Strikeforce
Strikeforce is an Australian outsourced sales, merchandising, brand activation, and shopper marketing services provider founded in 1989, serving brands and retailers with in-store field execution across Australia.
- Company typePrivate
- Founded1989
- HeadquartersNotting Hill, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Strikeforce does
Strikeforce is an Australian outsourced sales, merchandising, brand activation, and shopper marketing solutions provider founded in 1989 and headquartered in Notting Hill, Australia. The company serves brands and retailers that require in-store execution support, including field sales, merchandising, and brand activation services delivered through a substantial field workforce.
The business is operationally labor-intensive: with a headcount in the 1,001–5,000 employee band, Strikeforce monetizes by staffing and managing field teams that execute in retail environments on behalf of brand clients. Its revenue mechanics are consistent with a services business—project- or retainer-based contracts tied to store coverage, promotional cycles, and merchandising KPIs—rather than a software or product business. The company does not disclose a proprietary technology platform, products, or pricing in the available data, and its public website (strikeforcealliance.com.au) currently exposes only default LiteSpeed Web Server directory-listing pages, indicating minimal digital or self-service surface.
Strikeforce is led by Matt Lloyd as Managing Director and Chief Executive Officer. The company has pursued inorganic growth, most notably its May 2019 acquisition of The Blueprint Group for an undisclosed amount, signaling a tuck-in M&A approach to broaden service capability within the Australian market. The firm is privately held with no disclosed funding rounds, parent company, or investor base.
Strikeforce firmographics
Firmographics- Name
- Strikeforce
- Website
- https://strikeforcealliance.com.au
- Company type
- Private
- Founded year
- 1989
- Headcount range
- 1,001–5,000 employees
- Short description
- Strikeforce is an Australian outsourced sales, merchandising, brand activation, and shopper marketing services provider founded in 1989, serving brands and retailers with in-store field execution across Australia.
- Ownership category
- akta.pro rank
Strikeforce industry classification
Industry- Product category
- Field Marketing Services
- NAICS
- Temporary Help Services (561320), Temporary Help Services (56132)
- SIC
- Services-Advertising Agencies (7311), Services-Help Supply Services (7363)
- akta.pro primary industry
- Field Sales & Brand Ambassador Programs (MPAAAJAG)
- akta.pro secondary industries
- Product Demonstrators & Sampling Staff (HSACAEAG), Street Team & Flyer Distribution Staff (HSACAEAF)
Keywords
Where Strikeforce is headquartered
LocationHeadquarters
- HQ city
- Notting Hill
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Strikeforce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Strikeforce product offering
Product offeringCore offering
Strikeforce provides outsourced sales and merchandising services, brand activation, and shopper marketing solutions to brand owners and retailers. The company deploys field-based teams to execute in-store sales, merchandising, and consumer engagement programs on behalf of its clients. Its offering centers on labor-driven field marketing and sales execution services rather than technology products.
Product overview
No product information available. The strikeforcealliance.com.au website contains only directory listing pages served by LiteSpeed Web Server without any substantive company, product, or service content.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourced Sales Services
- Merchandising Services
- Brand Activation Services
- Shopper Marketing Solutions
Companies that use Strikeforce
Customer profileIdeal customer profiles1 record
Strikeforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strikeforce partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Strikeforce competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe Australia: Publicis operates integrated shopper marketing and brand activation capabilities in Australia through agencies like Saatchi & Saatchi and Leo Burnett. It is a broad incumbent competing for the same brand activation wallet as Strikeforce.
- Advantage Solutions: Advantage Solutions is a large US-listed provider of sales, marketing, and merchandising solutions to consumer goods manufacturers and retailers. While headquartered in North America, it operates comparable field sales and brand activation services and serves as a global benchmark for Strikeforce's category.
- Dentsu Australia: Dentsu is a global advertising and marketing services network with brand activation and shopper marketing practices in Australia. It competes with Strikeforce for CPG brand activation budgets while offering a much broader agency portfolio.
- WPP (GroupM / Ogilvy Australia): WPP and its operating brands (Ogilvy, GroupM) offer shopper marketing, brand activation, and retail execution services in Australia. It represents the holding-company incumbent model competing with Strikeforce's specialist focus.
- Acosta: Acosta is a North American sales and marketing agency delivering outsourced retail execution, category management, and brand activation services. Its business model and service portfolio overlap directly with Strikeforce's, making it a close functional peer.
Direct peers
- The Blueprint Group: The Blueprint Group is an Australian sales and marketing services firm that was acquired by Strikeforce in May 2019. Prior to acquisition it was a direct competitor offering similar outsourced sales and merchandising solutions in the Australian market.
- Crossmark Australia: Crossmark is a leading Australian provider of outsourced sales, merchandising, and in-store execution services to retailers and CPG manufacturers. It directly competes with Strikeforce in field sales, brand activation, and shopper marketing across Australia.
- Repsco: Repsco is an Australian field marketing and merchandising agency providing outsourced sales teams, brand ambassadors, and in-store activations. It directly competes with Strikeforce in the Australian market for the same CPG and retail clients.
Regional players
- George Patterson (M&C Saatchi): George Patterson and M&C Saatchi Australia offer brand activation and shopper-focused campaigns alongside broader creative services. They compete with Strikeforce for brand activation mandates from Australian CPG and retail clients.
- Salesforce Australia (Clemenger Group sales arm): Clemenger Group is one of Australia's largest marketing services holdings, with sales activation and shopper marketing capabilities. Its scale and integrated agency model make it a relevant regional competitor and potential acquirer of Strikeforce.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Strikeforce social profiles
Digital presenceStrikeforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strikeforce leadership team
Management profileNumber of profiles
Profiles1 record
Strikeforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strikeforce M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strikeforce
What does Strikeforce do?
Strikeforce provides outsourced sales and merchandising services, brand activation, and shopper marketing solutions to brand owners and retailers. The company deploys field-based teams to execute in-store sales, merchandising, and consumer engagement programs on behalf of its clients. Its offering centers on labor-driven field marketing and sales execution services rather than technology products.
When was Strikeforce founded?
Strikeforce was founded in 1989. It employs 1,001 to 5,000 people.
Where is Strikeforce based?
Strikeforce is headquartered in Notting Hill, Australia, in the Oceania region.
Who are Strikeforce's main competitors?
Broad incumbents on record are Publicis Groupe Australia, Advantage Solutions, Dentsu Australia, WPP (GroupM / Ogilvy Australia) and Acosta. Direct peers are The Blueprint Group, Crossmark Australia and Repsco. Regional players are George Patterson (M&C Saatchi) and Salesforce Australia (Clemenger Group sales arm).
Does Strikeforce have an API?
No public API is recorded for Strikeforce.
What industry is Strikeforce in?
Strikeforce's product category is Field Marketing Services. Its primary akta.pro industry code is MPAAAJAG, Field Sales & Brand Ambassador Programs, with a secondary code of HSACAEAG, Product Demonstrators & Sampling Staff. Its NAICS code is 561320 and its SIC code is 7311.