Strikeforce

What Strikeforce does

Strikeforce is an Australian outsourced sales, merchandising, brand activation, and shopper marketing solutions provider founded in 1989 and headquartered in Notting Hill, Australia. The company serves brands and retailers that require in-store execution support, including field sales, merchandising, and brand activation services delivered through a substantial field workforce.

The business is operationally labor-intensive: with a headcount in the 1,001–5,000 employee band, Strikeforce monetizes by staffing and managing field teams that execute in retail environments on behalf of brand clients. Its revenue mechanics are consistent with a services business—project- or retainer-based contracts tied to store coverage, promotional cycles, and merchandising KPIs—rather than a software or product business. The company does not disclose a proprietary technology platform, products, or pricing in the available data, and its public website (strikeforcealliance.com.au) currently exposes only default LiteSpeed Web Server directory-listing pages, indicating minimal digital or self-service surface.

Strikeforce is led by Matt Lloyd as Managing Director and Chief Executive Officer. The company has pursued inorganic growth, most notably its May 2019 acquisition of The Blueprint Group for an undisclosed amount, signaling a tuck-in M&A approach to broaden service capability within the Australian market. The firm is privately held with no disclosed funding rounds, parent company, or investor base.

Name

Strikeforce

Website

https://strikeforcealliance.com.au

Company type

Private

Founded year

1989

Headcount range

1,001–5,000 employees

Short description

Strikeforce is an Australian outsourced sales, merchandising, brand activation, and shopper marketing services provider founded in 1989, serving brands and retailers with in-store field execution across Australia.

Ownership category

akta.pro rank

Product category

Field Marketing Services

NAICS

Temporary Help Services (561320), Temporary Help Services (56132)

SIC

Services-Advertising Agencies (7311), Services-Help Supply Services (7363)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

akta.pro secondary industries

Product Demonstrators & Sampling Staff (HSACAEAG), Street Team & Flyer Distribution Staff (HSACAEAF)

Keywords

• Outsourced sales services
• Merchandising services
• Brand activation services
• Shopper marketing solutions
• Field marketing services

Headquarters

HQ city

Notting Hill

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

Strikeforce provides outsourced sales and merchandising services, brand activation, and shopper marketing solutions to brand owners and retailers. The company deploys field-based teams to execute in-store sales, merchandising, and consumer engagement programs on behalf of its clients. Its offering centers on labor-driven field marketing and sales execution services rather than technology products.

Product overview

No product information available. The strikeforcealliance.com.au website contains only directory listing pages served by LiteSpeed Web Server without any substantive company, product, or service content.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Sales Services
• Merchandising Services
• Brand Activation Services
• Shopper Marketing Solutions

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Publicis Groupe Australia: Publicis operates integrated shopper marketing and brand activation capabilities in Australia through agencies like Saatchi & Saatchi and Leo Burnett. It is a broad incumbent competing for the same brand activation wallet as Strikeforce.
• Advantage Solutions: Advantage Solutions is a large US-listed provider of sales, marketing, and merchandising solutions to consumer goods manufacturers and retailers. While headquartered in North America, it operates comparable field sales and brand activation services and serves as a global benchmark for Strikeforce's category.
• Dentsu Australia: Dentsu is a global advertising and marketing services network with brand activation and shopper marketing practices in Australia. It competes with Strikeforce for CPG brand activation budgets while offering a much broader agency portfolio.
• WPP (GroupM / Ogilvy Australia): WPP and its operating brands (Ogilvy, GroupM) offer shopper marketing, brand activation, and retail execution services in Australia. It represents the holding-company incumbent model competing with Strikeforce's specialist focus.
• Acosta: Acosta is a North American sales and marketing agency delivering outsourced retail execution, category management, and brand activation services. Its business model and service portfolio overlap directly with Strikeforce's, making it a close functional peer.

Direct peers

• The Blueprint Group: The Blueprint Group is an Australian sales and marketing services firm that was acquired by Strikeforce in May 2019. Prior to acquisition it was a direct competitor offering similar outsourced sales and merchandising solutions in the Australian market.
• Crossmark Australia: Crossmark is a leading Australian provider of outsourced sales, merchandising, and in-store execution services to retailers and CPG manufacturers. It directly competes with Strikeforce in field sales, brand activation, and shopper marketing across Australia.
• Repsco: Repsco is an Australian field marketing and merchandising agency providing outsourced sales teams, brand ambassadors, and in-store activations. It directly competes with Strikeforce in the Australian market for the same CPG and retail clients.

Regional players

• George Patterson (M&C Saatchi): George Patterson and M&C Saatchi Australia offer brand activation and shopper-focused campaigns alongside broader creative services. They compete with Strikeforce for brand activation mandates from Australian CPG and retail clients.
• Salesforce Australia (Clemenger Group sales arm): Clemenger Group is one of Australia's largest marketing services holdings, with sales activation and shopper marketing capabilities. Its scale and integrated agency model make it a relevant regional competitor and potential acquirer of Strikeforce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/strikeforceamc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strikeforce