Cavalor

What Cavalor does

Cavalor is a Belgian equine nutrition company that manufactures and sells a comprehensive portfolio of horse feeds, nutritional supplements, care products, balancers, and snacks, serving equestrian athletes, professional riders, breeding operations, and recreational horse owners in more than 50 countries. Founded in 1989 and headquartered in Drongen, Belgium, the brand is operated through the NUTRIQUINE NV and VERSELE-LAGA NV legal entities, with a wholly-owned North American subsidiary, CAVALOR NA, headquartered in Dalton, Georgia. Its product line covers the full equine lifecycle from foal to retirement and is organized into five categories: Feed (performance, specific needs, mashes, breeding), Care (shampoo, skin and wound care, cool care, hoof care, insect relief, leather care), Balancers (Nutri Fiber, WholeGain, VitAmino), Snacks (Crunchies, Fruities, Sweeties, Strucies), and Supplements (energy, muscles, joints, calming, breathing, internal health, electrolytes, stomach and gut, hooves, lickstone).

The company's technical platform centers on proprietary nutritional concepts rather than software or AI. Its OPTRIMAL X system, introduced in 2026, articulates a three-pillar nutritional philosophy built around Strong and Healthy gut support via pre-, pro-, and postbiotics, tailored vitamins and minerals using chelated trace minerals, and Smart Starch for highly digestible energy. Manufacturing processes include extrudates technology designed to improve nutrient digestibility and reduce gastric risk, and pH-neutral care formulations tailored to equine skin pH of 7.0-7.4. Cavalor holds the Official Nutrition Partner designation and Title Partner status for the FEI Best Groom Award, agreements that were extended for five years in 2024.

Cavalor operates a hybrid B2B2C and direct-to-consumer commercial model. Revenue is generated primarily through an authorized distributor network spanning more than 50 countries, complemented by direct sales via the Cavalor website (which redirects prospects to a store locator and offers e-commerce with free delivery thresholds and 30-day returns) and by the CAVALOR NA direct field operation. Pricing is set at the retailer and distributor level and is not publicly disclosed. Marketing relies on the FEI partnership, content marketing through MyCavalor.com tools (including a ration calculator), a Consumerline for personalized advice, customer testimonial programs, and multilingual digital presence across English, French, Dutch, German, Polish, and English NA storefronts.

Name

Cavalor

Legal name

Cavalor (operated by NUTRIQUINE NV and VERSELE-LAGA NV)

Website

https://cavalor.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Cavalor is a Belgian equine nutrition manufacturer selling feeds, supplements, care products, balancers, and snacks to equestrian athletes, breeders, and recreational horse owners in more than 50 countries, with direct operations in Belgium and North America.

Ownership category

akta.pro rank

Product category

Equine Nutrition

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD)

akta.pro secondary industries

Equine Concentrates & Balancers (Ration Balancers, Fortified Concentrates) (AFADAEAB), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC) (AFADAEAE), Equine Treats & Reward Products (AFADAEAH), Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Equine nutrition
• Horse feed
• Equine supplements
• Horse care products
• Equestrian performance

Headquarters

HQ city

Drongen

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Horse Feed Products: Complete range of horse feeds including performance feeds (Pianissimo, Strucomix Sport, Endurix, Superforce, Perfomix), mashes, breeding feeds, and specialty feeds. Revenue from direct product sales through distributors and retail channels.
2. Horse Supplements: Supplements for energy and condition, muscles, joints/tendons/ligaments, calming, breathing/airways, internal health, electrolytes, stomach/gut health, and hooves. Sold as ongoing subscription-like recurring purchases.
3. Horse Care Products: Care products including shampoo and detangler, skin and wound care, cool care, hoof care, insects/itch relief, and leather care. One-time and recurring purchase model.
4. Horse Balancers and Snacks: Nutritional balancers (Nutri Fiber, WholeGain, VitAmino) and snacks (Crunchies, Fruities, Sweeties, Strucies) for supplementary revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cavalor manufactures and sells equine feeds (muesli, pellets, mash), nutritional supplements, balancers, care products, and snacks for horses across all life stages. The portfolio covers sport, recreation, breeding, and senior horses, with a coordinated nutritional system (Optrimal X) guiding product selection. Care products address coat, skin, hoof, and muscle needs with pH-neutral formulations.

