San Marina
- Company typePrivate
- Founded1981
- HeadquartersAubagne, France
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
San Marina firmographics
Firmographics- Name
- San Marina
- Legal name
- San Marina
- Website
- https://sanmarina.fr
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where San Marina is headquartered
LocationHeadquarters
- HQ city
- Aubagne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
San Marina business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Footwear and accessories sales: San Marina generates revenue through the sale of shoes and accessories for women and men. Products are sold as one-time purchases through Chaussea's physical retail stores and e-commerce platform. The revenue model is purely transactional with no subscription or recurring components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for footwear and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
San Marina product offering
Product offeringCore offering
San Marina is a French footwear and accessories brand founded in 1981 in the South of France. The company designs and sells women's shoes (heels, sandals, ankle boots, boots, moccasins, sneakers, ballet flats, slingbacks, thigh-high boots, mules), men's shoes (derbies, ankle boots, mules), and leather accessories (bags and small leather goods). Since 2023, the brand is exclusively distributed in France through Chaussea's nationwide physical retail stores and e-commerce platform.
Product overview
San Marina is a French footwear and accessories brand founded in 1981 in the South of France. The company produces shoes for women and men, featuring elegant designs with soft leathers, refined finishes, and contemporary styling. The product portfolio includes women's lines such as escarpins, sandals, ankle boots, boots, moccasins, sneakers, thigh-high boots, mules, ballet flats, and slingbacks; men's offerings including derbies, ankle boots, and mules; plus leather bags and small leather goods accessories. Distributed exclusively through Chaussea in France since 2023, the brand positions itself as accessible premium fashion with Karine Ferri as ambassador since 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- San Marina Women's Footwear Women's shoes including heels, sandals, ankle boots, boots, moccasins, sneakers, thigh-high boots, mules, ballet flats, and slingbacks, designed with elegant lines, soft leathers, and refined details for everyday wear and special occasions. Targeted at women seeking sophisticated yet comfortable footwear for work, ceremonies, and casual outings.
- San Marina Men's Footwear Men's shoes including mules, derbies, and ankle boots (bottines), designed with the brand's signature style combining contemporary design, comfort, and durability for everyday wear and professional settings.
- San Marina Accessories Leather bags and small leather goods (maroquinerie) including structured bags designed to extend the brand's elegant aesthetic to accessories and complete women's outfits with sophistication.
Companies that use San Marina
Customer profileSegments2 records
Ideal customer profiles2 records
San Marina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
San Marina partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ChausseacoreChaussea is the exclusive, nationwide distributor of San Marina in France. This exclusive partnership covers both physical retail stores and e-commerce channels. Chaussea positions itself as offering 'La Mode, Le Choix, Le Prix' (Fashion, Choice, Price), aligning with San Marina's accessible premium positioning. The partnership enables Chaussea to offer an exclusive brand not available elsewhere.
- Karine FerricoreKarine Ferri serves as the official ambassador (égérie) for San Marina since 2023. Her natural elegance, confidence, and engaged femininity resonate with the brand's DNA. The partnership enhances brand visibility and credibility in the French market.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
San Marina competitors and assessment
Company assessmentDirect peers
- Cosmoparis: Cosmoparis is a French footwear brand offering women's leather shoes with elegant, refined design at accessible price points. Comparable on customer segment, product category, and design-driven positioning to San Marina.
- Mephisto: Mephisto is a French footwear manufacturer known for comfortable, well-crafted leather shoes for men and women. Comparable on French heritage, leather quality focus, and accessible premium positioning, though typically at a slightly higher price tier than San Marina.
- Armistice: Armistice is a French footwear brand known for leather boots, derbies, and men's and women's shoes with a contemporary accessible-premium positioning. Comparable on design language, materials (soft leather), and target customer to San Marina.
- Eram: Eram is a heritage French footwear brand and retailer with women's, men's, and children's leather shoes at comparable accessible price points. Strongly comparable on heritage, geography, and target customer to San Marina.
- TBS: TBS is a French heritage footwear brand with men's and women's leather shoes at accessible price points. Comparable on product mix, French heritage, and casual-to-elegant footwear positioning to San Marina.
- Minelli: Minelli is a French footwear brand targeting women with elegant, structured leather shoes at accessible price points. Highly comparable on product category, target customer, and store-channel distribution model to San Marina.
- André: André is a long-standing French footwear retailer and brand with similar women's and men's leather footwear assortment and accessible price positioning. Operates as both brand and retailer, with similar customer segments and use cases to San Marina.
- Pataugas: Pataugas is a French footwear brand sold alongside San Marina at Chaussea and through its own channels. Comparable on French heritage, casual leather footwear positioning, and distribution footprint.
- Bocage: Bocage is a French heritage footwear brand offering women's and men's leather shoes with a comparable accessible-premium positioning and similar use cases (everyday wear, office, ceremonies). Directly competitive with San Marina in the same French mid-market footwear segment.
- Jonak: Jonak is a French footwear brand focused on women's leather shoes and accessories with a similar accessible-premium proposition and Paris-based brand identity. Directly comparable product mix and customer segment to San Marina.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
San Marina social profiles
Digital presenceSan Marina financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Marina leadership team
Management profileNumber of profiles
San Marina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Marina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Marina
What does San Marina do?
San Marina is a French footwear and accessories brand founded in 1981 in the South of France. The company designs and sells women's shoes (heels, sandals, ankle boots, boots, moccasins, sneakers, ballet flats, slingbacks, thigh-high boots, mules), men's shoes (derbies, ankle boots, mules), and leather accessories (bags and small leather goods). Since 2023, the brand is exclusively distributed in France through Chaussea's nationwide physical retail stores and e-commerce platform.
Is San Marina a public or private company?
San Marina is a private company. It is classified as unknown and is currently operating.
When was San Marina founded?
San Marina was founded in 1981. It employs 501 to 1,000 people.
Where is San Marina based?
San Marina is headquartered in Aubagne, France, in the Europe region.
How does San Marina make money?
One revenue line is on record: footwear and accessories sales.
Who are San Marina's main competitors?
Direct peers on record are Cosmoparis, Mephisto, Armistice, Eram, TBS, Minelli, André, Pataugas, Bocage and Jonak.
Does San Marina have an API?
No public API is recorded for San Marina.