer programs, and program-specific sponsorships. Partners like KPMG, Oracle, Microsoft, Deloitte, and 40+ others support various educational and community programs.
3. Art & Events Fundraising: KHUSHII organizes art-based fundraising events including India on Canvas, Artloot, WhatsApp Artloot, Timeless Portraits of Love coffee table books, and luxury brand collaborations. Proceeds fund organizational programs and corpus.
4. NRI/Foreign Donations: KHUSHII accepts foreign donations through SBI Bank accounts, compliant with FCRA regulations. Separate donation pages and bank details provided for non-resident Indian and foreign citizens.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Khushii is a non-profit NGO that delivers education, skill development, mental health, eldercare, agricultural support, and arts-based programs to underserved communities across India. It runs multiple named programs (Swatantra Shikshaantra, Shikshaantra Plus, Manoshakti, Manobal, Kala, Pads for Freedom, GDA Course) targeting children, women, adolescents, the elderly, and farmers. The organization is funded through individual donations, corporate CSR partnerships, and event-based fundraising campaigns.

Product overview

KHUSHII operates as a multi-intervention NGO offering a portfolio of education, wellbeing, and community empowerment programs. Its core education offerings include Swatantra Shikshaantra (flagship remedial education center established 2006) and Shikshaantra PLUS (government school support program across 12 states). Wellbeing programs comprise Manoshakti (school mental health since 2015) and Manobal (teacher training), while community empowerment includes Kala (vocational skills via Beauty & Wellness), General Duty Attendant healthcare courses, and skill development programs. Special initiatives include #PadsForFreedom (menstrual hygiene) and COVID Relief Fund. The organization functions as a direct-to-beneficiary self-implementing entity rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Swatantra Shikshaantra: Flagship remedial education program established in 2006 to help children with learning difficulties in English, Mathematics and Science
• Shikshaantra PLUS
• Manoshakti
• Shiksha Aur Vikas
• KALA
• PadsForFreedom

Products and services

• Swatantra Shikshaantra Education program designed to provide learning support to underprivileged children in underserved communities across India.
• Shikshaantra Plus An enhanced version of the Shikshaantra program providing extended educational and developmental support to children.
• Manoshakti Mental health and emotional well-being program offering counseling and psychosocial support to individuals in communities served by Khushii.
• Manobal Skill development and livelihood training initiative empowering women and youth with vocational and self-employment skills.
• Shiksha Aur Vikas Integrated education and holistic development program supporting children's academic growth along with overall well-being.
• Kala Arts and culture-based engagement program that uses creative expression to support learning and community development.
• Pads for Freedom Menstrual hygiene initiative providing sanitary products and education to women and adolescent girls in underserved communities.
• COVID Relief Fund COVID-19 pandemic relief initiative providing emergency food, medical, and livelihood support to affected communities.
• GDA Course General Duty Assistant vocational training course preparing students for healthcare support roles in hospitals and care facilities.

Quantifiable outcome

• Students performed twice as better on test scores after KHUSHII's intervention
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Embassy of IsraelcoreStrategic or Co-development Partner · 1 January 2022Supported setup of sanitary pad manufacturing unit producing low-cost, high-quality, environment-friendly pads. Embassy collaboration also included Amidi fashion event empowering 200 young girls.
• WeWork IndiaminorGTM or Marketing Partner · 1 January 2022Collaborated on 'Stories Beyond the Pitch' live interactive session with Chairman Emeritus Kapil Dev and President Rudra Dalmia, well-received on social media during COVID 2nd wave.
• AECOMcoreStrategic or Co-development Partner · 1 January 2021Skill development partnership where AECOM supported vocational training programs. Through this partnership, 30 youth including Gaurav were trained in motor winding courses, enabling employment in electrical appliance repair and maintenance services.
• Public Health Foundation of India (PHFI)minorStrategic or Co-development PartnerResearch collaboration to create a research-based module for WASH (Water, Sanitation, and Hygiene) as part of KHUSHII's school health initiatives.
• Delhi Commission for Protection of Child Rights (DCPCR)minorStrategic or Co-development PartnerKHUSHII's empanelment with DCPCR for child rights protection initiatives in Delhi schools.
• VLCC LtdcoreStrategic or Co-development PartnerKALA skill development center partnership providing Beauty & Wellness courses. Gajala completed VLCC-certified course and now works in the beauty industry earning Rs 8,000/month.
• Council of Education and Development Programmes (CEDP)minorChannel Partner/ Reseller/ DistributorPlacement partner for General Duty Attendant course graduates, helping place students in healthcare facilities.
• Portea MedicalminorChannel Partner/ Reseller/ DistributorHealthcare placement partner for GDA course graduates from KHUSHII skill development programs.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile Foundation: Indian NGO focused on education, healthcare, and livelihood for underprivileged children and families, with operations across multiple states. Comparable in mission scope, beneficiary profile, and CSR-driven funding model.
• Teach For India: Fellowship-based NGO placing teachers in low-income Indian schools to bridge educational inequity. Comparable to Khushii in targeting government school students and working through K-12 educational interventions across multiple Indian states.
• Akshaya Patra Foundation: Major Indian NGO addressing child hunger and education through mid-day meal programs in government schools. Comparable to Khushii in operating within government schools at scale and relying on CSR funding from large corporate partners.
• Naandi Foundation: Large Indian NGO operating in education, safe drinking water, and livelihood programs across India. Comparable as a multi-state, CSR-funded education nonprofit with focus on government school interventions and adolescent girls.
• Pratham Education Foundation: One of India's largest NGOs focused on education quality for underprivileged children through remedial learning programs in government schools. Directly comparable to Khushii's Swatantra Shikshaantra and Shikshaantra Plus interventions targeting learning gaps in K-12.
• CRY (Child Rights and You): Long-established Indian child rights NGO working on education, health, and child protection for underprivileged children. Comparable in mission, donor base (CSR + individual), and operational footprint across multiple Indian states.
• Magic Bus India Foundation: Indian NGO delivering life skills and education programs to underprivileged children and youth through community-based interventions. Comparable to Khushii in holistic child development approach combining education, life skills, and livelihood training.

Broad incumbents

• Room to Read: Global literacy and gender equality education NGO with significant India operations. Comparable in K-12 education focus, particularly literacy and girls' education, though operates at larger global scale and serves as a broader incumbent.
• Save the Children India:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/KhushiiNGO
• YouTubeyoutube.com/channel/UCopwhtiPmta6N2OO934_Fag
• Facebookfacebook.com/KhushiiNGO
• LinkedInin.linkedin.com/company/khushii-ngo
• Instagraminstagram.com/khushii.india

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khushii