Product overview

Cavalor is a Belgian-based global brand and world leader in equine nutrition offering a comprehensive portfolio of horse nutrition and care products. The product line covers the entire equine lifecycle from a foal's first steps to retirement, organized into five main categories: Feed (including sport feeds like Strucomix Performance, Pianissimo, Strucomix Sport, Endurix, Superforce, Perfomix; maintenance feeds like Strucomix Original, Strucomix Senior, Tradition line; and specialized feeds like FiberForce, Silhouette), Care products (including grooming products like Bianco Wash, Bianco Spray, SwItch, Star Shine; therapeutic products like MudDoc, PodoGuard, Muscle Cooler; and hoof care products), Supplements (including joint supplements like Arti Matrix/Motion/Repair/Tec; respiratory supplements like Bronchix Pure/Liq/Pulmo; stomach health products like Gastro Aid/Paste/Liq; and specialized supplements for energy, calming, hooves, and internal health), Snacks (Crunchies, Fruities, Sweeties, Strucies), and Balancers (VitAmino, WholeGain, Nutri Fiber). The company also introduced Optrimal X as its nutritional concept/system for sport horse feeds. Cavalor serves horse owners and athletes in more than 50 countries and is the Official FEI Nutrition Partner.

Differentiator

Problem solved

Functional benefit

Brands

• OPTRIMAL X: Cavalor's nutritional concept and system for sport horse feeds, focused on gut health, tailored vitamins and minerals, and smart starch for effective energy.
• Optrimal X

Products and services

• OPTRIMAL X Nutritional System Whole-horse nutritional concept that organizes Cavalor's complete feed, balancer, supplement, and care portfolio into a tiered system for sport horses. Designed for horse owners seeking a coordinated nutrition plan.
• Strucomix Performance Muesli feed for sport horses requiring balanced energy and condition support; positioned within the OPTRIMAL X system.
• FiberBase Mix Fiber-rich muesli feed for horses needing a high-fiber maintenance diet.
• Pianissimo Low-energy muesli feed for horses prone to excitability or sensitive temperament; suitable for light work and hot horses.
• Strucomix Sport Muesli feed formulated for active sport horses in training and competition.
• Endurix Endurance-focused feed for horses performing prolonged, low-intensity work such as endurance riding.
• Superforce High-energy muesli feed for sport horses requiring concentrated energy and stamina.
• Perfomix Top sport muesli feed for horses at peak performance levels.
• FiberForce High-fiber muesli feed for sport horses.
• Strucomix Original Original maintenance muesli feed for sport and leisure horses.
• Strucomix Senior Muesli feed tailored to the nutritional needs of older horses.
• Silhouette Low-energy feed for overweight horses or those prone to weight gain.
• Probreed Mix Muesli feed formulated for pregnant and lactating mares.
• Probreed Pellet Pellet feed formulated for pregnant and lactating mares.
• Start & Go Soft Feed for young foals transitioning from mare's milk to solid feed.
• Juniorix Feed formulated for young horses in growth and early training.
• Hyppolac Feed for lactating mares and foals.
• Shine & Show Coat-condition supplement feed to support a glossy coat in show horses.
• Tradition Mix Traditional oat-based muesli feed.
• Tradition Pellet Traditional oat-based pellet feed.
• Tradition Apple Apple-flavored muesli feed.
• Sportmash Recup Recovery mash for sport horses after intense training or competition.
• Mash & Mix General-purpose mash feed.
• Strucomash Beet Beet-based mash feed.
• Nutri Fiber High-fiber balancer for horses needing additional fiber without extra energy.
• VitAmino Vitamin and amino-acid balancer for daily nutritional top-up.
• WholeGain Condition balancer to support weight gain and topline in horses.
• Bianco Wash Whitening shampoo for light-colored coats and stains.
• Bianco Spray Spray-on whitening and stain-removal product for horse coats.
• SwItch Coat and color-enhancing shampoo.
• Star Shine Coat shine finishing spray.
• MudDoc Topical mud-fever treatment cream for skin conditions on lower legs.
• PodoGuard Hoof care product for hoof wall protection and condition.
• Derma Wash pH-neutral skin and wound cleansing wash.
• Derma Spray pH-neutral spray for skin and wound care.
• Muscle Cooler Topical cooler for muscles and legs after exercise.
• Leather Soap Leather cleaner for saddlery and tack.
• Arti Matrix Joint supplement supporting cartilage and joint health in sport horses.
• Arti Motion Joint supplement for active sport horses.
• Arti Repair Joint supplement targeted at joint recovery and repair support.
• ArtiTec Advanced joint supplement.
• An Energy Boost Energy supplement paste providing a quick energy boost for sport horses.
• Peak Performance Supplement supporting peak performance in sport horses.
• Pow'Red Performance Performance support supplement.
• Kick Up Supplement providing extra energy or condition support.
• Bronchix Pure Respiratory supplement supporting clear airways.
• Bronchix Liq Liquid respiratory supplement for airways and breathing.
• Bronchix Pulmo Respiratory supplement targeting lung function.
• Gastro Aid Gastric supplement to support stomach health and digestive function.
• Gastro Aid Paste Concentrated paste form of the Gastro Aid supplement.
• Gastro Aid Liq Liquid form of the Gastro Aid supplement.
• Emergency 911 Supplement for acute digestive upset or stress-related gut issues.
• LaminAid Supplement to support horses prone to or recovering from laminitis.
• Calm Calming supplement for stressed or anxious horses.
• SoZen Calming supplement supporting relaxation in sport horses.
• Take It Easy Calming supplement for stressful situations.
• Take It Easy Forte Stronger calming supplement for highly stressed horses.
• Electrolyte Balance Electrolyte supplement for rehydration after exercise or sweating.
• Electroliq Balance Liquid electrolyte supplement for rehydration.
• Hoof Aid Hoof supplement for hoof quality and growth.
• Hoof Aid Special Advanced hoof supplement formulation.
• Muscle Force Muscle supplement supporting muscle development and recovery.
• Muscle Motion Muscle supplement for flexibility and movement.
• FreeBute Natural support supplement for comfort and recovery.
• FreeBute Gel Gel form of FreeBute for topical or oral comfort support.
• FreeBute Paste Paste form of FreeBute.
• LactaTec Supplement supporting muscle function and recovery after exertion.
• LactaTec Paste Paste form of LactaTec.
• Hepato Liq Liquid liver-support supplement.
• Colostra Colostrum-based supplement for foals and young horses.
• VitaFlora Probiotic supplement for gut flora support.
• Resist + Vit C Immune-support supplement with vitamin C.
• ProScent Supplement for scent-related performance support.
• OilMega Omega oil supplement for coat, skin, and condition.
• Nutri Plus General-purpose nutrient supplement.
• Nutri Grow Nutrient supplement for growth in young horses.
• Nutri Bone Supplement supporting bone development.
• Nutri Support General nutritional support supplement.
• Crunchies Crunchy horse snack for rewards and treats.
• Fruities Fruit-flavored horse snack.
• Sweeties Sweet-flavored horse snack.
• Strucies Strucomix-flavored horse snack.
• Venus Supplement targeted at mare-specific needs.

Quantifiable outcome

• Gut health improvement with pre-, pro- and postbiotics supporting natural resistance
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Fédération Equestre Internationale (FEI)flagshipStrategic or Co-development PartnerCavalor is the Official Nutrition Partner and Title Partner of the FEI Best Groom Award. The 5-year partnership extension includes digital activations on FEI social channels, educational videos, targeted advertising campaigns, and brand visibility at FEI events including the Awards Gala. FEI President Ingmar De Vos stated the partnership provides deeper exposure to engaged audiences through FEI's social media and digital platforms.
• Versele-Laga NVcoreOthersVersele-Laga NV is headquartered in Deinze, Belgium (Kapellestraat 70, 9800 Deinze) and shares contact infrastructure with Cavalor (+32 0 9 220 25 25). Both companies operate from the same geographic region in Belgium's equestrian industry cluster.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Manna Pro: Equine supplements, treats, and feed manufacturer covering the full lifecycle from foal to senior. Comparable to Cavalor's broader portfolio with similar mix of feeds, supplements, and care products.
• Kentucky Equine Research (KER): Equine nutrition research and feed company behind KERx and MicroSteed lines. Closely comparable to Cavalor in science-led sport-horse nutrition and in serving professional riders and breeding operations globally.
• Buckeye Nutrition (Mars): Equine feed manufacturer owned by Mars offering performance, senior, and specialty feeds in North America and beyond. Competes with Cavalor on sport-horse feed formulations and channel partnerships with training barns.
• Spillers (Mars Horsecare): Mars-owned horse feed brand offering a broad range of performance, leisure, and senior feeds with global retail distribution. Direct competitor to Cavalor in the sport and leisure equine feed category.
• Triple Crown Nutrition: Equine feed manufacturer known for fixed-formula, low-starch performance feeds. Direct peer in the U.S. sport-horse nutrition segment, particularly in eventing, dressage, and endurance.
• Tribute Equine Nutrition: Equine-only feed brand emphasizing digestive health and fixed-formula nutrition. Closely comparable to Cavalor in targeting performance horse owners seeking premium, science-backed formulations.
• Hallway Feeds: Equine feed specialist focused on the Thoroughbred racing and sport-horse market in the U.S. and internationally. Direct peer to Cavalor in premium equine nutrition for high-performance horses.

Broad incumbents

• Nutrena (Cargill): Cargill's animal feed brand with a significant equine product line. Competes with Cavalor through mass-market retail availability and Cargill's sourcing scale in North America.
• Purina Animal Nutrition (Nestle): Nestle Purina's equine line offers a portfolio of horse feeds including Ultium and Strategy. Competes with Cavalor at retail through scale, brand recognition, and broad distribution across U.S. farm and feed stores.

Emerging players

• Standlee Premium Western Forage: Premium forage and fiber-based feed products for horses. Adjacent peer to Cavalor's FiberForce and Strucomix fiber-rich lines, with overlap in digestive-health positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cavalor
• Facebookfacebook.com/yourcavalor
• LinkedInlinkedin.com/company/cavalor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavalor